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HP2-B82 - HP LaserJet Fundamentals - Dump Information

Vendor : HP
Exam Code : HP2-B82
Exam Name : HP LaserJet Fundamentals
Questions and Answers : 91 Q & A
Updated On : February 22, 2019
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HP2-B82 Questions and Answers

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HP2-B82 HP LaserJet Fundamentals

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HP2-B82 exam Dumps Source : HP LaserJet Fundamentals

Test Code : HP2-B82
Test Name : HP LaserJet Fundamentals
Vendor Name : HP
Q&A : 91 Real Questions

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rating The 50 strongest women FORTUNE'S FIRST ANNUAL look on the women WHO MOST have an impact on company the united states.

(FORTUNE journal) – at the back of THE record

Six months and four hundred bios ago, FORTUNE got down to rank the 50 strongest women in enterprise. We found a number of surprises. looking for women in retail? you're going to ought to search real tough, because there are only three--Banana Republic CEO Jeanne Jackson, Warnaco's Linda Wachner, and American outlets' Teresa Beck. you'll have superior good fortune finding excessive-placed tech women. The group contains Carly Fiorina at Lucent, Carolyn Ticknor at Hewlett-Packard, and Judith Estrin at Cisco. an important hole: no true ladies at blue-chip corporations like IBM, Dell, Compaq, or Intel.

So where do you find the vast majority of our 50? seem to be to the industries that put a premium on creativity: advertising, media and amusement, and publishing. There you're going to discover the likes of Oprah Winfrey, Paramount's Sherry Lansing, and MTV's Judy McGrath.

We have been curious to discover what these women have in general; a survey yielded fascinating outcomes. Most are the eldest of their siblings. very nearly 70% went to coed colleges, and simplest seven had been in sororities. Midwestern work ethic? no longer in any respect: the bulk grew up within the Northeast. A mere 16 play golf, and for what or not it's price, 20% are Leos--the signal of born leaders.

1 Carly Fiorina, 44 neighborhood President, international provider provider company Lucent applied sciences

A supersaleswoman whose megastar flip changed into promoting Lucent to traders: She led the biggest IPO in U.S. historical past. today Fiorina runs the tremendously ecocnomic core business of the biggest telecom gadget enterprise on this planet. Her division's income this yr: about $19 billion. Wall highway adores her, and he or she's heading in the right direction to eventually run Lucent.

2 Oprah Winfrey, 44 Chairman and CEO Harpo enjoyment group

Oprah's vigor is her have an effect on--over the amusement business, the publication-publishing company, mass lifestyle. by the use of her syndicated tv reveal, she reaches 33 million people weekly within the U.S., plus millions greater in a hundred thirty five overseas markets. by way of offers with Disney, she produces socially mindful television videos and feature movies. by the use of Oprah's booklet membership, she drives the market for severe fiction.

3 Heidi Miller, 45 CFO travelers community

When tourists merges with Citicorp--possibly q4--she'll turn into CFO of the realm's greatest monetary company, Citigroup (assets: $700 billion). Unassuming and uncelebrated, she's in the internal circle with Citigroup's co-CEOs, Sandy Weill and John Reed. Her side job: chief possibility officer of tourists' Salomon Smith Barney unit. Says Weill, "She is aware of extra about possibility than I do."

four Shelly Lazarus, fifty one Chairman and CEO Ogilvy & Mather worldwide

Lazarus' consumers are global and blue-chip: IBM, American categorical, Kodak, Ford, Mattel. Billings of $8.8 billion closing yr (producing revenues of $1 billion) make Ogilvy the seventh-biggest ad company on the planet. A 27-yr Ogilvy veteran, Lazarus is the regular, pragmatic captain after her capricious and charismatic predecessor, Charlotte Beers, became the ship around.

5 Sherry Lansing, fifty four Chairman, motion picture group, Paramount photos

Hollywood's No. 1 studio boss. She creates blockbusters on a sane price range: sizeable (co-produced with Fox), Deep impact and Saving private Ryan (both co-produced with Dreamworks), and The Truman exhibit. Paramount's market share: 20%, topping the trade this year. earnings? listing-breaking. due to the fact that she took over in 1992, Paramount has received the Oscar for premiere photograph thrice.

6 Jill Barad, forty seven Chairman and CEO Mattel

Boss of the realm's largest toy business (1997 revenues: $four.eight billion). magnificent marketer: "My energy comes from my intuition," she says. "I have confidence it." Barbie world brand revenue reached $1.9 billion final yr, up from $200 million when Barad become the doll's marketing director in 1982. decent tech connections too: She's on the boards of Microsoft and Steve Jobs' Pixar Animation Studios.

7 Marilyn Carlson Nelson, fifty nine CEO, President, and vice chairman, Carlson Cos.

Ending a succession saga, Nelson last March took manage of her father's trip empire (estimated 1997 revenues: $6.6 billion). Now she's in cost of huge property: Radisson and Regent inns, TGI Friday's eating places, cruise ships, shuttle organizations, plus a activities and experience advertising unit that serves standard Motors, Merrill Lynch, and GE Capital. She's also on Exxon's and U.S. West's boards.

8 Andrea Jung, 40 President and COO Avon items

A merchandising hotshot, she moved from classification (Neiman Marcus) to mass (Avon) in 1993--so impressively that she beat out enterprise veterans for the presidency late ultimate year. "What did it for me? It wasn't my training or journey. it be my passion," Jung says. high-energy and high-trend, she's inheritor apparent to CEO Charlie Perrin. In July, Jack Welch recruited her for the GE board.

9 Abby Joseph Cohen, 46 Co-chair, funding coverage Committee, Goldman Sachs

Wall highway's most influential investment strategist has been the stock market's buoy. Her faith lies in "the fundamentals"--the healthy U.S. economic system and low inflation--and she or he holds speedy, amid the entire gyrations, that the Dow will reach 9300 at year-end. Her energy is rarely as great internal Goldman: She's now not a partner, doubtless as a result of she would not bring in measurable earnings to the enterprise.

10 Marjorie Scardino, 51 CEO Pearson PLC

the american working this venerable British media conglomerate--domestic to the monetary times, The Economist, Penguin Putnam books, and television's Baywatch--is making some brash moves: She's purchasing Simon & Schuster's tutorial publishing unit, that allows you to make Pearson the world's greatest in that field. mixed revenues total $5.three billion; about 60% of that comes from the U.S.

eleven Martha Stewart, fifty seven Chairman and CEO, Martha Stewart residing Omnimedia

Her "omnimedia"--television display, journal, catalogs, books, radio spots, newspaper columns, website--make her unnervingly omnipresent. Brilliantly, she straddles excessive and low demographics: To attain upscale ladies, Ford simply committed a stated $50 million to promote together with her. And her Kmart line is heading towards $1 billion in annual revenue. She plans to move public next year.

