|Exam Name||:||CA Clarity PPM v12 Business Analyst|
|Questions and Answers||:||40 Q & A|
|Updated On||:||February 15, 2019|
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Miscellaneous softwarePress free up abstract:
supporting cell devices, CA readabilityÂ® PPM v12.1 elements visual, interactive dashboards that deliver assistance, equivalent to resource tendencies - for in-depth financial analysis, overview of present project popularity, and to provide for group optimization. company Objects Universes characteristic lets users create funding, useful resource, timesheet, and economic reports whereas smart mobilephone Time management lets clients create time entries from iPhone or BlackBerryÂ® while enforcing enterprise suggestions and data validation.normal Press unlock: CA clarity® PPM Strengthens place as main answer for commercial enterprise resolution Making
New Enhancements and proven SaaS alternative handle Executives' growing to be enterprise wants
ISLANDIA, N.Y. - CA applied sciences (Nasdaq: CA) nowadays introduced new enhancements and repair offerings that extra give a boost to the CA readability® PPM answer's capability to support clients make more advantageous choices about their investments across global businesses. These new capabilities which consist of government dashboards and assist for cell instruments, give users across the enterprise quick access to significant enterprise intelligence from well-nigh anywhere, enabling them to flow from static to greater dynamic determination making.
New particularly visible and interactive dashboards are designed to assist executives make smarter portfolio decisions with the aid of assessing dynamic, essential enterprise suggestions, equivalent to aid traits - for in-depth economic evaluation, evaluate of present project reputation, and to give for team optimization.
sensible cell Time management for CA readability PPM extends capabilities to a cell body of workers, enabling clients to create time entries at once from an Apple iPhone or RIM BlackBerry® wise mobile whereas imposing business suggestions and statistics validation described in the PPM application. It additionally provides managers with access to CA readability PPM time entries a good way to assessment and approve them whereas working remotely.
"CA readability PPM is strategic to our company and is used on a daily basis as our collaboration platform to manipulate virtually one hundred fifty ongoing IT initiatives at Finansbank," pointed out Metin Ornek, PMO Planning & evaluation department Head at IBTech, the IT features subsidiary for Finansbank. "CA readability PPM's huge task reporting and govt dashboards deliver a true-time view into every assignment, resource allocation, and key monetary metric for smarter and extra accurate determination making. in consequence, we have now elevated our competitive potential by streamlining our portfolio management approaches and leveraging our resources extra effectively."
including to the momentum of the CA readability PPM solution is the continued increase of CA readability PPM On Demand, the SaaS offering of this main answer. Already over 150 organizations have chosen this option to achieve bigger and faster ROI with a proven, business-class answer. CA clarity PPM On Demand is designed to shorten deployment time, reduce possibility and decrease fees, helping companies to get began right now and have the option to seamlessly leverage additional capabilities as their wants mature.
"more than 1,300 business customers trust CA clarity PPM to bring the capabilities that enable them to make more suitable decisions and maximize their portfolio of business investments," observed Brian Bell, accepted supervisor, service and Portfolio management, CA technologies. "inspite of whether CA clarity PPM is used for supplying new IT capabilities or resourceful items, we lead the business by way of offering increased flexibility in how a firm can set up and leverage our answer."
Overview of key new facets:
CA readability PPM 12.1:
- executive dashboards present an interactive and tremendously-visual monitor ofcritical portfolio tips to permit for reality-based choice makingand enhanced company alignment.
- New pre-constructed enterprise Objects Universes enable clients to greater easilycreate funding, useful resource, timesheet, and economic stories.
smart cell Time management for CA clarity PPM:
- enables personnel the capability to enter time and management the capability toapprove time, for more effective list-protecting.
- offers help for RIM BlackBerry, and Apple iPad and iPhone clients.
business Analytics for CA clarity PPM:
- offers IT leaders robust business intelligence within CA readability PPM tohelp stronger analyze traits, patterns, and relationships.
- provides the skill to slice records in new, entertaining approaches with out creatinga traditional document or portlet.
KPI monitor for CA readability PPM:
- Helps organizations derive enhanced price from CA readability PPM records bypresenting it as KPIs and exceptions delivered in a context that isclear and consistent to clients.
- permits clients to proactively video display crucial records with less effort andrisk of error to meet business aims.
