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HP2-N33 - Selling HP IT Performance Suite Solutions - Dump Information

Vendor : HP
Exam Code : HP2-N33
Exam Name : Selling HP IT Performance Suite Solutions
Questions and Answers : 40 Q & A
Updated On : April 23, 2019
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HP2-N33 Questions and Answers

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HP2-N33 Selling HP IT Performance Suite Solutions

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HP2-N33 exam Dumps Source : Selling HP IT Performance Suite Solutions

Test Code : HP2-N33
Test Name : Selling HP IT Performance Suite Solutions
Vendor Name : HP
Q&A : 40 Real Questions

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HP Selling HP IT Performance

Alienware will beat HP to promote the primary computing device with a 240Hz screen | Real Questions and Pass4sure dumps

earlier this week, HP said it would be the primary to release a desktop with a 240 Hz reveal, however in response to Dell, this is no longer fairly the case. The business has introduced that its Alienware m15 lightweight gaming computing device will even have a 240 Hz screen and may arrive in March, ahead of the July date that HP promised. it will also have a refresh expense under 1 millisecond, all of which may still make for relatively awesome gaming performance.

Alienware failed to reveal the screen's resolution, but that you could fairly well guarantee that it's 1080p. And in case you'd rather greater decision and brighter colorings, it may also be had with a 4K OLED screen, instead. Whichever manner you go, performance will be pretty mind-blowing for a four.76-pound computing device, as it can also be fitted with an Intel Core i9 CPU, as much as 32GB of RAM and an NVIDIA GeForce RTX 2080 Max-Q GPU.

there is no word yet on rate, however as outlined, the OLED and 240 Hz monitor types of the Alienware m15 will arrive sometime in March, somewhat later than the different models. To be reasonable, HP did have the news first, however i am not certain that really counts.

observe all the newest news from CES 2019 right here!

HP Chromebook x360 14 First Impressions | Real Questions and Pass4sure dumps

HP’s company-type Chromebook x360 14 targets the up to date workplace with its top rate design and versatile kind ingredient.

As I write this, I’m in Pittsburgh for a protracted weekend of school tours with my spouse and daughter. That we are an HP family is on monitor: My daughter makes use of an HP Envy 13, my wife uses an HP Spectre 13, and that i’ve had a tough time keeping apart myself from the brand new HP EliteBook 1040, which simply may have the most appropriate typing adventure of any portable computing device I’ve ever used. (yes, I’m late in publishing that overview. quickly, I promise.)

however there’s a fourth HP desktop alongside for this travel, and it’s an outsider: the new HP Chromebook x360 14 is, at its name implies, a 14-inch convertible computing device with a 360-degree hinge. It looks very a whole lot like the other HP PCs with which we’re touring, with its all-steel design and skinny and lightweight form component. nonetheless it runs Chrome OS, now not home windows 10.

This platform, HP tells me, is prized via people and agencies for its simplicity, safety, and lengthy battery existence, and for the low pricing of most Chromebooks. however groups, in selected, also have expectations around first-rate and efficiency, and HP intends to handle these wants with the Chromebook x360 14.

And it certainly looks like a top class pc, notwithstanding HP aficionados will note that it bears the ancient, non-top class, round HP brand on its reveal lid and not the hip, new, chiseled and angular new top rate HP brand that the firm makes use of on its high-conclusion home windows PCs.

but don’t be fooled. here is a true computer. It’s powered through an Intel Core i7 processor, 4 to sixteen GB of RAM, up to sixty four GB of onboard storage, and offers a 14-inch Full HU (1920 x 1080) IPS reveal. Its all-metallic development is, if now not relatively, then at least good-looking and skilled-looking, and it’s long lasting ample to achieve a MIL-STD 810G rating. It’s 16mm deep at its thickest and weighs three.7-kilos, which is slightly heavy however provides to the premium consider.

Chrome OS will appear to be a controversial alternative, in particular to these readers who fall into the “Chrome denier” category. nevertheless it’s difficult to argue with the simplicity of this equipment, and it boots up in seconds and handles application updating far more seamlessly than does windows. That the HP, like different Chromebooks, now runs Android apps too, only provides to its allure.

but the Chromebook x360 14 targets agencies, now not schooling. For these now not paying attention to this platform, that may be extra complicated. however as HP explained to me, almost eighty percent of the determination makers they communicate to in businesses are trying to find “cloud-based computer systems” for their workforces, and Chrome OS is relatively a great deal it nowadays. These programs are more convenient than normal PCs, and less demanding to deploy and control, however they nevertheless support the productiveness options that employees are expecting. And while G Suite adoption is still small in comparison to workplace 365, utilization grew 36 p.c closing year, in comparison to just 2.6 % for the Microsoft solutions. Chromebooks are on the rise in company.

The Chromebook x360 14 isn’t HP’s first business-class Chromebook, nonetheless it is its first business-classification convertible. in addition to the 360-degree hinge, this laptop gives you on the top rate seem and suppose that enterprise clients are expecting, with its all-steel design, slim facet monitor bezels, and backlit keyboard. It additionally offers the performance that these days’s purchasers demand, and provides up to 13 hours of battery lifestyles, based on HP.