12 Pat Russo, 46 executive VP, corporate method and Operations Lucent applied sciences

She's extra highly paid and higher up on Lucent's organization chart than Carly Fiorina (No. 1). however Russo ranks reduce on our list as a result of she would not run a enterprise. As Lucent's chief of workforce, she oversees approach, promoting, and human supplies. A proven turnaround champ, she'll seemingly get a tremendous working job next.

13 Judy Lewent, 49 Senior vice president and CFO, Merck

Lewent can make numbers sing. She's well known for her resourceful use of financial models, which she employs for everything from building sales forecasts to managing Merck's foreign-exchange hazards. Lewent's prone to get the CEO nod earlier than Pfizer's Karen Katen (No. sixteen) does, say analysts. She sits on the boards of Quaker Oats and Motorola.

14 Rebecca Mark, 44 vice president Enron

Fierce and fearless, Mark is like a personality in an Ayn Rand novel. The intrepid empress of energy built her career promoting pipelines and energy vegetation to 3rd World countries--altogether, $20 billion worth of projects everywhere. CEO Ken Lay promoted her to vice president in can also. Now she's beginning a brand new 5-yr project: to consolidate the $300 billion international water market.

15 Lois Juliber, 49 EVP and COO Developed Markets Colgate-Palmolive

She's accountable for half of C-P's $9.1 billion in revenues, and she or he's regular in the business for her advertising and marketing savvy. Juliber is in a good contest with David Metzler, who's in can charge of Asia and Latin the united states, to exchange CEO Reuben Mark. If she doesn't win this battle, we figure that she will be a commander elsewhere.

sixteen Karen Katen, 49ish President, U.S. pharmaceuticals neighborhood, Pfizer

Katen brought you Viagra. need we say more? U.S. revenues topped $6.9 billion last 12 months. Analysts say Viagra (income estimated this 12 months to be $800 million)--in addition to different items within the pipeline, just like the drug Celebra, used to deal with arthritis ache and swelling--may still keep revenues rising nicely for some time. Analysts supply Katen the nod as CEO material.

17 Ann Moore, 48 President individuals journal

Moore's power is over regularly occurring way of life. She runs the realm's most successful magazine. Covers on the sexiest guys, the premier- and worst-dressed celebrities, and Leonardo DiCaprio are a part of the American fabric. Moore has added to that have an effect on (and people's $1 billion in revenues) with scorching new titles like Teen individuals, people en Espanol, and In fashion.

18 Judy McGrath, forty six President MTV and M2

"Judy is the goddess of creativity," says her buddy Gerry Laybourne (No. 20). McGrath guidelines formative years culture, offering Beavis and Butt-head and videos of the Backstreet Boys to 85 international locations world wide. After straying from its music roots, Viacom's MTV lately obtained its rhythm back. ratings are rising. So are revenues, that are anticipated to exceed $550 million this yr. essentially the most essential track maven for any checklist exec to meet, the self-effacing McGrath all started at MTV writing on-air promotions in 1981, the cable channel's startup year. "For a long time, americans stored asserting, 'MTV may not last,' " she says. "however it has and or not it's at all times changing. I need to be a part of anything this is constantly evolving, that's now not centered." Coming this autumn is a bit revolution: MTV is expanding into Russia. also, McGrath has branched into filmmaking. She's working together with her Viacom colleague, Sherry Lansing (No. 5), to co-produce Paramount-MTV videos.

19 Darla Moore, 44 President Rainwater Inc.

company america's most feared female activist. Booting Boone Pickens from Mesa and Rick Scott from Columbia/HCA bought her on FORTUNE's cowl ultimate year. She and husband Richard Rainwater have suffered ego-crushing losses within the inventory market recently, but the chaos-loving Moore roars ahead: This past summer time she helped Henry Silverman chase Walter Forbes out of Cendant.

20 Geraldine Laybourne, 51 Chairman and CEO Oxygen Media

Her vigor is "developing stuff," Laybourne says. She developed Nickelodeon, the ultimate youngsters' cable-tv community, while she changed into at Viacom. Then she hit static working Disney's cable houses. on account that quitting Disney remaining may also, Laybourne has been building her personal multimedia business with the assist of her husband, equipment. "I see some striking opportunities," she says. "ladies are underserved and underestimated as consumers. Plus, the web is that this extra special and organic and democratic car it's most appropriate for speaking with women. it will eventually converge with tv." Laybourne provides, "I even have the relationships with amusement companies and large know-how agencies to pull this off." We agree. investors in her enterprise consist of Disney and the usa online. Viacom and Sony are when you consider that doing business together with her too.

21 Sheila Birnbaum, fifty eight associate, Skadden Arps Slate Meagher & Flom

while legal professionals may additionally lack large cultural appeal, what would we do without them? friends deem Birnbaum--also referred to as "Madame Product liability"--the properly feminine attorney in the nation. considered a wizard at settling nasty type-action court cases, she centered and now heads the company's product-liability branch, a gaggle whose capabilities are growing to be crucial to significant corporate consumers.

22 Carolyn Ticknor, 51 universal supervisor, LaserJet solutions neighborhood, Hewlett-Packard

Ticknor is in can charge of bringing HP's office printer company into the digital place of work. products launched during the past two years encompass the mopier, which produces common document sets the use of a laser printer as an alternative of a copier, and community scanners that convert files to electronic form. remaining year, Ticknor's community grew to become in an estimated $8.7 billion of HP's $forty two billion in complete sales.

23 Patti Manuel, forty one President and COO lengthy Distance Division, dash

After Gail McGovern bolted from AT&T to constancy Investments in August, Manuel discovered herself because the leading woman of telecom functions. Manuel has enjoyed a quick ascent. She changed into promoted in February after being president of the dash company unit for under a 12 months. She's now chargeable for the community that pulls in additional than $9 billion of sprint's $15 billion in revenues.

24 Ann Winblad, forty seven partner, Hummer Winblad venture companions

"Our business is company creation," says Winblad, who's Silicon Valley's main software task capitalist. With $200 million beneath management, Hummer Winblad has helped launch such companies as Arbor software, Wind River, and Liquid Audio. Annual returns to investors exceed forty%. She's still shut associates with bill Gates, whom she dated years ago.

25 Cathleen Black, 54 President Hearst Magazines

Black does not create the pure profit that Ann Moore (No. 17) does at people, however she's grew to become across the bleak fiscal story for the world's greatest writer of month-to-month magazines. Her assortment comprises Cosmopolitan, respectable Housekeeping, everyday Mechanics, Esquire, and a dozen others. A most-wanted company director, Black sits on the boards of IBM and Coca-Cola.

