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For a very long time now, clients had been asking what large Blue plans on doing with the entire acquisitions in business intelligence and analytics area (news, web page) it made.
The free up of Cognos 10, which combines social networking, collaboration, analytics and objectives cell laborers, goes some way to answering that.
Pushed by the growth of mobile transactions and estimates that the mobile team of workers will globally reach 1.19 billion by way of 2013, IBM has combined the expertise of Cognos, an organization they received in 2007, with Lotus Connections, launched in 2007 at Lotusphere, and is presently in version 2.5.
brought to all that is the statistical engine, which IBM bought throughout the SPSS acquisition in 2009, which enables users to embed algorithms into their reviews from IBM's SPSS utility.IBM and Analytics
IBM is also releasing a couple of different complimentary software packages in an effort to birth realizing the company intelligence ambitions that the enterprise outlined when it bought Cognos all those years ago. The different new programs consist of:
The launch of Cognos 10 is so huge in IBM’s company intelligence approach that it's hailing the liberate as “the most significant analytics offering because the acquisition of Cognos . . .” Taking a step again in time, when IBM purchased Cognos it introduced that within the business they noticed the future of enterprise intelligence. They underlined that vision with the U.S.$ 5bn IBM paid for the company.
enterprise intelligence refers back to the taking pictures, integration and presentation of advice. efficiency management is the usage of suggestions to investigate the efficiency of business sectors, divisions, product lines and everything else which can also be boiled down into numbers.
the integration of those two domains ensures a clearer photo of the place the corporation in reality stands, eradicating tons of the bad statistics and assistance, which is sure to distort the key decision-makers vision. and that's what Cognos 10 does -- it provides the tools for determination aid and reporting equipment, in addition to all the regular commercial enterprise bells and whistles.IBM, Lotus Connection and Cognos
Add to this Lotus Connection, which brings with it social collaboration, and you get some theory of what IBM is launching here.
simply to refresh your minds, IBM Lotus Connections is a social utility for company. It empowers company professionals to strengthen, nurture, and stay involved with a network of their colleagues and reply right away to business opportunities. Future enhancements encompass:
combine Lotus Connections utility with Cognos’s enterprise analytics and one unified event with intuitive navigation capabilities and simplified user adventure appears.IBM, SPSS and Analytics
The other principal aspect in this release comes from the integration of IBM’s SPSS Modeler, which IBM bought in yet another acquisition, with the BI atmosphere. Now part of Cognos' record-authoring capabilities, it makes it possible for users to profit insights from historical information. With it, they can convey predictive indicators into dashboards to carry forward-searching insight involving possibility, profitability and different situations.
the new unencumber strikes from common codecs of reports and charts, now assisting built-in photos and video clips that are interactive and provide broader analysis in a versatile format that can be accessed on most cell contraptions. With the introduced analytics capabilities, clients can also check guidance from fundamental, true-time information to superior, predictive “what if” evaluation.
in short, the release gives enterprise users now not just with suggestions about what is going on to their company or products within the present, it also integrates what has came about in the past, presenting an extrapolated edition of what's going to ensue sooner or later. Then, through the social collaboration factor, it shares the guidance with whoever wants it, every time they want it, and through mobile support, the place ever they need it.
the usage of interfaces taken from common Cognos environments, users can engage with every different in precise time communities, wikis and blogs, put up files and studies, faucet into choice networks, and another collaborative feature crucial to move information to users who need it.
over the past 5 years, IBM has invested greater than US$ 14 billion in 24 analytics acquisitions. announced at the guidance on Demand conference in Las Vegas, IBM observed Cognos 10 may be obtainable as of subsequent week when users will be capable of see the place all that acquired firepower has been used.
The fallout of attending the IBM guidance on Demand conference last month within the united states is that the PR circulation is somewhat of a case on ‘more information Than You Demanded’, but then that’s part of the video game that all of us play.
What I failed to document on at the time have been the tendencies driving innovation in IBM Cognos 10 and what this capability for builders and other IT experts tasked with working within the area of business analytics.
So why is business analytics critical anyway?
Analyst experiences propose that business information boom over the subsequent five years is estimated at 650% %. Some eighty% of this information will be unstructured generated from a variety of sources reminiscent of blogs, internet content material and email and so on — and the suggestion is that 70% of this unstructured records is stale after ninety days. If tapped (and by using this we mean manipulate) this assistance may lead to aggressive potential for an employer.
further analysis postulates that the global cell personnel is expected to attain more than 1.19 billion by using 2013 and cellular transactions are expected to develop 40 times by means of 2015, producing even more records for organizations.