Aesthetically, the Chromebook x360 14 cuts a good-looking determine, but it surely’s no EliteBook. The keyboard is typical-concern Chromebook, which is unavoidable however gives it slightly of a pedestrian look. And while the design is all-metallic, I consider that handiest the keyboard deck is aluminum. Rounded corners throughout make contributions to a a bit diverse seem than HP’s different, edgier designs.

but the versatility is there: The x360 14 ships with two USB-C three.1 Gen 1 ports, one on each side, which is preferable for charging and peripheral versatility.  There’s a single full-sized USB three.0 port on the left, plus a microSD card slot, headphone jack, and energy button. (The USB-C ports are not Thunderbolt 3-enabled, however each give energy start and DisplayPort capabilities.)

and you’ll find an additional full-sized USB three.0 port on the correct, together with the extent buttons and Kensington security lock.

The x360-degree hinge provides the anticipated 4 modes of operation—clamshell/computing device, of course, but additionally pill, tent, and media (presentation) modes—and provides the flexibility one constantly simplest acquaintances with home windows-based mostly convertibles. it might additionally lay flat, of path.

as good, Chrome OS adapts to kind component alterations directly and seamlessly. switch from clamshell/computer mode into tent mode, as an instance, and the reveal right now alterations to the new, upside-down orientation and switches the reveal from a traditional computer environment to a full-screen launcher reveal, wherein your app icons are organized in full-screen as with a cell or tablet.

beneath the hood, the HP is driven by Kaby Lake era Intel processors, which include Pentium, Core i3, Core i5, and Core i7 versions, 8 or sixteen GB of DDR4 RAM, 32 or sixty four GB of eMMC storage, and Intel twin-band instant-AC/Bluetooth 4.2 networking. It has Bang & Olufsen-tuned HP stereo speakers, dual microphones, and a 720p front-dealing with webcam. The 61-Whr battery delivers up to 13 hours of streaming video battery lifestyles.

The reveal is crisp, and provides multi-touch aid, of route, however not smartpen compatibility, which is a bit brilliant. As cited, the performance when switching between utilization modes is marvelous.

From a typing point of view, the Chromebook x360 14 presents what I’d name very respectable to very respectable performance—i need somewhat more time to be certain—even though the body has somewhat of flex in case you’re a heavy typist like me.

The glass trackpad is remarkable, and responsive, and supports the expected multi-finger gestures, in a similar way to windows.

HP makes a lot of efficiency claims in comparison to competing Chromebooks like the Google Pixelbook and Dell Inspiron Chromebook. I in reality can’t make these comparisons myself, however I discover the daily performance to be outstanding, and i’ve certainly not skilled any stutters, pauses, or system faults. Fan noise hasn’t been an argument either.

From a software perspective, the Chromebook x360 14 presents a clear image, like any Chromebooks, and the simplest actual customized additions are those apps I’ve already put in in other places that sync via my Google account. For those of us who struggle with Microsoft’s insane crapware additions in windows 10, or with notebook makers that add their own cruft, here is a welcome trade.

And whereas this isn’t HP’s fault, one of the crucial Android app experiences in Chrome OS are nevertheless a bit odd. for instance, Microsoft Outlook works good enough, but it has a unusual break up-screen view between the message list and the reading pane that become likely tailor-made to phones and other Android gadgets with smaller shows. you can’t resize either, and the Chrome OS gadget font settings don’t seem to influence the app, so the textual content is all very small. it works, but it surely’s no longer most effective.

I’m not sure whether I’m in my opinion able to go back and forth simplest with a Chromebook, partly as a result of some distinctiveness windows purposes on which I rely. but many, together with many who work in a similar fashion to me, may accomplish that. And the HP Chromebook x360 14 actually looks to deliver on the needs of many clients. and you'll’t argue with the price: HP advertises a beginning expense of under $one thousand, however a Core i3 variant currently begins at beneath $800. a completely-decked Core i7 edition is beneath $1100.

more soon.

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HP Transforms computer safety with AI-driven HP sure sense | Real Questions and Pass4sure dumps

BARCELONA, April sixteen, Apr sixteen, 2019 (GLOBE NEWSWIRE by way of COMTEX) -- information Highlights:

-- HP bound experience harnesses deep discovering AI to permit actual-time malware coverage.

-- HP EliteBook x360 830 G6 is the area's brightest company convertible for clear, attractive outside viewing.

-- HP EliteBook 800 G6 collection is the primary mainstream business laptop with as much as gigabit type 4G LTE for connectivity and lengthy-latitude mobility.

-- HP ZBook 14u and 15u, designed for power users, deliver high performance, connectivity, and protection.

