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Adwords-fundamentals - Google Advertising Fundamentals Exam - Dump Information

Vendor : Google
Exam Code : Adwords-fundamentals
Exam Name : Google Advertising Fundamentals Exam
Questions and Answers : 324 Q & A
Updated On : April 17, 2019
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Adwords-fundamentals Questions and Answers

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Adwords-fundamentals Google Advertising Fundamentals Exam

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Adwords-fundamentals exam Dumps Source : Google Advertising Fundamentals Exam

Test Code : Adwords-fundamentals
Test Name : Google Advertising Fundamentals Exam
Vendor Name : Google
Q&A : 324 Real Questions

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Google Google Advertising Fundamentals Exam

the way to Get Google advertisements Certification: A Step-by way of-Step ebook | killexams.com Real Questions and Pass4sure dumps

Google ads certification is an important credential for marketers.

It is one of the few standardized tips on how to show a undeniable level of skills or topical relevance.

while it isn’t an exclusive badge, it requires a certain degree of labor getting to know the ideas or adventure in daily Google advertisements use to obtain.

what's Google advertisements Certification?

Google advertisements certification is a method through which Google acknowledges entrepreneurs as specialists in on-line advertising.

After passing two adverts certification assessments, individuals get a personalised certificates and – if affiliated with an organization – make a contribution to business Google companion credentials.

Like many Google items, properties, and initiatives, the program has evolved over the years.

The certification application used to be a standalone program and had a value attached to taking assessments.

That changed with the creation of the Google partners program and has further evolved with the migration to the Google Academy for adverts in 2018.

individual certification nevertheless works in very plenty the identical manner it did just a few years in the past (before Google AdWords was rebranded as Google advertisements).

youngsters, the connection with the Google partners application, the brand new standalone Academy for ads, and the adjustments through the years will also be difficult for individuals and college students.

Certification has become a minimum or expected requirement even for entry-stage search marketing roles for corporations and companies over the years.

Even once I appoint a person who will move through our training program, i know that they have been willing to make investments time and notice the significance of taking the step of getting certified is crucial.

Having that base stage of subject count exposure from Google is lots greater particular than what a faculty textbook can give on how Google advertisements works.

On true of that, there’s cost in being in a position to affiliate that particular person who's already certified with my company’s Google partner account.

This step-via-step guide provides a walkthrough of the way to get adverts certified within the Academy for advertisements, as it will also be a complicated method when doing it for the first time.

Step 1: Create or select Your Google Account

delivery via choosing the correct Google account to make use of on your certification.

in case you work for an company or a company, you’re more likely to be required to use your work e mail address.

if you’re someone and doing the certification to your own, you’ll need to decide upon a Google account that you just wish to have your certification tied to for my part and publicly.

This can also be a Gmail account or a Google account that you create tied to any own electronic mail account.

that you may effortlessly create a brand new account at http://bills.google.com.

Step 2: be part of Academy for advertisements

in case you have your Google account squared away, be sure you're signed out of every other Google debts.

Like some other Google items, there can be confusion or login challenges in the event you’re at present logged into varied money owed.

When only logged into the account you want to use for certification, go to https://landing.google.com/academyforads/.

Academy for Ads

Academy for Ads

click on on the “Get started Now” button.

You’ll be offered with a required acceptance of permissions and phrases of provider.

once you click via that, you’re presented with an alternative of sharing your Academy for ads account with an organization.

if you are looking to affiliate your account with your Google companions enterprise account, that you would be able to choose the “yes” choice. (See the subsequent step below for extra assistance.)

if you’re not a Google associate or aren’t affiliated with a company, which you can opt for “no” and circulate past this step within the system. (Plus, you could pass to Step 5 beneath.)

Step 3: (optional) join with Google partners

in case you need to join your individual account along with your enterprise for credit score towards Google companions and different connected merits, you are going to need to update your profile.

click on on the icon of your image or initial within the good correct corner, then on “My Profile”.