IBM says that these facts (if we don't dispute them) had been the drivers that result in the improvements in IBM Cognos 10.
“within the final four years, IBM has invested more than $14 billion in 24+ acquisitions to extend our analytics capabilities. We’ve committed greater than 7,000 company consultants with industry skills to support valued clientele bear in mind their statistics and put this guidance to make use of and launched a community of analytics solution centers throughout the globe,” says the company.
IBM projects $sixteen billion in business analytics and optimisation income by means of 2015.
in keeping with huge Blue, “IBM Cognos 10 expands traditional BI capabilities with planning, scenario modeling, true-time monitoring and predictive effects. It gifts inside a single, unified BI workspace and other items in our portfolio are ‘Cognos 10 ready’, meaning they can all be implemented with IBM Cognos 10 to bring much more value.”
IBM wants us to get used to phrases like ‘collective intelligence’, that means constructed-in collaboration and social networking performance to, in the business’s own phrases, “join individuals and insights to gain alignment.”
Connecting individuals and insights to profit alignment — IBM has to be very careful if it is going to use contorted language like that to clarify the way it goes to make records analytics less demanding to do.
IBM has introduced the launch of the latest version of its business intelligence software, IBM Cognos 10.
The newest update, which IBM says is the most enormous due to the fact that it received Cognos, aims to take analytics to cellular instruments and to introduce a social networking method to analytics, on the way to inspire greater collaboration.
Cognos 10 has a new appear and think, which IBM says mirrors individuals's every day use of technology, and additionally encompass precise time analytics, and the skill to deliver analytics to cellular contraptions reminiscent of iPhone and BlackBerry handsets.
The application additionally extends the reporting of data, to latest analytics in a simpler to be aware format, and to make analytics obtainable to the broader organisation, expanding the variety of stakeholders that may use company intelligence within the decision making process.
"The Cognos 10 software can provide a completely new person adventure, which permits users to obtain collective intelligence with the aid of connecting with others, sharing insights and setting up resolution networks, for this reason redefining the typical strategies of interaction corporations use with suggestions and the manner clients collaborate with their friends," noted Bashar Kilani, Bashar Kilani, business Unit government, IBM application community, IBM middle East.
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The biggest additions to IBM Cognos Report Studio in version 10 have been Active Reports and Statistics objects. These two new ways of presenting data provide many new options for report authors to create reports that match the analytical needs of the user community. Entire classes have been created to focus on the creation of reports using these formats.
Other capabilities in IBM Cognos 10 Report Studio include the integration of external data sources and the ability to save Report Studio reports to be used directly by Business Insight Advanced authors. Using external data sources in Report Studio has been a customer request since IBM Cognos tools moved to a web-based architecture. This enhancement gives the report consumer new opportunities to process just the information needed for a specific situation. By using a common report definition between applications, users who aren't accustomed to complex reports can receive assistance to build reports that have features beyond those normally available to Business Insight Advanced users.