EMEA Innovation Summit - At its third annual EMEA Innovation Summit, HP Inc. these days added new hardware and security solutions designed for the office of the future. HP bound experience is a synthetic intelligence (AI)-primarily based malware protection solution that further extends HP's leadership because the provider of the world's most comfy and manageable PCs.

moreover HP's hardware-enforced security enhancements, the business demonstrates its commitment to supplying premium experiences for the broader, mainstream group of workers with its latest line-up of 8Gen Intel(R) Core(TM) vPro(TM) based mostly business PCs and cellular workstations.

present day worker's have accelerated expectations of working environments, together with increased mobility, frictionless collaboration, and design that reflects their very own trend. The influence is an evolving and remodeling office with greater than 62 percent of employees working from multiple place and sixty five p.c taking part distinct times a day. Now more than ever, businesses need to provide their employees with technology that powers productiveness, suggestion, and the alternate of concepts.

"To achieve a lifestyle of innovation, companies everywhere are focused on using employee engagement and satisfaction, and the expertise they install plays a major role ," talked about Andy Rhodes, international Head commercial personal techniques, HP Inc. "�??we're assisting groups construct the office of the long run by means of offering superior technology experiences that empower and enjoyment today's employees, whereas presenting IT departments next-era endpoint security to confidently face the threats of tomorrow."

Reinventing Endpoint protection

There are over 350,000 new forms of malware found every day, much of it around tremendously destructive ransomware, mandating a new era of protection in opposition t hastily evolving threats. including potent frontline defense, HP bound feel harnesses the power of deep getting to know AI to supply real-time detection and prevention of zero-day threats coupled with behavioural detection of ransomware endeavor, all with minimal have an impact on to equipment performance. HP certain experience may be attainable on the new HP EliteBook 800 G6 series, as neatly as the HP ZBook 14u and HP ZBook 15u.

providing top rate Experiences to the Mainstream

The most recent HP EliteBook 800 series demonstrates how HP's insights-to-innovation engine is scaling top rate experiences to workers in every single place, empowering them to create extra fluidly, collaborate more correctly, and work very nearly any place.

featuring the brand new 8th Gen Intel(R) Core(TM) vPro(TM) processors, the HP EliteBook 800 series supplies a new stage of mobility with outdoor viewable contact shows that includes up to 1,000 nit screens, as well as a low-vigor panel alternative for battery life improvement of as much as 18 hours. The latest line-up gives developments in wireless efficiency and are the primary mainstream enterprise notebooks to feature as much as gigabit classification 4G LTE. moreover, HP prolonged range wireless LAN technology permits up to two instances improvement in range on the HP EliteBook 830 G6 over the prior geneneration, Wi-Fi 6 gives three times faster switch speeds than the prior technology, and Bluetooth 5.0 promises four instances more advantageous latitude and new capabilities. The EliteBook 800 collection is designed to circulate demanding MIL-STD-810G testing plus 5 new extra HP assessments to bring ultimate in type sturdiness with trend.

Optimized for state-of-the-art changing workstyles and workspaces, the new HP EliteBook x360 G6 facets 4 distinct modes of functionality with an ultra-slim design that adapts to all of the methods the contemporary skilled creates, connects, and collaborates.

The HP EliteBook 800 G6 sequence of instruments are particularly secure and manageable PCs providing effective collaboration equipment, enabling the workforce to be more productive and at ease on the go or within the workplace. the brand new collection gives top class experiences with quicker processors, brighter displays, and improved connectivity, including gigabit-type 4G LTE.

The HP EliteDisplay E324q is a 31.5-inch diagonal three-sided micro-edge reveal with QHD decision. This 4-approach ergonomically designed monitor is a gorgeous productiveness beast with a huge array of connectivity options including HDMI, DisplayPort(TM), and USB-C(TM) to easily integrate into your multi-generational IT ambiance.

built-in protection

In a world of impulsively evolving malware, unparalleled numbers of ransomware assaults, and increasing firmware threats, each corporation should still plan for hardware-based mostly endpoint resiliency. The HP EliteBook 800 G6 series facets HP certain feel, malware protection powered via deep gaining knowledge of to give protection to in opposition t attacks.

in addition, HP's Endpoint safety Controller powers HP sure beginning, the area's only self-curative BIOS, for insurance policy in opposition t firmware assaults, as well as optional HP sure recuperate with Embedded Reimaging, to right now reduce gadget utility get better. finally, HP's updated portfolio contains optional HP bound View Gen3, the newest technology of HP's award-winning built-in privateness screen.

remodeling Design, inventive, and Engineering Workflows

as the dimension of files are increasing, workflows have become stressed and an expanding number of clients are getting a extra imperative a part of the design, inventive, or engineering manner. This new era of vigour clients are looking for greater efficiency and reliability, lightweight and skinny designs that are long lasting and straightforward to lift, and long battery lifestyles for the on-the-go workstyle. With HP's built-in protection and new connectivity features, HP's ZBook 14u and HP ZBook 15u are constructed for the next-gen vigor clients who desire all of it.

