|Exam Name||:||Selling HP Cloud Converged Systems and Services|
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|Updated On||:||April 22, 2019|
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LAS VEGAS, NV, Jun 12, 2013 (Marketwired via COMTEX) -- HP HPQ, +three.19% these days announced new innovations to its Converged Cloud portfolio, offering greater agility, more desirable innovation and reduced cost for hybrid cloud environments.
HP has now delivered the next phase of a common OpenStack(R)-primarily based structure for HP's inner most, managed and public cloud choices. in addition, the business announced new software and functions to speed up time to market for private cloud implementations, and unveiled new capabilities in HP's managed and public cloud solutions.
"to ensure that organisations to convey the new fashion of IT, they need control over their facts, as well as flexibility in carrier tiers and beginning fashions for his or her workloads," spoke of bill Veghte, chief operations officer, HP. "simplest HP has the portfolio and skills that mixes the innovative energy of open techniques with enterprise-grade manageability and security. The influence for valued clientele is a cloud that enterprises can depend on."
The future of cloud is hybrid and open New analysis commissioned on behalf of HP(1) exhibits that via 2016, it's expected to be a hybrid world with 75 % of commercial enterprise IT delivered throughout private, managed and public clouds. additional, half of the respondents accept as true with that open requisites are vital within the emergence of cloud computing. This suggests that clients want an open, hybrid cloud solution to generate new opportunities, force competitive differentiation and lessen the charge of operations.
HP offers OpenStack-primarily based regular architecture for HP Converged Cloud HP Cloud OS is an open and extensible cloud expertise platform that leverages the power of OpenStack technology to enable workload portability, simplified installation and more advantageous existence cycle administration across hybrid clouds.
HP CloudSystem, HP's trade-main deepest cloud providing, already embeds HP Cloud working device (OS) know-how, providing shoppers better choice in deployment options. To support clients get begun promptly with an initial deepest cloud deployment, HP also is providing the HP CloudSystem business Starter Suite. This solution offers a rapid, low in cost manner for agencies to get begun with wealthy application cloud functions, and reduces up-front charges by means of up to 20 % with the bundled providing.
HP Moonshot servers additionally might be provided with HP Cloud OS, offering simplified provisioning and management for particular cloud workloads equivalent to dedicated hosting and massive-scale websites. HP Cloud services, HP's public cloud offering, also leverages HP Cloud OS expertise, featuring probably the most leading public clouds in accordance with OpenStack technology. additional, for shoppers to evaluate and be aware the advantages of an OpenStack-primarily based architecture for his or her cloud needs, HP is providing HP Cloud OS Sandbox for experimentation for free of charge.
HP professional features hurries up valued clientele' cloud event
Forty-three % of respondents in the HP-commissioned survey mentioned that discovering the right strategic companion to get them all started was a barrier to cloud adoption. To assist e book shoppers on their cloud journey, HP added the HP Converged Cloud knowledgeable features Suite.
constructing on market-main cloud provider choices together with software transformation, cloud event workshops and help, HP announced new streamlined functions designed to aid purchasers take capabilities of the cloud. These new offerings consist of HP Converged Cloud guide, HP Cloud Design provider, HP Cloud-capable Networking features, HP Proactive take care of CloudSystem, and HP Cloud safety chance and Controls Advisory services, as well as enhancements to HP functions Transformation to Cloud capabilities.
HP enterprise features speed up cloud utility migration HP commercial enterprise capabilities has more desirable its portfolio of cloud carrier offerings to handle elevated client needs for cellular and enterprise functions. These encompass:-- HP business Cloud services for enterprise purposes that give shoppers choice and adaptability when integrating and deploying applications in the cloud whereas protecting company continuity and ensuring records safety. -- HP cell enterprise Cloud solution that provides a fully managed and built-in set of mobile consulting and management functions to securely permit functions and records sharing from many equipment kinds. -- HP commercial enterprise Cloud services - private Cloud that allows for purchasers to promptly adopt cloud services via designing, building and managing a finished Infrastructure as a carrier that creates the basis for an enterprisewide shared IT functions mannequin. -- HP Cloud security risk and handle Advisory services, a brand new offering within the HP skilled services portfolio that helps consumers protect their assistance, control knowledge for records breaches and stay compliant while transitioning purposes to public, private and hybrid clouds.
moreover, HP Autonomy added the Autonomy marketing Cloud, a cloud-primarily based edition of the Autonomy advertising and marketing performance Suite, enabling agencies to take note, appeal to, engage and convert valued clientele in true time.
