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Our HP stock Prediction in 2019 (buy or sell?) | killexams.com Real Questions and Pass4sure dumps

One plus one equals three. That’s the mathematics Wall road regularly applies to mergers or spin-offs.

Does this magical arithmetic apply to HP (NYSE: HPQ)? The significant very own computer (computing device) maker is the made from a complex spin-off that continues to entice — however also confound — traders.

Let’s find out whether the reconstructed HP is ultimately on strong footing… or even if it’s about to slide and fall.

in this edition of Investing each day we can discover:

Let’s get into it!

primarily based in Palo Alto, California, HP develops PCs, printers and connected materials, as well as 3D printing options.

The enterprise (stylized in the corporate logo as hp) was fashioned in November 2015, renamed from the pc and printer divisions of the normal Hewlett-Packard company. The latter’s enterprise items and capabilities organizations grew to be Hewlett Packard enterprise (NYSE: HPE).

All of Hewlett-Packard’s server sales, consulting, storage, utility, cloud and networking groups were put under the HPE umbrella.

The split become engineered whereby Hewlett-Packard modified its name to HP and spun off Hewlett Packard commercial enterprise as a new publicly traded company. HP retains Hewlett-Packard’s pre-2015 stock rate history and its former inventory ticker symbol, HPQ. Hewlett Packard business trades below its own image, HPE.

puzzled? You’re no longer alone.

at the time, here’s what the financial press needed to say concerning the spin-off:

HP might also have a convoluted corporate background, nonetheless it’s a know-how sector powerhouse. HP is a part of the S&P 500 Index and it’s the realm’s greatest computer seller by using unit revenue. whether the enterprise is a worthy investment continues to be an open query.

beneath, we’ll make experience of HP in its existing incarnation and let you know no matter if the stock is an excellent buy or a toxic equity to stay away from.

HP’s stock has at all times overwhelmed the market. over the past three hundred and sixty five days, HP has gained 19%, compared to 8.6% for the S&P 500. over the last two years, HP won 60.0% in comparison to 29.9% for the S&P 500.

HP won forty one.four% in 2017 versus 19.four% for the S&P 500. In 2018 year to date, HP has won 19.4% in comparison to four.three% for the S&P 500.

right here chart, compiled with records from analysis company IDC, shows market share of global normal computer shipments in 2017:

Let’s seem to be on the proper three competitors to HP:

China-primarily based Lenovo designs, makes and sells PCs, tablets, smartphones, servers, electronic storage instruments, wise televisions, and counsel technology utility for firms.

Lenovo has tried to inject innovation into its moribund product line, but demand continues to wane for its products. The enterprise spent too a good deal money trying to diversify faraway from laptops and it’s now struggling to carrier its $10.8 billion worth of internet liabilities.

The computing device market continues to be fiercely competitive and Lenovo isn’t ready to convey compelling new items to the table.

Texas-primarily based Dell designs, makes and sells PCs, servers, facts storage devices, network switches, software, laptop peripherals, high-definition televisions, cameras, printers, and different customer electronics.

Dell, once the area’s largest inner most know-how business, restructured in 2018 and went public once more, reemerging 5 years after its leveraged buyout with a massive debt burden. The business’s product line is diffuse, its technology lackluster, and its company approach unclear. The stock is not going to move the needle in 2019.

The Cupertino, California-primarily based big is the legendary maker of a bunch of liked customer contraptions, including the iPhone, iPad, MacBook, and Apple Watch.

Apple’s online functions consist of the iTunes store, iOS App store, Mac App shop, Apple track, and iCloud.

Apple is a know-how bellwether that’s de-emphasizing its declining MacBook enterprise to center of attention on smartphones, Apple features, and leap forward technologies akin to self-using vehicles.

read additionally: What’s Our inventory Prediction For Apple?

HP’s non-computing device segments are thriving, primarily printing.

The enterprise’s printing enterprise contributes about a third of the company’s total revenue. however, because of its hefty operating margin, the prienting division money owed for twice as a lot of profits because the very own systems phase.