The HP ZBook 14u is the realm's thinnest cell computing device computer designed for customers who desire proper portability and push their commonplace office desktop to the restrict. It has 50 p.c greater pics vigour for manipulating 3D CAD models or rendering videos with subsequent era AMD images, and remote entry and overview of excessive pics intensive work equivalent to rendering purposes with HP faraway photographs application (RGS) capabilities. ZBook 14u has incredible clarity from the 4K UHD reveal featuring 600 nits, and has access to greater colors with one hundred percent Adobe RGB, ensuring that something person creates looks miraculous. users experience quick efficiency and multi-tasking inside validated licensed applications such as PhotoShop, Illustrator, AutoCad, SolidWorks and Catia with new 8 Gen Intel(R) Core(TM) vPro(TM) processors.

The HP ZBook 15u is HP's thinnest and lightest cellular 15-inch diagonal workstation for vigor clients who desire high performance devoid of the load. With the newest connectivity and security facets, clients don't have to be concerned about losing their connection or compromising beneficial information whereas on the go. users event 50 percent more snap shots vigour, giving entry to portraits intensive purposes support akin to Revit with RGS as the most beneficial faraway-entry and collaboration tool. The mobile notebook offers fast efficiency and multi-tasking inside applications akin to PhotoShop, Illustrator, AutoCad, SolidWorks, and Catia with new 8th Gen Intel(R) Core(TM) vPro(TM) processors.

Pricing and Availability

-- HP sure feel is expected to be attainable in may additionally.

-- The HP EliteBook 830 x360 G6 is anticipated to be available in June.

-- The HP EliteBook 830 G6, HP EliteBook 840 G6, and HP EliteBook 850 G6 are expected to be purchasable in may additionally.

-- The HP EliteDisplay E324q 31.5" display is anticipated to be attainable in June for $429.

-- The HP ZBook 14u G6 and HP ZBook 15u G6 are expected to be attainable on may also 27.

About HP

HP Inc. creates expertise that makes lifestyles superior for everyone, in every single place. through our product and service portfolio of private programs, printers and 3D printing solutions, we engineer experiences that amaze. greater suggestions about HP Inc. is purchasable at

1. HP bound feel requires home windows 10. See product standards for availability

2. in response to 8th Gen Intel(R) primarily based business convertibles with Intel(R) Core(TM) i U sequence processor, windows pro OS, vPro(TM) and a convertible nondetachable design with 1000 Nits as of January 2019.

3. Gigabit category category sixteen 4G LTE module is not obligatory and ought to be configured on the factory. Module designed for up to 1 Gbps down load speeds as carriers install 5 provider aggregation and 100Mhz channel bandwidth, requires activation and one after the other purchased carrier contract. Backwards appropriate to HSPA 3G applied sciences. discuss with carrier issuer for insurance and availability in your enviornment. Connection, upload and download speeds will vary due to community, place, ambiance, network situations, and different components. 4G LTE now not available on all products, in all regions.

four. in keeping with HP's unique and complete protection capabilities at no additional can charge and HP Manageability Integration equipment's management of every element of a laptop together with hardware, BIOS and software administration using Microsoft system middle Configuration manager among companies with >1M unit annual earnings as of November 2016 on HP Elite PCs with 7th Gen and higher Intel(R) Core(R) Processors, Intel(R) built-in images, and Intel(R) WLAN.

5. Multicore is designed to enrich performance of certain software products. not all shoppers or utility applications will always benefit from use of this technology. efficiency and clock frequency will range depending on software workload and your hardware and utility configurations. Intel's numbering, branding and/or naming is not a dimension of greater efficiency. Intel(R) faster raise expertise requires a pc with a processor with Intel turbo increase skill. Intel faster increase performance varies reckoning on hardware, software and average system configuration. See for greater suggestions.

6. HP, Quantitative analysis with WW end users, 2015.

7. Dimensional analysis: Collaboration tendencies and know-how, A Survey of capabilities employees, August 2015.

eight. GDataSecurity, Malware 2017 trends, 2017.

9. a thousand-nit display is non-compulsory, requires HP sure View* and have to be configured at buy. contact enabled screen will reduce precise brightness.

10. home windows 10 MM14 battery life will range counting on quite a few elements together with product model, configuration, loaded purposes, features, use, instant performance, and power administration settings. The highest ability of the battery will naturally lessen with time and utilization. See for additional particulars.

eleven. insurance improvement based on outside free area ambiance the use of Friis system.

12. in accordance with Wi-Fi 5 80MHz and Wi-Fi 6 160MHz minimum requirements when transferring information between two gadgets connected to the identical router. Requires a instant router, sold one at a time, that helps 802.11ax (Wi-Fi 6). most effective attainable in nations the place 802.11ax is supported.

13. Quad HP content material required to view full Quad HP pictures.

14. according to laptop competitors as of April 1, 2019 with >1m gadgets yearly with BIOS level detection and self-curative, assault detection in runtime reminiscence, BIOS configuration and coverage protection.

15. HP sure View built-in privateness display is an not obligatory feature that need to be configured at buy and is designed to feature in panorama orientation.

sixteen. according to inner analysis of cell pc hinge height as of March 14, 2019.

17. Represents efficiency trade on purposes that make the most of the pics performance era over generation moving from 2GB of VRAM to 4GB of VRAM.

18. 4k ultra HD content required to view full 4K extremely HD pictures.