HP Public Cloud functions ease building and speed deployment New HP Cloud features capabilities make it less complicated and quicker for firms to simplify the construction and deployment of purposes in the public cloud. Enhancements encompass:-- entry to new, greater example forms that enable clients to run big facts analytics and high-efficiency computing workloads within the public cloud. -- New digital deepest cloud network functionality, powered by way of software defined networking that gives advanced security when connecting their public cloud to on-web site networks. -- New custom graphic importing that increases consumer productivity via simplifying the install and deployment of instances with pictures unique to their business requirements. -- a new Bulk Import service that speeds utility beginning with the aid of allowing clients to provide difficult drives for direct data upload into HP Cloud Block Storage and HP Cloud Object Storage.
HP monetary functions helps businesses rapidly adopt cloud computing
To additional aid purchasers on their experience to the cloud, HP fiscal capabilities added new flexible IT funding solutions to help unlock capital and align with evolving business wants. New offerings include:-- potential on Demand for HP CloudSystem, enabling clients to gain instant access to a 30 p.c technology buffer of computing skill whereas managing up-front and operational fees. -- a brand new global relationship settlement, proposing purchasers with a single umbrella contract, and process and service arrangement for all cloud and conventional IT investments together with asset healing functions worldwide.
About HP HP creates new chances for expertise to have a meaningful have an impact on on individuals, groups, governments and society. the world's biggest technology company, HP brings together a portfolio that spans printing, own computing, application, features and IT infrastructure to solve consumer complications. extra tips about HP is available at http://www.hp.com.
(1) "HP analysis: huge statistics and Cloud," Coleman Parkes research, Ltd., can also 2013.
This news unlock carries ahead-looking statements that contain risks, uncertainties and assumptions. If such dangers or uncertainties materialize or such assumptions show fallacious, the results of HP and its consolidated subsidiaries could fluctuate materially from these expressed or implied via such forward-looking statements and assumptions. All statements aside from statements of ancient reality are statements that could be deemed ahead-looking statements, together with however not limited to statements of the plans, suggestions and aims of administration for future operations; any statements regarding anticipated construction, efficiency, market share or competitive performance relating to products and features; any statements involving expected operational and monetary outcomes; any statements of expectation or belief; and any statements of assumptions underlying any of the foregoing. hazards, uncertainties and assumptions encompass macroeconomic and geopolitical trends and events; the competitive pressures faced with the aid of HP's agencies; the building and transition of recent items and functions and the enhancement of latest items and services to meet consumer wants and reply to rising technological developments; the execution and efficiency of contracts by HP and its shoppers, suppliers and companions; the protection of HP's highbrow property property, including highbrow property licensed from third events; integration and other risks associated with company combination and funding transactions; the hiring and retention of key personnel; assumptions concerning pension and different post-retirement prices and retirement courses; the execution, timing and results of restructuring plans, together with estimates and assumptions regarding the cost and the anticipated merits of implementing these plans; the resolution of pending investigations, claims and disputes; and other risks that are described in HP's filings with the Securities and trade commission, including HP's Annual document on kind 10-ok for the fiscal year ended October 31, 2012. HP assumes no responsibility and does not intend to update these forward-looking statements.
Copyright 2013 Hewlett-Packard development enterprise, L.P. The suggestions contained herein is field to alternate devoid of word. The handiest warranties for HP products and services are set forth in the specific warranty statements accompanying such products and capabilities. Nothing herein may still be construed as constituting an additional assurance. HP shall now not be chargeable for technical or editorial error or omissions contained herein.