About CA readability PPM
CA clarity(TM) PPM, the trade-main mission and portfolio management answer, enables commercial enterprise groups to obtain world-category performance with the aid of enhancing the best of their engagement with their stakeholders and enhancing their potential to run at height effectivity. CA readability PPM elements built-in IT portfolio planning, demand management, project management, useful resource planning and time, cost and earned cost management. more than 1,300 groups, corporations and govt groups depend upon CA clarity PPM to govern IT, control product innovation, and power organizational planning across the commercial enterprise. For extra suggestions on CA readability PPM, please seek advice from:
About CA technologies
CA technologies (Nasdaq: CA) is an IT administration utility and options company with capabilities throughout all IT environments - from mainframe and disbursed, to digital and cloud. CA technologies manages and secures IT environments and enables purchasers to carry extra flexible IT features. CA technologies innovative items and services supply the perception and manage standard for IT agencies to vigour company agility. the vast majority of the world Fortune 500 depends on CA technologies to manipulate evolving IT ecosystems. For additional information, seek advice from CA technologies at www.ca.com.
Copyright © 2010 CA. All Rights Reserved. One CA Plaza, Islandia, N.Y. 11749. The BlackBerry and RIM households of related marks, images and symbols are the exclusive residences and logos of research In motion restricted. All different logos, trade names, provider marks, and logos referenced herein belong to their respective corporations.
telephone: (650) 298-3117
web website: ca.comlinked Thomas industry replace
means lower back in 1984, a corporation called utilized company expertise Corp. produced a partly open supply task management tool known as Open Workbench. After it became a part of a corporation known as Niku in 2000, its useful resource management aspects had develop into leveraged to be used for stock of enterprise functions. large organizations – particularly ones fashioned via mergers and acquisitions – ended up with greater software than they knew what to do with.
by the point the previous computer buddies – now simply CA applied sciences – bought Niku and made it into its readability division, utility portfolio management had turn into certainly one of Niku’s precise promoting facets. This morning, as readability now officially enters version 13, it’s being offered for the primary time as a service. but even with a cloud-based alternative, clarity should now not be thought of principally as a cloud migration tool for company elements, however somewhat as a tool for first evaluating whether this sort of migration is crucial. This from CA’s own vice chairman for marketing, in an interview with ReadWriteWeb.
“I suppose there’s been this whole, kinda, hype where every person’s heard, ‘cloud, cloud, cloud, cloud, cloud.’ It’s in fact now not affordable to circulation every thing to the cloud,” remarks CA applied sciences vice president Kelly Blice. “And it’s really not fundamental to stream everything to the cloud, nor do you want to.”
click on for full-reveal.
In a advertising and marketing push this week for the brand new clarity project Portfolio manager version 13, CA is touting the product’s fully redesigned front conclusion, which does appear to borrow some ideas from Salesforce. the brand new gadget is based round a modularized dashboard that digests statistics from multiple sources to produce a more streamlined summary. the sensation with outdated versions has been that, as tasks develop into extra advanced and as clarity represents these initiatives, let's consider, faithfully, the responsibility for managing the statistics linked to those initiatives gets sloughed off onto the shoulders of the IT branch.
The intention for v. 13 is to circulation the product again to its common, circa 1984 goal viewers: managers and business analysts.
click for full-display.
As a company in transformation, Blice remarks, “I need to work out what I deserve to take to the cloud, what has to be working on the cloud and what doesn’t, and what makes feel when. That’s basically what clarity permits you to do. In a transformational manner, what we’ve executed is added functionality, each by making the navigation very, very handy for business clients, for analysts, for managers making these choices together with individuals who are truly the usage of the solution.”
The catchphrase CA’s UI designers saved in mind, Blice tells us, as they have been rebuilding readability’s front conclusion turned into, “Two Clicks to value.” clarity clients may additionally have a lot of roles inside their organization – they can be task administration officers (PMOs) organizing the portfolio (above), or personnel managers protecting their staff participants to changing milestones (beneath). For basic projects in the application, they should most effective take two clicks to reach what they need. And for performance that may additionally definitely be buried deeper than two clicks, clients should still be in a position to customise their dashboards so that they are accessible in one or two clicks.
click on for full-display.
in the first example of social integration for readability, the carrier now provides the choice to have the look for definite planning options be crowdsourced among numerous users.
