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HP2-N37 exam Dumps Source : Selling Hp Converged Management and Security Solutions
Test Code : HP2-N37
Test Name : Selling Hp Converged Management and Security Solutions
Vendor Name : HP
Q&A : 50 Real Questions
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theCUBE co-hosts traveled to Barcelona for the HP discover 2013 event, broadcasting a number of keynotes reside and interviewing one of the vital greatest names within the tech world. one in every of them became Kevin Garrison, Director of Go to Market with HP Converged programs, whose role at HP is to supervise the converged equipment path to market, constructing out the regional company unit structure, focusing on the channel for the HP Converged Infrastructure community.
Vellante suggested the viewers that Garrison turned into brought in to sharpen and emphasize the channel focal point, then requested: “What are your leading objectives with the channel?”
“before the Converged programs, Converged Virtualization and different extended add-ons of that family unit (who had been just introduced this week), the state of the channel become having americans asking what these had been; at the present time, post-announcement, the greatest quote I found become ‘It changed into about time’. It’s a part of exhilaration,” stated Garrison, describing the vibe. speakme about his three months working journey with HP, Garrison explained: “The rationale i used to be brought in was to create a profitability mannequin for the companions, so that they would want to interact and sell.”
throughout the HP discover convention, Tom Joyce, Sr VP and GM with HP Converged programs, announced the brand new HP Converged gadget for Virtualization, a solution designed to “free IT from the complexity of technology integration”. Vellante demanded more particulars: “What precisely is Sharks?” he requested.
“Sharks is taking existing accessories, the better of breed in HP Server and Blade know-how, 3PAR and other storage know-how and the connectivity products supplied by HP Networking and offering these as an integrated answer and kit. There are three axes that create effective differentiations:
.1) the systems themselves are workload optimized; for a given workload of VMs or for change mailboxes, what is the infrastructure required and the way will we optimize that to carry highest performance means for the can charge linked to that?
2) integrated management – with more announcements in the next six months
3) providing a special customer support adventure.
consumers are used to buying distinct items – from HP alone or from HP and others – having a significant issue when it got here to equipment protection. With the Sharks platform it’s one adult, one cellphone name away, that is only purchasable with the Converged methods systems, and it has huge cost to the consumers, even to the companions,” mentioned Garrison.
To clarify, Vellante enumerated what Sharks definitely includes: HP Blades server, 3PAR storage, HP Networking, OneView, and hypervizor. “Does OneView come packaged?”
“in the first iteration we’re going with perception manage, since it has management capabilities for all three. today OneView stands out in its server and rack mounting digital connect integration capabilities. in the now not too distant future you’ll see storage and community integrated into that, so from a single administration view you have the capacity to not handiest manage the whole ambiance, however additionally readily simplify the configuration. OneView has some tremendous customer references,” bragged Garrison. “OneView building is a part of the Converged techniques.”
cash-clever, “with Sharks all the pre-integration work has been executed for you. From a companion’s point of view, that’s now not billable hours they’re losing, these are fee greenbacks that they’re saving, as a result of those guys may also be redeployed to other makes use of,” defined Garrison. “It takes 5 minutes to order and 20 to configure and quote. From the date of the order unless it's fully operational, it takes 20 days. The old system concerned from 45 to 60 days.”
merits of Converged methods: the elapsed time from purchase to installation is cut down in half and even in third in comparison to outdated versions and working hours are freed. HP Sharks is either a set configuration or a flexible, thoroughly customizable one. This business is everchanging. “conventional we have to earn the company with our companions,” confessed Garrison. “Sharks in selected helps us do this, as a result of i will be able to sell the price proposition of a Converged methods solution, which is awfully diverse and unique.”because you’re here … … We’d like to let you know about our mission and the way which you can support us fulfill it. SiliconANGLE Media Inc.’s business mannequin is in keeping with the intrinsic value of the content material, now not advertising. not like many on-line publications, we don’t have a paywall or run banner advertising, because we are looking to keep our journalism open, devoid of affect or the deserve to chase traffic.
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HP claims to have put private cloud, hybrid cloud and probably public cloud in its pocket to sell to organizations and service suppliers. but CloudSystem, as it is typical, is rarely so a lot a platform as a collection of intersecting HP items and roadmaps to get cloud capabilities -- elastic, self-carrier provisioning, storage and metered use -- into your statistics center.
