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HP claims to have put inner most cloud, hybrid cloud and possibly public cloud in its pocket to sell to businesses and service suppliers. however CloudSystem, as it is widespread, is never so an awful lot a platform as a collection of intersecting HP products and roadmaps to get cloud capabilities -- elastic, self-provider provisioning, storage and metered use -- into your statistics center.
At coronary heart, it be the Cloud provider Automation utility that makes or breaks the HP cloud.
there is CloudSystem Matrix, CloudSystem commercial enterprise, CloudStart solution, Cloud carrier Automation, Cloud provider start, CloudMaps, Cloud Matrix operating ambiance, CloudSystem security, CloudAgile, and on and on. HP suddenly has lots of stuff stamped "cloud." What's extra, there's no cut back-wrap; you pick bits right here and there, and HP helps you installation and tune it. fortunately, there is at the least one instance in the wild to see what definitely constitutes an "HP cloud."
"sure, they do have a good deal to analyze," observed Christian Teeft, VP of engineering for facts middle operator and services company Latisys. Teeft referred to Latisys can also well have the primary live CloudSystem environment at an HP client. Latisys is the use of the system to promote cloud infrastructure capabilities, which are available in "private" and "semi-inner most" alternate options; committed clouds for purchasers, as it have been.
Teeft noted Latisys intentionally leaned far from startups and smaller cloud platform companies, speaking to enterprise providers and other carrier suppliers like NewScale, Joyent, BMC and others about automation, however HP had the nation club marquee customers and Teeft appreciated the integration with HP's hardware.
"There are synergies with HP around hardware blade methods and ISS," he mentioned.
business general Server expertise Communications (ISS know-how communications) is HP's manner of distributing technology publications and innovations to users, a little bit like Microsoft's TechNet.
Teeft said cloud computing for enterprise consumers become becoming a reasonably mainstream request, youngsters actual utilization may be exploratory or restricted to definite workloads, all new valued clientele wanted to peer the ability obtainable.
"it's a checkmark on loads of RFPs and RFIs these days," he stated.
HP additionally touts the means of CloudSystem to use exterior public cloud services. Teeft said he become aware about the ability to do hybrid clouds however that wasn't principal to him. Latisys' cloud is unequivocally staying high and dry from melding with different services.
"Our workload goes to dwell inside our 4 partitions for now," he referred to.
Teeft talked about CloudSystem had two different key merits for a service issuer. it is hypervisor agnostic, meaning they can serve greater than simply VMware users, and unlike cloud-in-a-field options like the vBlock or Oracle's Exalogic or Cisco's UCS, it will possibly run off a small hardware allotment in the beginning.
"It allowed us to do a special scale… we didn't need to sink a few million dollars into a vBlock or whatever," he said.
So what exactly is CloudSystem?The central element of CloudSystem is the Cloud carrier Automation software, which is according to Opsware. HP is promoting three core components: HP Converged Infrastructure (running whatever thing known as the Matrix working atmosphere), Cloud service Automation (CSA) and HP's own assist features to retain it working.
The Matrix OE is HP perception, definitely, and handles low-level provisioning, monitoring and administration for actual and virtual elements. It also helps with network administration by means of hooking into HP digital join commercial enterprise supervisor (VCEM). Cloud service Automation is more often than not Opsware, which HP obtained in 2007. That gives every thing else essential to show your infrastructure into a cloud -- the person interfaces (and user management), provisioning tools, configuration and workflow equipment, and management/monitoring shows -- a entrance-conclusion resource manager and orchestration tool. it will probably tap into HP's own Infrastructure as a service choices when those come online and with other public cloud services like Amazon web features, based on the literature.
HP says that HP blades and 3PAR storage are the hardware part for CloudSystem, but say most x86-based servers and SAN storage can work with the Cloud carrier Automation software.
"They also promote that separately, so that you can simply purchase the software answer and put it in your hardware," mentioned Forrester analyst Lauren Nelson, who has spoken to a handful of CloudSystem early adopters.
Nelson said that the CSA cloud platform gives all the vital add-ons to show a bunch of servers into anything comparable to Amazon net capabilities or Rackspace Cloud. The consumer interface isn't polished, in response to Nelson, however the performance is there; it is on par with items like Eucalyptus, Abiquo and Cloud.com.