26 Orit Gadiesh, 47ish Chairman Bain & Co.

Flamboyant and charismatic, Gadiesh, born and raised in Israel, introduced Bain lower back from the brink. Revenues for the the Boston-based mostly consulting firm rose to an estimated $500 million closing yr. Bain's forte: high-degree strategic work with FORTUNE 500 CEOs and boards of directors. Gadiesh's pals in high areas include Kodak boss George Fisher.

27 Claire Farley, 39 VP and President, North American construction, Texaco

answerable for Texaco's deep-water construction in Mexico, Farley is certainly in macho-man territory. but she handles it well: remaining 12 months her group's revenues totaled $4.7 billion and gains, $1.1 billion. She additionally led Texaco's $1.four billion acquisition of Monterey elements in 1997. Farley's a favourite amongst analysts, who see even bigger tasks headed her method.

28 Jamie Gorelick, forty eight vice chairman Fannie Mae

obtained a mortgage? With Fannie Mae financing one out of every five, there is a great probability it came from there. Gorelick is a part of a 3-person chairman workplace for Fannie Mae, which had $3 billion in net revenue in '97 and property of $1 trillion. as soon as the second-highest professional in the Justice branch, Gorelick now units the nation's credit coverage.

29 Abigail Johnson, 36 Senior VP, fairness Division constancy Investments

Johnson is the heir apparent to the nation's greatest mutual fund household, with more than $600 billion in mutual fund property. She holds a 24.5% pastime in fidelity's parent enterprise, FMR, and appears to be beginning to take the equal quiet--and careful--steps father Ned Johnson III took years ago earlier than he grabbed the reins of the company. while Johnson has managed a number of cash over the years and now oversees a portion of fidelity's fairness investments, she's stored a extremely low profile within the hallowed partitions of the Boston-primarily based enterprise and in the mutual fund industry itself. it's despatched mixed indicators as to whether she truly wishes the throne or now not. If and when she nabs that precise spot, she'll rapidly shoot up in our rankings. trust her a true 5 energy woman-in-ready.

30 Ann Fudge, forty seven govt vp coffee and Cereals Division, Kraft

where would we be without Fudge within the morning? A yr ago, when Kraft combined its post cereal unit (domestic to manufacturers like Raisin Bran, Grape Nuts, and Honeycomb) with its espresso group, together with Maxwell condo, Fudge become named president of the unit. last year coffee and cereals accounted for $2.7 billion of Kraft's $16.eight billion in income. however Fudge is considering even greater. Eyeing Starbucks' foray into Barnes & Noble, she is hinting that books and occasional might possibly be a powerful fit in Kraft's future. She's also conjuring up how to popularize cereal past the breakfast table. (possible products: a Raisin Bran snack bar.) Fudge sits on a couple of boards: AlliedSignal, Liz Claiborne, and Catalyst, the analysis enterprise that tracks girls in enterprise.

31 Deborah Willingham, forty two vice chairman, commercial enterprise customer Unit, Microsoft

Translation of Willingham's title: She sells very massive desktop programs to very huge consumers. Translation to Microsoft's enterprise: Her unit is chargeable for more than one-third of Microsoft's $11 billion in revenues. it's additionally the business's quickest growing, increasing about 30% annually. here's one saleswoman extraordinaire--maybe she should be speaking to the Justice branch.

32 Jeanne Jackson, forty seven CEO Banana Republic

Your youngsters might also reside on the gap or historical Navy, which make a contribution the majority of gap Inc.'s revenues, but Banana Republic has helped hundreds of thousands of puzzled executives deal with the informal Friday lifestyle. now not unhealthy for a company that used to hawk faux safari garb. leading the turnaround of the unit, Jackson has boosted its revenue to $890 million and working income to $109 million.

33 Martha Ingram, sixty three Chairman Ingram Industries

no longer simply an extra Nashville socialite: Ingram confirmed her steel when her husband's loss of life compelled her to take over the family unit's $2.four billion business. it is the nation's largest wholesale book distributor, and it additionally sells excessive-chance auto coverage. With the spinout of Ingram Micro in 1996, the boss shows no signs of slowing down. She's on Ingram Micro's board as well as Baxter international's.

34 Linda Wachner, 52 Chairman and CEO Warnaco

one of the crucial optimum-paid female executives within the nation (salary and bonus totaled $12.5 million ultimate yr), Wachner leads both Warnaco and genuine fitness. Warnaco, which makes lingerie, jeans for Calvin Klein, and garb for other designers, had revenues of $1.four billion closing year--but earned a razor-thin $23 million. The hard Wachner sits on travelers' board.

35 Lucy Fisher, forty nine vice chairman, Columbia TriStar movement photos (Sony)

She helped revive beleaguered Sony with hits like Jerry McGuire, My best friend's marriage ceremony, and nearly as good as it receives. international gross final 12 months: $2.three billion, a Hollywood record. A mom of three, Fisher sticks to a four-day-a-week time table that precludes a much bigger job. Her lieutenant, Columbia photographs' Amy Pascal, may additionally scoot past her to Sony photographs amusement's right submit.

36 Carol Bartz, 50 Chairman and CEO Autodesk

With earnings of $618 million closing year, Autodesk--a maker of laptop-aided-design application--isn't one of the vital largest or premier-accepted players in Silicon Valley, however Bartz is a forceful promoter of ladies in the tech business. A former vice president at solar Microsystems, Bartz presently sits on a couple of boards, together with Airtouch Communications and Cisco systems.

37 Catherine Dwyer, 49 President consumer items u . s . a . Revlon

Dwyer is on no account as excessive-powered or profiled as Avon's Andrea Jung (No. 8). however before being promoted in January, Dwyer became credited with turning Revlon's staid cosmetics line into one that appeals to a fragmented viewers. She helped stream Revlon from third to first within the mass cosmetics market. U.S. income multiplied 15%, to $1.four billion, remaining 12 months.

38 Patricia Fili-Krushel, forty four President ABC television community

Promoted from president of ABC daylight hours programming in July, Fili-Krushel is the maximum-rating girl in community television. however she has her hands full: ABC's ratings lag the other networks' and viewership is being eroded by way of cable. despite the fact, business watchers point out that ABC President Bob Iger and the affiliates love her and think she is up to the problem.

39 Esther Dyson, 47 CEO EDventure Holdings

consider you have received the optimum tech innovation to hit the market in years? no longer until you get Dyson's stamp of approval. A nod from her can increase a product's popularity or get the mission capital a startup needs. She sits on a number of tech enterprise boards, together with Accent software and considering tools. Yet her a great deal-predicted publication, unlock 2:0, flopped.

