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M2150-768 - IBM Security Sales Mastery Test v4 - Dump Information

Vendor : IBM
Exam Code : M2150-768
Exam Name : IBM Security Sales Mastery Test v4
Questions and Answers : 62 Q & A
Updated On : April 18, 2019
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M2150-768 IBM Security Sales Mastery Test v4

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M2150-768 exam Dumps Source : IBM Security Sales Mastery Test v4

Test Code : M2150-768
Test Name : IBM Security Sales Mastery Test v4
Vendor Name : IBM
Q&A : 62 Real Questions

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IBM IBM Security Sales Mastery

IBM details Channel Plans For Netezza statistics Warehouse home equipment | Real Questions and Pass4sure dumps

facts warehouse home equipment

The circulation will give resellers with a range of revenue, advertising and technical elements that IBM observed will make it easier to market and sell Netezza systems. IBM is additionally offering new financing alternate options to channel partners who resell the Netezza appliances, together with zero-p.c financing and flexible charge alternatives for valued clientele.

whereas Netezza generally bought its records warehouse appliances direct to purchasers, IBM has had its eye on the channel for selling Netezza items because it acquired the company in November for $1.7 billion. at the Netezza consumer conference in June IBM executives unveiled a companion recruitment effort for Netezza and spoke of they expect the channel to account for 50 p.c of Netezza income within 4 years.

"company analytics is going mainstream and IBM's goal is to arm its companions with the right potential and aid to aid our customers take capabilities of this vogue," observed Arvind Krishna, everyday supervisor of IBM tips management, in a press release. "These [new&#ninety three; resources are geared to make it effortless for our partners to immediately infuse Netezza into their business mannequin."

IBM has identified business analytics as one in all its strategic initiatives and has forecast that enterprise analytics and optimization products and services will generate $16 billion in annual revenue for the company by means of 2015.

Netezza's techniques are in line with IBM's BladeCenter servers.

Channel companions have to be approved to resell IBM items that come below the application cost Plus (SVP) application. Authorization necessities encompass having as a minimum two personnel who've passed a technical mastery exam and one who has handed a income mastery exam.

Resellers who qualify for the SVP program are eligible for co-advertising cash for lead era and other market planning assistance. IBM additionally offers companions a knowledge bootcamp where personnel can educate on a way to set up, manipulate and keep Netezza methods. And SVP-member resellers can convey revenue prospects into IBM Innovation facilities to examine-force Netezza items.

beginning Oct. 1 the Netezza items additionally will come below IBM's utility price Incentive application, which provides economic rewards for companions who establish and develop earnings opportunities, but don't always address product success.

On the financing facet partners can offer zero-percent financing through IBM world Financing to credit-certified shoppers for Netezza purchases. additionally purchasable is 24- and 36-month financing with alternate options that permit consumers suit payments to anticipated cash flows.

And companions can rent a Netezza gadget for 24 months to run inside their own statistics facilities for demonstration, development, trying out and practising purposes, IBM spoke of.

Charlotte, N.C.-based options company and IBM companion Fuzzy Logix, which materials predictive analytics software and services to purchasers, "will use these resources from IBM to find global company alternatives and bring greater cost features to our purchasers," mentioned COO Mike Upchurch, in an announcement.

IBM Tightens accomplice Certification requirements | Real Questions and Pass4sure dumps

IBM this week quietly introduced it will quickly require partners meet extra stringent certification necessities to resell a few items in its utility community.

The circulation comes on account of shoppers demand of bigger ability stages from answer suppliers offering solutions around large Blue’s Websphere, Tivoli, Rational database and Lotus offerings, among others, says Shaun Jones, vice chairman of IBM’s international Channels and typical enterprise advertising.

"during the past, any IBM solution provider might resell software choices, we’ll now base companions’ means to promote some solutions on more stringent qualification criteria," he says.