To locate areas of latest boom, HP is providing high-end, greater costly PCs that confer greater income margins. one of the strongest tailwinds for HP has been rising sales expenditures of hardware products within the company’s own systems segment. The business has added a smartly-designed and appealing line-up of top rate PCs, pcs, notebooks, and displays that are attracting shoppers.

The company is also making a huge push into 3D printing, a “disruptive” know-how. HP’s foray into the exploding 3D market already is paying off and should force multi-12 months growth.

And the inventory is a discount, in addition.

HP’s ahead fee-to-earnings (P/E) ratio is 11.2, a steal in comparison to the ahead P/Es of sixteen.5 for the S&P 500 and sixteen.1 for the informational technology sector.

in case you’re having difficulty following the company’s twists and turns because it tries to assess the way to compete in a global market that’s more and more embracing cell gadgets at the expense of laptops and desktops, you’re not by myself.

Years of layoffs, desirable govt turnover and complicated company restructuring have taken their toll on worker morale. What’s more, the notebook trade is in decline. the rise of cellular ecosystems weighs closely on the demand for typical PCs.

economic restructuring by myself might not be enough to resurrect Hewlett’s company into the resourceful enterprise that two Stanford grads, William Hewlett and David Packard, launched in 1939 in a Palo Alto garage.

Our remaining verdict? We’re siding with the bulls. The positives of this business some distance outweigh the negatives.

HP has executed a fantastic job of reinventing itself, by using seizing on reducing-side applied sciences whereas at the equal time maintaining the first-class of its core notebook products. computer business earnings may be on the downswing, however HP has compensated by squeezing bigger margins from top-of-the-line choices.

HP’s management has proven strategic savvy and that they have the economic firepower to returned it up. HP sits on a money hoard of greater than $7 billion, providing wherewithal to make further strategic acquisitions.

The typical analyst expectation is that HP’s year-over-12 months income increase will reach 22.four% in full-year 2018 and 8.40% in 2019. Over the next five years (on an annualized foundation), salary growth is expected to come in at eleven.7%, which represents a good looking turnaround from the figure of -17.8% posted during the closing five years. The fit dividend yield of 2.26% is icing on the cake.

We expect the inventory to rack up double-digit good points subsequent year, as HP’s strategic initiatives profit traction. In HP’s case, one plus one does indeed equal three.

John Persinos is the managing editor of Investing each day.

From protection To SaaS: HP, Lexmark Pitch Their Printer thoughts | killexams.com Real Questions and Pass4sure dumps

HP Inc. and Lexmark took to the stage Thursday morning in an try to convince answer suppliers that their printer and linked features thoughts are right for the channel.

The pitches from both vendors were introduced all over the Synnex Varnex 2018 convention held this week in desolate tract Springs, Calif.

while David Lary, vp of HP’s Americas provide sales, and Sammy Kinlaw, Lexmark’s vice chairman of global channel and OEM income, of their separate displays weren't really dueling with each other, they were presenting visions aimed at attracting solution suppliers to their choices.

[Related: A Look Ahead: What's Next For Printers]

Lary (pictured in image above) instructed answer suppliers that Palo Alto, Calif.-based mostly HP's very own methods business grew 12 % and its printer business grew 11 % 12 months-over-yr within the third quarter. That blanketed eight straight quarters of double-digit growth in own methods, and a 12-p.c increase within the number of printers offered.

"we're innovating," he stated. "we are doing new things. we're extra agile."

HP noticed an ordinary 12 months-over-year increase in income via Fremont, Calif-based distributor Synnex of 27 p.c in the third quarter, including a 19-percent boom in workstation earnings, a 62-p.c in A3 printer earnings, and a 14-p.c upward push in deliver income, Lary stated.

"HP is a channel company," he spoke of. "Eighty-seven % of what we do is through the channel. You guys get a chilly? We think it."

security is a large a part of HP's message as 71 percent of protection breaches birth at endpoints together with PCs and printers, Lary observed.

"you are effortlessly selling protection," he mentioned. "HP has invested tons in preserving the gadgets."

HP has also invested closely in relocating towards gadget-as-a-provider, where gadgets like PCs and printers are paid for now not as a capital price but based on exact utilization, Lary stated.