40 Bridget Macaskill, 50 President and CEO Oppenheimer cash

a local of Scotland, CEO Macaskill is among the few girls to hang a major title in the mutual fund world. Her problem given that her promoting in 1995 has been to take Oppenheimer dollars--$ninety two.5 billion in property--into the large time. A splashy ad campaign has helped. So has the proven fact that she is accurately concentrated on the customer many mutual fund families overlooked: women.

forty one Judith Estrin, 43 Senior VP and Chief expertise Officer, Cisco programs

Estrin is running the know-how at one of the most fastest-growing tech groups on earth. Named to the place in March, she's got an brilliant heritage. She co-based two companies, one among which became at last merged with enormous 3Com in the late 1980s. Estrin also sits on a few megaboards--Federal express, Rockwell overseas, solar Microsystems, and Disney.

forty two Jeannine Rivet, 50 EVP, fitness Plan enterprise United Healthcare

Rivet changed into waaaay up on our list earlier than United became sickly and announced a $900 million restructuring in August, and its deliberate merger with Humana went kaput. on the conclusion of 1998, Rivet is taking the CEO position for the fitness plan company, which totaled $8.4 billion of the company's $eleven.7 billion in revenues last year. Analysts say she's the one who can treatment United's ills.

forty three Linda Srere, forty three President and CEO younger & Rubicam, ny

in contrast to Shelly Lazarus (No. four), who is operating the total display at Ogilvy, Srere has simply a piece at Y&R. but Y&R's long island office is the largest ad company in new york, with billings of $three.1 billion (revenues of $254 million). Srere became key to Y&R's win closing year of the Citicorp global branding account. Her workplace will get a pleasant-sized piece of these billings, estimated at $800 million.

forty four Brenda Barnes, 44 Director

Who says you want a real job to be within the vigor 50? A 22-year veteran of PepsiCo, Barnes resigned as CEO of Pepsi-Cola North the usa last 12 months to be a better mom. She also grew to become certainly one of the us's most favored corporate directors. Her boards: Avon, Sears, the big apple instances Co., Starwood lodges, Lucas Arts and amusement. residing in her domestic state of Illinois, she's achieving simplicity. Her cell does not even have name waiting.

forty five Marion Sandler, sixty seven Co-chairman and co-CEO Golden West monetary

She shares CEO responsibilities with her husband on the nation's second-biggest thrift (1997 revenues: $2.9 billion). Prudent management and the resurgence of the California financial system, where the enterprise is primarily based, make this S&L probably the most ecocnomic. That factors some to ask yourself if, in the ongoing bank merger frenzy, the Sandlers might signal on the dotted line and take a nice, long vacation.

46 Anthea Disney, 51 Chairman and CEO, information america Publishing community

HarperCollins continues to fight, and a superb chunk of tv book ($1.2 billion in revenues) is being bought off to United Video satellite neighborhood. Yet Disney remains Rupert Murdoch's favourite Angel of death (as a British paper referred to as her this year) when it involves cleansing up messes in his apartment. final yr she axed more than a hundred creator contracts.

forty seven Anne Sweeney, 40 President Disney/ABC Cable Networks

In August, Sweeney accredited the job of filling the big shoes vacated by way of Gerry Laybourne (No. 20) as the optimum-rating lady in cable. She oversees ABC's Disney Channel and its pursuits in Lifetime, A&E, The background Channel, and E! entertainment. Cable is the moneymaker for ABC, and Sweeney's mission could be to tweak programming and boost revenues.

forty eight Sylvia Rhone, 46ish Chairman Elektra entertainment community

Hear that? Your children are probably playing track from agencies like Third Eye Blind, Missy Elliott, and Busta Rhymes at volumes that make the partitions shake. which you can thank Rhone for that. but she is additionally credited with guiding the merger between Elektra, EastWest, and Sire records, and is rumored to be a entrance-runner for the No. 2 spot when the regular music community (the outcomes of the expected generic-Polygram merger) receives off the ground. despite the fact, her existing contract runs through 1999, so don't are expecting her to flow soon.

49 Teresa Beck, forty four President American outlets

Promoted from CFO past this yr, Beck presides over the Osco, fortunate, and Jewel meals and drug chains, with revenues of more than $19 billion. Analysts say Beck's monetary savvy and management potential should be essential to the expected 1999 merger of yank shops and Albertson's. The mixed company's annual earnings: round $36 billion.

50 Ellen Marram, fifty one Former CEO Tropicana

She turned into the juice queen at $2-billion-a-yr Tropicana--unless Seagram authorised Pepsi's $three.3 billion offer for the enterprise this previous summer season. Passing on Pepsi, Marram, who successfully launched the SnackWell's line of low-fats cookies and crackers at Nabisco, is looking to land a CEO or COO gig within the following few months. We consider odds are respectable she'll get it.

REPORTER affiliate Dina Bass


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Ranking The 50 Most Powerful Women FORTUNE'S FIRST ANNUAL LOOK AT THE WOMEN WHO MOST INFLUENCE CORPORATE AMERICA. | killexams.com real questions and Pass4sure dumps

(FORTUNE Magazine) – BEHIND THE LIST

Six months and 400 bios ago, FORTUNE set out to rank the 50 most powerful women in business. We found plenty of surprises. Looking for women in retail? You'll have to search real hard, because there are only three--Banana Republic CEO Jeanne Jackson, Warnaco's Linda Wachner, and American Stores' Teresa Beck. You'll have better luck finding high-placed tech women. The group includes Carly Fiorina at Lucent, Carolyn Ticknor at Hewlett-Packard, and Judith Estrin at Cisco. A huge hole: no top women at blue-chip firms like IBM, Dell, Compaq, or Intel.

More from Fortune Will Mmmhops be a hit? NBA confirms L.A. Clippers sale to ex-Microsoft CEO Steve Ballmer FBI and SEC probe into Carl Icahn and golfer Phil Mickelson FORTUNE 500 Current Issue Subscribe to Fortune

So where do you find the majority of our 50? Look to the industries that put a premium on creativity: advertising, media and entertainment, and publishing. There you'll find the likes of Oprah Winfrey, Paramount's Sherry Lansing, and MTV's Judy McGrath.

We were curious to discover what these women have in common; a survey yielded intriguing results. Most are the eldest of their siblings. Nearly 70% went to coed colleges, and only seven were in sororities. Midwestern work ethic? Not at all: The majority grew up in the Northeast. A mere 16 play golf, and for what it's worth, 20% are Leos--the sign of born leaders.