As valued clientele discover IT budgets slashed, software initiatives become tougher to justify and earnings appointments are extra elaborate to comfy. Jones says partners with the optimum diploma of certification, schooling and proven potential are doing optimum in the market at this time, and the stricter certification necessities will assist those companions further differentiate themselves from their competition.

companions should be required to grasp IBM technical certifications, display earnings mastery and file exact product plans with IBM, Jones says. through gratifying these criteria, partners will extra hone their capabilities on items and capabilities they’re most expert at, qualify for greater stages of vendor incentives and advertising assist and as a result, receive greater margins.

For ISVs and customized application developer partners that mainly target the SMB and midmarket, there is a different route to fulfill IBM’s stricter standards, says Jones. solution providers who deliver customized purposes constructed on right of IBM middleware can use these applications to exhibit mastery and revenue success of their solution and the underlying IBM utility, and can then meet the brand new requirements.

"companions that create solutions that sit on true of our middleware – CRM, ERP, as an instance – they always need to have in-depth competencies of the application their options are built upon," says Jones. "in the event that they can show IBM what they’ve built and that they’ve had a a success promoting list, we examine those components and will qualify them on that answer," he says.

Dave Kemper, managing companion at IBM answer provider Dataskill, says he believes the new requirements will aid pressure new company and additionally raise alternatives with existing customers.

"here's a chance to evangelize on existing applied sciences we already present, but it additionally allows us to ramp up in technology areas where we haven’t been as effective in the past," Kemper says. The advantage for Dataskill’s customers is the reassurance that their solution company holds the optimum set of talents and may opt for and competently implement the appropriate technology to resolve their company needs.

"There’s a stronger degree of assurance for consumers that the correct solution and implementation paths are chosen, and that their funding will pay stronger dividends instead of turning into 'shelfware,’" Kemper says.

Kemper says the new necessities will help to weed out answer suppliers who may additionally have gained business from shoppers based fully on rate as opposed to expertise, and will allow Dataskill to win greater customers and put into effect extra finished options.

"We hope that these partners who’ve treated IBM application as a commodity product can be eradicated from the market," he says. "We then can hope to force additional cost for clients, so they can convey larger margins in keeping with more solution revenue and more comprehensive solutions," Kemper says.

Jones says after consulting with partners throughout IBM’s software community, he feels the method will be fairly easy for these companions who’ve already established a high diploma of commitment to IBM and solutions according to its software.

even though the flow become announced yesterday, the adjustments will not take effect unless October 2009, giving partners about seven months to make changes and investigate their enterprise fashions, he says.

"For those partners who’ve already had amazing success with us, this will not be a big inhibitor for them to proceed doing enterprise with us," he says. For other companions, the brand new necessities will push them to evaluate their answer choices and make an improved commitment to raise their advantage and skills based on their company models and how ecocnomic companies’ solutions are for them.

"We’re giving partners a seven-month probability to evaluate their dedication and their readiness, and we are able to proceed to work with partners to find the place there are gaps of their ability sets with a purpose to work harder on filling these gaps," Jones says.

partners who are looking to make stronger their dedication to IBM can take abilities of IBM’s existing sales and technical training and certifications, says Jones. With the checks and techniques already in region, the onus is on partners to decide how they're going to proceed.

Jones says IBM will continue to present working towards and certification at a local degree, as well as at countrywide and international accomplice conferences. He cites contemporary Tivoli- and Lotus-focused events at which IBM provided the certification tests free of can charge, and adds that IBM is already seeing calendars refill as partners movement to reap practising and training.

Jones says the culmination might be extended revenues and gains for each IBM and its most dedicated answer suppliers.

"We’re not trying to penalize anyone; we consider this can support all boats to upward push, including ours," he says.