While the features I've discussed to this point are promoted as key features, other useful options in version 10 will increase the effectiveness of reports to your users. Some of these features were previously available through complex programming by the report developer, but IBM Cognos Business Intelligence now makes this job much easier. As a report writer and instructor who can appreciate the ability to create report designs designed to tell a story, I want to highlight 10 of these new features.Alternative Text
The Alternative Text property has been added to graphical objects, such as images and charts, to allow screen readers to translate the text (see Figure 1). Another aspect of this feature that's applied in various properties is to provide localized text without using conditional formatting.Colored Regions, Plot Area Fill, Material Effects
The Colored Regions, Plot Area Fill, and Material Effects properties allow charts to have more creative designs in order to enhance the overall presentation of the charts. Mixed with other chart presentation options, these features help report developers to give new polish to the presentation of content. Figure 2 shows the additional gradient options that are now available, along with the new properties for the charts.New Gradient Fill Types
Moving beyond simple linear gradients, some new fill types provide more choices for enhanced presentations. Backgrounds behind pages, objects, and selected areas can now display a number of gradient designs. The fill types include rectangular frames and embedded circular gradients, with many parameters to customize the blending of colors (see Figure 3).Chart Combinations (Primary Axis, Secondary Axis, Primary Bottom, Secondary Bottom)
IBM Cognos 8 Business Insight had the ability to set Y1 and Y2 axes. Now combination charts can be stacked with two more axes for better analysis of related numbers. These options can be integrated into dashboard design to enhance the presentation of related measures. Figure 4 shows a chart with the additional axes selected.Query Calculations in Query Explorer Replace Calculated Member, Calculated Measure, Set Expression, and Intersection (tuple)
In IBM Cognos 8 Report Studio, different objects were created for each of the dimensional functions. Now they're all bundled into the Query Calculations (see Figure 5). This option simplifies the toolbox for report authors, while emphasizing that dimensional queries can have enhanced calculations.Summarize Small Slices and Exploded Slices
With pie charts, two improvements include summarizing small slices and exploding slices. These two options greatly improve the presentation of pie charts to emphasize the most important information (see Figure 6). In my classes, these options have been requested for years, and now they're delivered in this release.Trendlines, Category Baselines, and Numeric Baselines
Report Studio functions have now improved on the predictive ability behind charts, without having to use external functions to calculate the numbers (see Figure 7).Series Color Synchronization
With the changes made to enhance series, this feature allows report writers to simplify the legends when the series information is repeated across the combinations. By changing the Series Color property to Match (see the short arrow in Figure 8), the legend shows the different product lines and the nested measures differently (indicated by the longer arrow), increasing the effectiveness of the presentation.Custom Properties for Prompts
As a welcome addition to dimensional functions, the Set Definition option (see Figure 10) allows report authors to create complex subsets that are presented graphically. This feature can make troubleshooting complex sets much easier by providing a more modular approach to set development. This was the best new property for me, since it simplifies the development of sets that had to be full of nested functions.
With all the attention around what applications are moving to the Cloud and how those applications will work, IBM has clarified its own plans around Cognos. Last month, I said that they were planning to create a Business Intelligence as a Service application. This was based on comments made by people from IBM. It now appears that IBM is not planning that at all. So what is it doing?
IBM Cognos 10 ImageTo make it easy for customers to move to Cognos 10 on the IBM Cloud, IBM created a Cognos 10 image that customers can use for rapid deployment. According to Harriet Fryman, IBM Product Marketing and Strategy, Business Analytics, the image not only includes Cognos 10 but also includes all the tools customers would normally buy to install and configure Cognos.
Who is it for?Fryman says that IBM is targeting two groups of customers. The first is brand new organisations moving to Business Intelligence for the first time. The route IBM is offering them is that they buy into Platform as a Service on the IBM Cloud and then implement the Cognos 10 Cloud image.
The second group are existing customers who are either looking to shift new projects to the Cloud or who want to migrate their existing BI infrastructure to the Cloud.
LicensingOne of the surprises in talking with Fryman was understanding how IBM was going to licence Cognos 10 from a Cloud perspective. IBM has been talking about using licence tokens that you can buy in bulk and then apply to any product. Some products may need a single token and others may require multiple tokens to use.
At the same time, IBM has stressed that you will be able to take your existing licences to any IBM software running on the IBM Cloud. Fryman put that in context for Cognos 10 by saying that customers would be able to take their per user licences to the Cloud, but the Cognos 10 Cloud image would need a separate licence agreement.
Not sure that I agree with this. If, as an existing IBM customer I want to move my existing Cognos implementation to Cognos on the IBM Cloud, I can’t see why IBM would not allow me to migrate the licence rather than force me to buy a whole new licence. This seems a little mean spirited by IBM and perhaps needs a little more thought.
SecurityOne of the concerns that a lot of companies have with moving to the Cloud is security. BI has come a long way over the last decade in allowing workable security to be applied to data without making it too hard for users to extract data and work with it.
IBM has been talking up its security portfolio, especially around the Cloud and Fryman was asked how IBM intended to apply federated security from organisations in-house solutions to Cognos 10 on the IBM Cloud platform.
Fryman said “Security is near and dear to everyone in IT and we already have guidance for customers. It’s not just one straightforward answer but a mix of things. Security is with the dataset itself and then around the rights for an individual user to gain access.” Fryman went on to talk about the book that IBM released at the Cognos 10 launch that has a lot of detail on security.