"With Abiquo, that you may change the colour of the interface heritage, I suppose," noted Nelson.
The rationale HP is promoting the software one after the other instead of an unique hardware/software bundle is that it wishes to thrill either side: providers like Latisys, and also the shoppers who are on the fence about operating their own infrastructure or outsourcing. there's a powerful impulse in businesses to do whatever thing within the way of private cloud this year, pointed out Nelson, but users need to beginning small if they maybe can.
HP suddenly has a lot of stuff stamped "cloud."
"if your infrastructure is in reality in the back of, you are going to be looking at a hardware/software solution or hosted private cloud," she spoke of. "if you are not fairly as worried in regards to the hardware, you may be simply the application this 12 months."
HP has a number of further software enhancements for the base platform, like Tipping aspect, which gives some network safety, intrusion detection and traffic administration elements. CloudMaps are templates for the platform in keeping with commonplace business utility stacks, HP ArcSight can also be used for compliance, HP Storage essentials and so on. Aggregation Platform for SaaS (AP4SaaS) has billing and templates for application as a service providers baked in. All of those are sideshows to the Cloud service Automation software.
IT giants compete for cloud dominanceNelson said that, presently, most effective HP and IBM have an entire equipment to offer companies round private cloud, meaning utterly built-in hardware and software to run and assist it. Dell's partnerships with Joyent and Microsoft (Hyper-V fast music) and its own virtual Infrastructure system (VIS) weren't at the same degree, and the pure-play cloud structures require loads of work to tune for a variety of styles of infrastructure. they are also a riskier bet, because the companies have an unclear future.
HP has put up a huge tent for its deepest cloud products and piled it full of bric-a-brac. At heart, despite the fact, it's the Cloud provider Automation utility that makes or breaks the HP cloud. Experimenting with and adopting cloud items in residence is at once becoming a fact for many agencies, and the huge carriers are clearly attempting to step up to the plate. but when nothing else, here's yet one other approach to display that cloud computing is not only more of the equal old facts core operations.
Carl Brooks is the Senior expertise creator for SearchCloudComputing.com. Contact him at email@example.com.
FRANKFURT, GERMANY--(Marketwire - Dec 5, 2012) - HP ( NYSE : HPQ ) today extended its Converged Cloud portfolio to support valued clientele prevail in a hybrid world, featuring the elementary foundation of solutions to force agility, speed innovation and lessen charges.
the brand new cloud options span private, managed and public cloud environments. These encompass:
"HP is committed to delivering cloud capabilities that corporations can count on," observed bill Veghte, chief working officer, HP. "modern day announcements allow consumers to greater cost effectively and easily take abilities of the agility of the cloud with out jeopardizing their commercial enterprise provider degree agreements."
New analysis New research carried out on behalf of HP(1) helps the need for options that span common, deepest, managed and public cloud environments. Respondents indicated that 75 % of business and IT executives plan to pursue a hybrid beginning model. at the identical time, 65 % are worried with seller lock-in, and 72 p.c talked about that portability of workloads between cloud fashions is important to their cloud implementations.
providing option in hybrid cloud environments To make sure that clouds are low-budget and straightforward to installation, HP has additional improved the performance of HP CloudSystem. in keeping with HP Converged Infrastructure and HP Cloud service Automation software, the brand new enhancements enable shoppers to:
presenting consistency in managing hybrid environments HP additionally introduced a new edition of HP CSA, which is attainable as a part of HP CloudSystem or standalone. HP CSA 3.1 offers customers with a complete, unified cloud management platform for brokering and managing enterprise-grade purposes and infrastructures specifically for cloud services. This new version ensures business continuity with a tremendously available structure that continues to function even within the event of a failure. furthermore, it presents more advantageous insurance policy in opposition t security threats with HP TippingPoint safety solutions. HP CSA speeds time to market of software features for public, inner most and hybrid cloud environments.
competitive force is riding agencies to installation brilliant functions in less time. the new HP CDA 1.1 absolutely automates the utility release system, enabling shoppers to bring first-rate purposes with the aid of eliminating delays historically brought about with the aid of manual hand-offs between groups right through the software lifestyles cycle.