1 Carly Fiorina, 44 Group President, Global Service Provider Business Lucent Technologies

A supersaleswoman whose star turn was selling Lucent to investors: She led the biggest IPO in U.S. history. Today Fiorina runs the highly profitable core business of the largest telecom equipment company in the world. Her division's sales this year: about $19 billion. Wall Street adores her, and she's on track to eventually run Lucent.

2 Oprah Winfrey, 44 Chairman and CEO Harpo Entertainment Group

Oprah's power is her influence--over the entertainment industry, the book-publishing business, mass culture. Via her syndicated TV show, she reaches 33 million people weekly in the U.S., plus millions more in 135 international markets. Via deals with Disney, she produces socially conscious TV movies and feature films. Via Oprah's Book Club, she drives the market for serious fiction.

3 Heidi Miller, 45 CFO Travelers Group

When Travelers merges with Citicorp--presumably this fall--she'll become CFO of the world's largest financial company, Citigroup (assets: $700 billion). Unassuming and uncelebrated, she's in the inner circle with Citigroup's co-CEOs, Sandy Weill and John Reed. Her side job: chief risk officer of Travelers' Salomon Smith Barney unit. Says Weill, "She knows more about risk than I do."

4 Shelly Lazarus, 51 Chairman and CEO Ogilvy & Mather Worldwide

Lazarus' clients are global and blue-chip: IBM, American Express, Kodak, Ford, Mattel. Billings of $8.8 billion last year (generating revenues of $1 billion) make Ogilvy the seventh-largest ad agency in the world. A 27-year Ogilvy veteran, Lazarus is the steady, pragmatic captain after her capricious and charismatic predecessor, Charlotte Beers, turned the ship around.

5 Sherry Lansing, 54 Chairman, Motion Picture Group, Paramount Pictures

Hollywood's No. 1 studio boss. She creates blockbusters on a sane budget: Titanic (co-produced with Fox), Deep Impact and Saving Private Ryan (both co-produced with Dreamworks), and The Truman Show. Paramount's market share: 20%, topping the industry this year. Profits? Record-breaking. Since she took over in 1992, Paramount has won the Oscar for Best Picture three times.

6 Jill Barad, 47 Chairman and CEO Mattel

Boss of the world's largest toy company (1997 revenues: $4.8 billion). Superb marketer: "My power comes from my instinct," she says. "I trust it." Barbie global brand sales reached $1.9 billion last year, up from $200 million when Barad was the doll's marketing director in 1982. Good tech connections too: She's on the boards of Microsoft and Steve Jobs' Pixar Animation Studios.

7 Marilyn Carlson Nelson, 59 CEO, President, and Vice Chairman, Carlson Cos.

Ending a succession saga, Nelson last March took control of her father's travel empire (estimated 1997 revenues: $6.6 billion). Now she's in charge of huge assets: Radisson and Regent hotels, TGI Friday's restaurants, cruise ships, travel agencies, plus a sports and event marketing unit that serves General Motors, Merrill Lynch, and GE Capital. She's also on Exxon's and U.S. West's boards.

8 Andrea Jung, 40 President and COO Avon Products

A merchandising hotshot, she moved from class (Neiman Marcus) to mass (Avon) in 1993--so impressively that she beat out company veterans for the presidency late last year. "What did it for me? It wasn't my education or experience. It's my passion," Jung says. High-energy and high-style, she's heir apparent to CEO Charlie Perrin. In July, Jack Welch recruited her for the GE board.

9 Abby Joseph Cohen, 46 Co-chair, Investment Policy Committee, Goldman Sachs

Wall Street's most influential investment strategist has been the stock market's buoy. Her faith lies in "the fundamentals"--the healthy U.S. economy and low inflation--and she holds fast, amid all the gyrations, that the Dow will reach 9300 at year-end. Her power isn't as great inside Goldman: She's not a partner, probably because she doesn't bring in measurable profits to the firm.

10 Marjorie Scardino, 51 CEO Pearson PLC

The yank running this venerable British media conglomerate--home to the Financial Times, The Economist, Penguin Putnam books, and TV's Baywatch--is making some brash moves: She's buying Simon & Schuster's educational publishing unit, which will make Pearson the world's largest in that field. Combined revenues total $5.3 billion; about 60% of that comes from the U.S.

11 Martha Stewart, 57 Chairman and CEO, Martha Stewart Living Omnimedia

Her "omnimedia"--TV show, magazine, catalogs, books, radio spots, newspaper columns, Website--make her unnervingly omnipresent. Brilliantly, she straddles high and low demographics: To reach upscale women, Ford just committed a reported $50 million to advertise with her. And her Kmart line is heading toward $1 billion in annual sales. She plans to go public next year.

12 Pat Russo, 46 Executive VP, Corporate Strategy and Operations Lucent Technologies

She's more highly paid and higher up on Lucent's organization chart than Carly Fiorina (No. 1). But Russo ranks lower on our list because she doesn't run a business. As Lucent's chief of staff, she oversees strategy, advertising, and human resources. A proven turnaround champ, she'll likely get a major operating job next.

13 Judy Lewent, 49 Senior Vice President and CFO, Merck

Lewent can make numbers sing. She's renowned for her innovative use of financial models, which she employs for everything from building sales forecasts to managing Merck's foreign-exchange risks. Lewent's likely to get the CEO nod before Pfizer's Karen Katen (No. 16) does, say analysts. She sits on the boards of Quaker Oats and Motorola.

14 Rebecca Mark, 44 Vice Chairman Enron

Fierce and fearless, Mark is like a character in an Ayn Rand novel. The intrepid empress of energy built her career selling pipelines and power plants to Third World countries--altogether, $20 billion worth of projects around the world. CEO Ken Lay promoted her to vice chairman in May. Now she's beginning a new five-year project: to consolidate the $300 billion global water market.

15 Lois Juliber, 49 EVP and COO Developed Markets Colgate-Palmolive

She's responsible for half of C-P's $9.1 billion in revenues, and she's known in the industry for her marketing savvy. Juliber is in a tight contest with David Metzler, who's in charge of Asia and Latin America, to replace CEO Reuben Mark. If she doesn't win this battle, we figure that she will be a commander elsewhere.

16 Karen Katen, 49ish President, U.S. Pharmaceuticals Group, Pfizer

Katen brought you Viagra. Need we say more? U.S. revenues topped $6.9 billion last year. Analysts say Viagra (sales estimated this year to be $800 million)--as well as other products in the pipeline, like the drug Celebra, used to treat arthritis pain and swelling--should keep revenues rising nicely for some time. Analysts give Katen the nod as CEO material.

17 Ann Moore, 48 President People magazine

Moore's power is over popular culture. She runs the world's most successful magazine. Covers on the sexiest men, the best- and worst-dressed celebrities, and Leonardo DiCaprio are part of the American fabric. Moore has added to that influence (and People's $1 billion in revenues) with hot new titles like Teen People, People en Espanol, and In Style.