The problem for IBM is that it hasn’t yet integrated the federated security products into Cognos 10. This means that customers will have to buy security from other parts of IBM. Once that is done, they will have to work out how to integrate what they buy for the IBM Cloud and how it will link with their existing security systems. For very large enterprises, this should be something that their own teams can handle but for a lot of the new customers IBM is targeting, there is a risk of large consultancy bills either from IBM or a System Integrator.
LatencyThere is another option, leaving the data on your own site while the Cognos tools sit in the Cloud. This would remove the need for federated security from a database perspective. However, it would introduce another challenge, latency.
One of the problems with applications is that they have built-in time-outs to ensure that they do not sit forever doing nothing. If the link between the application and the data is not good enough, this can cause applications to regularly time-out causing a lot of user problems.
While admitting to not being a latency expert, Fryman did say that customers should use the Dynamic Query Analyser in Cognos 10 to see how queries were performing. The DQA can be used in both test and production mode and provides support teams, DBA’s and developers with a graphic of where the query is hitting performance.
Rights management and mobile devicesAnother part of the security problem is securing the data once it has been sent to the user. There has been a massive take-up of mobile devices among management who want data and dashboards pushed to their latest device. The problem is not just supporting a wide range of devices but also protecting the data once it is off the main servers.
Here again, Fryman admitted that the Cognos team didn’t have the tools inside their product but pointed out that this wasn’t their remit. Fryman also pointed to other parts of IBM that do have the rights tool to protect data and said that the Business Analytics unit was looking at what tools were available and how they could leverage them.
While this stops short of promising some form of rights management, it is, at least, a step in the right direction.
On the subject of mobile devices, especially with the surge in tablets, Fryman said that the iPad is currently only able to consume data if it is connected to the network. While this may change, there was nothing that Fryman was able to announce or provide a timescale for.
With the Blackberry , however, IBM does have a client side application that provides security around the data. Fryman says that it is unique to the user and is required whenever they want to see a report that has been downloaded.
Fryman said that IBM did recognise the need to support mobile but that the challenge with mobile was both the diverse nature of the interaction with the device and the adoption curve of devices. IBM, she said, will build tools and clients based on what is getting deployed.
ConclusionWhile Fryman was able to clarify a number of things about the delivery of Cognos 10 on the IBM Cloud it is clear that there is still a lot for IBM to resolve internally. The most important is ensuring that the federated security tools are part of the Cognos 10 image. After that, resolving the issue of licensing is equally important if customers are not left feeling just a little cheated about not being able to exchange their existing licenses for a Cognos 10 Cloud image
With data increasingly vital to business success, business intelligence (BI) continues to grow in importance. With a strong BI strategy and team, organizations can perform the kinds of analysis of business information necessary to help users make data-driven business decisions.
BI encompasses numerous roles. BI analysts, with an average salary of $66,791 per year according to PayScale, provide application analysis and data modeling design for centralized data warehouses and extract data from databases and data warehouses for reporting, among other tasks. BI developers, with an average salary of $77,859 per year according to PayScale, work with databases and software to develop and fine-tune IT solutions. BI architects, with an average salary of $108,108 per year according to PayScale, analyze and implement BI for their organizations, with responsibilities that range from determining platforms to building and maintaining data warehouses. BI directors, with an average salary of $129,008 per year according to PayScale, lead design and development activities related to the enterprise data warehouse.
In its 1Q 2019 IT Skills Demand and Pay Trends Report, research firm Foote Partners notes that cash pay for tech certifications hit a four-year low in the final quarter of 2018, but database certifications were one of the areas in which pay increased (by 2 percent). The report also found that cash premiums for database skills also grew (by 4 percent) in non-certified skills. In the non-certified skills category, data visualization and quantitative analysis/regression analysis skills were among the fastest-growing with regard to pay.
Certifications are not required to work in BI, but they may help you get an edge by proving to employers that you have the right skillset. Below is our guide to some of the most sought-after BI certifications.
The CBIP certification program is intended for senior-level personnel in the information systems and technology industry with a focus on data management and business analytics. The cert demonstrates that you are up-to-date with BI technologies and are knowledgeable about best practices, solutions, and emerging trends. You will need two or more years of full-time experience in computer information systems, data modeling, data planning, data definitions, metadata systems development, enterprise resource planning, systems analysis, application development and programming, or information technology management. The initial certification is valid for four years and must be renewed every three years thereafter. Recertification requires proof of 120 credit hours of continuing education earned since the last renewal.