“What we’re hearing from our shoppers is that a lot of times, they start with these ideas that they consider are what the purchasers want, however somewhere down the line they figure it’s now not. That may be [because] it’s no longer the performance that they need, it’s not the service they want. It could be as a result of we can’t supply them the time they want, because we didn’t get it. So what we’ve carried out to handle it is, we've the potential to in fact crowdsource and supply ‘ideation’ to an organization. That allows for them to understand what their valued clientele want, after which with requirement planning, [assess] what their necessities are.”
during this context, the crowdsourcing theory lets distinctive users, together with the enterprise’s personal consumers, collaborate in defining project dreams. Social tools will be provided to let folks vote these concepts up or down. feel of Reddit for management.
The incorporation of ideation lets a clarity v. 13 person itemize consumer requirements, then test with varying priorities for meeting those requirements in my opinion and over time, using these vote casting equipment. The tool will assignment what supplies can be utilized for each trial run, and when these resources would become accessible for other projects again. “in case you prioritize them appropriate, another assignment isn’t going to return alongside and take your entire substances.”
readability PPM v. 13 continues to be made purchasable now in its usual, on-premise format, or alternately as a self-upgrading provider via CA services.
Jan 23, 2012
CA applied sciences introduced a new unlock of its mission management utility designed to help increase valued clientele' means to cut back prices through superior productivity and a simplified person adventure; to achieve faster time-to-cost from their application investment; and to collaboratively innovate throughout multiple functions in the business.
The latest unencumber, CA clarity mission & Portfolio administration v13, is supposed to prolong capabilities across business IT departments and past, Kelly Blice, vice chairman, service and portfolio administration for CA technologies, tells 5 Minute Briefing. "historically, CA clarity PPM has been used inside IT departments," she says. "besides the fact that children, with the addition of ideation, necessities planning and Agile planning, the solution is gaining more clients backyard of IT. as an instance, we now have customers the use of CA readability PPM for new product construction. moreover, we are seeing extra clients backyard the PMO workplace focused on strategic business planning."
the new free up gives for improved productivity via a new user interface designed to simplify the consumer journey to increase productiveness and assist cut back fees. the new UI comprises greater subtle navigation throughout the solution with streamlined menus, search-as-you-category information validation, and in-line modifying. The new version additionally points greater interactive charts, dashboards and Gantt views that make real-time PPM assistance obtainable and imperative to anybody at any level across the firm.
general use situations for CA clarity PPM "encompass development of recent capabilities, items, and purposes," Blice says. "We also see purchasers managing initiatives equivalent to records middle consolidation and software explanation. Others are using it as a part of the determination-making technique for relocating acceptable business features to the cloud." obtainable on premises, on-demand as a service, or hosted and implemented with the aid of CA features, the brand new unencumber helps lengthen the style partners and shoppers view and use the solution as well.
by using leveraging Chatter from Salesforce.com, CA clarity PPM comprises business social collaboration, thus refining necessities planning and Agile venture delivery. Chatter feeds can also be directed to wise phones for actual-time collaboration and allow clients to "comply with" items of activity ranging from concepts, requirements, projects or individuals. "increasing development processes corresponding to Agile methodology is moving the way IT and construction managers address initiatives," says Blice. "they have extra decisions in how to get tasks achieved faster and can even blend Agile and traditional methods in a single venture. CA readability PPM normalizes the popularity of all tasks in spite of methodology to provide transparency in dashboards and reporting. This permits managers to study their portfolio holistically and shift to a greater strategic view."
For additional information, talk over with CA technologies at www.ca.com.
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LAS VEGAS--(BUSINESS WIRE)--CA, Inc. (NASDAQ: CA) today announced the Software-as-a-Service (SaaS) delivery option for its leading enterprise-class PPM solution, CA Clarity Project & Portfolio Manager (PPM). By extending the availability options for its award-winning CA Clarity PPM product, CA now provides CIOs and business executives with best-in-class functionality through a flexible SaaS delivery model.
With CA Clarity PPM On Demand, organizations of all sizes and maturity levels can now “buy once-buy best” with a proven, scalable and feature-rich solution that delivers value now and over time. Organizations with immediate requirements can benefit from a streamlined PPM deployment and the option to seamlessly leverage new capabilities as their needs mature. Those with established project management and IT governance processes can implement the full functionality of CA Clarity PPM On Demand right away, an option not previously available from upstart PPM SaaS vendors with limited capabilities.
“Firms are recognizing that balancing business demands with constrained IT budgets requires strong project portfolio management processes and an application that meets their needs now and over time,” said Daniel Stang, principal research analyst at Gartner. “SaaS-based PPM software can help meet this need while reducing upfront risk.”