19. Pricing and availability are area to trade.

Kaitlyn Dierkes, HP (business) Jim Christensen, HP (laptop)

(C) Copyright 2019 GlobeNewswire, Inc. All rights reserved.

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HP Chromebook x360 14 First Impressions | real questions and Pass4sure dumps

HP’s business-class Chromebook x360 14 targets the modern workplace with its premium design and versatile form factor.

As I write this, I’m in Pittsburgh for a long weekend of college tours with my wife and daughter. That we are an HP household is on display: My daughter uses an HP Envy 13, my wife uses an HP Spectre 13, and I’ve had a hard time separating myself from the new HP EliteBook 1040, which just might have the best typing experience of any portable PC I’ve ever used. (Yes, I’m overdue in publishing that review. Soon, I promise.)

But there’s a fourth HP laptop along for this trip, and it’s an interloper: The new HP Chromebook x360 14 is, at its name implies, a 14-inch convertible laptop with a 360-degree hinge. It looks very much like the other HP PCs with which we’re traveling, with its all-metal design and thin and light form factor. But it runs Chrome OS, not Windows 10.

This platform, HP tells me, is prized by individuals and businesses for its simplicity, security, and long battery life, and for the low pricing of most Chromebooks. But businesses, in particular, also have expectations around quality and performance, and HP intends to address these needs with the Chromebook x360 14.

And it certainly looks like a premium PC, though HP aficionados will note that it bears the old, non-premium, round HP logo on its display lid and not the hip, new, chiseled and angular new premium HP logo that the firm uses on its high-end Windows PCs.

But don’t be fooled. This is a real PC. It’s powered by an Intel Core i7 processor, 4 to 16 GB of RAM, up to 64 GB of onboard storage, and provides a 14-inch Full HU (1920 x 1080) IPS display. Its all-metal construction is, if not pretty, then at least handsome and professional-looking, and it’s durable enough to achieve a MIL-STD 810G rating. It’s 16mm deep at its thickest and weighs 3.7-pounds, which is a bit heavy but adds to the premium feel.

Chrome OS will seem like a controversial choice, especially to those readers who fall into the “Chrome denier” category. But it’s hard to argue with the simplicity of this system, and it boots up in seconds and handles software updating far more seamlessly than does Windows. That the HP, like other Chromebooks, now runs Android apps too, only adds to its allure.

But the Chromebook x360 14 targets businesses, not education. For those not paying attention to this platform, that may be further confusing. But as HP explained to me, almost 80 percent of the decision makers they speak to in corporations are looking for “cloud-based computers” for their workforces, and Chrome OS is pretty much it today. These systems are simpler than traditional PCs, and easier to deploy and manage, but they still support the productivity solutions that employees expect. And while G Suite adoption is still small compared to Office 365, usage grew 36 percent last year, compared to just 2.6 percent for the Microsoft solutions. Chromebooks are on the rise in business.

The Chromebook x360 14 isn’t HP’s first business-class Chromebook, but it is its first business-class convertible. In addition to the 360-degree hinge, this PC delivers on the premium look and feel that business users expect, with its all-metal design, narrow side display bezels, and backlit keyboard. It also provides the performance that today’s customers demand, and provides up to 13 hours of battery life, according to HP.

Aesthetically, the Chromebook x360 14 cuts a handsome figure, but it’s no EliteBook. The keyboard is standard-issue Chromebook, which is unavoidable but gives it a bit of a pedestrian look. And while the design is all-metal, I believe that only the keyboard deck is aluminum. Rounded corners all around contribute to a slightly different look than HP’s other, edgier designs.

But the versatility is there: The x360 14 ships with two USB-C 3.1 Gen 1 ports, one on each side, which is preferable for charging and peripheral versatility.  There’s a single full-sized USB 3.0 port on the left, plus a microSD card slot, headphone jack, and power button. (The USB-C ports are not Thunderbolt 3-enabled, but both provide Power Delivery and DisplayPort capabilities.)

And you’ll find another full-sized USB 3.0 port on the right, along with the volume buttons and Kensington security lock.

The x360-degree hinge provides the expected four modes of operation—clamshell/laptop, of course, but also tablet, tent, and media (presentation) modes—and provides the flexibility one normally only associates with Windows-based convertibles. It can also lay flat, of course.

As good, Chrome OS adapts to form factor changes quickly and seamlessly. Switch from clamshell/laptop mode into tent mode, for example, and the display quickly changes to the new, upside-down orientation and switches the display from a traditional desktop environment to a full-screen launcher display, in which your app icons are arranged in full-screen as with a phone or tablet.

Under the hood, the HP is driven by Kaby Lake generation Intel processors, which include Pentium, Core i3, Core i5, and Core i7 variants, 8 or 16 GB of DDR4 RAM, 32 or 64 GB of eMMC storage, and Intel dual-band Wireless-AC/Bluetooth 4.2 networking. It has Bang & Olufsen-tuned HP stereo speakers, dual microphones, and a 720p front-facing webcam. The 61-Whr battery delivers up to 13 hours of streaming video battery life.

The display is crisp, and provides multi-touch support, of course, but not smartpen compatibility, which is a bit surprising. As noted, the performance when switching between usage modes is excellent.