Sandvik and IBM bring in the Fourth Industrial Revolution to the Mining industry with IBM Watson | Real Questions and Pass4sure dumps

Barminco, Hindustan Zinc, Petra Diamonds and Vedanta Zinc international faucet into the Sandvik and IBM relationship to enrich operations and defense in underground complicated-rock mining

Award-profitable OptiMine® Analytics with IBM Watson IoT for predictive renovation and optimization, analyzes, learns and communicates with equipment operating lots of feet underground

TAMPERE, Finland and ARMONK, N.Y., April 1, 2019 /PRNewswire/ -- Joint customers of IBM (NYSE: IBM) and Sandvik Mining and Rock know-how, some of the world's greatest premium mining device manufacturers, are tapping the powers of IoT, superior analytics and artificial intelligence to realize protection, preservation, productivity and operational efficiency.

The mining and rock excavation business is under growing force to enhance the global provide of minerals to meet the wants and expectations of a abruptly rising world inhabitants. This commonly requires extracting from expanding more advantageous depths, which can make it complicated to communicate and act as fundamental when equipment fails or needs to be serviced.

OptiMine® Analytics transforms facts into method improvements by way of predictive insights and actionable dashboards embedded into operation management techniques. the usage of the analytics capabilities from IBM Watson IoT, this advice administration answer allows mining groups to combine device and utility information from disparate sources in precise-time, analyzing patterns in the statistics to support enrich availability, utilization and efficiency.

through a collection of IBM Design considering workshops, IBM and Sandvik work with purchasers to develop a framework to form offerings around information pushed productiveness and predictive preservation. the use of the Watson IoT know-how, Sandvik and IBM have jointly created a platform in a position to conform to the stringent reliability and security necessities of mining operations. Predictive renovation technology leveraging IoT sensor statistics has also been added as a part of this platform.

"Proactively picking out protection wants earlier than whatever thing breaks is leading to huge charge and time discount rates," noted Patrick Murphy, president, Rock Drills & technologies, Sandvik. "Our award-successful OptiMine® Analytics with IBM Watson IoT options offer our shoppers a greater finished view of their operations for smarter, safer and greater productive work."

Sandvik and IBM customers such as Petra Diamonds and Barminco are the use of IoT to assist in the reduction of miner publicity to hostile work environments and raise safeguard.

"Our proper priority is the safety of our employees and if a machine fails underground, we want instant insight into what is going on in that tunnel," pointed out Luctor Roode, government operations at Petra Diamonds. "With the answer from Sandvik and IBM, we have true-time statistics that allows us to instantly determine the root reason for the problem and act consequently." 

"Leveraging data is become more and more helpful across the mining sector. through analytics, computing device studying and AI, we're seeing new possibilities for improved operational efficiency," said Paul Muller, chief government officer, Barminco. "Our partnership with Sandvik's OptiMine® Analytics allows us to quick-tune our efforts, leveraging Sandvik's entire-of-fleet records and innate computing device capabilities."

OptiMine® Analytics will even be used via Vedanta Zinc international's Black Mountain Mining (BMM) operations in South Africa's Northern Cape Province, to speed up facts-driven operations for protection, effectivity and productiveness for vans, loaders and drills. additionally, Hindustan Zinc, some of the world's greatest integrated producers of zinc, lead and silver has tapped Sandvik to enforce an important digital transformation at its Sindesar Khurd Mine, India, to ensure all required infrastructure and platforms can achieve world-type mining safety, effectivity and productivity.

"Sensors and monitoring programs for asset management is simply the starting when it comes to how artificial intelligence will disrupt the mining trade," said Jay Bellissimo, regularly occurring manager, Cognitive procedure Transformation, IBM global enterprise capabilities. "developing a solution that turns the records into actionable insights is a fragile count number. It requires an interdisciplinary effort spanning throughout mining expertise, utility engineering and facts science. IBM and Sandvik at the moment are on path to support radically change the mining cost chain with the fusion of cognitive capabilities into miners business and operating methods."

Story continues

Sandvik has been supplying options in the mining automation enterprise for a long time, with self sustaining operations in additional than 60 mines on six continents. This footprint is a big asset to the procedure optimization options in greater and better demand. For its half, IBM has been working with leading mining valued clientele to infuse cognitive capabilities of their company and operating procedures, growing the Cognitive price Chain for Mining. This multidisciplinary approach leverages and expands on the ideas of the fourth industrial revolution with the aid of helping miners achieve new efficiency discount rates, without needing to make significant-scale capital investments.  

