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PDDM - Professional Diploma in Digital Marketing - Dump Information

Vendor : DMI
Exam Code : PDDM
Exam Name : Professional Diploma in Digital Marketing
Questions and Answers : 199 Q & A
Updated On : April 18, 2019
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PDDM Questions and Answers

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PDDM Professional Diploma in Digital Marketing

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PDDM exam Dumps Source : Professional Diploma in Digital Marketing

Test Code : PDDM
Test Name : Professional Diploma in Digital Marketing
Vendor Name : DMI
Q&A : 199 Real Questions

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DMI Professional Diploma in Digital

Morgan overseas launches DMI's skilled Diploma in Digital advertising in Beirut | Real Questions and Pass4sure dumps

might also 14, 2015, Beirut, Lebanon: At a time when digital advertising and marketing skills are in higher demand than ever, Morgan foreign has introduced the launch of the professional Diploma in Digital marketing (PDDM), to start rollout firstly in Beirut this may additionally. The professional Diploma is an internationally identified qualification licensed with the aid of the Digital marketing Institute (DMI), the world's leading professional institute in the field of digital advertising, and which has licensed extra authorities to a single, trade validated, usual than any person else on the planet.

"we're excited to launch the professional Diploma in Digital advertising," talked about Morgan overseas CEO Fadi Ganni. "Morgan international is committed to bringing world-category certification in industry-crucial advantage to the vicinity. This software leads to a diploma that empowers profession experts and groups to satisfy and exceed their digital advertising dreams in the course of the application of the newest traits."

Morgan international's skilled Diploma in Digital marketing software offers bendy discovering alternatives, ranging from a full-time, 5-day, intensive direction, to half-time, as well as tailoring learning classes to groups delivered at their premises. All courses are delivered via industry specialists in the box of digital advertising. The program culminates in a pc-based mostly examination administered at the Pearson VUE verify core network. Designed to measure skillability, successful completion of the examination results in the diploma that certifies that the holder has acquired the core expertise, and mastered the imperative skills in an effort to plan, improve, enforce and measure an exceptional digital advertising and marketing plan

The syllabus for the program, which covers 10 key modules, has been developed together with the Digital marketing Institute's Syllabus Advisory Council, composed of international leaders in IT, Media, Finance and Communications, as well as lots of the right digital corporations world wide. This ensures that the content reflects the latest, most in-demand, business-significant advantage designed to fulfill not handiest the existing however also future calls for of the digital financial system.

"Our decision to accomplice with the Digital advertising Institute for this qualification is reflective of our way of life of partnering with world leaders," delivered Fadi Ghanni. "This tradition has played a key role in our 20-12 months tune listing of efficiently creating and shaping futures for authorities and company across the region and the realm."

For greater tips on the knowledgeable Diploma in Digital marketing, discuss with:  or contact Aline Keshishian on +961 1 999 21 ext. 120 or  

About Morgan InternationalWhile certification in and of itself is pivotal, settling on the optimum source for practising is additionally key. Morgan foreign represents main international associations and covers a wide array of programs for designations in Accounting, Auditing, Finance, Logistics, advertising and marketing and Human elements. First dependent in 1995, Morgan extended its presence to 34 important cities in precisely over a decade and services lots of candidates per yr in right here classes: CPA, CFA, CMA, CIA, CSCP, SHRM-CP, SHRM-SCP, PCM, PDDM, FP&A, DipIFR, ACCA and FMP (together with workshops and in-house training). For extra counsel, talk over with


DMI - skilled Diploma in Digital advertising | Real Questions and Pass4sure dumps

This short direction has been designed to allow you to conveniently use the internet as a marketing channel.

The internet and the container of Digital advertising is now one of the vital essential revenue and advertising channels attainable to entrepreneurs. This strategic digital advertising path, taught by using leading digital advertising practitioners, will enable you to have interaction together with your customers on-line.