At coronary heart, it's the Cloud provider Automation software that makes or breaks the HP cloud.
there may be CloudSystem Matrix, CloudSystem business, CloudStart answer, Cloud carrier Automation, Cloud service start, CloudMaps, Cloud Matrix working environment, CloudSystem safety, CloudAgile, and on and on. HP unexpectedly has loads of stuff stamped "cloud." What's extra, there's no reduce-wrap; you opt for bits right here and there, and HP helps you installation and tune it. fortunately, there is at the least one illustration within the wild to look what basically constitutes an "HP cloud."
"sure, they do have a great deal to look at," stated Christian Teeft, VP of engineering for facts middle operator and capabilities company Latisys. Teeft spoke of Latisys may additionally smartly have the first are living CloudSystem ambiance at an HP client. Latisys is the usage of the gadget to sell cloud infrastructure capabilities, which are available in "private" and "semi-inner most" alternate options; committed clouds for customers, as it had been.
Teeft referred to Latisys deliberately leaned far from startups and smaller cloud platform providers, speakme to enterprise vendors and different carrier suppliers like NewScale, Joyent, BMC and others about automation, but HP had the nation membership marquee shoppers and Teeft liked the mixing with HP's hardware.
"There are synergies with HP around hardware blade methods and ISS," he mentioned.
trade typical Server technology Communications (ISS technology communications) is HP's way of distributing technology publications and techniques to users, just a little like Microsoft's TechNet.
Teeft mentioned cloud computing for enterprise shoppers turned into becoming a fairly mainstream request, however genuine utilization could be exploratory or constrained to certain workloads, all new customers desired to peer the skill obtainable.
"it's a checkmark on loads of RFPs and RFIs at the present time," he observed.
HP also touts the capability of CloudSystem to use external public cloud features. Teeft noted he became aware about the capability to do hybrid clouds but that wasn't imperative to him. Latisys' cloud is unequivocally staying excessive and dry from melding with different functions.
"Our workload is going to stay inside our four walls for now," he mentioned.
Teeft noted CloudSystem had two other key benefits for a provider provider. it is hypervisor agnostic, which means they can serve greater than simply VMware users, and unlike cloud-in-a-box solutions just like the vBlock or Oracle's Exalogic or Cisco's UCS, it might probably run off a small hardware allotment initially.
"It allowed us to do a different scale… we did not ought to sink a number of million bucks into a vBlock or anything," he noted.
So what exactly is CloudSystem?The imperative part of CloudSystem is the Cloud provider Automation application, which is according to Opsware. HP is promoting three core components: HP Converged Infrastructure (operating some thing called the Matrix working ambiance), Cloud carrier Automation (CSA) and HP's personal support capabilities to retain it operating.
The Matrix OE is HP insight, really, and handles low-stage provisioning, monitoring and administration for actual and virtual supplies. It additionally helps with network management through hooking into HP digital join enterprise manager (VCEM). Cloud provider Automation is in the main Opsware, which HP acquired in 2007. That provides everything else essential to show your infrastructure right into a cloud -- the user interfaces (and user administration), provisioning equipment, configuration and workflow tools, and administration/monitoring shows -- a entrance-conclusion useful resource supervisor and orchestration tool. it could actually tap into HP's own Infrastructure as a service offerings when those come online and with different public cloud capabilities like Amazon net features, according to the literature.
HP says that HP blades and 3PAR storage are the hardware component for CloudSystem, but say most x86-primarily based servers and SAN storage can work with the Cloud provider Automation utility.
"They also promote that separately, so you can just buy the application solution and put it to your hardware," spoke of Forrester analyst Lauren Nelson, who has spoken to a handful of CloudSystem early adopters.
Nelson stated that the CSA cloud platform provides all of the fundamental accessories to show a bunch of servers into something corresponding to Amazon internet capabilities or Rackspace Cloud. The person interface is rarely polished, according to Nelson, however the functionality is there; it is on par with products like Eucalyptus, Abiquo and Cloud.com.
"With Abiquo, which you can change the colour of the interface historical past, I consider," mentioned Nelson.
The cause HP is selling the utility one by one as a substitute of an exclusive hardware/utility bundle is that it wants to please either side: providers like Latisys, and additionally the valued clientele who are on the fence about operating their own infrastructure or outsourcing. there's a powerful impulse in enterprises to do some thing in the method of inner most cloud this year, stated Nelson, however users are looking to birth small if they probably can.