Sandvik neighborhood Sandvik is a high-tech and international engineering group providing items and features that increase customer productiveness, profitability and defense. We cling world-leading positions in selected areas – equipment and tooling programs for metallic reducing; equipment and equipment, provider and technical solutions for the mining trade and rock excavation inside the building business; products in superior stainless steels and special alloys in addition to products for industrial heating. In 2018, the neighborhood had approximately 42,000 employees and revenues of about one hundred billion SEK in additional than one hundred sixty nations within continuing operations.

Sandvik Mining and Rock expertise Sandvik Mining and Rock technology is a business area within the Sandvik neighborhood and a worldwide main agency of equipment and tools, provider and technical solutions for the mining and development industries. utility areas encompass rock drilling, rock cutting, crushing and screening, loading and hauling, tunneling, quarrying and breaking and demolition. In 2018, earnings were about forty three billion SEK with about 15,000 employees in continuing operations.

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IBM requires partner certification for Lotus Notes | real questions and Pass4sure dumps

IBM will require training and certification for resellers of a number of the vendor's Lotus messaging and collaboration products, channel partners were told Monday at the annual Lotusphere conference.

IBM also said it is launching a "Social Business Authorisation" initiative under which solution providers who demonstrate expertise in helping customers implement and use social networking technology can earn margins up to 15 percent higher.

"The opportunity here is huge for partners," said Sandy Carter, vice president, worldwide collaboration sales at IBM.  IBM has cited IDC forecasts that say the worldwide market for social networking platforms is expected to triple from $US630 million this year to $US1.86 billion by 2014.

About 900 partners were expected to attend this year's Lotusphere conference in Orlando.

IBM launched the Software Value Plus program and its certification requirements last year in an effort to ensure that resellers are building value around IBM software products rather than simply fulfilling customer orders.

By requiring reseller certification for such Lotus products as Notes, Domino, Quickr, Sametime, Connections, Alloy (for Lotus-SAP integration) and Protector (messaging security), IBM is expanding the "product authorisation" requirements under the Software Value Plus program. Under that initiative channel partners must pass certification requirements in order to sell some IBM software products, including the InfoSphere, Optim and Cognos brands. Other products remain "open" and can be resold without authorisation.

The authorisation requirement for the Lotus products will be effective May 1, Carter said. Some Lotus products, including Lotus Mobile, Symphony and the LotusLive cloud services, will remain open.

Next: What Social Business Authorisation Offers Partners

Under the solutions authorisation designation, channel partners certified to resell Lotus collaboration and messaging software can go a step further by winning the "social business authorisation" designation under which they develop and implement social business solutions for customers. Resellers have to demonstrate proficiency in social networking capabilities, including passing a mastery test, registering their solutions with IBM and providing customer references.

Channel partners that win social business authorisation gain access to IBM sales and marketing resources and can earn up to 15 percent additional margin. IBM also announced new social business technical courses for partners available through the company's 38 IBM Innovation Centres worldwide.

IBM already offers similar solutions authorisation designations for partners with expertise in specific vertical industries, such as banking and health care, and in the area of security.

In a related matter, IBM has yet to say who will take over Carter's role of vice president of software business partners and midmarket within the IBM Software Group. Carter, who took on the social business evangelism vice president role several weeks ago, said her successor would likely be named by the time of IBM's PartnerWorld Leadership Conference in mid-February.

Carter's new post is within the IBM Lotus Division but encompasses other business and technology areas throughout the company, she said.

At Lotusphere, in front of about 5,000 attendees, IBM introduced new releases of its Lotus Notes e-mail, Lotus Domino Server, Sametime instant messaging, and Lotus Connections file sharing and networking software. The key theme among the announcements was extending the applications' capabilities to mobile systems such as Google Android devices, Nokia mobile phones, RIM's BlackBerry, and Apple's iPhone and iPad.