This short path has been designed to allow you to with ease use the web as a advertising channel.

no matter if you are only beginning out along with your web page or are a seasoned marketer who now wants to learn in regards to the on-line world, then this brief route is for you. This practitioner led skilled Diploma in Digital advertising and marketing route has been designed to aid you have in mind a way to plan, enforce and manage a comprehensive digital advertising and marketing method in your organization. This course is proper for quite a lot of professions and for all degrees of advertising and marketing adventure. The direction will assist you to consider how to integrate digital marketing strategies into your normal advertising strategy and to maximize the performance of your affiliate internet marketing investments.Who is this short direction For?The course is designed for these with responsibility for constructing or enforcing an service provider's internet online affiliate marketing approach, including senior management, advertising managers, marketing executives, small company owners, IT managers and any individual who would like to a pursue a profession in digital advertising.

What which you could ExpectThrough dynamic lectures, case studies & small neighborhood discussions you are going to benefit publicity to the newest methods, innovations and equipment for improving your employer's digital advertising and marketing and manufacturer-building efforts.

what is going to You learn?during this totally concentrated route, you'll find out how to leverage these resourceful concepts so as to benefit competitive knowledge for your business (and profession).

This expert Diploma brief path gives you with the ideal groundwork obtainable in all the main theories, ideas, options and software knowledge required to effectively increase, plan and put in force a digital advertising and marketing approach.

Your LecturersAll of your lecturers are gurus within the Digital advertising sector, working and supplying affiliate marketing online campaigns on a regular groundwork. They base their training on their experiences and should be for this reason the use of real existence examples and case reports right through the route.

DurationThe short path runs part-time over 10 weeks.

CertificationIn order to obtain Digital advertising Institute certification you'll need to complete a adequate attendance checklist and pass the prescribed assessments.

here's a short route and not a registered qualification in South Africa. The course is permitted by means of the Digital advertising and marketing Institute in eire. it's also certified via the Scottish skills Authority beneath the european qualifications Framework, which means that it is a recognizable, transferable overseas qualification.

Core themes coated:

Digital advertising and marketing Uncovered - Digital StrategyAll present innovation in advertising is thru digital channels. This opening lecture demonstrates the vigor of making use of digital ideas across the advertising function in any company.topics covered:• strategies in Digital advertising and marketing• Aligning web with business ambitions• Examples of first rate Case studies• user Behaviour & Navigation• Branding & person adventure• developing a Digital Plan

Pay Per click on MarketingPay per click (PPC) promoting campaigns can help you maximise your company's visibility on key search engines such asGoogle, Yahoo and Bing. you will be trained to increase a superior PPC approach and obtain demonstrable return-on funding (ROI).This module provides you with the essentials of planning and managing PPC crusade.themes consist of:• a way to Create a PPC campaign• enforcing Your PPC funds• focused on Your promoting• Measuring & Managing Your Campaigns

electronic mail MarketingEmail advertising, when carried out accurately is still one of the crucial useful styles of digital advertising. This module will teach you about information insurance policy, opt-In Subscriber administration, e mail Design and content material, e mail beginning and Reporting.subject matters encompass:• electronic mail advertising and marketing defined• developing Optimized Campaigns• how to Measure Success• Managing Your Database• most fulfilling apply Case stories• picking out 3rd birthday celebration e-mail suppliers

Search Engine OptimisationSEO is set attracting the correct shoppers at the right time. This module will equip you with the core understanding, technical knowhow and perception to build an website positioning method so as to stand up in contemporary fiercely aggressive online market.topics encompass:• keyword research• How Google Works• Search Engine factors• OnPage & OffPage Optimisation• Meta Tags, pictures, content material, Video• links and the way to Get Them

internet web site AnalyticsYour digital marketing is simply as beneficial because the analytical insights derived from online actions. This module courses you through net analytics and other information sources to enhanced consider web page visitor qualities and behavior. you will bear in mind essentially the most essential and applicable metrics and how to use them to increase your digital actions.issues consist of:• what's web site Analytics?• Google Analytics explained• knowing your KPI's• Measuring site traffic• constructing purpose and adventure tracking• expanding traffic to your internet web site

Affiliate MarketingThis Module explains the benefits of internet online affiliate marketing and describes various kinds of affiliate publishers together with the leading advertising networks and organizations. you're going to take note the way to implement and manipulate an online marketing campaignTopics consist of:• What are the a variety of Networks• The writer Networks• the way to pressure traffic using internet online affiliate marketing• How affiliate internet marketing Differs from Banner promoting• can charge per Acquisition advertising