Google Partners Profile

Google Partners Profile

This system requires completion of your profile information that validates and connects you along with your enterprise.

you'll need to deliver a company e-mail that suits the e mail domain of the business affiliated by using the administrator of your Google companions account.

Google would require you to take a short electronic mail verification step after finishing the profile update page.

For aid getting connected or demonstrated during this step, you’ll have to attain out to that grownup on your firm.

This two-step method requires the enter of profile assistance after which the authorization of a Google partners admin along with your enterprise.

Step four: prepare for assessments

Google offers both basic tutorial information and their more wide academy content material.

you could find all of the training content material as smartly because the assessments themselves within the “Google adverts” tab from the Academy for ads domestic page dashboard.

Academy for Ads home page dashboard

Academy for Ads home page dashboard

in case you’re brand new to ads and the certification assessments, you should go during the academy content material.

You’ll need to plan on investing as a minimum four hours of time to go during the video and written content and move the pattern exam questions for each and every module.

if you’ve been managing ads campaigns, or have deeper publicity, it’s still a good suggestion to go in the course of the modules – although you do it at a quicker tempo.

The sample questions are rather useful – they're written within the identical structure as they seem on the precise checks.

except you have up to now been licensed and/or have a moderate stage of adverts journey – don’t bypass the practicing content!

Step 5: pass Fundamentals examination + One further exam

To turn into licensed you are required to circulate the advertisements fundamentals examination plus one of the vital additional exams of your option.

Your certification will then be awarded for that particular product center of attention enviornment of the second exam you choose.

Google Ads Fundamentals Assessment

Google Ads Fundamentals Assessment

The further product advertising checks encompass:

  • Search.
  • monitor.
  • cell.
  • Video.
  • browsing.
  • while search and display are both long-standing additional checks, Google is heavily pushing video and YouTube advertising.

    anybody of the further assessments you flow besides Fundamentals will certify you.

    i like to recommend you select one that is most suitable suitable to the particular advertising you do or in a neighborhood that you're willing to make investments time in getting to know so it may possibly supply as an awful lot price as possible to your present or future role.

    if you’re an overachiever or love standardized tests, there’s nothing that claims that you could’t take them all.

    observe that in case you fail to move an exam, there’s a ready length before that you can retry. That’s the most effective true penalty to no longer passing.

    be certain to focus on the advertisements Fundamentals exam and put together hence as that examination is required for certification and you should move it.

    in case you move it and fail probably the most secondary assessments, which you can nevertheless get certified internal of the ready duration via passing one of the crucial different assessments offered.


    when you’ve achieved your certification, be sure to be pleased with your accomplishment.

    whereas it is a requirement to be certified by using many hiring managers and groups, it still takes effort to move in the course of the learning substances and/or to were working in adverts for a period of time to pass.

    past ads, the Google Analytics examination is additionally a part of the Google partner application, as well as some more moderen certifications on mobile websites and digital revenue.

    counting on your position and career course, these will also be first-rate further certifications and specializations to acquire as smartly.

    Make observe of when your examination certifications expire so that you can renew in time.

    also, make observe of other tests within the adverts suite for you to take to extra raise your skills and specialization credentials.

    associate corporations can achieve specific specializations in accordance with affiliated individuals having passed additional checks on the selected sub-issues providing value for both the licensed particular person and the enterprise.

    more supplies:

    graphic credit

    All screenshots taken by using writer, December 2018

    Google adjustments AdWords assessments & Certifications standards | killexams.com Real Questions and Pass4sure dumps

    Google PartnersMini from the Google AdWords team announced on Google AdWords support that they've "made some adjustments to the Google AdWords assessments and certifications in companions."