This article originally appeared at

How to Add Gamification to Your B2B Marketing Strategy | real questions and Pass4sure dumps

See how, SAP, IBM, Ford and Facebook use gamification for everything from lead gen to sales and CX

“I hate games” said no one ever.

Who doesn’t love a good game? Since the first arcade game was installed in 1971, the gaming industry has seen tremendous growth and is a $91 billion industry today. From Pac-Man to Angry Birds to Grand Theft Auto, games are a major source of entertainment for players from all background and ages. The joy of competition and the allure of the high score has driven people to spend a lot of their time and money gaming. So, it is only natural that businesses use this proven engagement strategy to drive bottom line growth.  

What is gamification?

Defined as the “process of using game concepts and mechanics to engage users and change behavior”, gamification at its core is applying gaming principles and strategies in a non-game context. It’s intended to give potential customers a fun and easy way to engage with a brand while providing some sort of incentive to influence their behavior. According to Lea Sorrentino, Senior Digital Strategist at Bunchball, one of the most important things to consider while integrating game mechanics into your marketing strategy is

Understanding your audience and what motivates them, having access to systems and performance data that drives your goals, creating a user experience that shows progress, provides feedback and creates a career path.

The concept of gamification in marketing has been around for some time now, but until recently it was restricted to the realm of B2C marketers. Traditionally, most B2B applications of gamification focused on sales enablement, but that is slowly changing. One of the primary reasons behind B2B brands embracing gamification is the incredible opportunity it provides to measure and monitor engagement with a target audience. 

What makes gamification work? Marissa Aydlett, SVP of Marketing at Appboy says,

Marketers are incentivized by what makes their job easier and what positively impacts business—which makes gamification an interesting approach to explore.  Demandbase is an example of a B2B brand doing this well. They send direct mailers, personalized emails and messages to engage users while leveraging various channels and interesting gamification promotions to incentivize users. Organizations can also deploy gamification internally to encourage collaboration across marketing, sales and other teams and offices that leads to better results.

A 2010 Harvard Business Review study on what motivated people at their jobs, found that an overwhelming number of people were motivated by a sense of progress. Game mechanics are essentially tools that measure and report data, and this data represents progress. Answer five more questions to level up. Refer a colleague and unlock a deal. Of course, for marketers, gamification isn’t all games. You’ve got metrics to achieve and ROI to measure. What do you hope to accomplish from your gamification strategy? What kind of behavior can you expect to drive? And most importantly, how will you leverage gamification in the B2B context? 

Drive online community engagement

As a marketer, you probably know how challenging it is to build and engage a thriving B2B brand community. Gamifying the community experience can help you drive engagement. SAP’s community network has over 2.5 million users including SAP employees and representatives from its vast corporate customer base. Members share information and answer questions about SAP products, repost key questions, and even help update and edit FAQs for different topics.

“That means the majority of the content, the majority of the responses is actually happening by our customers,” states Mario Herger, Senior Innovation Strategist at SAP. “Those people are popping up as leaders in the area.”

To gamify the community, SAP reviews how users are helping other users with social sharing of important community threads, solving typical user problems, commenting on certain products or issues, reposting, answering questions and overall activity are all desired goals.

As a reward, SAP designates certain active users as “expert” in different areas. Experts enjoy a special status in the online community when they share information or answer questions.

SAP’s online community is a quintessential example of gamification done well. Its reward program fulfills community members’ fundamental need for autonomy, competence and reliability, thereby driving long-term engagement. 

Lead generation

Lead generation is perhaps one of the key challenges for marketers reliant on inbound marketing. The sheer number of blogs, brands, and business profiles clamoring for attention out there, have made traditional methods of capturing lead information ineffective.

