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BLUEFIELD — Jamie Null, executive director of the Mercer County conference and company Bureau (CVB), currently graduated from a 3-year program of the Southeast Tourism Society (STS) marketing faculty and in the technique joined an elite group of handiest 1,154 tourism experts within the Southeast.
Null, a graduate of both Bluefield school (bachelor’s degree in communications) and concord institution (English literature) is now licensed as a commute advertising and marketing expert (TMP).
“when I took the job at CVB five years ago I knew i wanted to go to the college,” she spoke of. “however I waited a yr to start as a result of Tanner (her son) changed into nonetheless a child.”
The prolong become as a result of the requirement to attend faculty full time for a week every summer time on the university of North Georgia at Dahlonega.
“for three summers I traveled down to spend every week on campus, in type from eight a.m. to five p.m. day by day,” she talked about.
Null talked about the focus become on many features of the tourism trade, including a way to develop into a DMO (destination advertising firm), how tourism is an economic driver within the neighborhood and advertising thoughts.
“To turn into a tourism destination individuals have to understand the price of tourism,” she said. “That contains marketing, and who does it and the way it works and why you need it.”
The VCB is the “marketing arm” of the county to promote sights and destinations.
“If we don’t get the observe out in a means americans can access it the shuttle business is terribly likely to undergo,” she pointed out. “It (methods to effortlessly speak messages) ebbs and flows with what's happening in our society. the manner we recommend our destinations depends on how society is the usage of and receiving information. So we at all times need to be on our toes about what is the subsequent huge thing.”
Null stated the ability of conveying messages conveniently is “particularly reflective’ of what is occurring in society as a whole.
“we are going to do ads on YouTube,” she talked about as illustration of with ease advertising the county the use of a structure that has widespread recognition. “it's purchasable to, and accessed via, numerous people.”
Making contacts within the business throughout the college has also paid off.
Null currently introduced in one of her instructors, Judy Randall, proprietor of Randall travel advertising (RTM), to make a hotel look at presentation to county officials and business leaders.
That examine Randall conducted confirmed the county is now bringing in up to $one hundred twenty million in tourism, counting now not simplest hotel stays and funds spent by way of guests whereas they are right here, however additionally individuals who flow through on I-seventy seven and forestall to devour and get gasoline in addition to individuals who talk over with spouse and children and pals and spend cash while here.
With the “river of money” on I-seventy seven, the natural fantastic thing about the area, Pipestem and other attractions like the Chuck Mathena middle, and the ATV business, Randall said the competencies is here to keep starting to be.
“you are in an area that can zoom,” she noted. “even if or no longer you do it's up to you.”
Null desires to take full expertise of all these sights to make Mercer County a tourist vacation spot and what she learned whereas getting that certification is already being put to use.
Null changed into among sixty two STS advertising school graduates within the classification of 2018. The graduates had been introduced at the STS Connections conference in Daytona beach, Fla., earlier this month. The classification of 2018 had contributors from all 12 states within the Southeast Tourism Society.
Tourism industry authorities from loads of tourism sectors volunteer their time to teach all classes. They include conference and visitors bureau executives, public members of the family practitioners, revenue and advertising consultants, and analysis experts.
“STS completely is enhancing the professional capabilities of americans throughout the Southeast and elevates the tourism industry,” referred to Monica Smith, president and CEO of STS. “earning TMP certification is a difficult aggregate of school room work and particular tasks in the college students’ places of work. becoming a TMP takes dedication.”
examine issues encompass tourism promoting, holiday analysis, crisis management, special movements marketing, media family members, heritage tourism, tourism earnings and neighborhood/rural tourism. moreover lecture room work, students must comprehensive projects that relate to their employment.
Headquartered in Roswell, Georgia, STS is an affiliation that works to unite all segments of the trip and tourism business via its four pillars of training, advocacy, focus, and networking. based in 1983, STS is a community of more than 1,000 participants from 12 states: Alabama, Arkansas, Florida, Georgia, Kentucky, Louisiana, Mississippi, North Carolina, South Carolina, Tennessee, Virginia, and West Virginia.