    One trade now not primarily announced or outlined via Google is that they reduce down the certification period from 24 months (two years) to twelve months (three hundred and sixty five days). Rodney Hoover spotted this and posted it on Twitter. again, you become certified these days, that certification is just valid for a year, now not two years anymore.

    which you could study it on the up to date help files:

    A passing ranking on an exam is valid for 365 days after the examination date. To maintain your AdWords certification, you will should have valid passing scores on at the least (1) the AdWords Fundamentals exam and (2) one of the other advertising tests (for a complete of as a minimum 2 passing exam rankings at any given time).

    The older edition does not actually mention it.

    Mini from Google introduced:

  • To earn the AdWords certification, you need to move the AdWords Fundamentals exam plus any one of the other AdWords exams (Search, monitor, Video, or searching).
  • We’ve also launched a brand new edition of the AdWords *Fundamentals* examination that comprises the newest alterations to AdWords and has a more desirable focus on most efficient practices.
  • discussion board dialogue at Google AdWords help, Google+ and Twitter.

    Google Chrome To tell clients When sites are attempting To collect statistics From telephones | killexams.com Real Questions and Pass4sure dumps

    a brand new function will reportedly tell Google Chrome smartphone users when a site is making an attempt to access and compile information transmitted from the sensors inside the telephone.

    A pop-up will alert the person every time a web page tries to access one of the vital equipment settings, offering an alternative to turn it off or block it. or not it's no longer clear whether it additionally detects when an app is attempting to acquire information.

    The tool has been spotted in a examine bed that Google calls Canary, the place the enterprise exams skills new aspects or assessments for bugs and code considerations, according to one document.

    The technique might put a glitch in ad targeting, and even search.

    The sensors within the cellphone give a wealth of advice ranging from area to browsing and buying habits. Google Maps also offers up an itinerary because it tracks locations visited until the user goes into their privateness settings to delete it.



    The plethora of data provides a ton of advice to manufacturers that are looking to serve messages and adverts.

    For now the feature, which works in an identical technique to an on-and-off change, blocks all action and light sensor facts.

    Some have discussed the change in Google’s Chromium message board, which notes that entry to the gadget's sensors is enabled by means of default. Google desires to disable that entry if vital.

    Some analysts word the opposite. They trust Google will do little or “go mild” to trade the manner Chrome protects customer privacy when it involves information.

    “Stifel analyst John Egbert thinks Google will need to enrich Chrome records privateness protections somehow, but the approach may be much less "heavy-surpassed" than Apple's in view that how much revenue Google receives from adverts,” reports SeekingAlpha. 

    The file suggests that the circulation to lighten privateness constraints can be respectable news for organizations like Criteo and LiveRamp.

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    Google Advertising Fundamentals Exam

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    How to Get Google Ads Certification: A Step-by-Step Guide | killexams.com real questions and Pass4sure dumps

    Google Ads certification is an important credential for marketers.

    It is one of the few standardized ways to prove a certain level of knowledge or topical relevance.

    While it isn’t an exclusive badge, it requires a certain level of work learning the concepts or experience in day-to-day Google Ads use to attain.

    What Is Google Ads Certification?

    Google Ads certification is a process by which Google recognizes marketers as experts in online advertising.

    After passing two Ads certification exams, individuals get a personalized certificate and – if affiliated with a company – contribute to company Google Partner credentials.

    Like many Google products, properties, and initiatives, the program has evolved over the years.

    The certification program used to be a standalone program and had a cost attached to taking exams.

    That changed with the creation of the Google Partners program and has further evolved with the migration to the Google Academy for Ads in 2018.

    Individual certification still works in very much the same way it did a few years ago (before Google AdWords was rebranded as Google Ads).

    However, the connection with the Google Partners program, the new standalone Academy for Ads, and the changes over the years can be confusing for individuals and students.

    Certification has become a minimum or expected requirement even for entry-level search marketing roles for agencies and corporations over the years.

    Even when I hire someone who will go through our training program, I know that they were willing to invest time and see the importance of taking the step of getting certified is crucial.