18 Judy McGrath, 46 President MTV and M2

"Judy is the goddess of creativity," says her friend Gerry Laybourne (No. 20). McGrath rules youth culture, delivering Beavis and Butt-head and videos of the Backstreet Boys to 85 countries around the world. After straying from its music roots, Viacom's MTV recently got its rhythm back. Ratings are rising. So are revenues, which are expected to exceed $550 million this year. The most important music maven for any record exec to meet, the self-effacing McGrath began at MTV writing on-air promotions in 1981, the cable channel's startup year. "For a long time, people kept saying, 'MTV won't last,' " she says. "But it has and it's always changing. I need to be part of something that's constantly evolving, that's not established." Coming this fall is a little revolution: MTV is expanding into Russia. Also, McGrath has branched into filmmaking. She's working with her Viacom colleague, Sherry Lansing (No. 5), to co-produce Paramount-MTV movies.

19 Darla Moore, 44 President Rainwater Inc.

Corporate America's most feared female activist. Booting Boone Pickens from Mesa and Rick Scott from Columbia/HCA got her on FORTUNE's cover last year. She and husband Richard Rainwater have suffered ego-crushing losses in the stock market lately, but the chaos-loving Moore roars ahead: This past summer she helped Henry Silverman chase Walter Forbes out of Cendant.

20 Geraldine Laybourne, 51 Chairman and CEO Oxygen Media

Her power is "creating stuff," Laybourne says. She built Nickelodeon, the top-rated kids' cable-TV network, while she was at Viacom. Then she hit static running Disney's cable properties. Since quitting Disney last May, Laybourne has been building her own multimedia company with the help of her husband, Kit. "I see some amazing opportunities," she says. "Women are underserved and underestimated as consumers. Plus, the Internet is this phenomenal and organic and democratic vehicle that's ideal for communicating with women. It will eventually converge with television." Laybourne adds, "I have the relationships with entertainment companies and big technology companies to pull this off." We agree. Investors in her company include Disney and America Online. Viacom and Sony are considering doing business with her too.

21 Sheila Birnbaum, 58 Partner, Skadden Arps Slate Meagher & Flom

While lawyers may lack broad cultural appeal, what would we do without them? Peers deem Birnbaum--also known as "Madame Product Liability"--the top female lawyer in the country. Considered a wizard at settling nasty class-action lawsuits, she established and now heads the firm's product-liability department, a group whose skills are growing critical to large corporate clients.

22 Carolyn Ticknor, 51 General Manager, LaserJet Solutions Group, Hewlett-Packard

Ticknor is in charge of bringing HP's office printer business into the digital workplace. Products launched in the past two years include the mopier, which produces original document sets using a laser printer instead of a copier, and network scanners that convert documents to electronic form. Last year, Ticknor's group turned in an estimated $8.7 billion of HP's $42 billion in total sales.

23 Patti Manuel, 41 President and COO Long Distance Division, Sprint

After Gail McGovern bolted from AT&T to Fidelity Investments in August, Manuel found herself as the leading lady of telecom services. Manuel has enjoyed a rapid ascent. She was promoted in February after being president of the Sprint business unit for less than a year. She's now responsible for the group that pulls in more than $9 billion of Sprint's $15 billion in revenues.

24 Ann Winblad, 47 Partner, Hummer Winblad Venture Partners

"Our business is company creation," says Winblad, who is Silicon Valley's leading software venture capitalist. With $200 million under management, Hummer Winblad has helped launch such companies as Arbor Software, Wind River, and Liquid Audio. Annual returns to investors exceed 40%. She's still close pals with Bill Gates, whom she dated years ago.

25 Cathleen Black, 54 President Hearst Magazines

Black doesn't create the pure profit that Ann Moore (No. 17) does at People, but she's turned around the bleak financial story for the world's largest publisher of monthly magazines. Her collection includes Cosmopolitan, Good Housekeeping, Popular Mechanics, Esquire, and a dozen others. A most-wanted corporate director, Black sits on the boards of IBM and Coca-Cola.

26 Orit Gadiesh, 47ish Chairman Bain & Co.

Flamboyant and charismatic, Gadiesh, born and raised in Israel, brought Bain back from the brink. Revenues for the the Boston-based consulting firm rose to an estimated $500 million last year. Bain's specialty: high-level strategic work with FORTUNE 500 CEOs and boards of directors. Gadiesh's friends in high places include Kodak boss George Fisher.

27 Claire Farley, 39 VP and President, North American Production, Texaco

Responsible for Texaco's deep-water production in Mexico, Farley is clearly in macho-man territory. But she handles it well: Last year her group's revenues totaled $4.7 billion and profits, $1.1 billion. She also led Texaco's $1.4 billion acquisition of Monterey Resources in 1997. Farley's a favorite among analysts, who see even bigger projects headed her way.

28 Jamie Gorelick, 48 Vice Chairman Fannie Mae

Got a mortgage? With Fannie Mae financing one out of every five, there's a good chance it came from there. Gorelick is part of a three-person chairman office for Fannie Mae, which had $3 billion in net income in '97 and assets of $1 trillion. Once the second-highest official in the Justice Department, Gorelick now sets the nation's credit policy.

29 Abigail Johnson, 36 Senior VP, Equity Division Fidelity Investments

Johnson is the heir apparent to the nation's largest mutual fund family, with more than $600 billion in mutual fund assets. She holds a 24.5% interest in Fidelity's parent company, FMR, and appears to be starting to take the same quiet--and careful--steps father Ned Johnson III took years ago before he grabbed the reins of the company. While Johnson has managed a few funds over the years and now oversees a portion of Fidelity's equity investments, she's kept a very low profile within the hallowed walls of the Boston-based firm and within the mutual fund industry itself. That's sent mixed signals as to whether she actually wants the throne or not. If and when she nabs that top spot, she'll quickly shoot up in our rankings. Consider her a top five power woman-in-waiting.

30 Ann Fudge, 47 Executive Vice President Coffee and Cereals Division, Kraft

Where would we be without Fudge in the morning? A year ago, when Kraft combined its Post cereal unit (home to brands like Raisin Bran, Grape Nuts, and Honeycomb) with its coffee group, including Maxwell House, Fudge was named president of the unit. Last year coffee and cereals accounted for $2.7 billion of Kraft's $16.8 billion in sales. But Fudge is thinking even bigger. Eyeing Starbucks' foray into Barnes & Noble, she is hinting that books and coffee might be a strong match in Kraft's future. She's also conjuring up ways to popularize cereal beyond the breakfast table. (Possible products: a Raisin Bran snack bar.) Fudge sits on a number of boards: AlliedSignal, Liz Claiborne, and Catalyst, the research firm that tracks women in business.