Think about it, if your lead generation were to be fun and entertaining, you’d be so much more successful than the vanilla “please fill out this opt-in form” routine. To segment your target audience and to sell to them effectively, you’ll need to collect and organize relevant lead information. Gamifying your customer facing content will not only help you attract a lot more leads but will also help you keep them there by making experiences more engaging. This is the perfect tool for you to get those opt-ins and sign-ups. Companies like (Intuit’s financial management solution) have successfully experimented with gamification to drive top of the funnel leads. Here’s how Mint is mining future leads through gamification:

This is a simple quiz that featured on a Mint computer game intended for high school teens. The game asked questions related to personal finances in the real-world context. But what’s really interesting about this game, is that Mint is actually investing in leads. The target audience for this game are not going to be consumers anytime soon, however Mint is using gamification to talk to a demographic that will soon develop into their target persona.

Speaking about creating a gamification framework, Marissa Aydlett, SVP of Marketing at Appboy says, “Laying out the framework for data structure is incredibly important, as it guides the way for leveraging user behavior to modify and personalize each individual user's experience. Through user data insights, organizations can deploy incentivized upsells, loyalty programs or access to areas of your product offering where they otherwise would not have engaged. In order to drive ROI, you need to understand what users are doing to help personalize their experience with your brand.”    

Another great example of B2B gamification done right is IBM’s Innov8 platform. Innov8 is a part of an academic initiative by IBM to explain business process management (BPM) to students across universities in America. They gamified the training process and became an instant hit within a few days of going live in 2009. For IBM, Innov8 proved to be the proverbial golden goose, becoming IBM’s top lead generator. The objective of the game is to “Level-up your skills and discover how to make our Planet smarter, revolutionize industries and solve real-world business, environmental and logistical problems.” Top executives across leading organizations embraced the game. Within 5 months of its release to the general public, the game resulted in 100X the investment put into it. Tracking the people who played the game, resulted in phenomenal sales for IBM. Innov8 is free to play, but users need to sign up before playing.

For B2Bs already using email automation for lead generation, gamification is an excellent way to keep customers coming back. Integrating game tactics into your email lead generation strategy is actually pretty simple – make email signup a participation requirement. Your tool’s drip campaign capabilities can send regular reminders to customers, encouraging them to keep engaging. Moreover, major email automation providers such as Eloqua, MailChimp, Clickback, TargetHero, Campaign Monitor, etc. can help you track the success (open rates & CTRs) of your gamification strategy. 

Sales training and performance management

If gamification can give your marketing efforts a boost, so can it to your sales team as well. According to an Aberdeen Group study of top performing sales teams, after financial compensation, the next key motivators for sales professionals are internal recognition, and competition.

7 ways gamification improves the effectiveness of your sales team:

  • Clearly defines goals and metrics:Gamification takes the guesswork out of goals, measurement and end-results.
  • Improves long-term performance:Traditional incentive programs such as contests might help change short-term behavior, but they rarely inspire on-going improvements. Gamification is easier to manage and does require significant resource allocation.
  • Prompt and effective onboarding:Gamification can help new hires and associates quickly assimilate into the organization - it jumpstarts engagement, reduces turnaround time and significantly shortens the onboarding time.
  • Clearly defines goals and metrics:Gamification takes the guesswork out of goals, measurement and end-results.
  • Provides individualized motivation: Through gamification, each sales rep receives a unique experience mapped to their personal behaviors, as well as formal training and coaching in both sales and product knowledge.
  • Improves resource adoption and utilization: Organizations utilizing gamification can motivate their sales rep to input high-quality, accurate data into the CRM system, while amping-up knowledge sharing between partners from external channels.
  • Delivers real-time feedback: As gamification constantly monitors performance and results, your sales reps receive real time feedback, rather than having to wait for weekly meeting or annual reviews.
  • Offers better customer experience: Engaged, well-trained sales reps are more likely to deliver a superior customer experience.
  • Considering how competitiveness has been an integral component to sales success, it’s only logical to add sales gamification into your sales team.  Furthermore, factors such as training programs, operations and team management have a direct impact on your revenue. While organizations should be looking at gamification as a long-term strategy, Sorrentino believes that sales gamification must be frequently optimized to ensure relevancy in the program. He says, “Sales organizations tend to leverage community and competition more than most programs. But people are fundamentally motivated by the same intrinsic concepts: purpose, progress, mastery, autonomy, and community. Sales implementation should be long-term engagements but should be frequently optimized. Goals and targets change, which means the program has to grow. It is not about being short-term or long-term, it is about maintaining relevancy in the program.”