From a typing perspective, the Chromebook x360 14 offers what I’d call very good to very good performance—I need a bit more time to be sure—though the body has a bit of flex if you’re a heavy typist like me.

The glass trackpad is excellent, and responsive, and supports the expected multi-finger gestures, similarly to Windows.

HP makes various performance claims compared to competing Chromebooks like the Google Pixelbook and Dell Inspiron Chromebook. I really can’t make these comparisons myself, but I find the day-to-day performance to be excellent, and I’ve never experienced any stutters, pauses, or glitches. Fan noise hasn’t been an issue either.

From a software perspective, the Chromebook x360 14 offers a clean image, like all Chromebooks, and the only real custom additions are those apps I’ve already installed elsewhere that sync via my Google account. For those of us who struggle with Microsoft’s insane crapware additions in Windows 10, or with PC makers that add their own cruft, this is a welcome change.

And while this isn’t HP’s fault, some of the Android app experiences in Chrome OS are still a bit odd. For example, Microsoft Outlook works OK, but it has a weird split-screen view between the message list and the reading pane that was probably tailored to phones and other Android devices with smaller displays. You can’t resize either, and the Chrome OS system font settings don’t appear to impact the app, so the text is all very small. It works, but it’s not ideal.

I’m not sure whether I’m personally ready to travel only with a Chromebook, in part because of some specialty Windows applications on which I rely. But many, including many who work similarly to me, could do so. And the HP Chromebook x360 14 certainly appears to deliver on the needs of many users. And you can’t argue with the price: HP advertises a starting price of under $1000, but a Core i3 variant currently starts at under $800. A fully-decked Core i7 version is under $1100.

More soon.

Tagged with HP, HP Chromebook x360 14

Avnet Acquires HP Software Specialist Pepperweed Consulting | real questions and Pass4sure dumps

The acquisition will help Avnet, a Phoenix-based distributor, expand its services and software portfolio, according to Jeff Bawol, president of Avnet Technology Solutions, Americas.

Pepperweed was HP's cloud implementation partner of the year for 2012, Bawol said. "That skill set will help our VARs grow their businesses. It's helping our partners grow faster. We're very happy to have them as part of the family for that reason," he said.

Pepperweed was founded in 1996 and generated about $12 million in sales in 2011, according to Avnet. Over the last several years, Pepperweed has created a wide range of custom, on-demand and packaged services for HP's IT Performance Suite, Converged Cloud and Insight software tracks, which they have leveraged by forging relationships with other HP partners to deliver those services, according to Avnet.

About 18 months ago, Pepperweed also changed its business model to move away from traditional license selling to a model aimed at providing more profitable services on behalf of other HP partners, Bawol said. Pepperweed has partnered with more than a dozen HP VARs in that regard, he said.

The deal marks Avnet's third purchase of a North American VAR this year. In March, the distributor acquired Ascendant Technologies, an Austin, Texas-based IBM solution provider, and a month later it introduced three new services stemming from that acquisition.

In January, Avnet acquired Canvas Systems, an asset disposal specialist.

"We don't see the acquisitions as buying three VARs. This isn't about Avnet buying VARs. They have some unique services that we are very interested in to help grow our HP services, our HP software and ultimately our HP hardware business through our VAR community," said Bawol.

That said, Avnet is still looking to acquire more services to offer to VARs, according to Bawol.

"We want to make sure we have the best services available for our partners. Over the last three or four years, we've looked around solutions distribution and vertical markets from retail to utilities. If you take a look at Pepperweed, they fall into some of those categories. That alignment has worked well for us. We talk about solutions distribution, and we know we need service capabilities to help partners do that. Other possibilities do sit out there," he said.


What Is MarTech and How to Become an Expert at Marketing Technology | real questions and Pass4sure dumps

Examples: Zendesk, Intercom, Freshdesk, etc.

CRM platforms consist of features such as contact management, reminders, calendar, task management, campaign management, and reporting.

Examples: Salesforce, HubSpot, SugarCRM, Freshsales, etc.

Data and analytics platforms are all about, well… data and analytics. Marketer managed data platforms consist of Customer Data Platforms (CDPs) and Data Management Platforms (DMPs), while analytics platforms pertain to web analytics, tag management, and predictive analytics.Let’s look at the various Data and Analytics platforms in detail.

DMPs collect anonymous third-party data and are primarily used to improve ad targeting and media buying efficiency.

Examples: Adobe Audience Manager, Krux, Lotame, BlueKai, etc.

Customer data platforms primarily collect first-party data and are used in almost every aspect of personalized, 1:1 marketing.

Web analytics tools collect and report website data such as visitor demographics and behavior, traffic and site performance.

Examples: Google Analytics, Kissmetrics, Piwik PRO, etc.

D. Tag Management: 

To collect different types of data, you need to implement tags on your website. Tag management tools make it easy to implement tags without any coding.

Examples: Google Tag Manager, Launch by Adobe, Tealium, etc.

E. Predictive Analytics: 

These tools use current and past data to make predictions by implementing machine learning, data mining and predictive modeling.