CA Clarity PPM On Demand allows leaders of businesses, government agencies and non-profit organizations to easily and quickly get the visibility they need to improve portfolio, demand and project management, all of which help them better align IT with their organization’s business objectives. With CA Clarity PPM On Demand, enterprises benefit from faster implementation and reduced up-front costs, speeding up the time it takes to receive value from enterprise-class PPM.
“With the launch of our award-winning CA Clarity PPM solution in a SaaS delivery model, enterprises that prefer the flexibility and ease of SaaS can now leverage the most powerful PPM software on the market,” said Helge Scheil, corporate senior vice president and general manager, Governance Group, CA. “Delivering CA Clarity PPM On Demand is a reflection of our commitment to provide our customers with the best value and most complete capability of any PPM system on the market. With CA Clarity PPM On Demand, customers no longer need to compromise on functionality to get rapid value. They can buy once and buy the best.”
One customer that is already benefiting from CA Clarity PPM SaaS is Kellogg Company, a leading producer of cereal and convenience foods. To achieve greater governance over a multi-million dollar HR software implementation, the company leveraged CA Clarity PPM On Demand. Kellogg was using spreadsheets to track and manage resources and realized it needed to quickly replace that approach with an enterprise-class solution. Kellogg was drawn to CA Clarity PPM On Demand due to its robust functionality and straightforward, streamlined interface. In just 10 days, Kellogg implemented the CA Clarity PPM On Demand solution and trained end users with the CA Productivity Accelerator, an industry-first personalized training tool for CA Clarity PPM.
“To support our business, it was vital to keep our multi-million dollar HR software implementation on time and on budget,” said Sheila Bridge, senior director, IT Global Compliance and Controls, Kellogg Company. “Working with CA, we were able to rapidly standardize processes on a single, scalable platform that gives us visibility into mission-critical resources. In a matter of days, CA Clarity PPM SaaS erased the burden of managing resources on multiple spreadsheets, keeping our project in order with a dynamic and flexible solution.”
CA Clarity PPM On Demand is one of three SaaS offerings from CA announced today. CA On Demand solutions offer industry-leading functionality with faster implementation times. Customers can achieve cost savings, realize faster time to value, free up scarce IT resources for other priorities and reduce risk by leveraging CA’s state-of-the-art secure hosting facilities. Over 1,000 customers worldwide use CA SaaS and hosted solutions to improve IT economics. For more information about CA On Demand offerings, visit www.ca.com/ondemand.
CA Clarity PPM On Demand is another example of how CA Enterprise IT Management solutions help organizations drive business value from IT and effectively improve IT economics. With CA solutions in place, such as CA Clarity PPM On Demand, customers are able to respond more quickly and efficiently to changing conditions and capitalize on emerging business opportunities. The on-demand solutions CA is announcing at CA World 2008 help lower the total cost of ownership of IT by providing faster time-to-value and reducing IT costs through better integration, automation and control.
For more information about CA Clarity PPM On Demand, visit www.ca.com/clarity/ondemand.
About CA Clarity PPM
CA Clarity PPM, the industry-leading project and portfolio management solution, enables public and private sector IT organizations to achieve world-class performance by improving the quality of their engagement with their stakeholders and enhancing their ability to run at peak efficiency. The CA Clarity PPM system features integrated IT portfolio planning, demand management, project management, resource planning and time, cost and earned value management. More than 800,000 users at more than 900 companies depend on CA Clarity PPM to govern IT and, increasingly, to manage new product development (NPD). For more information on CA Clarity PPM, please visit www.myclarity.com. For a brief demonstration of CA Clarity PPM for IT governance, click here.
CA (NASDAQ: CA) is the world's leading independent IT management software company. With CA's Enterprise IT Management (EITM) vision and expertise, organizations can more effectively govern, manage and secure IT to optimize business performance and sustain competitive advantage. For more information, visit www.ca.com.
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Copyright © 2008 CA. All Rights Reserved. One CA Plaza, Islandia, N.Y. 11749. All trademarks, trade names, service marks and logos referenced herein belong to their respective companies.
CA, Inc. announced that leading analyst firm Forrester Research, Inc. has named CA a leader in both IT and business-driven project portfolio management (PPM). In its December 2009 report "The Forrester Wave: Project Portfolio Management, Q4 2009,"1 Forrester evaluated 14 PPM vendors on 89 points of criteria, positioning CA as a leader for its "versatile offerings combined with strong product and corporate focus."