The business is additionally encouraging answer providers to make managed print functions a much bigger a part of its enterprise when you consider that the business is already seeing over 50 percent of all print resources being bought on-line, including 55 % of all toner and 33 percent of all ink, he mentioned.

Lary additionally told answer providers to delivery working with HP for 3D printing, which today continues to be concentrated on prototyping and manufacturing but will see extra use circumstances going forward. "there is a $12-billion TAM (total addressable market) we are looking to disrupt," he observed.

universal, HP now has its largest portfolio ever thanks partly to the center of attention on its core markets it may have after HP Inc. and Hewlett Packard enterprise in 2015 separated from the usual HP. "it's essential that we separated from the greater HP," he mentioned.

Kinlaw (center in picture, with Lexmark's Greg Chavers on left and Synnex's Bob Stegner on right), who early this year left Lenovo to be part of Lexington, Ky.-based mostly Lexmark, advised solution providers he made the move as a result of he felt an opportunity to aid develop a corporation with a strong brand and product line to new ranges.

Kinlaw mentioned that once he left Lenovo, the business's channels had grown for 26 consecutive quarters, and that he felt it become time to take his experience to Lexmark. "I noticed in a very short order that I could institute alterations that make a difference," he said.

Lexmark in 2018 changed into focused on transactional alterations, and noticed ninety-plus-% of its ordinary earnings come from the channel, Kinlaw observed. "To keep double-digit increase, you should consider in a different way," he pointed out.

For 2019, Lexmark's correct executive have spelled out four main increase focuses, including riding the enterprise's manufacturer, make all its products channel-certain, change its market coverage market to center of attention on channels, and develop into improved aligned to extra certain verticals.

Lexmark is getting into the small and midsize printer business at a dramatic clip and transferring its center of attention from the commercial enterprise and larger offers, Kinlaw noted. "We did not have the correct insurance model," he observed.

For 2019, Lenovo's center of attention on SMB sales can be led by way of Greg Chavers, vice chairman of North the united states channel sales, who will have a very colossal group working with companions, Kinlaw talked about. "So for those who call on an SMB, name on Lexmark," he noted.

Lexmark in 2019 will also focal point on constructing new vertical focuses including application-as-a-provider, he referred to.

Lexmark final month targeted its Go line of printers as its line of companion-led items with more suitable margins, spifs, and other benefits, Kinlaw observed. "here is going to be a mainstay, and one of the crucial biggest growth alternatives in 2019," he talked about.

For Philippe Beaudoin, director of earnings and corporate building at Megaburo, a Thetford Mines, Quebec-based printer solution company and copier broker, the displays via HP and Lexmark had been an opportunity to see what his enterprise should do to grow its business.

Megaburo is a Canon copier dealer and offers managed copier functions, however is seeing a drop within the copier business even because the print business is transforming into, leading Beaudoin and his group to analyze a way to circulate its business to more of a printer center of attention, peculiarly managed print services, he instructed CRN.

"we've been speaking about this for a long time," he stated. "but it surely's basically happening."

a big issue with attempting to shift enterprise is that sales reps make more money promoting copiers while seeing low margins on printers combined with better margins on printer features and resources, Beaudoin pointed out.

He stated his business is asking at the way to leverage Synnex's relationships with HP and Lexmark to support his business's efforts to shift its center of attention.

"If we will not have the capabilities, we cannot inform valued clientele that we don't," he stated. "they are going to go to the place they could get what they want. With Synnex, we can get the competencies we need, and allow us to advertise to our clients that we do have the competencies they need."

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Selling HP IT Service Management Solutions

Our HP Stock Prediction in 2019 (Buy or Sell?) | killexams.com real questions and Pass4sure dumps

One plus one equals three. That’s the math Wall Street often applies to mergers or spin-offs.

Does this magical arithmetic apply to HP (NYSE: HPQ)? The giant personal computer (PC) maker is the product of a complex spin-off that continues to entice — but also confound — investors.

Let’s find out whether the reconstructed HP is finally on solid footing… or whether it’s about to slip and fall.

In this edition of Investing Daily we will discover:

Let’s get into it!