HP has a lot of stuff stamped "cloud."
"if your infrastructure is basically behind, you're going to be looking at a hardware/application answer or hosted private cloud," she observed. "when you are not somewhat as concerned about the hardware, you may be simply the application this yr."
HP has a couple of extra application enhancements for the base platform, like Tipping factor, which gives some community protection, intrusion detection and traffic management features. CloudMaps are templates for the platform in keeping with common commercial enterprise utility stacks, HP ArcSight will also be used for compliance, HP Storage necessities and so on. Aggregation Platform for SaaS (AP4SaaS) has billing and templates for application as a provider providers baked in. All of these are sideshows to the Cloud carrier Automation utility.
IT giants compete for cloud dominanceNelson stated that, right now, handiest HP and IBM have an entire equipment to offer enterprises round deepest cloud, meaning utterly built-in hardware and application to run and assist it. Dell's partnerships with Joyent and Microsoft (Hyper-V quick track) and its personal digital Infrastructure system (VIS) weren't at the same stage, and the pure-play cloud platforms require lots of work to tune for a considerable number of kinds of infrastructure. they are also a riskier guess, as the companies have an uncertain future.
HP has put up a big tent for its private cloud products and piled it crammed with bric-a-brac. At coronary heart, despite the fact, or not it's the Cloud provider Automation software that makes or breaks the HP cloud. Experimenting with and adopting cloud items in residence is rapidly becoming a truth for a lot of businesses, and the big companies are evidently making an attempt to step up to the plate. but when nothing else, this is yet one more approach to exhibit that cloud computing is not just more of the identical historical facts core operations.
Carl Brooks is the Senior technology writer for SearchCloudComputing.com. Contact him at email@example.com.
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LAS VEGAS -- Last year at Hewlett-Packard Co.'s Global Partner Conference 2013, George Kadifa, executive vice president for HP Software, called the vendor's software products the company's hidden jewel because only a small percentage of partners sold HP software. Yesterday at the General Session on the opening day of HP GPC 2014 here, Kadifa and recently appointed Harry Gould, vice president for worldwide alliances and channels for HP's software field organization, addressed the 2,200 conference attendees on how far HP has progressed over the past 12 months and outlined four key channel plays in the Enterprise Group that use the company's software assets to propel HP hardware sales.
HP also talked about how it now goes to market in software across five different business units: Operations Management, Application Delivery Management, HP Security, HP Vertica and HP Autonomy.
The vendor's new strategic direction for its $4 billion business division is not only designed to bolster HP software sales but to grow business opportunities for HP partners, most of whom sell HP hardware.
The four channel plays related to software are:
Cloud and HP Converged System 700: "For the first time partners can provide an integrated solution with our cloud software -- with our converged infrastructure for cloud -- which is servers, storage and networking," Gould said. Partners can provide this solution as a hosted version or on-premises offering.
Big Data: The company previously announced and is rolling out ConvergedSystem for Vertica, a powerful hardware/software solution designed to address customers' big data needs.
"Today we're introducing this solution to our channel partners, especially hardware partners, who are looking for more margins and to increase their sales cycle," Gould said.
More specifically, he added that partners can make 25% to 40% higher margins selling the ConvergedSystem for Vertica as well as speed up the sales cycle by 33%. HP offers partner and developers a version of Vertica for free that they can download and use.
Security and HP networking hardware: Utilizing TippingPoint Next-Generation Firewall (NGFW), partners can go after an estimated total addressable market (TAM) of $9 billion. Gould also said that qualified lead demos result have a 70% closure rate.
Adaptive backup and recovery for big data management and optimization: This is an integrated solution that uses HP security software and 3PAR storage. "This offering allows for add-ons for partners such as HP Data Protector that can increase a deal size by one-third," Gould said.
Kadifa encouraged partners to toot the horn for HP software and offered a call to action to talk more to customers about HP software.
BOSTON, MA--(Marketwire - Mar 25, 2013) - TriCore Solutions, the application management experts, today announced that it has joined the HP CloudAgile Program for service providers. The HP CloudAgile Program extends the market reach of service providers through access to the HP global sales force and channel partner networks. The program accelerates time to market with Cloud ready infrastructure/solutions and allows providers to deliver on the promise of cloud today based on HP's Converged Cloud, a hybrid delivery approach based on common architecture spanning traditional IT, private, managed and public clouds.