Charles Boothe at email@example.com
Earle is the founder and managing director of adventure driven options LLC, a exchange show and adventure consultancy primarily based in Tampa Bay, FL that she started in 2010. She accomplished her MBA on the university of Miami, and she earned Bachelor of Science in company Administration and her Bachelor of Arts in Spanish from the school of Rhode Island. Earle accomplished CTSM certification in 2010.
"Betsy has been sharing her abilities and potential as a speaker at EXHIBITOR gaining knowledge of pursuits for a couple of years and is teaching two sessions at EXHIBITORLIVE in 2019," stated Jan Nelson, CTSM executive Director. "Betsy has encouraged and supported many others in their pursuit of excellence with the aid of advising on portfolio development, helping with a couple of portfolio weekend workshops, and even leading one."
Earle also currently joined EXHIBITOR magazine because the contributing creator of the Exhibiting 101 column, constructive January 2019.
The Diamond-level CTSM classification become centered in 2011 to appreciate the graduates who've chosen to lead through expert contributions to both the CTSM program and the trade.
"CTSM Diamonds remember their roles as publications and mentors to assist others succeed," continued Nelson. "most effective eighteen of the greater than 600 CTSM graduates have attained this highest stage distinction in the CTSM program."
certified trade demonstrate Marketer (CTSM) candidates acquire extensive practicing in trade show advertising, in conjunction with Northern Illinois college Outreach. more than 3,000 candidates are at present enrolled. For extra assistance, go to www.CTSM.com.
Earle could be honored at EXHIBITORLIVE, The professional building convention for change exhibit and corporate event advertising, February 24-28, on the Mandalay Bay conference middle in Las Vegas. EXHIBITORLIVE is essentially the most enormously attended and essentially the most counseled gaining knowledge of event for alternate exhibit and adventure marketing specialists, with a 30-yr track checklist of excellence. For more advice, go to www.ExhibitorLive.com.
About Exhibitor Media GroupThe chief in trade demonstrate and corporate experience advertising and marketing education, Exhibitor Media community publishes the award-winning EXHIBITOR magazine, a monthly booklet featuring most effective practices in alternate show advertising and marketing. EXHIBITOR's researching pursuits encompass: EXHIBITORLIVE, the skilled building conference for change display and company event marketers; EXHIBITORFastTrak accelerated discovering conferences; and EXHIBITOR eTrak, expert online gaining knowledge of. Exhibitor Media community is additionally the founder and sponsor of CTSM (certified trade show Marketer), the trade's simplest university-affiliated skilled certification program. learn extra at www.ExhibitorOnline.com.
EXHIBITOR is a registered trademark, and EXHIBITORLIVE, EXHIBITORFastTrak, and EXHIBITOR eTrak, are logos of Exhibitor Publications, Inc. within the usa and different countries. All company and/or product names can be trade names, logos and/or registered logos of the respective homeowners with which they're linked.
The American advertising association (AMA) and LinkedIn gaining knowledge of have joined forces to create knowledgeable certification application that ensures digital marketers have command of all the imperative knowledge essential for success in cutting-edge dynamic atmosphere.
(PRWEB) may additionally 10, 2017
Digital entrepreneurs have a brand new method to prove their professional competency and employers have a method to be sure they're hiring the most advantageous candidates. The American advertising and marketing affiliation (AMA) and LinkedIn getting to know have joined forces to create a professional certification software that ensures digital entrepreneurs have command of the entire central potential needed for fulfillment in state-of-the-art dynamic atmosphere.
Digital marketers can check their talents by means of taking the AMA's free practice examination. they could then take courses on LinkedIn researching's AMA-accredited getting to know course which carries 20 up-to-date online lessons taught by using precise business notion leaders and innovators. The subjects cowl every little thing digital marketers need to know: analytics, search engine optimisation, electronic mail advertising, content advertising, UX and online advertising.