Social Media MarketingThis module will give you the understand the way to plan and manage your communications and advertising through the all of a sudden emerging and influential social networks. it is going to come up with strategies and equipment to understand and harness the opportunities offered via most desirable follow social media advertising and on-line PR.subject matters consist of:• what is Social Media advertising and marketing?• Overview of facebook, Twitter, LinkedIn, blogging, Youtube and Flickr• expanding web page site visitors the use of fb, Twitter, Video, and so forth• constructing company cognizance the usage of Social Media• most advantageous practice Examples & Case reports

on-line Video MarketingTo assist you get probably the most out of digital video, our experts will teach you, in a realistic and palms-on means, how to create and put into effect a strategy to your employer's video use. we will exhibit you how to go on to obtain huge return on investment through making sure that you just do just a few essential things correct.subject matters encompass:• How Digital Video Works• surroundings Your targets for setting up Your Video Implementation• 'Viral' Video & How This Works• user Generated content material & the way to Take part

Digital monitor AdvertisingThis module will come up with a finished figuring out of the introduction deployment and administration of Digital monitor promoting including reveal, search, affiliate, e mail, mobile & social, to supply delegates the broadest view of digital advertising opportunities.issues consist of:• what's monitor promoting?• How are Banners purchased & bought• Banner formats & When to make use of Them• developing and imposing a Banner campaign

mobile MarketingThis module offers you with an outstanding realizing of the quick evolution of mobile marketing landscape. specializing in reducing-area case reports you are going to gain competencies of the technologies and terminology of mobile marketing.themes encompass:• e-mail advertising defined• The building of cell marketing• various forms of cellular advertising• Geo-targeting Your crusade for wise phones• How consumers Use cellular marketing• Examples & Case experiences

online PRThis module will look at how public family members has been constructing in accordance with the adjustments to internet advertising and marketing.We obviously display the benefits of integrating your online PR into your enterprise communications plan. We explain how the different on-line structures are acceptable in various instances.topics encompass:• a way to improve an online Press release• Measuring the Success of Your on-line PR• the way to monitor and Measure Your on-line manufacturer and attractiveness• Case experiences & gold standard follow Examples of online.

Date: 03 September 2013 to 30 October 2013Time: 18:00 - 20:00Venue: Vega college of manufacturer management - Pretoria Campus, PretoriaCost: R11 250

Contact: cnoi@vegaschool.comCompany name: Vega faculty of company LeadershipTelephone quantity: +27 12 343 3669Email tackle


NIIT partners ireland’s DMI for digital advertising lessons | Real Questions and Pass4sure dumps

NIIT these days stated it has tied-up with eire’s Digital advertising Institute (DMI) and aims to instruct 25,000 college students over the next three years in the digital advertising and marketing path.

“We aim to create a globally competitive resource pool for the quick evolving digital advertising trade in India.

With DMI’s capabilities in certification and practicing, we can offer globally regarded programmes in digital marketing,” NIIT CEO (career building options) G Raghavan told journalists right here.

firstly, NIIT will present knowledgeable diploma. It should be followed via certificates and post graduate classes.

“in the subsequent three years, we're aiming to train 25,000 college students and specialists,” Raghavan noted, adding that the three-month route will cost Rs 30,000.

“The course should be attainable in 30 NIIT centres from late January 2013 and add a different 30 centres in the subsequent four months,” Raghavan talked about.

The programme has been developed in cooperation with international digital agencies and is recognised in over 25 nations together with Europe, UK, US, South Africa and the middle East.

As a part of the alliance, DMI will run expert practising programmes with NIIT college. Over 150 expert discipline count consultants had been involved in constructing the curriculum.

more businesses are today relocating from average marketing business models to an internet digital strategy.

As per business estimates, global digital media spend will exceed $104 billion in 2013, becoming at over 10 per cent annually.

“India, with 137 million internet clients, has the third largest internet person inhabitants on the planet. for the reason that the massive expertise within the digital marketing space in India, this partnership is a welcome step to tap that abilities,” web and mobile affiliation of India (IAMAI) President Subho Ray said.

The college students will find out how to use the internet as a great advertising channel. The programme will provide an outline of search engine optimisation, pay-per-click advertising, internet online affiliate marketing, electronic mail marketing and social media advertising among others.