(C) 2013 Marketwire L.P. All rights reserved.
PALO ALTO, CA--(Marketwired - may 28, 2013) - HP ( NYSE : HPQ ) today announced that its Converged Cloud portfolio has finished giant consumer adoption because it turned into launched a 12 months ago, enabling businesses world wide to enhance agility, velocity innovation and lower expenses.
HP announced its cloud method in March 2011, and ultimate April, the enterprise consolidated its cloud choices into the HP Converged Cloud portfolio, providing the industry's first hybrid start mannequin according to a typical architecture spanning natural IT, inner most, managed and public cloud. in view that that point, HP has persisted to invest in setting up applied sciences for agencies to confidently build, operate and consume IT throughout all cloud delivery fashions.
leading with probably the most industry's most comprehensive cloud solution choices, HP has secured about 1,000 HP CloudSystem and 200 managed cloud valued clientele in additional than 60 countries, as well as signed on hundreds of users for the business's public cloud answer, HP Cloud services.
shoppers adventure success with HP Converged Cloud As businesses hastily include new expertise to pressure commercial enterprise cost, IT environments are under severe force to carry. With HP Converged Cloud, valued clientele are able to create a flexible IT atmosphere, with alternative in beginning mannequin and platform, self assurance in management and protection, and consistency in a standard structure and workload portability.
some of HP Converged Cloud consumers are saying:
"We vital subsequent-technology options that might increase the security and effectivity of our core business -- cinema birth. HP's company procedure functions, together with HP commercial enterprise Cloud capabilities converted our present methods of cinema start with exceptional, bandwidth and advantage, enabling us to enhance carrier levels to our valued clientele, the film distributors, ensuring they get on reveal on time." --Peter Wright, managing director at Deluxe Digital Cinema EMEA, a worldwide leader in digital cinema features
"Sprinklr is the appropriate-ranked Social Relationship Platform out there and works with the world's most social global manufacturers. it's absolutely standard that we are capable of swiftly respond to threats and take advantage of opportunities in an international of the empowered social client. HP Cloud features provides the flexibleness and pace to stay on proper of the ever-altering social panorama."--Murali Swaminathan, chief operating officer at Sprinklr, a leader in crusade administration solutions
"To boost effectivity, we wanted to virtualize and automate our statistics center infrastructure with out compromising our high standards for IT and facts security. HP CloudSystem commercial enterprise working HP Cloud carrier Automation enabled our experts to promptly design new multitier software cloud functions that our customers can access in minutes of inserting the order, streamlining the procurement and deployment techniques, and offering us with giant productiveness positive aspects." --Konrad Kandziora, chief government officer, ITDZ Berlin, Berlin's municipal IT carrier core
"Latisys vital an Infrastructure-as-a-provider answer with computerized provisioning and orchestration to speed up, simplify and deliver on-demand scalability. HP CloudSystem enabled the business to simplify management of diverse cloud resource pools by way of automated provisioning, in addition to accommodated diverse consumer workloads with a platform that scales linearly without surprising downtime. further, as the first carrier company to use the OpenStack®-based bursting connector blanketed in CloudSystem 7.2, we at the moment are in a position to carry further capacity and enable HP valued clientele to with ease manage uneven carrier demands." --Jonathan Sharp, vice president of advertising and marketing at Latisys, a company of managed internet hosting and cloud features to organizations and executive corporations, and an HP CloudAgile associate
"As a number one global telecommunication operator, Bharti Airtel nowadays offers a full suite of SaaS and IaaS products on HP Cloud capabilities Aggregation Platform. HP's Aggregation Platform for SaaS is built-in with our latest BSS OSS techniques, which makes it possible for our clients the ease to locate, subscribe and consume the cloud offerings as per their enterprise wants." -- Najib Khan, chief government officer of homes & office at Bharti Airtel, some of the leading global telecommunication operators in India, with greater than one hundred thirty million subscribers
"As valued clientele seem to be to the cloud, they need a trusted accomplice with a clear imaginative and prescient and strategy as well as confirmed experience in supplying trade-leading cloud expertise and features," pointed out Saar Gillai, senior vp and widely wide-spread supervisor, Converged Cloud, HP. "HP is supplying an conclusion-to-end, Converged Cloud set of capabilities that presents consumers the choice, self belief and consistency they need to manage hybrid cloud deployments."