As an HP CloudAgile provider who powers their Cloud/Hosted solutions on HP, TriCore Solutions offers the reliability, security and performance clients require for cloud solutions. TriCore expects to deliver a wide range of services architected on HP's Converged Infrastructure, including application management services, managed infrastructure hosting and hybrid Cloud hosting. The HP Converged infrastructure allows TriCore to deploy a hybrid delivery model based on common architecture spanning traditional IT, private, managed and public platforms.
"Every one of our clients and prospective clients are looking to take advantage of cloud computing, however, many enterprises are wary of storing information in a public server. To mitigate risk, enterprises are choosing to operate in a hybrid cloud environment," said Sean Harmon, our EVP, Partners and Strategic Alliances. "With HP as our partner, we can help enterprises transition their applications to a hybrid cloud environment so that they take advantage of increased business agility and reduced costs without sacrificing security and control."
"As enterprises map out a path to the cloud, they need flexibility in how they consume and leverage IT services," said Derek Howard, manager of HP CloudAgile Alliances. "HP Converged Cloud helps TriCore enable its clients to build, manage and secure a cloud environment aligned with their strategy, across infrastructure, information and critical applications."
About TriCore Solutions TriCore Solutions, the application management experts, provides a full suite of scalable and reliable managed application, cloud, infrastructure hosting, and consulting services to enterprise organizations. The company delivers its services and the TriCore Trusted Promise to more than 250 companies worldwide to reduce costs, raise service levels, increase business agility, and accelerate innovation, unlocking the business value from their IT investments. TriCore Solutions is headquartered in Boston, MA with offices in India. For more information visit www.tricoresolutions.com.
Thursday, October 04, 2012
Press release from the issuing company
At HP's annual Securities Analyst Meeting, being held today in San Francisco, the company's leadership is mapping out strategic priorities for the future and providing a detailed multiyear roadmap to turn the company around.
During her keynote, HP's president and chief executive officer Meg Whitman outlined progress made over the past year to stabilize the business and lay the foundation for a multiyear turnaround. The operating and organizational models have been integrated, centralized and streamlined, and a talented executive team is in place to execute the strategy.
The company is positioned to extend its leadership into the major trends driving IT investment-cloud computing, information optimization and data security. In May, HP initiated a multiyear restructuring designed to realign its cost structure and create investment capacity to drive innovation against its strategic priorities, strengthen market leadership and rebuild its balance sheet while returning capital to shareholders. Despite the challenging environment, the company has maintained research and development (R&D) spending, along with a steady focus on preserving the long-term health of the business. The company is on track to deliver on its savings targets and complete the restructuring by the end of fiscal 2014.
Whitman walked through a multiyear roadmap to turn the company around. By 2016, she expects the company's revenues to be growing in line with gross domestic product (GDP), with operating profit growing faster than revenues, industry-leading margins and disciplined capital allocation.
"HP has a powerful set of assets, a culture of engineering innovation and a trusted brand," said Whitman. "Now, we have to focus on bringing our incredible assets together to deliver for our customers, employees and shareholders."
Fiscal 2013 outlook
Cathie Lesjak, HP's executive vice president and chief financial officer, provided a financial outlook for the company in fiscal 2013. The company estimates non-GAAP diluted earnings per share for fiscal 2013 to be in the range of $3.40 to $3.60, and GAAP diluted EPS for fiscal 2013 to be in the range of $2.10 to $2.30. Fiscal 2013 non-GAAP diluted EPS estimates exclude after-tax costs of approximately $1.30 per share, related primarily to the amortization of purchased intangible assets, restructuring charges and acquisition-related charges. Lesjak also articulated the company's long-term commitment to financial discipline and reducing net debt.
Business segment strategies
Throughout the day, HP's management team will lay out specific plans and goals for the company's turnaround, including:
HP Enterprise Services
Mike Nefkens, acting global HP Enterprise Services leader, and JJ Charhon, senior vice president and chief operating officer, HP Enterprise Services, will give an overview of the turnaround plans for HP's Enterprise Services group. Due to several factors, including exceptional runoff in four major accounts and selective pursuit of deals to ensure the appropriate margin structure, HP anticipates revenue declines of 11 to 13 percent in fiscal 2013 with operating margins between 0 and 3 percent.