“We function strictly via training companions who consider local market dynamics and have 50-60 such partners internationally,” DMI global President and CEO Ian Dodson observed.

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Professional Diploma in Digital Marketing

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IDM Professional Diploma in Data-Driven Marketing | real questions and Pass4sure dumps

This programme is equivalent to a level 6 qualification or to bachelor’s degree level and is made up of 10 modules.

Module 1 – The Data-Driven Marketing mix

Learning Objective: Understand the purpose and underlying principles of data-driven marketing and how to plan and manage the marketing mix.

  • Purpose of marketing – Find, Attract, Retain and Grow Customers
  • Current and future challenges facing marketing
  • Marketing theory. marketing practice. What is brand positioning?
  • Challenging the silos of marketing
  • What it takes to be a data-driven marketing team and business
  • Module 2 – Customer Relationship Marketing....or Management?

    Learning Objective: Understanding how customers generate value for businesses, how to measure and evaluate and apply for maximum profit and ROI.

  • The principles of Customer Lifetime Value and data-driven marketing communications planning
  • The challenges of personalisation
  • Implications for data-driven Customer Relationship Management (CRM)
  • How to collect, validate, analyse and apply data to become a customer focused business
  • How customer and commercial data play a leading role in business strategy
  • Technology to support CRM
  • How to maximise ROI from marketing investment
  • Module 3 – Privacy, Compliance and the law

    Learning Objective: The principles of managing data to enable a successful data-driven business in a time of changing consumer expectations.

  • Overview of the marketer’s legal obligations and consumer rights
  • The changing way that consumers view their data and privacy
  • Principles of responsible marketing and DMA code of conduct
  • GDPR, PECR now and ePrivacy regulations arriving in 2019
  • UK preference services – what they are and how should they be applied.
  • How to meet consumer expectations and retain brand trust
  • Module 4 – Customer Insight for Marketing

    Learning objective: Understanding how customers think and behave and how you can use data and research to generate insight.

  • Consumer buying theory – sales funnel and ‘Ladder of Loyalty’
  • Consumer buying in practice and the modern context to communication
  • What is brand positioning and how do we compete?
  • How does the consumer think and behave as they consider and buy?
  • Implications for successful data-driven marketing communications
  • What is big data?
  • How do we capture and manage data for a Single Customer View (SCV)?
  • Segmentation and personalisation – customer relevance, data-driven marketing and business planning
  • Segmentation methodologies and targeted marketing
  • Module 5 – Customer Service Experience Strategy for ROI & Profit

    Learning Objective: Learn about tools and techniques to understand the customer journey and how segmentation and testing can create the most relevant and profitable customer experience

  • Planning the most relevant customer journey and managing segments
  • Developing supporting service execution
  • Service experience
  • Optimising ‘Bricks & mortar’ and digital experience and delivery
  • People – retail, remote (call centres)
  • Planning a customer contact strategy and communications
  • Customer data requirements for personalised experience
  • Testing and measurement to continually optimise the customer journey
  • Module 6 - Data-Driven Customer Acquisition strategy

    Learning Objective: Understand the range of data-driven media to reach consumers who find your brand most relevant and how to compare, evaluate and integrate for optimum mix and ROI

  • Media research and analytical tools
  • Media mix – the role of different media, planning and implementation
  • Information, costs by media
  • Accurate tracking, Measurement relevance
  • Testing and Evaluation
  • Optimising the mix and integrating media to drive overall impact and ROI
  • Module 7 – Retaining your best customers

    Learning Objective: Learn how to plan, develop and implement a mix of marketing channels to increase the preference your customers have for your brand

  • The bonds that can exist between customers and brands
  • Where to focus your efforts – LTV, RFV, propensity modelling and segmentation
  • Defining the customer lifecycle and relevant contact strategies
  • Customer communication – Direct, Digital, Social, CRM and service communications
  • Permissions – how to ask and optimise positive response
  • Module 8 – Creative Strategy – Communicating Relevantly and Persuasively

    Learning Objective: Understand the core principles of data-driven marketing communications and how to apply them