Based in Palo Alto, California, HP develops PCs, printers and related supplies, as well as 3D printing solutions.

The company (stylized in the corporate logo as hp) was formed in November 2015, renamed from the PC and printer divisions of the original Hewlett-Packard Company. The latter’s enterprise products and services businesses became Hewlett Packard Enterprise (NYSE: HPE).

All of Hewlett-Packard’s server sales, consulting, storage, software, cloud and networking businesses were put under the HPE umbrella.

The split was engineered whereby Hewlett-Packard changed its name to HP and spun off Hewlett Packard Enterprise as a new publicly traded company. HP retains Hewlett-Packard’s pre-2015 stock price history and its former stock ticker symbol, HPQ. Hewlett Packard Enterprise trades under its own symbol, HPE.

Confused? You’re not alone.

At the time, here’s what the financial press had to say about the spin-off:

HP may have a convoluted corporate history, but it’s a technology sector powerhouse. HP is a component of the S&P 500 Index and it’s the world’s largest PC vendor by unit sales. Whether the company is a worthy investment remains an open question.

Below, we’ll make sense of HP in its present incarnation and tell you whether the stock is a good buy or a toxic equity to avoid.

HP’s stock has consistently beaten the market. Over the past 12 months, HP has gained 19%, compared to 8.6% for the S&P 500. Over the past two years, HP gained 60.0% compared to 29.9% for the S&P 500.

HP gained 41.4% in 2017 versus 19.4% for the S&P 500. In 2018 year to date, HP has gained 19.4% compared to 4.3% for the S&P 500.

The following chart, compiled with data from research firm IDC, shows market share of worldwide traditional PC shipments in 2017:

Let’s look at the top three rivals to HP:

China-based Lenovo designs, makes and sells PCs, tablets, smartphones, servers, electronic storage devices, smart televisions, and information technology software for enterprises.

Lenovo has tried to inject innovation into its moribund product line, but demand continues to wane for its products. The company spent too much money trying to diversify away from laptops and it’s now struggling to service its $10.8 billion worth of net liabilities.

The PC market remains fiercely competitive and Lenovo isn’t in a position to bring compelling new products to the table.

Texas-based Dell designs, makes and sells PCs, servers, data storage devices, network switches, software, computer peripherals, high-definition televisions, cameras, printers, and other consumer electronics.

Dell, once the world’s largest private technology company, restructured in 2018 and went public again, reemerging five years after its leveraged buyout with a massive debt burden. The company’s product line is diffuse, its technology lackluster, and its corporate strategy unclear. The stock is unlikely to move the needle in 2019.

The Cupertino, California-based giant is the legendary maker of a host of beloved consumer gadgets, including the iPhone, iPad, MacBook, and Apple Watch.

Apple’s online services include the iTunes Store, iOS App Store, Mac App Store, Apple Music, and iCloud.

Apple is a technology bellwether that’s de-emphasizing its declining MacBook business to focus on smartphones, Apple services, and breakthrough technologies such as self-driving cars.

Read Also: What’s Our Stock Prediction For Apple?

HP’s non-PC segments are thriving, especially printing.

The company’s printing business contributes about a third of the company’s total revenue. However, because of its hefty operating margin, the prienting division accounts for twice as much of earnings as the personal systems segment.

To find areas of new growth, HP is offering high-end, more expensive PCs that confer higher profit margins. One of the strongest tailwinds for HP has been rising sales prices of hardware products in the company’s personal systems segment. The company has introduced a well-designed and appealing line-up of premium PCs, desktops, notebooks, and displays that are attracting customers.

The firm also is making a big push into 3D printing, a “disruptive” technology. HP’s foray into the exploding 3D market already is paying off and should drive multi-year growth.

And the stock is a bargain, to boot.

HP’s forward price-to-earnings (P/E) ratio is 11.2, a steal compared to the forward P/Es of 16.5 for the S&P 500 and 16.1 for the informational technology sector.

If you’re having difficulty following the company’s twists and turns as it tries to determine how to compete in a global market that’s increasingly embracing mobile devices at the expense of laptops and desktops, you’re not alone.