After completing these courses, digital marketers can take the AMA skilled licensed Marketer, Digital advertising exam. This thorough exam lasts two hours and contains one hundred twenty questions. Upon passing, entrepreneurs receive their PCM®, Digital advertising and marketing Certification which lasts for three years.
"As a nonprofit corporation, the AMA has eighty years of credibility, have faith, objectivity, neutrality; its standing as the go-to authority on advertising is unassailable." remarked AMA CEO Russ Klein. "LinkedIn discovering is a brilliant associate for the AMA on account of its trade-leading curriculum and unparalleled attain and popularity among these in the advertising and marketing community."
"With the launch of this new AMA gaining knowledge of direction, we appear forward to helping entrepreneurs throughout the globe purchase the expertise they should earn their PCM®, Digital advertising Certifications," stated Tanya Staples, Senior Director of content and construction at LinkedIn gaining knowledge of. "We aim for this partnership to have a very meaningful have an effect on on the career trajectories of these professionals."
AMA Digital advertising and marketing Certification project drive Chair, Dr. Vanitha Swaminathan, Thomas Marshall Professor of advertising, at the Katz college of company at college of Pittsburgh remarked, "we have leveraged the reducing-edge digital advertising tools in the back of the scenes to make certain we have a relevant, modern certification application so that it will be of price within the industry. I definitely agree with that AMA should be on the forefront of transforming the position of advertising and marketing as a extremely strategic, analytical, and competencies-based self-discipline. I in reality trust that the certification is one concrete step to shift the box within the right course."
AMA Digital marketing Certification project force member Andy Crestodina, Strategic Director of Orbit Media Studios delivered, "Employers wish to believe confident that when they rent a digital marketer, they could perform. reaching this certification will be sure a person has the skill set to make a meaningful contribution to a company."
project force member Melissa G. Wilson from Networlding Publishing delivered, "This curriculum has greater than 40 hours of instruction. These are elaborate classes, but it's fabric digital entrepreneurs should understand."
task drive member Pat Swindle from Havas global and The tuition of Chicago referred to, "As digital marketing evolves, this software will exchange. we have the americans, processes and passion to be sure the AMA skilled certified Marketer, Digital advertising program could be a gold typical for digital entrepreneurs. And in LinkedIn studying, they have got a superior approach to keep their talents on the leading edge."
To learn more about AMA skilled licensed Marketer, Digital marketing software, talk over with AMA.org or @AMA_Marketing.
About American marketing affiliation (AMA)The AMA is depended on by means of well-nigh a million marketing and income authorities a year global. It has greater than 70 expert chapters and over 350 collegiate chapters throughout North america and choose international areas. The American advertising association (AMA) is the greatest advertising association on the planet. AMA serves groups and people who practice, train and examine advertising and marketing throughout the globe. It serves as a forum for connecting like-minded individuals to foster abilities sharing and relationship building; to be a trusted useful resource for marketing tips, tools, schooling and training; and to strengthen marketing practice and concept management. For more counsel about the AMA, consult with http://www.ama.org or observe the latest AMA information at @AMA_Marketing.
For the long-established edition on PRWeb visit: http://www.prweb.com/releases/2017/05/prweb14320688.htm
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Question 1 1. Which method of measuring customer satisfaction provides immediate results?
Question 2 2. Which of the following is an example of an internal source of secondary data?
Question 3 3. Determining how many man-hours are needed to meet production goals involves what type of management role?
Question 4 4. Which of the following is NOT part of a proposal's front matter?
Question 5 5. What is described as good or bad behavior?
Question 6 6. Which of the following BEST describes the role of the Internet for E-business enhanced companies?
Question 7 7. Which of these organizational structures has a well-defined hierarchy where top-level managers make most of the decisions?