  • Why briefs are as important to business as they are to creative development?
  • How to write a powerful proposition?
  • How to apply customer insight to the creative brief?
  • Module 9 – Testing to Continually Improve Marketing Performance

    Learning Objective: Learn how to plan and manage data for reliable testing

  • Why do we test?
  • Testing – what to test?
  • Building test matrices
  • Testing offline – DRTV, press, direct mail, door drop
  • Testing online – Path to Purchase (PTP), PPC, email, social
  • Understanding the statistical principles to create a valid test
  • The roles for market research in data-driven marketing
  • Module 10 – Planning and implementing Data-Driven Marketing Communications Campaigns

    Learning Objective: Understand how to prepare for and develop a structured approach to data-driven marketing communications planning

  • Planning and managing the process
  • Choosing, briefing and co-ordinating resources
  • Campaign management tools
  • Process including PERT and GANNT
  • Campaign team management
  • Refining the campaign
  • Campaign evaluation, optimisation and management
  • Intensive - Central London

    2 x 3 day face-to-face sessions which take place at the IDM offices in Central London. The exact location of our courses vary, so please make sure you check before attending.

    Day-release - Central London

    6 x 1 day face-to-face sessions which take place in Central London. The exact location of our courses vary, so please make sure you check before attending.

    Corporate training

    This programme can be fully customised and delivered to your staff in-house. For more information visit

    To support your studies

    Every delegate has an online learning account which includes:

  • eLearning modules on the key digital channels
  • Online course materials
  • Best practice guides from DMA councils on topics like social media, data, etc.
  • Case studies from DMA Awards winners
  • Links to industry leading blogs, whitepapers and websites.
  • Delegates are automatically enrolled as IDM members, giving access to events and a free Euromonitor subscription for the latest consumer research (worth £170 pa).

    Exams and assessments

    In order to attain the Professional Diploma in Data-Driven Marketing you must successfully pass two assignments and one exam.

  • You will have five weeks to complete each assignment and three hours to complete the exam.
  • Exams take place in March, June and December at over 3,500 venues around the world.
  • Pass marks and grades

    Assignment marks are weighted. Assignment 1 is weighted at 40% and Assignment 2 is weighted at 60%.

  • To pass you will need a minimum of 45% in each assignment and exam to pass
  • If one or both assignments don’t meet the minimum pass mark, your tutor will discuss this with you and may be considered by the Board of Examiners in conjunction with your exam results.
  • To obtain a CREDIT you must pass both papers and achieve an overall average of 60%. For a DISTINCTION you must pass both papers and achieve an overall average of 70%.
  • Martin Chillcott F IDM, Director, Hotchilly Marketing

    Martin is acknowledged as an expert in customer retention and has been responsible for the development of successful marketing strategies and customer communications across a range of businesses. He applies a common sense approach and ability to identify powerful customer insights and opportunity for profit.

    He has over 20 years’ client-side marketing experience, including director level roles in UK, Europe and Canada/USA with American Express, Thomas Cook, M&G, Air Miles, Time Life, Budget Insurance and Page & Moy.12 years ago he set up his own consultancy ‘Hotchilly’, successfully working as an independent consultant/planner either working directly with clients or retained to work with clients of leading communications agencies BEC and Together Agency and the Data Practice, Radar.

    This IDM Diploma has been fundamental in my development as a marketer. Although it seemed like a big leap to start the intensive course whilst still being an assistant in my team, it was so worth it. At times it was challenging but it has given me the confidence to bring my ideas to the table during campaigns back at the office. It's advanced my understanding of techniques to allow me to apply them in every day work, maximising income for our charity and proving myself to the industry. During and since studying I have been awarded two national awards in Fundraising and been promoted - which just goes to show what a course like this can help you achieve.

    Emma Smith Dip IDM,Direct Marketing Officer, Cats Protection

    This course is practical rather than just theory based, so you can apply your learnings to your everyday work

    Carly Granger Dip IDM,Marketing Assistant, Simply Health

    DAN and TimesPro introduces a Post Graduate Diploma in Digital Marketing | real questions and Pass4sure dumps

    Picture source: ThinkStockPicture source: ThinkStockDentsu Aegis Network and Times Centre for Learning, under its brand TimesPro, have announced a first-of-its-kind collaboration in India. This exclusive collaboration will offer a ‘Post Graduate Diploma in Digital Marketing’ in Bengaluru, Mumbai and Delhi. A three-month full-time program focuses on the strategic and practical aspects of Digital Marketing. The program is scheduled to begin from 31st January 2017 and will be available for graduates, especially from marketing, retailing and the advertising sectors.