Years of layoffs, top executive turnover and complex corporate restructuring have taken their toll on employee morale. What’s more, the PC industry is in decline. The rise of mobile ecosystems weighs heavily on the demand for traditional PCs.

Financial restructuring alone might not be sufficient to resurrect Hewlett’s business into the innovative company that two Stanford grads, William Hewlett and David Packard, launched in 1939 in a Palo Alto garage.

Our final verdict? We’re siding with the bulls. The positives of this company far outweigh the negatives.

HP has done an effective job of reinventing itself, by seizing on cutting-edge technologies while at the same time maintaining the quality of its core PC products. PC industry sales may be on the downswing, but HP has compensated by squeezing higher margins from top-of-the-line offerings.

HP’s management has shown strategic savvy and they have the financial firepower to back it up. HP sits on a cash hoard of more than $7 billion, providing wherewithal to make further strategic acquisitions.

The average analyst expectation is that HP’s year-over-year earnings growth will reach 22.4% in full-year 2018 and 8.40% in 2019. Over the next five years (on an annualized basis), earnings growth is expected to come in at 11.7%, which represents a stunning turnaround from the figure of -17.8% posted during the last five years. The healthy dividend yield of 2.26% is icing on the cake.

We expect the stock to rack up double-digit gains next year, as HP’s strategic initiatives gain traction. In HP’s case, one plus one does indeed equal three.

John Persinos is the managing editor of Investing Daily.

From Security To SaaS: HP, Lexmark Pitch Their Printer Strategies | killexams.com real questions and Pass4sure dumps

HP Inc. and Lexmark took to the stage Thursday morning in an attempt to convince solution providers that their printer and related services strategies are right for the channel.

The pitches from the two vendors were presented during the Synnex Varnex 2018 conference held this week in Desert Springs, Calif.

While David Lary, vice president of HP’s Americas supply sales, and Sammy Kinlaw, Lexmark’s vice president of worldwide channel and OEM sales, in their separate presentations weren't actually dueling with each other, they were presenting visions aimed at attracting solution providers to their offerings.

[Related: A Look Ahead: What's Next For Printers]

Lary (pictured in photo above) told solution providers that Palo Alto, Calif.-based HP's personal systems business grew 12 percent and its printer business grew 11 percent year-over-year in the third quarter. That included eight straight quarters of double-digit growth in personal systems, and a 12-percent increase in the number of printers sold.

"We are innovating," he said. "We are doing new things. We are more agile."

HP saw an overall year-over-year increase in sales through Fremont, Calif-based distributor Synnex of 27 percent in the third quarter, including a 19-percent growth in PC sales, a 62-percent in A3 printer revenue, and a 14-percent rise in supply sales, Lary said.

"HP is a channel company," he said. "Eighty-seven percent of what we do is through the channel. You guys get a cold? We feel it."

Security is a big part of HP's message as 71 percent of security breaches start at endpoints including PCs and printers, Lary said.

"You're effectively selling security," he said. "HP has invested tons in protecting the devices."

HP has also invested heavily in moving towards device-as-a-service, where devices like PCs and printers are paid for not as a capital expense but based on actual usage, Lary said.

The company is also encouraging solution providers to make managed print services a bigger part of its business given that the industry is already seeing over 50 percent of all print supplies being sold on-line, including 55 percent of all toner and 33 percent of all ink, he said.

Lary also told solution providers to start working with HP for 3D printing, which today is still focused on prototyping and manufacturing but will see more use cases going forward. "There's a $12-billion TAM (total addressable market) we want to disrupt," he said.

Overall, HP now has its biggest portfolio ever thanks in part to the focus on its core markets it could have after HP Inc. and Hewlett Packard Enterprise in 2015 separated from the original HP. "It's important that we separated from the greater HP," he said.

Kinlaw (center in photo, with Lexmark's Greg Chavers on left and Synnex's Bob Stegner on right), who early this year left Lenovo to join Lexington, Ky.-based Lexmark, told solution providers he made the move because he felt an opportunity to help grow a company with a strong brand and product line to new levels.

Kinlaw said that when he left Lenovo, the company's channels had grown for 26 consecutive quarters, and that he felt it was time to take his experience to Lexmark. "I saw in a very short order that I could institute changes that make a difference," he said.