HP also introduced HP Cloud options for CSPs, which enable CSPs to build and operate public cloud environments for commercial enterprise and small and midsized company (SMB) purchasers. through transforming into cloud carrier brokers, CSPs can profitably build, operate and monetize a cloud infrastructure to speed up the delivery of new services to their business valued clientele while attaining bigger retention rates amongst subscribers.
offering confidence in cloud functions consumption HP has added new functionality to HP Cloud functions, the business's public cloud. These new offerings allow businesses of all sizes to confidently circulation enterprise-grade creation workloads to the cloud. New services and solutions include:
presenting self assurance in provide chains The newly more desirable HP international Product Authentication provider (GPAS) allows for company owners to detect, fight and in the reduction of the incidence of counterfeit items and actions. The cloud-based protection answer for producers provides actual-time authentication features and an intuitive internet portal with superior business intelligence capabilities for product verification as well as fraud incidence monitoring.
A recording of the HP find Frankfurt press convention and additional info about HP's bulletins at its premier customer adventure, HP discover Frankfurt, are available at www.hp.com/go/HPDiscoverFrankfurt2012.
About HP HP creates new probabilities for know-how to have a meaningful have an impact on on individuals, corporations, governments and society. the world's greatest know-how business, HP brings collectively a portfolio that spans printing, own computing, application, services and IT infrastructure to solve consumer complications. more suggestions about HP is purchasable at http://www.hp.com.
(1) "HP Cloud and information Optimization," Coleman Parkes analysis, Ltd., October 2012.
This news unencumber contains forward-searching statements that contain dangers, uncertainties and assumptions. If such dangers or uncertainties materialize or such assumptions show incorrect, the consequences of HP and its consolidated subsidiaries may fluctuate materially from these expressed or implied by way of such ahead-searching statements and assumptions. All statements other than statements of ancient truth are statements that may be deemed forward-searching statements, together with but not constrained to statements of the plans, ideas and objectives of administration for future operations; any statements regarding anticipated development, performance, market share or competitive efficiency regarding products and features; any statements involving predicted operational and monetary results; any statements of expectation or perception; and any statements of assumptions underlying any of the foregoing. risks, uncertainties and assumptions encompass macroeconomic and geopolitical tendencies and activities; the competitive pressures confronted by using HP's groups; the construction and transition of recent products and capabilities (and the enhancement of current items and capabilities) to fulfill client needs and reply to rising technological developments; the execution and efficiency of contracts by means of HP and its valued clientele, suppliers and companions; the insurance plan of HP's highbrow property assets, including intellectual property licensed from third parties; integration and different risks associated with company combination and funding transactions; the hiring and retention of key employees; assumptions related to pension and other publish-retirement fees and retirement courses; the execution, timing and outcomes of restructuring plans, including estimates and assumptions related to the charge and the anticipated benefits of enforcing those plans; expectations and assumptions concerning the execution and timing of charge reduction programs and restructuring and integration plans; the resolution of pending investigations, claims and disputes; and other hazards which are described in HP's Quarterly record on form 10-Q for the fiscal quarter ended July 31, 2012 and HP's different filings with the Securities and exchange fee, including HP's Annual document on form 10-okay for the fiscal year ended October 31, 2011. HP assumes no duty and does not intend to update these ahead-looking statements.
© 2012 Hewlett-Packard development enterprise, L.P. The guidance contained herein is discipline to exchange without observe. The best warranties for HP products and functions are set forth in the categorical warranty statements accompanying such items and features. Nothing herein should be construed as constituting an additional guarantee. HP shall no longer be answerable for technical or editorial errors or omissions contained herein.
The controversies that Hewlett-Packard(s hpq) during the past few years have given even essentially the most loyal valued clientele and companions pause. here is, in any case, an organization that has undergone a half dozen CEOs in 6 years. That uncertainty doesn’t support HP’s cloud computing approach, which had so many relocating components that the enterprise launched yet one other reorg to rationalize the effort two months in the past. That could aid, however HP nonetheless should prove it may well execute on cloud computing and not fairly, Zorawar Biri Singh, SVP and GM of HP Cloud features, says it may.
here’s a boiled down edition of the Q&A I had with Singh Friday afternoon.advertisement the place’s the relaxation of the HP OpenStack cloud?