31 Deborah Willingham, 42 Vice President, Enterprise Customer Unit, Microsoft

Translation of Willingham's title: She sells very big computer systems to very big customers. Translation to Microsoft's business: Her unit is responsible for more than one-third of Microsoft's $11 billion in revenues. It's also the company's fastest growing, expanding about 30% annually. This is one saleswoman extraordinaire--maybe she should be talking to the Justice Department.

32 Jeanne Jackson, 47 CEO Banana Republic

Your kids may live at the Gap or Old Navy, which contribute the bulk of Gap Inc.'s revenues, but Banana Republic has helped millions of confused executives deal with the casual Friday culture. Not bad for a company that used to hawk faux safari garb. Leading the turnaround of the unit, Jackson has boosted its sales to $890 million and operating income to $109 million.

33 Martha Ingram, 63 Chairman Ingram Industries

Not just another Nashville socialite: Ingram showed her steel when her husband's death forced her to take over the family's $2.4 billion company. It is the nation's largest wholesale book distributor, and it also sells high-risk auto insurance. With the spinout of Ingram Micro in 1996, the boss shows no signs of slowing down. She's on Ingram Micro's board as well as Baxter International's.

34 Linda Wachner, 52 Chairman and CEO Warnaco

One of the highest-paid female executives in the country (salary and bonus totaled $12.5 million last year), Wachner leads both Warnaco and Authentic Fitness. Warnaco, which makes lingerie, jeans for Calvin Klein, and clothing for other designers, had revenues of $1.4 billion last year--but earned a razor-thin $23 million. The tough Wachner sits on Travelers' board.

35 Lucy Fisher, 49 Vice Chairman, Columbia TriStar Motion Pictures (Sony)

She helped revive beleaguered Sony with hits like Jerry McGuire, My Best Friend's Wedding, and As Good As It Gets. Worldwide gross last year: $2.3 billion, a Hollywood record. A mom of three, Fisher sticks to a four-day-a-week schedule that precludes a bigger job. Her lieutenant, Columbia Pictures' Amy Pascal, may scoot past her to Sony Pictures Entertainment's top post.

36 Carol Bartz, 50 Chairman and CEO Autodesk

With sales of $618 million last year, Autodesk--a maker of computer-aided-design software--isn't one of the biggest or best-known players in Silicon Valley, but Bartz is a forceful promoter of women in the tech industry. A former vice president at Sun Microsystems, Bartz currently sits on a number of boards, including Airtouch Communications and Cisco Systems.

37 Catherine Dwyer, 49 President Consumer Products USA Revlon

Dwyer is certainly not as high-powered or profiled as Avon's Andrea Jung (No. 8). But before being promoted in January, Dwyer was credited with turning Revlon's staid cosmetics line into one that appeals to a fragmented audience. She helped move Revlon from third to first in the mass cosmetics market. U.S. sales increased 15%, to $1.4 billion, last year.

38 Patricia Fili-Krushel, 44 President ABC Television Network

Promoted from president of ABC daytime programming in July, Fili-Krushel is the highest-ranking woman in network TV. But she has her hands full: ABC's ratings lag the other networks' and viewership is being eroded by cable. However, industry watchers point out that ABC President Bob Iger and the affiliates love her and think she is up to the challenge.

39 Esther Dyson, 47 CEO EDventure Holdings

Think you've got the greatest tech innovation to hit the market in years? Not until you get Dyson's stamp of approval. A nod from her can increase a product's popularity or get the venture capital a startup needs. She sits on a number of tech company boards, including Accent Software and Thinking Tools. Yet her much-anticipated book, Release 2:0, flopped.

40 Bridget Macaskill, 50 President and CEO Oppenheimer Funds

A native of Scotland, CEO Macaskill is one of the few women to hold a significant title in the mutual fund world. Her challenge since her promotion in 1995 has been to take Oppenheimer Funds--$92.5 billion in assets--into the big time. A splashy ad campaign has helped. So has the fact that she is wisely targeting the customer many mutual fund families missed: women.

41 Judith Estrin, 43 Senior VP and Chief Technology Officer, Cisco Systems

Estrin is running the technology at one of the fastest-growing tech companies in the world. Named to the position in March, she's got an impressive background. She co-founded two companies, one of which was eventually merged with giant 3Com in the late 1980s. Estrin also sits on several megaboards--Federal Express, Rockwell International, Sun Microsystems, and Disney.

42 Jeannine Rivet, 50 EVP, Health Plan Business United Healthcare

Rivet was waaaay up on our list before United turned sickly and announced a $900 million restructuring in August, and its planned merger with Humana went kaput. At the end of 1998, Rivet is taking the CEO position for the health plan business, which totaled $8.4 billion of the company's $11.7 billion in revenues last year. Analysts say she's the one who can cure United's ills.

43 Linda Srere, 43 President and CEO Young & Rubicam, New York

Unlike Shelly Lazarus (No. 4), who is running the whole show at Ogilvy, Srere has just a piece at Y&R. But Y&R's Manhattan office is the biggest ad agency in New York, with billings of $3.1 billion (revenues of $254 million). Srere was key to Y&R's win last year of the Citicorp global branding account. Her office will get a nice-sized piece of those billings, estimated at $800 million.

44 Brenda Barnes, 44 Director

Who says you need a real job to be in the Power 50? A 22-year veteran of PepsiCo, Barnes resigned as CEO of Pepsi-Cola North America last year to be a better mom. She also became one of America's most desired corporate directors. Her boards: Avon, Sears, the New York Times Co., Starwood Hotels, Lucas Arts and Entertainment. Living in her home state of Illinois, she's achieving simplicity. Her phone doesn't even have call waiting.

45 Marion Sandler, 67 Co-chairman and co-CEO Golden West Financial

She shares CEO duties with her husband at the nation's second-largest thrift (1997 revenues: $2.9 billion). Prudent management and the resurgence of the California economy, where the company is based, make this S&L one of the most profitable. That causes some to wonder if, in the ongoing bank merger frenzy, the Sandlers might sign on the dotted line and take a nice, long vacation.

46 Anthea Disney, 51 Chairman and CEO, News America Publishing Group

HarperCollins continues to struggle, and a good chunk of TV Guide ($1.2 billion in revenues) is being sold off to United Video Satellite Group. Yet Disney remains Rupert Murdoch's favorite Angel of Death (as a British paper called her this year) when it comes to cleaning up messes in his house. Last year she axed more than 100 author contracts.