HP's premier the usa's customer adventure, HP find, takes region June 11-13 in Las Vegas.
About HP HP creates new chances for know-how to have a significant affect on individuals, corporations, governments and society. the realm's largest know-how company, HP brings collectively a portfolio that spans printing, very own computing, software, services and IT infrastructure to solve consumer complications. extra advice about HP is available at http://www.hp.com.
(1) "HP Cloud and assistance Optimization," Coleman Parkes analysis, Ltd., October 2012.
This information unencumber consists of forward-looking statements that contain hazards, uncertainties and assumptions. If such dangers or uncertainties materialize or such assumptions prove unsuitable, the consequences of HP and its consolidated subsidiaries may range materially from those expressed or implied by using such ahead-searching statements and assumptions. All statements aside from statements of ancient fact are statements that may well be deemed forward-searching statements, including but now not confined to statements of the plans, suggestions and targets of management for future operations; any statements concerning anticipated construction, performance, market share or competitive performance relating to items and features; any statements related to predicted operational and fiscal effects; any statements of expectation or belief; and any statements of assumptions underlying any of the foregoing. dangers, uncertainties and assumptions consist of macroeconomic and geopolitical developments and routine; the aggressive pressures confronted via HP's corporations; the construction and transition of new products and capabilities (and the enhancement of latest products and functions) to fulfill customer needs and reply to emerging technological developments; the execution and efficiency of contracts by means of HP and its purchasers, suppliers and companions; the protection of HP's highbrow property assets, together with intellectual property licensed from third parties; integration and other risks linked to business combination and funding transactions; the hiring and retention of key employees; assumptions related to pension and different post-retirement expenses and retirement classes; the execution, timing and effects of restructuring plans, together with estimates and assumptions concerning the can charge and the predicted advantages of implementing those plans; expectations and assumptions relating to the execution and timing of charge reduction programs and restructuring and integration plans; the decision of pending investigations, claims and disputes; and other hazards which are described in HP's Quarterly file on form 10-Q for the fiscal quarter ended July 31, 2012 and HP's other filings with the Securities and change commission, including HP's Annual document on form 10-okay for the fiscal yr ended October 31, 2012. HP assumes no responsibility and does not intend to update these forward-searching statements.
© 2013 Hewlett-Packard building company, L.P. The counsel contained herein is subject to trade devoid of be aware. The handiest warranties for HP items and functions are set forth in the categorical guarantee statements accompanying such items and services. Nothing herein should be construed as constituting an extra assurance. HP shall no longer be chargeable for technical or editorial errors or omissions contained herein.
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VMware and Hewlett-Packard are longtime allies in the data center, and now they're taking their relationship to a new level to battle their common enemy Cisco Systems.
At the VMworld conference next week, HP will unveil a new Converged Systems product that features VMware's vSphere with Operations Management software (vSOM), sources familiar with the vendors' plans told CRN, speaking on condition of anonymity.
VMware vSOM will now be fully integrated in the HP Converged System and HP will ship and sell it as a single product SKU, sources familiar with the vendors' plans told CRN.
HP currently sells a Converged System bundled with VMware vSOM, but it's not fully integrated, sources said.
An HP spokesperson declined comment, citing company policy of not commenting on unannounced products.
A VMware spokesperson said the vendor doesn't comment on "rumors or speculation."
Making the joint HP-VMware offering available as a single product SKU is important because it makes it easier for channel partners to sell.