Question 8 8. One of the main disadvantages of demographic segmentation is it can make an organization vulnerable to _____.
Question 9 9. _____ Knowledge is about an understanding of how things go together and how objects behave.
Question 10 10. Which of the following are important to developing a strong customer experience?
Question 11 11. A student in a classroom is exhibiting social loafing by _____.
Question 12 12. While deciding on how to approach a battle, an army unit that is exhibiting groupthink might _____.
Question 13 13. Which type of boundary impedes communication and interaction between organizational members who operate at different levels within an organization?
Question 14 14. Which page on a website is most likely to include all of the following information about your business: general email and physical addresses, fax and phone numbers, directions to the business and email addresses for specific departments?
Question 15 15. Discussing the company's need for additional equipment with a supplier involves which management role?CPSM Exam Study Guide - Certified Professional Services Marketer Final Free Practice Test Instructions
Choose your answer to the question and click 'Continue' to see how you did. Then click 'Next Question' to answer the next question. When you have completed the free practice test, click 'View Results' to see your results. Good luck!
The mayor of Hoschton, Georgia, a nearly all-white community 50 miles northeast of Atlanta, allegedly withheld a job candidate from consideration for city administrator because he was black, an Atlanta Journal-Constitution investigation has found. According to documents obtained by the AJC and interviews with city officials, Mayor Theresa Kenerly told a member of the City Council that she pulled the resume of Keith Henry from a packet of four finalists “because he is black, and the city isn’t ready for this.” >> Read more trending news The AJC’s investigation into the controversy revealed not only a deeply flawed hiring process, but also hard racial attitudes inside Hoschton’s government. All of this occurs as the city of fewer than 2,000 people is poised for dramatic growth with the construction of thousands of new homes. Initially, Kenerly would not answer questions about her reported comments, saying she could not publicly talk about matters that occurred in executive session even though the law does not forbid that. “I can’t say I said it or not said it,” she said. Later, Kenerly issued a statement disputing accounts from other city officials. “I do not recall making the statement attributed to me regarding any applicant for the City Administrator position, and I deny that I made any statement that suggest (sic) prejudice,” she said. The candidate, Keith Henry, said he was interviewed by Kenerly over the phone and did not detect bias on the part of the mayor. But as a black man applying for executive government positions in small Southern towns, he said he is not shocked if there was. “It comes with the territory,” he said. “If you live in America as a minority you can’t be naïve that it is the reality that you face.” Racial discrimination in hiring has been against federal law since passage of the 1964 Civil Rights Act. Private and public entities, including Hoschton, universally post or have enacted strong employment anti-discrimination statements. Hoschton’s city code reads: “There shall be no discrimination exercised because of race, national origin, color, religion, creed, age, sex. ... All personnel actions shall be based solely on individual merit and fitness.” The mayor reportedly made her comments to a member of the council in an overheard whisper during a closed-door session of the council March 4. Councilwoman Hope Weeks said she repeated them to her in the parking lot after the meeting, according to a document released by the city in response to an open records request from the AJC. “She proceeded to tell me that the candidate was real good, but he was black and we don’t have a big black population and she just didn’t think Hoschton was ready for that,” Weeks wrote in an account dated March 4. Weeks confided in Councilwoman Susan Powers, and both women agreed to take the matter to city attorney Thomas Mitchell. “Both of us were just appalled, so we thought we had to do something to stop it,” Powers said. Weeks declined to be interviewed on the record, but issued a statement saying she was disappointed in the mayor’s comments about the candidate. “Mr. Henry was a very professional and qualified candidate who was a finalist for the position of city administrator before withdrawing to accept another position,” she said. “I am thankful for the opportunity to serve the citizens of Hoschton, but this has been one of the most challenging seasons of my life.” According to a series of emails obtained by the AJC, a deal was made between Mitchell and the city’s five elected officials to continue the hiring process that allowed Kenerly to attend, but not participate, in the interviews. “She is not going to speak or ask questions,” attorney