The HP public cloud beta that went reside in may additionally contains OpenStack-primarily based storage and content start network (CDN) add-ons. The compute piece of that cloud will come soon — doubtless next month on the HP discover convention in Frankfurt. Singh did not promise code birth at that time, but stated to “stay tuned.” And a having a bet grownup would say that the business had enhanced have actual code competent for that event.
HP’s intention is to provide a sort of “OpenStack Plus.” Singh noted the business will “curate a set of OpenStack code, including price around billing, metering, id, orchestration, load balancing, DNS and messaging services — stuff a good way to lengthen OpenStack.”
As for private cloud, he said HP is engaged on it. “predict us to have a common reference architecture and code base for public and private cloud quickly,” he talked about.Will corporations want and look ahead to HP’s cloud vs. Amazon?
It’s authentic that it’s still early days for commercial enterprise cloud and HP contends that large businesses need greater reliability and service than is purchasable now in any public cloud. They also desire “raw provider degree agreements (SLAs) through which we’ll guarantee you this a great deal performance or pays you for it,” Singh stated. “We believe our SLAs will emerge as a differentiator for any cloud vendor.”
HP says its SLAs for object storage and CDN offer 99.95 % availability in comparison to 99.ninety % for Amazon(s AMZN) storage and CDN. HP acknowledges one failed illustration as “unavailable” whereas AWS says all running cases need to be devoid of exterior connectivity to be categorized as such.
HP will go after business workloads — typical mission-essential jobs — as well as more moderen “mobile stuff.” And commercial enterprise shoppers were unwilling to commit mission crucial masses to cloud yet, in his view. There are “many consumers that won’t commit to the VMware(s vmw) or the IBM(s ibm) stack yet,” he said. lots of HP’s latest business valued clientele want an HP cloud, he pointed out.but why HP Openstack vs. Rackspace or purple Hat OpenStack?
once more, it’s the “OpenStack Plus” argument. HP thinks its business utility know-how — all of the business IP it’s amassed with the acquisition of Mercury Interactive and other software companies in the past decade — will make its OpenStack shine above the others. And, Singh referred to it’s carried out a ton with OpenStack seeing that it all started engaged on it closing year.
The SLA argument holds true right here too, he mentioned. in line with HP, Rackspace presents ninety nine.ninety percent SLA for storage and CDN compared to ninety nine.ninety five p.c for HP.
eventually, HP being a hardware business nevertheless, hopes to press that abilities as neatly by using “fusing” OpenStack into its converged hardware.How will HP sell its cloud?
part of HP’s problem has been fragmentation of the business itself. individuals working in servers and storage, enterprise software, laptop, or printer community might simply have well as been with separate corporations. given that, the hope is that the enterprise can get americans together to promote the HP cloud story. The formation of the converged cloud group targeted that difficulty. And on the earnings side, a “cloud strike crew” of a few hundred americans is “incented and paid on cloud on my own” Singh mentioned.Netting it out
So right here’s the element. Singh talked a pretty good online game however execution is vital. In early October, HP COO bill Veghte talked about HP’s cloud connected income grew 39 % yr over 12 months to $four billion in 2012, and forecast it'll hit $eight.four billion through 2015, that’s an brilliant quantity. but HP most basically does not have the enterprise cloud area to itself. There it is going to cope with arch-rival IBM(s ibm) yet once again. in the meantime, Rackspace and purple Hat are promotion their respective OpenStack clouds to a similar set of valued clientele. IBM itself has yet to detail its OpenStack plan, nevertheless it, like HP, has talked about it will bake OpenStack into its hardware. HP’s SLA story is powerful, however nobody expects the different players attacking this market — together with Amazon which is adding extra enterprise capabilities to its cloud the entire time — will stand still. seek Amazon to talk up its commercial enterprise pitch at Amazon Re:Invent subsequent week.
It’s true that we’re within the early days of enterprise cloud, however there isn't any shortage of proven IT powers moreover HP which are during this video game to reside.
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Just one day before kicking off HP Discover 2013 in Barcelona -- being held Dec. 10-12 -- Hewlett-Packard today announced its Channel First Initiative and its ConvergedSystem portfolio consisting of four purpose-built products that are optimized for the channel out of the gate.