Lexmark in 2018 was focused on transactional changes, and saw 90-plus-percent of its overall revenue come from the channel, Kinlaw said. "To maintain double-digit growth, you have to think differently," he said.

For 2019, Lexmark's top executive have spelled out four major growth focuses, including driving the company's brand, make all its products channel-specific, change its market coverage market to focus on channels, and become better aligned to more specific verticals.

Lexmark is moving into the small and midsize printer business at a dramatic clip and shifting its focus from the enterprise and larger deals, Kinlaw said. "We didn't have the right coverage model," he said.

For 2019, Lenovo's focus on SMB sales will be led by Greg Chavers, vice president of North America channel sales, who will have a very large team working with partners, Kinlaw said. "So when you call on an SMB, call on Lexmark," he said.

Lexmark in 2019 will also focus on developing new vertical focuses including software-as-a-service, he said.

Lexmark last month designated its Go line of printers as its line of partner-led products with improved margins, spifs, and other benefits, Kinlaw said. "This is going to be a mainstay, and one of the biggest growth opportunities in 2019," he said.

For Philippe Beaudoin, director of sales and corporate development at Megaburo, a Thetford Mines, Quebec-based printer solution provider and copier dealer, the presentations by HP and Lexmark were a chance to see what his company needs to do to grow its business.

Megaburo is a Canon copier dealer and offers managed copier services, but is seeing a drop in the copier business even as the print business is growing, leading Beaudoin and his team to look at how to move its business to more of a printer focus, especially managed print services, he told CRN.

"We've been talking about this for a long time," he said. "But it's really happening."

A big problem with trying to shift business is that sales reps make more money selling copiers while seeing low margins on printers combined with better margins on printer services and supplies, Beaudoin said.

He said his company is looking at how to leverage Synnex's relationships with HP and Lexmark to support his company's efforts to shift its focus.

"If we don't have the expertise, we can't tell customers that we don't," he said. "They will go to where they can get what they need. With Synnex, we can get the expertise we need, and let us advertise to our customers that we do have the expertise they need."

HP CloudSystem: What exactly is it? | killexams.com real questions and Pass4sure dumps

HP claims to have put private cloud, hybrid cloud and possibly public cloud in its pocket to sell to enterprises and service providers. But CloudSystem, as it is known, isn't so much a platform as a collection of intersecting HP products and roadmaps to get cloud capabilities -- elastic, self-service provisioning, storage and metered use -- into your data center.

At heart, it's the Cloud Service Automation software that makes or breaks the HP cloud.

There's CloudSystem Matrix, CloudSystem Enterprise, CloudStart Solution, Cloud Service Automation, Cloud Service Delivery, CloudMaps, Cloud Matrix Operating Environment, CloudSystem Security, CloudAgile, and on and on. HP suddenly has a lot of stuff stamped "cloud." What's more, there's no shrink-wrap; you pick bits here and there, and HP helps you install and tune it. Fortunately, there's at least one example in the wild to see what actually constitutes an "HP cloud."

"Yes, they do have an awful lot to look at," said Christian Teeft, VP of engineering for data center operator and services provider Latisys. Teeft said Latisys may well have the first live CloudSystem environment at an HP customer. Latisys is using the system to sell cloud infrastructure services, which come in "private" and "semi-private" options; dedicated clouds for customers, as it were.

Teeft said Latisys deliberately leaned away from startups and smaller cloud platform vendors, talking to enterprise vendors and other service providers like NewScale, Joyent, BMC and others about automation, but HP had the country club marquee customers and Teeft liked the integration with HP's hardware.

"There are synergies with HP around hardware blade systems and ISS," he said.

Industry Standard Server Technology Communications (ISS technology communications) is HP's way of distributing technology guides and techniques to users, a bit like Microsoft's TechNet.

Teeft said cloud computing for enterprise customers was becoming a fairly mainstream request, although actual usage might be exploratory or limited to certain workloads, all new customers wanted to see the capability available.

"It's a checkmark on a lot of RFPs and RFIs these days," he said.