For the first time, Forrester evaluated PPM solutions for use outside the IT organization, for example in new product development and corporate portfolio management, acknowledging the growing use of PPM anywhere organizations are managing people, projects and portfolios. CA's success in providing PPM solutions for IT and the business was recognized by Forrester, naming CA a leader in both PPM for IT-driven portfolios and PPM for business-driven portfolios.
"CA provides a strong all-around offering coupled with strong organizational commitment," wrote Margo Visitacion, vice president at Forrester and the report's author. "CA continues to provide the pragmatic features that IT organizations have long required to gain necessary visibility into managing various types of IT work...CA has not left immature organizations behind. Its commitment to offering SaaS solutions and deep training capabilities make it more accessible for the 'accidental project manager."
In both the IT and Business evaluations, CA scored the highest of the 14 vendors in Strategy, which is based on Forrester's assessment of CA's product strategy, corporate strategy and solution cost in the PPM market. In addition, CA received the highest scores in usability, integration, resource management, integrated IT management, advanced project and financial management, as well as support for systems integrators and technology partners.
"The results of the Forrester evaluation are a testament to CA's forward-looking vision for integrated enterprise IT management and project and portfolio management," said Brian Bell, senior vice president and general manager of the Project & Portfolio Management business unit at CA. "With comprehensive and flexible PPM solutions for IT and business users, CA continues to deliver leading solutions for CIOs and business executives focused on making smart investment decisions and confidently delivering on their commitments."
Trusted by more than 1,000 enterprises worldwide, CA Clarity PPM offers tailored SaaS and on-premise solutions for new product development (NPD), public sector grants management and IT governance. Many new customers can be up and running on CA's on-demand service in as little as five days, investing in a proven PPM application they'll never outgrow.
Adding to the value of CA Clarity PPM for business and IT driven portfolios, CA and salesforce.com announced a partnership in November to deliver agile development management in the cloud on the Force.com platform. The planned introduction of CA Agile Planner is being designed to help agile developers in small businesses and enterprises alike accelerate development timelines while gaining better control and visibility over their software development initiatives. The planned integrated solution of CA Agile Planner and CA Clarity PPM is being designed to help development managers view and manage all application development projects in one system of record. More information is available at www.ca.com/agile.
1 Forrester, Inc., "The Forrester Wave: Project Portfolio Management, Q4 2009" by Margo Visitacion and Tim DeGennaro, December 18, 2009.
This BeyeNETWORK news item contains information from a recent press release by the company mentioned.
Wayne Kernochan, president of Infostructure Associates, recommends seven different types of tools that can go a long way toward enabling agile business intelligence.
Tools used to enable and facilitate agile business intelligence are constantly evolving and changing. Moreover, agile tools are often multi-purpose, applying to BI app development or to marketing projects using BI with somewhat equal facility; so you may be more familiar with them if you are not dealing with business intelligence. With those caveats, here is a list of some of tools used for agile business intelligence that clients and others have found useful.Full-Process Development Tools
These tools are for the general agile developer applying his or her skills to rapid BI-app generation. These tools are aimed at supporting the individual developer doing his/her job during the BI-app project – generating user-liked code rapidly and incrementally. It may seem as if agile business intelligence marketing has no use for these tools. However, it is possible that other areas do, for two reasons: first, as generating or finding usable software becomes easier, it is very possible that any task will be done better by simply generating code to do parts or all of the task (for example, generating a draft video of the latest TV spot), and second, because the agile-tool-supported process has something to teach us all about doing any task in a more agile fashion. Two such tools:
IBM WebSphere Portal. IBM will tell you that Jazz is an agile tool, but Jazz is more about a general agile process, with agile project management. WebSphere Portal is a nice example of a tool that allows you to create a user interface and then automatically generate all the middleware. You may be surprised at how easy it is for a naïve user to create something cool.
Thoughtworks Go and CollabNet TeamForge. These allow specific development and testing tools to be substituted or interchanged, so they’re not exactly “generate and go.” However, their focus is on agile and on the development process as the individual developer sees it (design, code, test, deploy), and each has an interesting twist. Thoughtworks emphasizes transparency of developer activity to everyone else (including “management”) – not control, but transparency. CollabNet emphasizes infusing the process with the ability to collaborate with other developers – collaboration in the service of agile.Sharing/Whiteboarding Tools
These tools are about creating business intelligence apps (or using BI in a marketing process) in an agile process while sharing information. Many readers will envision a vague picture of an agile process as a “scrum,” with multiple players pushing forward individually with all their might and “combining” by interlocking arms. That’s not quite accurate. An agile process is a bit more like combinations of Brownian motion, with individuals heading off as fast as possible in one direction vaguely resembling the direction of others, until they bump into other developers or the end user. At that point, they redirect.