The four new pre-configured workload-optimized systems include two HP ConvergedSystems for Virtualization, the HP CovergedSystem 300 and the HP ConvergedSystem 700; HP ConvergedSystem for Hosted Desktops; and HP ConvergedSystem for Vertica.
The converged systems portfolio was engineered from the ground up to help companies deliver their required business applications faster; to make the devices easy to buy, manage and support; and to eliminate the increasing complexity of today's data center, according to Frances Guida, HP's manager of cloud solutions and infrastructure.
In fact, according to the HP executive, the new converged systems can be delivered (from order to operation) in as few as 20 days, compared with a more traditional process, which can take three to six months.
The introduction of the ConvergedSystem portfolio represents a healthy opportunity for HP channel partners, according to Patrick Eitenbichler, director of marketing for HP's PartnerOne strategy. "We want to enable our channel partners to be in on every deal that HP sells for all of the systems," he said.
The Channel First Initiative is HP's promise to lead with partners in virtually every deal, according to Eitenbichler. "This initiative reinforces HP's mindset that when we announce products and solutions going forward (including the just-announced ConvergedSystem portfolio) they're optimized for the channel out of the gate," he said.
While HP is talking about the Channel First Initiative today, there will be more details forthcoming as to what that promise contains over the coming weeks and next couple of months.
In the meantime, the vendor has laid out some steps it has taken to enable this partner initiative across the ConvergedSystem portfolio, such as making sure that partners are trained when the products launch; that partners are able to offer consulting and support services to accelerate their margin and enhance their profitability; and that PartnerOne is ready to support the solutions out of the gate.
That said, Guida targeted the two new HP converged systems for virtualization -- the 300 and 700 -- as the most interesting opportunity for partners. "We've characterized what a partner needs to deliver a virtualized environment; what the modular capacity will be, i.e. server, storage, networking -- meaning they choose the capacity, anywhere from 50 to 1,000 VMs, and we'll help build the right system without having to worry about all of the underlying components," she said.
The company also simplified how partners engage with HP to order the systems and condensed the time it takes to go from ordering the system to making it operational within a customer's environment.
HP also reduced the number of steps required to generate a quote for a system to as few as five clicks and streamlined how HP does the testing with integration, as well as how HP or a certified channel partner installs the system and gets it up and running.
"We're taking a significant amount of work out of the equation for partners. They can rely on us," Guida said. Partners can focus their conversations on the value-add they bring: for example, knowledge of a particular industry solution, she added.
The HP ConvergedSystem for Hosted Desktops and HP ConvergedSystem for Vertica can also be sold by channel partners. The HP ConvergedSystem for Hosted Desktops is a suitable sale for partners who focus on verticals such as education and finance or for midsize businesses looking for such a solution, Guida suggested.
In the more complex big data space, HP PartnerOne Vertica specialized partners at the Gold and Silver levels are most ideal to sell the HP ConvergedSystem for Vertica, although Platinum-level partners can sell the solution, according to Eitenbichler.
The HP ConvergedSystems for Virtualization and HP ConvergedSystem for Hosted Desktop are available today. The HP ConvergedSystem for Vertica will be available by April 2014, according to HP.
At the start of this week’s HP Discover Europe 2013 in Barcelona I wrote that HP is facing a major inflection point in its history, one that will determine whether it will remain a Fortune 15 company and one of the dominant forces in the IT industry or start to fade into legacy or commodity provider status. So what did observers find out about HP direction from the two days of keynotes and the Cube interviews, both webcast live on SiliconAngle.tv?
The most significant revelation is that HP is making a huge effort to become the leader in cloud of all kinds – public, private, hybrid, and managed. Speaking during Tuesday’s Keynotes and then on TheCube Wednesday, , SVP and general manager of converged cloud for HP, talked about the progress HP has made in building a single cloud group combining what where the separate public and private, and managed cloud groups who often competed against each other for sales. Over the last year under Gillai HP first combined the engineering groups and then, at the start of its FY2014 on November 1, it combined the sales groups. Although he did not mention this specifically, he also hinted that a cloud consulting function has been added. Today HP’s response to an engagement begins with an HP cloud engineer analyzing the client’s needs to determine what kind of cloud – public, private, hybrid, or managed — best fits those needs.