The certification has two levels:
Organization: The Data Warehousing Institute (TDWI)
Exam fee: $400 per exam
Annual fee: $125 to the Institute for Certification of Computing Professionals (ICCP) each year after the firstIBM Certified Designer: IBM Cognos Analytics Author V11
Price: $100 to $200Microsoft Certified Solutions Associate: BI Reporting
The MCSA: BI Reporting certification demonstrates your expertise in analyzing data with both Power BI and Excel. It demonstrates knowledge of data analysis, data visualization, modeling, dashboards, and direct connectivity to data sources in Excel and Power BI. The certification serves as a first step toward the higher-level Microsoft Certified Solutions Expert (MCSE): Data Management and Analytics certification. The certification requires passing one of two exams and does not require renewal.
Exam fee: $165 per examMicrosoft Certified Solutions Associate: SQL 2016 BI Development
The MCSA: SQL 2016 BI Development certification validates your extract, transform, and load (ETL), and data warehouse skills, as well as your ability to implement BI solutions using multidimensional and tabular data models and online analytical processing (OLAP) cubes. The certification serves as a first step toward higher-level MCSE certifications, including the MCSE: Data Management and Analytics certification. The certification requires passing one of 13 exams and does not require renewal.
Exam fee: $165 per examMicrosoft Certified Solutions Expert: Data Management and Analytics
The MCSE: Data Management and Analytics certification demonstrates your broad skill sets in SQL administration, building enterprise-scale data solutions, and leveraging BI data on-premises and in cloud environments. It qualifies the holder for data analyst, database designer, and business intelligence analyst positions. To qualify, the candidate must first earn an MCSA in SQL Server 2012/2014, or SQL 2016 Database Administration, Database Development, BI Development, Machine Learning, BI Reporting, or Data Engineering with Azure. The certification requires passing two of 13 exams. The certification does not expire.
Exam fee: $165 per examOracle Business Intelligence Foundation Suite 11g Certified Implementation Specialist
The Oracle Business Intelligence Foundation Suite 11g Certified Implementation Specialist certification is intended for intermediate-level implementation team members and demonstrates your skills in areas including: installing Oracle Business Intelligence Suite, building the BI Server metadata repository, building BI dashboards, constructing ad hoc queries, defining security settings, and configuring and managing cache files. The certification does not expire.
Exam fee: $245QlikView Business Analyst
The QlikView Business Analyst certification demonstrates your knowledge of interface design of QlikView applications and is recommended for roles involved in the analysis, design, and layout of the QlikView application user interface. Candidates must have a basic knowledge of BI, reporting, and data analysis, as well as experience working with QlikView to design applications. The certification requires passing a multiple-choice exam delivered by Pearson VUE via a Pearson VUE Test Center or in your home/office using online proctoring. The certification does not expire, though Qlik releases new exams for every major release, so old certifications do "age out."
Exam fee: $250QlikView Data Architect
The QlikView Data Architect certification demonstrates your knowledge of the technical aspects of QlikView application development, including design, data modeling, and scripting. It is recommended for roles involving developing, deploying, and supporting QlikView applications. The certification requires passing a multiple-choice exam delivered by Pearson VUE via a Pearson VUE Test Center or in your home/office using online proctoring. The certification does not expire, though Qlik releases new exams for every major release, so old certifications do "age out."
Exam fee: $250SAP Certified Application Associate: Business Intelligence with SAP BW 7.4 & SAP BI 4.1
The SAP Certified Application Associate: Business Intelligence certification demonstrates your knowledge of SAP Business Warehouse and Business Intelligence. SAP recommends candidates combine hands-on experience and education courses to prepare for the required multiple-choice exam delivered by Pearson VUE. The certification does not expire.
Exam fee: $500Tableau Desktop Certified Professional
The Tableau Desktop Certified Professional certification is for individuals with considerable experience with Tableau (recommended 12 or more months of experience) who wish to demonstrate their mastery of advanced functionality of Tableau and application of visual best practices. The certification requires you to hold the Tableau Desktop Qualified Associate certification and pass an exam. The certification is valid for three years.
Exam fee: $600Tableau Server Certified Professional
The Tableau Server Certified Professional certification is for individuals with considerable experience with Tableau Server (recommended nine or more months of experience) who wish to demonstrate their architectural knowledge and platform integration expertise. The certification requires you to hold the Tableau Server Qualified Associate certification and pass an exam. The certification is valid for three years.
Exam fee: $800
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