Mitchell wrote. The attorney also warned city officials to stop putting their concerns in writing. “I do not think it in the best interests of the city (or the individual elected officials) to continue emailing in this manner,” he wrote in a March 14 email. In emails, Powers protested the mayor’s continued involvement in the search for a city administrator. “Since she corrupted this entire process by trying to shield the application of Mr. Henry from Council members and then making the comment to the effect that while he is qualified he should not be considered because he is black and the city is not ready for this, she should not be a part of this hiring process,” Powers wrote. “I am appalled that in 2019 an applicant would not be hired based solely on the color of their skin.” Henry, who lives in suburban Houston, Texas, withdrew his candidacy shortly after the March 4 meeting and subsequent phone interview with council members. He said he decided to withdraw, in part, because the city wanted him to pay his travel, room and board to come for an in-person interview on the promise of reimbursement at a later date. Two of the three other candidates under consideration were local and did not face such an obstacle. The third drove from the Georgia coast at his own expense. ‘Things are different here’ Councilman Jim Cleveland defended the mayor, while confirming many aspects of the story, including that she made a tearful apology in another executive session on March 12. According to accounts from council members, Kenerly said she was “looking out” for Henry because the city does not have a lot of minority residents. “I was there for that,” Cleveland said. “She cried. She had tears in her eyes. It was in my opinion a very sincere apology.” Powers said she was unimpressed with the apology. “It was, ‘I’m sorry if I caused you guys trouble,’” she said. “She was apologizing to the council. To me, she shouldn’t be apologizing to us, but to the person she harmed and to the city.” The AJC asked Kenerly why she apologized and removed herself from the search for a new administrator if she did not make the comments, as she said in her statement to the AJC. She did not respond to those questions. Cleveland said he did not think Kenerly was necessarily wrong. “I understood where she was coming from,” he said. “I understand Theresa saying that, simply because we’re not Atlanta. Things are different here than they are 50 miles down the road.” Cleveland described Hoschton as “a predominantly white community” not in accord with urban sensibilities about race. “I don’t know how they would take it if we selected a black administrator. She might have been right,” he said. Cleveland, a local contractor who has served on the council for a decade, said he had ranked Henry last among the four finalists, not because he is black but because he had not come in for an in-person interview. “I worked for AT&T for 31 years. I was a manager I probably hired over 100 people myself. I never hired anyone over a phone interview,” he said. While Cleveland said it was not an issue in his decision on whom to hire, he did share his beliefs about race. “I’m a Christian and my Christian beliefs are you don’t do interracial marriage. That’s the way I was brought up and that’s the way I believe,” he said. “I have black friends, I hired black people. But when it comes to all this stuff you see on TV, when you see blacks and whites together, it makes my blood boil because that’s just not the way a Christian is supposed to live.” Poised for growth Hoschton sits just across the Gwinnett County line in Jackson County, adjacent to the larger city of Braselton. Nearly 90 percent of its residents identify as white. The U.S. Census estimates a non-white population of 201 people. Downtown Hoschton occupies about two city blocks, but it is ringed with new, partially built subdivisions. In February, Florida-based Kolter Homes announced it had closed on 1,422 acres of land south of Hoschton on which it plans to build a high-end senior citizen community with 2,600 homes. The development is a signal that the explosive growth of Atlanta’s core suburbs is pushing deeper into areas once considered beyond its influence. Tonya Akin, owner of Dog Gone Cute Grooming, said she was not aware the city has hunting for a new administrator. “I’m not into the politics,” she said. But she said he knows the mayor and has had a generally favorable impression of her. That Kenerly would make such a statement about Hoschton’s willingness to accept a black administrator is disappointing, she said. “I hope they hold her accountable for that,” she said. “I’m not that kind of person. I accept people for who they are.” Hoschton’s growth is evident in Akin’s dog grooming business. A decade ago, she had a single employee; now she has 10. One morning last week, five groomers were all busy sheering and primping dogs in the spacious storefront. Akin said that growth is going to change things for Hoschton. “I think Hoschton is finally saying, ‘Hey, we’ve got to get with the times,’” she said.