Examples: Aviso, EverString, Dataiku, RapidMiner, etc.

Also Read: How to Differentiate Between CDP and DMP in the Age of PII? 

What Is a MarTech Stack?

"A MarTech stack, in this case, is a number of different technologies from a number of different companies that's meant to attract and retain customers in the most efficient way possible."

~ James Thomas, CMO, Solium (Allocadia)  (Source: Ad Age India)

In the previous section, you learned about the most commonly used MarTech tools. You must be wondering how to go about incorporating these tools into your marketing operations. That is where a ‘MarTech stack’ comes into the picture.

Why Do I Need a MarTech Stack?

The famous American efficiency engineer and business theorist, Harrington Emerson once said, “As to methods there may be a million and then some, but principles are few. The man who grasps principles can successfully select his own methods. The man who tries methods, ignoring principles, is sure to have trouble.”

Marketers often get confused about which tools to use in their marketing activities. They keep trying out different tools hoping that the next one will solve their problems. The problem with this approach is, you will keep circling around the same point without achieving much. Once you understand your processes and funnel, it will be easy for you to build a MarTech stack that brings you results.

As Forbes says, marketers can find diverse uses for their MarTech stack:

MarTech Stack

How Do You Build a MarTech Stack?

If you are using a few marketing tools, but don’t have a concrete stack, this section will provide enough information to get you started with building your first marketing technology stack. But before you begin, it is critical to have clarity on the focus areas and desired outcomes from any investment in technology: Is it automation? Streamlining operational efficiencies? Driving scale and consistency? More intelligent data-driven marketing?

Get clarity and then build is what we advise.

Key considerations for marketers building a MarTech Stack are:

1. What Is Your Business Model?

Before getting to the actual nitty-gritty of building the stack, understand the business model of your organization. What is your product? Are you a B2B or B2C brand? What sector are you working in? What is the pricing structure and how long is the sales cycle?

Answering these key questions will give you clarity when you get down to deciding on the tools.

2. What Are Your Marketing Goals?

You must have chalked out your marketing goals and the desired outcomes from your upcoming MarTech investment/s. If not, take this as an opportunity to define your marketing goals. If you’ve completed the business model exercise, coming up with marketing goals that align with your business should be the logical next step. During this exercise, remember to specify the desired outcomes from the investment in building a MarTech stack to help build a business case.

3. What Is Your Marketing Funnel? What Does Your ‘Buyers’ Journey’ Look Like?

The marketing funnel, in general, consists of the following stages:

  • Awareness: The buyer realizes that they have a problem.
  • Interest: The buyer starts looking for possible solutions.
  • Consideration: The buyer shortlists probable solutions.
  • Purchase: Based on research, the buyer makes a purchase.
  • Post-Purchase Evaluation: The buyer uses the product and evaluates the experience.
  • Re-Purchase: Based on their previous experience, the buyer decides whether to purchase the product again. 
  • Conceptualizing Your MarTech Stack

    Once you have chalked out a marketing funnel specific to your business, to put together your MarTech stack you then need to fill in tools and platforms for each stage of the funnel. MarTech tools help marketers connect with customers at every stage of the marketing funnel to help them navigate the entire customer journey. There are certain products that connect with customers at every stage of the journey and some are specifically designed for a particular stage. Pick and choose what you think will work for you and then rinse and repeat.

    Here is an example by CoSchedule:       

    General Marketing Stack Tool

    Image Source: CoSchedule                                        

    Also Read: How to Make Customer Service Work for Your Marketing Stack 

    Building Your MarTech Stack

    Here are some of the key tools and technologies marketers would expect in a typical MarTech Stack:

  • Content Management System (CMS)
  • Advertising Tools
  • Conversion Tools
  • Email Marketing
  • Social Media
  • Customer Service
  • Customer Relationship Management
  • Automation Software
  • Web Analytics
  • The key to a successful MarTech Stack is maintaining a balance. As Dan Purvis, Founder & Director at Comms Axis, says in the article we referenced above:

    “As the word ‘stack’ suggests, your MarTech tools are not something to consider in isolation, it’s a blend and mixture of all of the tools that deliver overall marketing success and each individual piece of marketing ROI. Good balance is key to a successful MarTech stack, and this is something you often learn over time with trial and error of different tools. Once you begin integrating technologies and developing your stack you’ll see how your time and energies can be focused on the more creative and innovative elements of marketing, with the tools supporting your choices and decisions.”

    SECTION III What are the Must-Have Skills of a MarTech Manager?

    “MarTech leaders use both sides of their brain.”

    ~Michelle Gudema, Senior Director, Hearst Newspapers Digital (Source: CMS Wire)

    In this section, we will look at the skills and traits of those who wish to be known as leaders in MarTech in the years to come. These are not necessarily hard or soft skills, but we can term them implicit skills — traits that are inherent to a person, but can be developed through deliberate practice.

    5 Crucial Skill Sets of MarTech Leaders Skill Sets of MarTech Leaders 1. Ability to Think on a Strategic and Tactical Level

    As marketing has now grown into different aspects such as content, social media, email, mobile marketing, etc. an ideal MarTech manager should be able to think on a strategic and tactical level.