47 Anne Sweeney, 40 President Disney/ABC Cable Networks

In August, Sweeney accepted the job of filling the big shoes vacated by Gerry Laybourne (No. 20) as the highest-ranking woman in cable. She oversees ABC's Disney Channel and its interests in Lifetime, A&E, The History Channel, and E! Entertainment. Cable is the moneymaker for ABC, and Sweeney's mission will be to tweak programming and boost revenues.

48 Sylvia Rhone, 46ish Chairman Elektra Entertainment Group

Hear that? Your kids are probably playing music from groups like Third Eye Blind, Missy Elliott, and Busta Rhymes at volumes that make the walls shake. You can thank Rhone for that. But she is also credited with guiding the merger between Elektra, EastWest, and Sire Records, and is rumored to be a front-runner for the No. 2 spot when the Universal Music Group (the result of the expected Universal-Polygram merger) gets off the ground. However, her current contract runs through 1999, so don't expect her to move soon.

49 Teresa Beck, 44 President American Stores

Promoted from CFO earlier this year, Beck presides over the Osco, Lucky, and Jewel food and drug chains, with revenues of more than $19 billion. Analysts say Beck's financial savvy and management skills will be critical to the expected 1999 merger of American Stores and Albertson's. The combined company's annual sales: around $36 billion.

50 Ellen Marram, 51 Former CEO Tropicana

She was the juice queen at $2-billion-a-year Tropicana--until Seagram accepted Pepsi's $3.3 billion offer for the company this past summer. Passing on Pepsi, Marram, who successfully launched the SnackWell's line of low-fat cookies and crackers at Nabisco, is looking to land a CEO or COO gig in the next few months. We think odds are good she'll get it.

REPORTER ASSOCIATE Dina Bass


GPC 2016: HP Inc. reworks HP Partner First, expands printing portfolio | killexams.com real questions and Pass4sure dumps

BOSTON -- At the Global Partner Conference 2016 yesterday, HP Inc. revealed aspirations to capture the A3 copier industry and retooled its approach to partnering through an HP Partner First overhaul.

HP Inc., which spun out of Hewlett-Packard Co. earlier this year, kicked off the conference by announcing it has entered a definitive agreement to purchase Samsung Electronics' printer business for $1.05 billion. The buyout is part of a major push into the $55 billion A3 copier industry, HP said, as the company looks to replace today's copier systems with innovative, multifunctional printer technology. HP said it will integrate Samsung's A3 printer products with HP's PageWide technologies to develop a new portfolio.

"We had a couple of runs at [the A3 copier industry]. We tried our own product, [and] we've partnered with a couple of different OEMs, and it didn't work out for us. We learned a lot, but we came to the decision that we needed to have a full portfolio. ... That's the only way to play this segment," noted Christoph Schell, president of the Americas at HP.

"We have a 30-year-old relationship with Canon on the A4 side, and Canon does a really great job on engines. I think we do a really good job at taking these engines ... [and] putting [them] into a chassis that works and marketing that. So, we were looking for the same when we talked about A3," he said.

Schell added that HP liked that Samsung was essentially a newcomer to the printing space. From a research and development (R&D) perspective, they didn't have much legacy baggage. And after experimenting with Samsung's engines, HP found they combined with HP's knowledge of firmware and software. "So, that joint R&D effort was built. And at some point, we simply said, 'OK, given the potential here, maybe we do not want an OEM. Maybe we should consider purchasing this.'"

HP also highlighted that Samsung's printer business brings with it a portfolio of intellectual property, including more than 6,500 printing patents. The acquired printer business also employs a workforce of about 1,300 researchers and engineers with expertise in laser-printer technology, imaging electronics, and printer supplies and accessories.

Schell noted that Samsung would come with its own network of channel partners, as well. "Some of the channel partners that [Samsung has] are some of the same channel partners that we have already. Some of them are new. So, we're coming with a clean sheet of paper to this. We're going to pick what makes sense from a go-to-market point of view. ... We now need to see who fits in and who doesn't."

The transaction is expected to close within the next 12 months.

Soon after announcing the Samsung buyout, HP revealed another bound into the A3 segment with a line of A3 multifunctional printers. The portfolio will feature 16 new HP PageWide and LaserJet platforms; security across devices, documents and data; and enhanced monitoring to predict service and supply needs.

Restructuring HP Partner First

At the Global Partner Conference 2016, HP said it has redesigned its Partner First Program with a simplified three-tier structure of Silver, Gold and Platinum, as well as three sales tracks for resellers; a bolstered Co-Marketing Zone to facilitate marketing campaigns; and a new Social Media Center.

Schell said three considerations fueled the HP Partner First update. First, he said HP was driven toward a more authorized distribution model because of the current omnichannel environment. "In an omnichannel environment, customers have a lot more transparency on your value proposition," he said, adding the transparency can have a significant effect on how customers perceive companies as brands. "HP comes from an environment where we had open distribution. As a partner, as a reseller or as a retailer, you could sign up with a distributor. It wasn't really all that difficult ... If you have one and [the] same product that has 15 different price points in a day, then partners lose trust."

The second consideration was the complexities around engagement between HP and its partners. "We wanted to simplify it," he said. "We've made it easier for them to communicate with us. We made it easier for them understand what the targets are [and] how they're going to be paid out. We made it easier for them to understand how to get trained and certified."

Addressing HP's one-size-fits-all philosophy for managing its partners, particularly resellers, was the third consideration, Schell said. With that in mind, HP introduced its three new sales tracks linked to volume selling, global systems integration and specialized solutions.

The specialization track allows partners to develop competencies for select products, services and contractual products. HP plans to roll out new areas of focus, such as A3, device as a service and mobility, during the first half of 2017.

Bolstered marketing resources

On the marketing side, HP launched the new Co-Marketing Zone Plus, or CMZ+, which aims to help partners create customized and cobranded marketing materials. Through the CMZ+ portal, partners can now upload target customer lists and use one of five online modules for campaigns: cobranded collateral marketing, electronic direct mail marketing, microsite marketing and event marketing or search marketing management. Once a campaign is launched, CMZ+ allows partners to track the campaign's effectiveness, return on investment, performance and pipeline development worldwide, HP said.

Recognizing social media's influence in the sales cycle, HP also introduced the Social Media Center (SMC), which is a component of HP Sales Central. SMC offers customizable content that partners can share with their on their social media platforms. "As more and more Millennials are impacting the workforce, we need to be ready" to do social selling, Schell said. "In order to invest in social selling, you need to be social-media-savvy, and, at the end of the day, social media is all about relevant content."

HP plans to release SCM globally by the end of the year.



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HP HP2-B82 Exam (HP LaserJet Fundamentals) Detailed Information



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