In June, he said, HP’s Board of Directors approved a major increase in investment in the cloud program. He declined to give figures but said that “over the next year our investment will become more plain to the public and the level of investment will amaze people.”
HP’s cloud software, including the new Cloud OS that it announced at the conference, are based on OpenStack. Gillai emphasized HP’s total commitment to OpenStack during his interview in TheCube, saying that HP’s investment in it “will benefit us and other people”, an apparent reference to IBM and Rackspace among others.What HP needs in cloud
This commitment to cloud is exactly the right strategy for HP. Cloud clearly is a big part of the future of IT both in terms of technology and user strategy, and by positioning itself as a leader HP is making the right moves to gain a major share of that business and bring its customers forward into the next generation architecture. Unifying its sales and software development is a major step and not an easy thing for it to do since it disrupts established internal political structures.
Hardware was noticeably absent from Gillai’s statements, a strange omission for what is still mainly a hardware company. HP clearly needs a “converged system for cloud” offering designed from ground up to support private/hybrid cloud installations with OpenStack and the HP Cloud OS and other associated software pre-installed, ready to go out of the box. This approach has been very successful for IBM PureSystems. If HP is not already working on this, it should put an engineering team together starting Monday.
Of course HP faces strong competition in the cloud space, mainly from Amazon AWS, which is the clear leader in what Gillai called “the first wave of cloud”. A great deal of cloud software is being developed on AWS, and because Amazon’s system is proprietary, when it comes time to put that software into production it will be difficult to port it to an HP (or any other vendor’s) cloud. And with Amazon apparently moving to provide private cloud hardware and software to augment its public service, this threat becomes larger. To counter this, HP needs to develop specific software tools backed by consulting support to make it as easy as possible for its customers to move their AWS-developed cloud software to HP Cloud OS.Moonshot
HP Moonshot, its hyperscale architecture which it hopes to sell to both the large Web-based services and to its Fortune 100-sized clients, is another important part of its strategy. HP CEO Meg Whitman devoted half of her keynote to discussing Moonshot and interviewed HP EVP of Technology & Operations John Hinshaw about how Moonshot is revolutionizing the environments inside HP’s four worldwide data centers. They made a strong case about how Moonshot has provided large amounts of extra capacity in a smaller space with lower power and cooling use. Hinshaw predicted that with Moonshot HP would “never need to add another data center”, which given that HP is a F15 company running its entire operations in four data centers, is quite an endorsement.
However, HP is the only user Whitman could cite. In every other case, the keynote presenters talked about the number of customers or sales and similar statistics that gave an indication of how successful the products and services they were talking about were in the real market. Whitman never gave any of that information. Even if other customers could not be mentioned by name, viewers are left to presume that if HP had other users she would have said “we have X number of sales”, leaving viewers to wonder if this major new product, announced in April, has any customers.HP converges systems and storage
HP spokespeople in both the keynotes and interviews in TheCube made a strong case, backed with figures, that they are being very successful with their converged systems and storage initiatives. Both, they made clear, are aimed at EMC and its VCE converged system alliance with Cisco. Hardware convergence is another big piece of the future architecture. As operational focus moves up from hardware to the virtualization layer, and as prices per unit of compute and storage continue to drop, purchasers will be less concerned about customizing new hardware to specific anticipated demand and instead want boxes that arrive ready to run out-of-the-box. All of the major vendors have converged offerings – EMC and Cisco have VCE, IBM has PureSystems, and HP has its converged systems. HP was a pioneer here, and its vision is obviously paying off.Printers and Personal Services
My one real disappointment was with the keynote by Dion Weisler, head of the Printing & Personal Services Group. Earlier this week I published a piece about what HP needs to do to rescue its end-user device business. Weisler talked a great game at the start of his Keynote, which was notably scheduled as the last in line on Wednesday, which may be a hint as to where this group is in terms of HP’s overall strategy. He talked about how the new generation of workers want to use multiple devices as “be proud of the device they carry.”