    From the strategic point of view, you should be able to align your marketing strategy with the organization’s goals and should be clearly able to line up the necessary tools, tactics, and platforms to get there.

    From a tactical perspective, the marketer should be a T-shaped person. They should understand every marketing area mentioned above and should be an expert in at least one area.

    Having these two skills will enable marketers to think tactically in silos, yet when it comes to the big picture, effortlessly marry all the areas of marketing required.

    2. Marketing Automation Skills

    The goal of any marketing automation tool is to promote efficiency, but proficiency in such tools comes with a steep learning curve. However, you do not require expertise for stand-alone tools that are aimed towards different areas of marketing. The UX of such products is intuitive, so they are easy to navigate and use. Since marketing automation is a suite of various tools, you need to know how each function works and how it is connected to the rest of the suite or stack.

    You would have noticed that all major corporations require their MarTech person to be competent in the marketing automation software they are using. Therefore, if you are aiming to become a sought-after MarTech manager, make sure to acquire expertise in at least one marketing automation tool.

    Pro Tip: The biggest players in the marketing automation industry such as HubSpot and Marketo have their own training and certification courses.

    3. Data Analysis Skills

    Modern marketing is data-driven and so should the modern marketer be. You should be able to extract data from almost any MarTech software or marketing tool you use. Treating data as sacrosanct is more important than following your intuition. Although you are not expected to have the expertise of a data scientist, understanding the basic concepts of statistics, game theory and probability will undoubtedly give you an edge over others in the field.

    To get started, just look at your web analytics data and set a goal. If your bounce rate is high and average time on page is low, use this data to come up with a tactic that would reduce the bounce rate and increase time spent on the page. Once you can do this successfully, focus on other areas of your website and product (mobile or web app) and eventually scale this up.

    4. Ability to Build and Manage an Optimal MarTech Stack

    There are over 7000 MarTech tools in the market. How do you pick the best one from the pack? Although having a marketing automation platform solves your problems to a certain extent, you still need plenty of other tools to manage different areas of marketing. For example, even though you might use a social media management tool to automate your social media calendar, you’d still need a different tool to run and manage your paid social media ads. Therefore, having a thorough understanding of MarTech tools is the need of the hour as this will allow you to craft a tailored MarTech stack for your organization.

    Note: Building a MarTech stack is just one facet of the overall MarTech stack process. The real test lies in how well you can manage it. With new tools hitting the market so frequently, you’d be tempted to try each one out. Many marketers do it, and it eventually leads to Frankenstacks where your tools are not in harmony, and the whole MarTech system is inefficient, becoming an impediment to the growth of your organization.

    5. Practice a Growth Mindset

    According to the renowned psychology professor at Stanford University, Carol Dweck, individuals with a growth mindset are not afraid of failure as long as they understand that it will be a lesson in bettering themselves.

    Here is why the growth mindset is so important in MarTech:

    Willingness to take calculated risks: Every decision you make comes with an opportunity cost. With risks, the opportunity cost tends to be higher as the exact outcome is not known. Knowing which risk is worth pursuing will make you a better marketer. It’s good to be open-minded, but you need to be able to strike the right balance between intuition and inference.

    For example, whenever a new MarTech tool or a new marketing channel is introduced, instead of jumping onto the bandwagon, sit back and think it through before you end up building the aforementioned Frankenstack. Realize that you don’t need to try every software that enters the market, but if a particular one catches your eye, be sure to check its reviews on neutral industry publications such as MarTech Advisor or directories where users are allowed to leave their feedback. If you are sold on the idea, ask for a demo and if and only if you think it will add value, should you go for a trial.

    Quick Learner: There’s a new update being introduced in MarTech as you are reading this article. MarTech is a fast-paced area where if you are not progressing, you are falling behind. You don’t need to make giant strides but do keep to a goal of achieving 1% improvement daily. Learn skills that will help you do your job better. To be a quick learner, you need to know the right learning techniques. An excellent resource for this is the Learning How to Learn course on Coursera.

    Creativity: I can hear many people say, “How can I be creative if I don’t have any artistic inclination?” That’s not true. You don’t need to be an artist to be creative in your work. You just need to have the right mindset to use your creativity. It’s as simple as newsjacking your favorite sitcom into your content. Along with MarTech, learn concurrent skills that can help you showcase your creativity. For example, understanding the fundamentals of design such as typography, colors, UI/UX, harmony, space, etc. will help you improve your MarTech skills.

    Also Read: The Skills You Need to Thrive in the Era of AI As a Marketer

    The Way Ahead

    We hope to have given you some elementary insights into what marketing technology is, and what it takes to become a MarTech professional. Please note that we have barely scratched the surface in this article, there’s a lot more in the field of MarTech. To become an expert in this field, be a relentless reader. Consume what intrigues you and find ways to implement it in your work.

    We wish you all the very best on your MarTech journey!

    If you have any questions or want to provide other readers with added insights, please let us know in the comments below.

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