HP also touts the ability of CloudSystem to use external public cloud services. Teeft said he was aware of the ability to do hybrid clouds but that wasn't relevant to him. Latisys' cloud is unequivocally staying high and dry from melding with other services.

"Our workload is going to stay within our four walls for now," he said.

Teeft said CloudSystem had two other key advantages for a service provider. It is hypervisor agnostic, meaning they can serve more than just VMware users, and unlike cloud-in-a-box solutions like the vBlock or Oracle's Exalogic or Cisco's UCS, it can run off a small hardware allotment at first.

"It allowed us to do a unique scale… we didn't have to sink a few million dollars into a vBlock or whatever," he said.

So what exactly is CloudSystem?The central component of CloudSystem is the Cloud Service Automation software, which is based on Opsware. HP is selling three core components: HP Converged Infrastructure (running something called the Matrix Operating Environment), Cloud Service Automation (CSA) and HP's own support services to keep it running.

The Matrix OE is HP Insight, basically, and handles low-level provisioning, monitoring and management for physical and virtual resources. It also helps with network management by hooking into HP Virtual Connect Enterprise Manager (VCEM). Cloud Service Automation is mostly Opsware, which HP acquired in 2007. That provides everything else needed to turn your infrastructure into a cloud -- the user interfaces (and user management), provisioning tools, configuration and workflow tools, and management/monitoring displays -- a front-end resource manager and orchestration tool. It can tap into HP's own Infrastructure as a Service offerings when those come online and with other public cloud services like Amazon Web Services, according to the literature.

HP says that HP blades and 3PAR storage are the hardware component for CloudSystem, but say most x86-based servers and SAN storage can work with the Cloud Service Automation software.

"They also sell that separately, so you can just buy the software solution and put it on your hardware," said Forrester analyst Lauren Nelson, who has spoken to a handful of CloudSystem early adopters.

Nelson said that the CSA cloud platform provides all the necessary components to turn a bunch of servers into something comparable to Amazon Web Services or Rackspace Cloud. The user interface isn't polished, according to Nelson, but the functionality is there; it is on par with products like Eucalyptus, Abiquo and Cloud.com.

"With Abiquo, you can change the color of the interface background, I think," said Nelson.

The reason HP is selling the software separately instead of an exclusive hardware/software bundle is that it wants to please all sides: providers like Latisys, and also the customers who are on the fence about running their own infrastructure or outsourcing. There's a strong impulse in enterprises to do something in the way of private cloud this year, said Nelson, but users want to start small if they possibly can.

HP suddenly has a lot of stuff stamped "cloud."

"If your infrastructure is really behind, you're going to be looking at a hardware/software solution or hosted private cloud," she said. "If you're not quite as worried about the hardware, you might be looking at just the software this year."

HP has a number of additional software enhancements for the base platform, like Tipping Point, which gives some network security, intrusion detection and traffic management features. CloudMaps are templates for the platform based on common enterprise application stacks, HP ArcSight can be used for compliance, HP Storage Essentials and so on. Aggregation Platform for SaaS (AP4SaaS) has billing and templates for Software as a Service providers baked in. All of these are sideshows to the Cloud Service Automation software.

IT giants compete for cloud dominanceNelson said that, right now, only HP and IBM have a complete package to offer enterprises around private cloud, meaning fully integrated hardware and software to run and support it. Dell's partnerships with Joyent and Microsoft (Hyper-V Fast Track) and its own Virtual Infrastructure System (VIS) weren't at the same level, and the pure-play cloud platforms require a lot of work to tune for various kinds of infrastructure. They are also a riskier bet, as the companies have an uncertain future.

HP has put up a big tent for its private cloud products and piled it full of bric-a-brac. At heart, however, it's the Cloud Service Automation software that makes or breaks the HP cloud. Experimenting with and adopting cloud products in house is quickly becoming a reality for many enterprises, and the big vendors are clearly trying to step up to the plate. But if nothing else, this is yet another way to show that cloud computing is not just more of the same old data center operations.

Carl Brooks is the Senior Technology Writer for SearchCloudComputing.com. Contact him at cbrooks@techtarget.com.

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