    With domain expertise, Dentsu Aegis Network has assisted TimesPro to curate a robust educational program to provide thorough and professional training to the entry-level professionals in digital marketing. The course offers a total of 450 hours of instructor-led training, immersions and eLearning.

    The teaching faculty includes some of the prominent names from the industry, including from the digital agencies of Dentsu Aegis Network, who will provide insights on the best practices and latest trends and innovations in the digital marketing segment.

    Speaking about the association, Ashish Bhasin, chairman and CEO South Asia, Dentsu Aegis Network said, "Digital marketing is the fastest growing part of the advertising and marketing industry. Being Digitally Ahead and being the domain experts in Digital, through our digital companies like Isobar, iProspect, WatConsult, Dentsu Webchutney and Fractal, we have collaborated with TimesPro to curate a robust curriculum relevant to the current trends in the industry. We hope that thousands of students will benefit from this program.”

    Anish Srikrishna, president, Times Centre for Learning, added, “We are glad to be associated with Dentsu Aegis Network, who have conceptualized their years of domain expertise in the form of a course for the next generation professionals. Digital marketing has become one of the most important elements of any business to grow and flourish in today’s world. Many companies have started to realize the untapped potential and value proposition brought by digital marketing to drive company’s success. Through this partnership, we will be able to provide a platform for aspiring students to make a successful career in one of the most lucrative career segments. We shall facilitate the course in across four major cities in India.”

    Certified Digital Marketing Professional - International Diploma | real questions and Pass4sure dumps

    This five-day practical digital marketing diploma course has taught by leading digital marketing practitioners. By taking this course you will learn how to use the internet as an effective marketing channel. Students who complete this course will be eligible to take the Digital Marketing Institute's internationally recognised Certified Digital Marketing Professional accreditation.

    The Digital Marketing Institute is the global certification standard for digital marketing. Our professional diploma in digital marketing is the only one of its kind designed and taught by industry experts and validated by the world's leading and most influential brands.

    This practical course covers the following core modules:-Introduction to digital marketing-Digital marketing strategy and planning-Email marketing-Display advertising-Search Engine Optimisation-Paid Search Marketing-Social Media I-Social Media IIMobile MarketingAnalytics30 hours - 10 modules

    Who should attend:

    Marketing managers, digital managers, online marketers, digital media Consultants, Internet marketing consultants, search engine marketers, social media coordinators, website owners, e-Commerce managers, webmasters, communications managers, content managers, copywriters, online publishers.


    Students who complete this course will be eligible to take the *Digital Marketing Institute's international professional digital marketer assessment.

    The Digital Marketing Institute is the global certification body for digital marketing education. Our syllabus defines the framework of knowledge, skill and competency required to meet the current and future demands of the Digital economy, and our practical, industry-driven qualifications are recognised as the international standard in digital marketing certification.

    *Important Notice: This course is not SETA accredited and is not registered with the Department of Higher Education in South Africa as a tertiary qualification, however the accreditation is approved and credit rated by the Scottish Qualifications Authority at Level 8 on the Scottish Credit and Qualifications Framework (SCQF), and is comparable to Level 5 on the European Qualifications Framework.

    More information:

    August Bootcamp: 14 August 2017 to 18 August 2017Time: 09:00 - 04:30Venue: BlueMagnet Academy Broadacres, JohannesburgCost: R14,000 excl VAT, 10% discount on early bird bookings.

    Contact: Samantha BeckCompany name: BlueMagnetTelephone number: 011-465 3618Email address


    International diploma in digital marketing.


    BlueMagnet specialises in providing Internet Marketing & Website Optimisation services. We help companies increase the value of their digital assets to drive higher ROI. Through optimization and creation of digital assets, we can enhance your online presence, magnetize your audience & convert customers faster.

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    DMI PDDM Exam (Professional Diploma in Digital Marketing) Detailed Information


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