Sharing and whiteboarding tools minimize the need to interact with (or bump into) other developers by making everyone’s actions and usable information visible to everyone else, in one place. No need to contact others sequentially; just look at the common summary. When you have something to add, put it on the whiteboard. Several tools that enable this:
Trello, Asana and AgileZen. And Moovia, which is more in sync with the Scrum model.
For those who want to look at really sophisticated whiteboarding/sharing, IBM Lotus has been doing it for 20 years, and can give readers some ideas about other ways that sharing can be done effectively.Collaborative BI Development Tools
Over the last decade, collaboration tools have considered extensively the case where developers are physically separated, and have begun to support a model of "loosely coupled" developers operating off a central website. Several such tools:
CollabNet in particular has aimed its collaboration tools at agile development. Both TeamForge and Subversion (nominally a software configuration management tool), both tools associated with CollabNet, include this kind of "loosely-coupled" coordination.BI Project Management Tools
Three general types of tools are useful for business intelligence project management:
Software configuration management tools. These include not only the "check-in/checkout" discussed above, but also versioning: Agile developers go off on different tracks, and reconnect/re-integrate in new "versions." While there are many such tools, almost all are based on two 1980s tools called RCS and (the desktop variant) VCS. Amazingly, the original tools are quite useful for handling multiple people writing drafts of a document.
Gantt-chart tools. These are the "overlapping arrows" we all know and love. (OK, maybe love is a strong word.) Now, there are several "open-source" ways of muddling through.
Scalable tools. These are aimed at very large, un-agile projects, but some are moving briskly in the direction of stripping down oversight to a minimum. CA Clarity, according to recent reports, appears to be "agilifying" nicely.
Project management tools also act as a sort of "umbrella," unifying other agile software development tools. These tools therefore also consider the stages of the traditional "waterfall" development process (design, code, test, deploy) as separate tasks – which can be useful as well, as long as the tool doesn’t force you into doing these tasks sequentially.BI Project Portfolio Management Tools
It may seem odd of me to be enthusiastic about the potential of agile PPM tools, but I like the way these consider your agile efforts as a whole, across the company, and the way in which participants can move across projects as appropriate. However, the original focus of PPM tools was "more efficient use of developer resources" and "better reporting and comparison of development projects," so agile is not typically in their DNA.
I would point again to CA Clarity as a PPM tool with agile potential. In fact, all PPM tools could be used in an agile fashion, if you simply turned off most of the requirements for developers and project leaders to report upwards and instead used the PPM for "skills management" – i.e., ensuring participants are evolving in an agile way. To put it another way, you can think of the PPM tool as a cross-project Scrum Master.BI Information Agility: Data Virtualization
As I've written before, data virtualization is today’s pre-eminent software tool for improving data agility by auto-discovery of new Web data and data types. It also allows you to query once for widely disparate data sources. The two tools with the most DV in their DNA are:
Composite Software (e.g., Composite Information Server) and Denodo.Agile BI Marketing Tools
A company called Valtech has an interesting take on useful agile-marketing tools that are less about supporting the agile BI process and more about delivering its marketing products rapidly. They call it a "customer-responsive platform" and they divide it into approximately three parts:
The goal is effectively to "generate" marketing content for multiple "channels" (within the Web, such as websites and social media, and across media, such as parallel TV ads). In this case, business intelligence is crucial to customer targeting. The aim of these tools is to: deliver to multiple channels in parallel, deliver on-the-fly (in rapid response to a need) and to allow incremental releases and experimentation.
Valtech cites Adobe tools for these purposes, but it appears there is now a rich set of such tools out there.
Wayne Kernochan is the president of Infostructure Associates, an affiliate of Valley View Ventures that aims to identify ways for businesses to leverage information for innovation and competitive advantage. Wayne has been an IT industry analyst for 22 years. During that time, he has focused on analytics, databases, development tools and middleware, and ways to measure their effectiveness, such as TCO, ROI, and agility measures. He has worked for respected firms such as Yankee Group, Aberdeen Group and Illuminata, and has helped craft marketing strategies based on competitive intelligence for vendors ranging from Progress Software to IBM.
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