    The potential to test and apply gamification to your sales team is virtually limitless. It could be as simple as setting up a leaderboard (although a leaderboard doesn’t really qualify as a game) to complex CRM integrations. To be effective, your gamification strategy for sales performance management must combine motivation, data and interactive design. Integrating these elements will help you promote collaboration and other high value behaviors throughout your sales channels, ultimately driving more revenue for your business.

    Automobile giant Ford wanted to improve the effectiveness of its sales and service reps across 450 dealerships. To do so, they integrated gamification into their employee Learning Management System, which led to a whopping 471% increase in site usage. After gamifying the system, sales and service reps could work toward individual and team goals, compete with other dealerships and receive real-time feedback as they engaged in desired behaviors. The company also found a positive correlation between engagement and KPI metrics, including revenue and customer satisfaction.Gamification can lead to tangible, measurable improvements in business performance. Technology providers such as ConnectLeader, Appboy and Bunchball can help you put gamification to work to increase employee engagement, improve training and drive win rates from your sales team. 

    Improving customer experience 

    We know how critical positive customer experiences are. Gamifying the customer experience takes more than just adding points or badges. Designing a better customer experience requires a strategic shift, one based on in-depth analysis of the current state of your customer journey. You can either gamify individual touchpoints or entire sections of the customer journey. 

    Any key customer touchpoint could make use of gamification, from product exploration on your website to interactive troubleshooting. However, you must remember that great gamification simplifies customer interaction with your brand. It must overcome the pain points of your customer experience. 

    4 Strategies for crafting better customer experience:

  • Easy sign-up process: Customers appreciate a registration process. Avoid long forms or lengthy questions. Try to eliminate all barriers for a customer to join.
  • Personalize offers: Personalized offers inspire customers to purchase more and fosters brand advocacy.
  • Keep the rules simple: Loyalty programs need easy-to-understand rules. If your rules are complicated and confusing, customer will quickly lose interest in the rewards program.
  • Reward non-purchase activity: Make it easy for your customers to earn points. Most loyalty programs are abandoned because customers get bored with the slow reward accumulation.
  • Facebook’s bug bounty program is a classic example of gamifying customer experience through crowdsourcing. Google, Uber, Mozilla and Adobe, all run bug bounty programs that reward users who help keep the community safe by reporting vulnerabilities in their services. 

    Several banks and other financial institutions gamify their product exploration experiences with product quizzes and trivia. By infusing basic gamification elements like this, you can help your customers find appropriate products quickly and it is way more fun way than reading fine print. 

    What’s next in gamification? Marrisa says, “Smart marketers understand that the world is evolving. Users are active on multiple devices across variety of channels. Marketers need to use gamification across these different channels so a single user feels like they are engaging in one fluid and holistic experience.” 

    Game on!

    Many brands have achieved great success with gamification to motivate customers toward action. You could too. 

    If you’re thinking of introducing gamification into your marketing strategy, it’s best to test the water first. Start with small competitions, quizzes, and challenges that reward users differently and see what works best for your audience. Rinse and repeat. Good luck!

    Manufacturer Boosts Productivity, Morale With IT Overhaul | real questions and Pass4sure dumps

    Based in Edmonton, Alberta, Argus Machine Company has made custom parts and pipeline threading in Canada for oil and gas fields since 1958. But in three buildings totaling 100,000 square feet, unreliable, piecemeal technology was increasingly frustrating some 100 employees.