Related: VMware Partners Aren't Putting Much Stock In AWS, Azure Cloud Benchmarking Comparisons
HP's Converged Systems are a combination of pre-configured servers, storage and networking hardware and software that enterprises typically purchase to support large numbers of users.
VMware's vSOM is a bundle of its vSphere server virtualization software and vCenter Operations Manager, which handles performance, capacity planning, and health monitoring in virtual and cloud environments.
HP is teaming up with VMware because its own management software for virtual and cloud environments isn't as good as Cisco's management portfolio, sources with knowledge of the matter told CRN.
"HP has struggled to get out a coherent message for converged solutions. They see VMware's hypervisor and management tools as keys to a successful push in this direction," one source familiar with HP's motivations told CRN.
"Although HP isn't actually losing share to Cisco UCS [in the server market], they are clearly the target for a lot of Cisco 'marketware' and they need a stronger pitch than they can credibly make on their own. Working with VMware makes sense," said the source.
VMware is hoping the HP integration will help it sell more vSOM, which debuted as a licensing option in February 2013. VMware vSOM is part of the vendor's campaign to get customers buying vSphere in conjunction with other products, known informally as "No more naked vSphere."
So far, however, vSOM "hasn't been flying off the shelves by any stretch," one VMware partner said.
Meanwhile, sources told CRN that HP is also working with VMware on "Marvin," a top-secret project which many industry watchers believe to be a reference architecture for a "hyper-converged" appliance.
Hyper-converged appliances, currently sold by startups like Nutanix and SimpliVity, feature compute, storage, networking and virtualization technology running as software on industry-standard x86 hardware. Some enterprises have found them to be more cost-effective alternatives to converged infrastructure systems.
VMware's Marvin is expected to showcase the vendor's NSX virtualization technology and VSAN storage technology. With SimpliVity teaming up with Cisco to use UCS servers for its hyper-converged appliances, HP's support for VMware Marvin could become even more strategically relevant.
One source familiar with VMware's plans said he expects Marvin to be an open architecture that a wide range of server vendors will be able to support.
"VMware will partner with everyone and their grandmother to sell the Marvin appliance," said the source.
At the start of this week’s HP Discover Europe 2013 in Barcelona I wrote that HP is facing a major inflection point in its history, one that will determine whether it will remain a Fortune 15 company and one of the dominant forces in the IT industry or start to fade into legacy or commodity provider status. So what did observers find out about HP direction from the two days of keynotes and the Cube interviews, both webcast live on SiliconAngle.tv?
The most significant revelation is that HP is making a huge effort to become the leader in cloud of all kinds – public, private, hybrid, and managed. Speaking during Tuesday’s Keynotes and then on TheCube Wednesday, , SVP and general manager of converged cloud for HP, talked about the progress HP has made in building a single cloud group combining what where the separate public and private, and managed cloud groups who often competed against each other for sales. Over the last year under Gillai HP first combined the engineering groups and then, at the start of its FY2014 on November 1, it combined the sales groups. Although he did not mention this specifically, he also hinted that a cloud consulting function has been added. Today HP’s response to an engagement begins with an HP cloud engineer analyzing the client’s needs to determine what kind of cloud – public, private, hybrid, or managed — best fits those needs.
In June, he said, HP’s Board of Directors approved a major increase in investment in the cloud program. He declined to give figures but said that “over the next year our investment will become more plain to the public and the level of investment will amaze people.”
HP’s cloud software, including the new Cloud OS that it announced at the conference, are based on OpenStack. Gillai emphasized HP’s total commitment to OpenStack during his interview in TheCube, saying that HP’s investment in it “will benefit us and other people”, an apparent reference to IBM and Rackspace among others.What HP needs in cloud
This commitment to cloud is exactly the right strategy for HP. Cloud clearly is a big part of the future of IT both in terms of technology and user strategy, and by positioning itself as a leader HP is making the right moves to gain a major share of that business and bring its customers forward into the next generation architecture. Unifying its sales and software development is a major step and not an easy thing for it to do since it disrupts established internal political structures.