But when he got to specifics, he suddenly was showing off new laptops instead of new market strategy. HP has refreshed most of its laptop lineup recently, and yes they are thinner, sleeker, more powerful, and with longer lasting batteries. But every manufacturer’s new laptops are thinner, lighter, and more powerful. At one point he actually felt he had to say that HP “remains committed to its business tablets.” That may be a hint at just how bad things in this area are for HP. The heads of mobile devices for Apple, Samsung, Google, Android, or even Microsoft would never have to say that; their commitment is obvious. He gave no hint of a change in strategy to create a major presence for HP in the consumer market, where the vast majority of tablets are sold.Conclusions
Things are happening at HP. Its cloud and converged systems businesses in particular, and its strong showing in storage, provide hope. But today an IT business cannot be sustained long-term on hardware alone. HP still has much too little revenue from software and services, and as hardware becomes commoditized, and that is happening rapidly in many areas, its market share may remain huge but its income from that will shrink. So Discover 2013 Europe closed with HP’s future still in doubt, although it did provide reason to hope that it is creating a path to a better future.Since you’re here … … We’d like to tell you about our mission and how you can help us fulfill it. SiliconANGLE Media Inc.’s business model is based on the intrinsic value of the content, not advertising. Unlike many online publications, we don’t have a paywall or run banner advertising, because we want to keep our journalism open, without influence or the need to chase traffic.
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Dell (s dell) s undertaking a sweeping effort to improve its place in the cloud computing market with several new data centers, services and a converged infrastructure system to compete with Cisco’s Unified Computing System. It’s a pretty significant change of pace for Dell, although not necessarily surprising, as Dell has been very active in buying and building new cloud capabilities for the better part of a year. At the least, it now has the pieces in place to compete on software, services and hardware along with IBM (s ibm), HP (s hpq), Cisco (s csco) and other large systems vendors.
Among the highlights of the news is vStart, Dell’s take at a converged infrastructure system a la Cisco’s Unified Computing System HP’s BladeSystem Matrix or IBM’s CloudBurst. vStart packs compute, storage, networking and management software into a single unit, and comes preloaded with VMware’s ESXi hypervisor. Colin Fletcher, senior solutions manager for vStart, said the goal is to give customers a product that “ready to run” right out of the box with no complex assembly required.
The product is somewhat of a change of strategy for Dell, though, which previously has stated it wouldn’t do converged infrastructure because it wanted to give customers choice in terms of the best networking and storage to go with their Dell servers. Now, however, Fletcher says Dell looks is actually giving customers choice, because while many customers still prefer to buy their gear separately, there are a good number who like this prepackaged, turnkey approach. And although he wouldn’t call it “lock-in,” Fletcher did note that vStart customers will have less choice in components, but, again, that’s part of pitch. Fletcher added that the first two vStart models are just the start of a larger lineup.
Interestingly, Dell’s converged infrastructure competition got a little stronger today thanks to a partnership between HP and Egenera whereby Egenera’s PAN Manager software will be available on HP’s BladeSystem family of blade servers. HP already offers its own converged infrastructure product called BladeSystem Matrix, but the goal clearly is to sell HP hardware at any cost to keep customers from buying Cisco, Dell, IBM or anyone else. It’s also a good partnership for Egenera, which leverages HP’s commanding lead in the blade market and gets to expand its list of hardware platform partners, which also include Dell and Fujitsu.
New cloud data centers
We knew this one was coming for a while when Dell started building large data centers, and rumors had been swirling for quite a while about it wanting to buy Rackspace (s rax). Now, we have the official announcement: It will build multiple data centers to offer IaaS, PaaS and storage as a service. Dell hasn’t officially announced what software will power these efforts, but company spokespeople have said previously that Dell will offer a PaaS service based on Microsoft Windows Azure, and it’s possible that Dell’s IaaS and storage services will be based on the OpenStack platform. Dell is an OpenStack project member.
All told, in combination with 22 “global solutions centers,” Dell’s infrastructure investments will cost it about $1 billion this fiscal year.
These are all big steps for Dell, which until now has been building its cloud computing identity through software products and partnerships to add value to Dell’s servers, and through some highly dense PowerEdge C servers designed for cloud data centers. With vStart and the promise of cloud services, Dell is showing that it wants to finally shake its commodity-box-maker image and hang with the big boys.
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