The American Marketing Association (AMA) and LinkedIn Learning have joined forces to create a professional certification program that ensures digital marketers have command of all the relevant skills needed for success in today's dynamic environment.
(PRWEB) May 10, 2017
Digital marketers have a new way to prove their professional competency and employers have a way to ensure they're hiring the best candidates. The American Marketing Association (AMA) and LinkedIn Learning have joined forces to create a professional certification program that ensures digital marketers have command of all the relevant skills needed for success in today's dynamic environment.
Digital marketers can assess their skills by taking the AMA's free practice exam. They can then take courses on LinkedIn Learning's AMA-approved Learning Path which contains 20 updated online courses taught by top industry thought leaders and innovators. The subjects cover everything digital marketers need to know: analytics, SEO, email marketing, content marketing, UX and online advertising.
After completing these courses, digital marketers can take the AMA Professional Certified Marketer, Digital Marketing exam. This thorough exam lasts two hours and contains 120 questions. Upon passing, marketers receive their PCM®, Digital Marketing Certification which lasts for three years.
"As a nonprofit organization, the AMA has 80 years of credibility, trust, objectivity, neutrality; its standing as the go-to authority on marketing is unassailable." remarked AMA CEO Russ Klein. "LinkedIn Learning is an excellent partner for the AMA because of its industry-leading curriculum and unparalleled reach and reputation among those in the marketing community."
"With the launch of this new AMA Learning Path, we look forward to helping marketers across the globe acquire the skills they need to earn their PCM®, Digital Marketing Certifications," said Tanya Staples, Senior Director of Content and Development at LinkedIn Learning. "We aim for this partnership to have a truly meaningful impact on the career trajectories of these professionals."
AMA Digital Marketing Certification Task Force Chair, Dr. Vanitha Swaminathan, Thomas Marshall Professor of Marketing, at the Katz School of Business at University of Pittsburgh remarked, "We have leveraged the cutting-edge digital marketing tools behind the scenes to ensure we have a relevant, contemporary certification program that will be of value in the marketplace. I truly believe that AMA should be at the forefront of transforming the role of marketing as a highly strategic, analytical, and skills-based discipline. I truly believe that the certification is one concrete step to shift the field in the right direction."
AMA Digital Marketing Certification Task Force member Andy Crestodina, Strategic Director of Orbit Media Studios added, "Employers want to feel confident that when they hire a digital marketer, they can perform. Achieving this certification will ensure someone has the skill set to make a meaningful contribution to a business."
Task Force member Melissa G. Wilson from Networlding Publishing added, "This curriculum has more than 40 hours of instruction. These are difficult courses, but it's material digital marketers need to know."
Task Force member Pat Swindle from Havas Worldwide and The University of Chicago said, "As digital marketing evolves, this program will change. We have the people, processes and passion to ensure the AMA Professional Certified Marketer, Digital Marketing Program will be a gold standard for digital marketers. And in LinkedIn Learning, they have a superior way to keep their skills on the cutting edge."
To learn more about AMA Professional Certified Marketer, Digital Marketing program, visit AMA.org or @AMA_Marketing.
About American Marketing Association (AMA)The AMA is trusted by nearly a million marketing and sales professionals a year worldwide. It has more than 70 professional chapters and over 350 collegiate chapters throughout North America and select international locations. The American Marketing Association (AMA) is the largest marketing association in the world. AMA serves organizations and individuals who practice, teach and study marketing across the globe. It serves as a forum for connecting like-minded individuals to foster knowledge sharing and relationship building; to be a trusted resource for marketing information, tools, education and training; and to advance marketing practice and thought leadership. For more information about the AMA, visit http://www.ama.org or follow the latest AMA news at @AMA_Marketing.
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