    Workers in its plants rely on software that instructs manufacturing and assembly machines, but frequent network outages forced them to upload commands manually, causing product delays. Staff in sales, marketing, accounting, and administration had a rough time accessing the corporate intranet and documents, as well as the printing, e-mail, and accounting systems.

    The existing technology mixed HP tower servers, an IBM e-series blade chassis, and an old VMware ESX 3.0 server with only 2GB of RAM and four memory-starved virtual machines. A broken Microsoft Exchange server with 2GB of RAM constantly swapped out to the hard drive for extra memory. The main server room overheated, sapping the equipment's power and life expectancy.

    There were also unmanaged 100-mbps ethernet network switches, a no-name firewall, and one overloaded uninterruptible power supply (UPS). Staff had no idea if data was backed up, and they wrote over unlabeled tapes that were already full. An old PBX phone system wouldn't even transfer calls to other locations.

    The Solution

    Argus had some nice pieces, such as the IBM blade chassis and blade servers that we continued to use. We wanted to upgrade the rest of their IT infrastructure. To limit interruptions and expenses, we staged roughly five mini-upgrades and test periods over six months, sometimes after work hours.

    We had Argus buy both Thecus N8800 and QNAP TS-809U-RP iSCSI Network Attached Storage (NAS) units, which consolidated storage while increasing and distributing space among servers. Argus eventually bought a Dell EqualLogic PS5000E iSCSI SAN (Storage Area Network server)--a must-have component for any VMware environment--and we migrated the Thecus and QNAP for backup use only.

    Dell EqualLogic PS5000E We expanded the three blades to 16GB of RAM, and turned them into VMware ESX v4 servers using the iSCSI NAS systems. Then we converted the physical servers to the virtual environment.

    With the purchase of a VMware vSphere v4 Essentials Bundle and the existing IBM blades, Argus had a high-performing, scalable server infrastructure backed up with Vizioncore vRanger software. The vSphere package features three ESX servers with dual processors in each. VMware Virtual Center software manages the virtualized server environment, and makes it easy to distribute virtual servers among physical blade servers.

    We upgraded the entire network using Dell PowerConnect 5448 Managed Gigabit Ethernet switches.

    The Payoff

    With the overhaul done, the company instantly received positive staff feedback. Argus moved from a constant fire-fighting mentality to growth in an expanding IT department, and management regained trust in its IT infrastructure.

    Plant workers enjoyed reliability on computer-controlled jobs in their shops, with almost no downtime. Office workers could access files as well as e-mail, printing, and other tools, no longer bumping into delays and taking forced coffee breaks. Data security increased, and Argus saved time and money in the long run.

    The company has since made further upgrades and enhancements. Their old network could not have supported the new Voice over IP phone system, which enables transferring calls, conference calls, centralized voicemail, and auto-attendants. And, with VoIP, Argus can give clients a single phone number that reaches multiple locations.

    Argus also established a private extranet site for business clients to access secure, up-to-date information online. Clients can find a current inventory and status of work orders at any time instead of having to call someone at Argus to dig up data. Rather than being regarded as a big expense, technology is helping drive new sales.

    David Papp is president of Microtek Corporation, a full-service technology solution provider certified for CISSP, CISA, VCP, Cisco, and Microsoft, among others. Microtek offers working solutions for all aspects of technology, ranging from IT strategies, networking, Internet, and Web hosting to custom Web application design, and graphic-design marketing solutions. We are trusted IT advisors for all our clients' technological requirements. Contact us at 780-409-2525.

    If you're an IT solutions provider serving the small to midsize business market, and you'd like to learn how you can contribute to PC World Tech Audit, send mail to We're always looking for more talented pros.

    Tech Audit is written and produced in cooperation with IT professionals in the field. All recommendations and opinions expressed represent the independent judgment of the authors and do not necessarily reflect those of PCWorld or its editorial staff.

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    IBM M2150-768 Exam (IBM Security Sales Mastery Test v4) Detailed Information


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