Hardware was noticeably absent from Gillai’s statements, a strange omission for what is still mainly a hardware company. HP clearly needs a “converged system for cloud” offering designed from ground up to support private/hybrid cloud installations with OpenStack and the HP Cloud OS and other associated software pre-installed, ready to go out of the box. This approach has been very successful for IBM PureSystems. If HP is not already working on this, it should put an engineering team together starting Monday.
Of course HP faces strong competition in the cloud space, mainly from Amazon AWS, which is the clear leader in what Gillai called “the first wave of cloud”. A great deal of cloud software is being developed on AWS, and because Amazon’s system is proprietary, when it comes time to put that software into production it will be difficult to port it to an HP (or any other vendor’s) cloud. And with Amazon apparently moving to provide private cloud hardware and software to augment its public service, this threat becomes larger. To counter this, HP needs to develop specific software tools backed by consulting support to make it as easy as possible for its customers to move their AWS-developed cloud software to HP Cloud OS.Moonshot
HP Moonshot, its hyperscale architecture which it hopes to sell to both the large Web-based services and to its Fortune 100-sized clients, is another important part of its strategy. HP CEO Meg Whitman devoted half of her keynote to discussing Moonshot and interviewed HP EVP of Technology & Operations John Hinshaw about how Moonshot is revolutionizing the environments inside HP’s four worldwide data centers. They made a strong case about how Moonshot has provided large amounts of extra capacity in a smaller space with lower power and cooling use. Hinshaw predicted that with Moonshot HP would “never need to add another data center”, which given that HP is a F15 company running its entire operations in four data centers, is quite an endorsement.
However, HP is the only user Whitman could cite. In every other case, the keynote presenters talked about the number of customers or sales and similar statistics that gave an indication of how successful the products and services they were talking about were in the real market. Whitman never gave any of that information. Even if other customers could not be mentioned by name, viewers are left to presume that if HP had other users she would have said “we have X number of sales”, leaving viewers to wonder if this major new product, announced in April, has any customers.HP converges systems and storage
HP spokespeople in both the keynotes and interviews in TheCube made a strong case, backed with figures, that they are being very successful with their converged systems and storage initiatives. Both, they made clear, are aimed at EMC and its VCE converged system alliance with Cisco. Hardware convergence is another big piece of the future architecture. As operational focus moves up from hardware to the virtualization layer, and as prices per unit of compute and storage continue to drop, purchasers will be less concerned about customizing new hardware to specific anticipated demand and instead want boxes that arrive ready to run out-of-the-box. All of the major vendors have converged offerings – EMC and Cisco have VCE, IBM has PureSystems, and HP has its converged systems. HP was a pioneer here, and its vision is obviously paying off.Printers and Personal Services
My one real disappointment was with the keynote by Dion Weisler, head of the Printing & Personal Services Group. Earlier this week I published a piece about what HP needs to do to rescue its end-user device business. Weisler talked a great game at the start of his Keynote, which was notably scheduled as the last in line on Wednesday, which may be a hint as to where this group is in terms of HP’s overall strategy. He talked about how the new generation of workers want to use multiple devices as “be proud of the device they carry.”
But when he got to specifics, he suddenly was showing off new laptops instead of new market strategy. HP has refreshed most of its laptop lineup recently, and yes they are thinner, sleeker, more powerful, and with longer lasting batteries. But every manufacturer’s new laptops are thinner, lighter, and more powerful. At one point he actually felt he had to say that HP “remains committed to its business tablets.” That may be a hint at just how bad things in this area are for HP. The heads of mobile devices for Apple, Samsung, Google, Android, or even Microsoft would never have to say that; their commitment is obvious. He gave no hint of a change in strategy to create a major presence for HP in the consumer market, where the vast majority of tablets are sold.Conclusions
Things are happening at HP. Its cloud and converged systems businesses in particular, and its strong showing in storage, provide hope. But today an IT business cannot be sustained long-term on hardware alone. HP still has much too little revenue from software and services, and as hardware becomes commoditized, and that is happening rapidly in many areas, its market share may remain huge but its income from that will shrink. So Discover 2013 Europe closed with HP’s future still in doubt, although it did provide reason to hope that it is creating a path to a better future.Since you’re here …
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Hewlett-Packard's’s bid to create a Europe-wide one-stop cloud shop has moved up a gear, with the introduction of a self-certification system for providers that want to sell their services through it.