Nefkens and Charhon will outline a detailed turnaround plan for HP Enterprise Services with the objective of driving margin improvement over time. The four pillars of the strategy are: improving the portfolio through innovation in the core and expanded offerings in higher-growth services such as cloud and information management; strengthening accountability and empowering account executives; optimizing the cost structure with a focus on account performance and improving account performance; and improving operating excellence with tools and processes and a formalized operating cadence.
Nefkens and Charhon will lay out an expected long-term operating model with HP Enterprise Services growing revenue at 3 to 5 percent annually, operating margins between 7 and 9 percent, and 15 to 25 percent return on invested capital. Long term, the company expects to improve the mix of services revenue so that about 80 percent of HP Enterprise Services revenue comes from the company's core data center, applications and business process outsourcing, and 20 percent of revenue is generated by the higher-growth, higher-margin services including cloud, security, mobility, applications modernization, transformation and integration, and information management and analytics.
HP Printing and Personal Systems
Todd Bradley, executive vice president of Printing and Personal Systems (PPS) at HP, will detail how PPS has retooled itself to better understand and anticipate customer needs and deliver better products and solutions that leverage the entire HP portfolio. To create efficiencies from the combination of the printing and PC units, HP PPS has been focused on consolidating supply chain functions and shrinking from six sales teams to three, while reducing functional support organizations from 12 to seven. In addition, the group is focused on simplifying the business by reducing the number of SKUs in the printing business by 30 percent and the number of platforms in the PC business by 25 percent by the end of 2014.
The PC group within HP PPS has been refocused around customer needs. The group also completed a major refresh of its product line with a focus on design. In addition, the group launched the HP ElitePad 900, the first tablet specifically designed for businesses big and small, and is reinvesting in mobility with a dedicated leadership team.
The printing group within HP PPS has been focused on developing new business models such as Ink Advantage, a program targeting price-sensitive customers in emerging markets that has expanded to 82 countries, and the Ink in the Office initiative, which is targeting business customers. The group has expanded differentiated services and solutions by leveraging HP's portfolio of hardware and software, including combining multifunction printers with Autonomy management solutions to develop cloud-based document management services.
HP Enterprise Group
Dave Donatelli, executive vice president and general manager of HP's Enterprise Group, will address the company's strategy to transform the infrastructure industry and lay the foundation for widespread cloud adoption. The HP Enterprise Group has brought together its industry-leading server, storage, networking, management software and technology services offerings to deliver Converged Infrastructure solutions for enterprise customers that will help them make this critical transition.
Donatelli will detail the company's strategy to simplify the HP Enterprise Group's product portfolio through common architectures and convergence. By selling Converged Infrastructure, Converged Cloud and Software-defined Data Centers, HP expects to grow over the long term both revenue and market share in the key areas of networking, storage and cloud, while increasing revenue from HP's industry-leading x86 server business. In addition, the company's Project Moonshot is developing new ultralow-power server technologies that will address the fast growing HyperScale server market. HP was the first large server vendor to announce these servers, and the company expects that by 2015, ARM and Atom servers will represent 15 percent of the global server market.
George Kadifa, executive vice president of HP Software, will detail how HP's software portfolio has grown through organic innovation and acquisitions to become the world's sixth largest software company. Today, HP Software serves almost the entire Fortune 100 with No. 1 and No. 2 leadership positions in key segments within the enterprise software market, which is expected to grow to a $54 billion market in 2015.
In addition, Kadifa will talk about how HP Software is focused on integrating its acquired businesses and technologies with its existing software portfolio to deliver innovations in cloud management, security, big data and meaning-based computing.
HP Converged Cloud update
Finally, Bill Veghte, HP's chief operating officer, will present an update on the company's progress on Converged Cloud. He will detail how the company is developing and delivering the essential components and solutions for businesses to build and consume all forms of cloud offerings. HP's approach is differentiated by its ability to give customers choice in platform and delivery model with confidence in management and security to deliver an enterprise service level agreement. The company grew cloud revenue 39 percent in 2012 to nearly $4 billion, making HP the world leader in cloud infrastructure. Veghte projected that estimated cloud revenue for the company would continue to grow, reaching $8.4 billion by 2015.
A webcast of today's event, along with management presentations and other materials, is available at www.hp.com/investor/SAM2012. This press release contains only a summary of some of the information being presented at today's event and should be read in conjunction with the management presentations and other materials made available on that website.
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