Dubbed Cloud 28+, the initiative was formally unveiled by HP in March 2015 after a year of preparation, and is geared towards driving adoption of off-premise technologies across Europe by providing users with a centralised catalogue of cloud services.
HP claims this will help make it easier for commercial and public sector organisations to adopt cloud – as they can consult the catalogue before embarking on a deployment, to find a provider and service that fits the bill.
Speaking at the Cloud 28+ in Action event on 30 September 2015 in Brussels, Xavier Poisson, Emea vice-president of HP Converged Cloud, marked the beta launch of the project by talking up the attention it has garnered in other parts of the world looking to replicate what HP is trying to achieve.
Similarly, the cloud provider community has also thrown its weight behind it, he continued, helping the firm exceed its target of having 200 services listed through it by September 2015.
“We had a dream in March that the catalogue would be live in September and we would have 200 cloud services in the catalogue for this meeting,” he said.
“Not only is Cloud 28+ live, but it is hosted by one of the members and we have 320 cloud services.”
In light of this, Poisson said the aim now is to have 600 services listed on the catalogue by the time of its official go-live date in early December.
Turning his attention back to the problems providers face when trying to do business with users in other countries, he claimed it can cost up to €9,000 to ensure a service does not infringe on local laws.
And it’s those kinds of financial and legislative barriers to doing business across borders, Cloud 28+ is looking to eradicate, he said.
“I’m hoping to generate what all of us are working for everyday. That’s employment and to generate growth. That’s the ‘why’ of everything we’re doing today with Cloud 28+.”Cloud 28+ self-certification scheme
Every cloud provider, reseller or independent software vendor (ISV) that secures a listing on the portal can now have their offerings rated via Eurocloud’s Star Audit system – a move HP claims will make it easier for users to pit one firm’s offerings against another.
Eurocloud board member Tobias Höllwarth told attendees the rating system should streamline the procurement process by providing users with certified assurances about the quality of the services they provide.
Otherwise, providers can find themselves repeatedly fielding the same questions about security and uptime, from users trying to work out whether or not to trust those suppliers with their data.
This results in slower and more expensive cloud procurements, driving up the costs of doing business.
“Answering the same questions again is boring and is not generating business,” he said.
For smaller firms – that don’t have access to dedicated IT, legal or procurement teams to guide them through the process – knowing which provider to go with can be fraught with challenges.
“They need to buy cloud services as they may have a big competitive disadvantage if they don’t,” he said, adding that the rating system should accelerate the buying process for them too.The EC Digital Single Market
Cloud 28+ initiative has drawn parallels in the past with the UK government’s G-Cloud scheme, and – in the light of that programme's success – on the continent, attention has focused on recreating a similar cloud services procurement portal for European public-sector users.
Similarly, what HP is trying to achieve with Cloud 28+ fits in quite well with the European Commission’s Digital Single Market initiative, which seeks to create a single marketplace for digital services within the European Union (EU).
Speaking at the event, Francisco Medeiros, deputy head of the software and services and cloud computing unit at the EC, said that – while the organisation could not directly endorse the work HP is doing with Cloud 28+ – such initiatives had an important role to play in supporting the EC’s cloud goals.
“This is indeed a promising and enriching initiative that has the potential to substantially contribute to the development of the European cloud services market and will provide opportunities for small and large cloud service providers,” Medeiros said.
"Of course, we – as the commission – are not in a position to endorse specific market initiatives but, in general terms, I can tell you initiatives like Cloud 28+ and others are key, in our view, for the establishment of a competitive market for cloud services.”
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