    Having that base level of subject matter exposure from Google is much more specific than what a school textbook can provide on how Google Ads works.

    On top of that, there’s value in being able to affiliate that individual who is already certified with my company’s Google Partner account.

    This step-by-step guide provides a walkthrough of how to get Ads certified in the Academy for Ads, as it can be a confusing process when doing it for the first time.

    Step 1: Create or Select Your Google Account

    Start by determining the right Google account to use for your certification.

    If you work for an agency or a company, you’re likely to be required to use your work email address.

    If you’re an individual and doing the certification on your own, you’ll want to pick a Google account that you want to have your certification tied to personally and publicly.

    This can be a Gmail account or a Google account that you create tied to any personal email account.

    You can easily create a new account at http://accounts.google.com.

    Step 2: Join Academy for Ads

    When you have your Google account squared away, make sure you are signed out of any other Google accounts.

    Like some other Google products, there can be confusion or login challenges when you’re currently logged into multiple accounts.

    When only logged into the account you want to use for certification, go to https://landing.google.com/academyforads/.

    Academy for Ads

    Academy for Ads

    Click on the “Get Started Now” button.

    You’ll be presented with a required acceptance of permissions and terms of service.

    Once you click through that, you’re presented with an option of sharing your Academy for Ads account with a company.

    If you want to affiliate your account with your Google Partners company account, you can select the “yes” option. (See the next step below for more information.)

    If you’re not a Google Partner or aren’t affiliated with a company, you can select “no” and move past this step in the process. (Plus, you can skip to Step 5 below.)

    Step 3: (Optional) Connect with Google Partners

    If you want to connect your individual account with your company for credit toward Google Partners and other related benefits, you will need to update your profile.

    Click on the icon of your photo or initial in the top right corner, then on “My Profile”.

    Google Partners Profile

    Google Partners Profile

    This process requires completion of your profile information that validates and connects you with your company.

    You will have to provide a company email that matches the email domain of the company affiliated by the administrator of your Google Partners account.

    Google will require you to take a quick email verification step after completing the profile update page.

    For help getting connected or verified in this step, you’ll have to reach out to that person in your organization.

    This two-step process requires the input of profile information and then the authorization of a Google Partners admin with your company.

    Step 4: Prepare for Exams

    Google provides both basic educational info and their more extensive academy content.

    You can find all of the training content as well as the assessments themselves in the “Google Ads” tab from the Academy for Ads home page dashboard.

    Academy for Ads home page dashboard

    Academy for Ads home page dashboard

    If you’re brand new to Ads and the certification exams, you should go through the academy content.

    You’ll need to plan on investing at least four hours of time to go through the video and written content and pass the sample exam questions for each module.

    If you’ve been managing Ads campaigns, or have deeper exposure, it’s still a good idea to go through the modules – even if you do it at a faster pace.

    The sample questions are quite helpful – they are written in the same format as they appear on the real exams.

    Unless you have previously been certified and/or have a moderate level of Ads experience – don’t skip the training content!

    Step 5: Pass Fundamentals Exam + One Additional Exam

    To become certified you are required to pass the Ads fundamentals exam plus one of the additional exams of your choice.

    Your certification will then be awarded for that specific product focus area of the second exam you choose.

    Google Ads Fundamentals Assessment

    Google Ads Fundamentals Assessment

    The additional product advertising exams include:

  • Search.
  • Display.
  • Mobile.
  • Video.
  • Shopping.
  • While search and display are the two long-standing additional exams, Google is heavily pushing video and YouTube advertising.

    Any one of the additional exams you pass in addition to Fundamentals will certify you.

    I recommend you choose one that is best suited to the specific advertising you do or in an area that you are willing to invest time in learning so it can provide as much value as possible to your current or future role.

    If you’re an overachiever or love standardized tests, there’s nothing that says you can’t take them all.

    Note that if you fail to pass an exam, there’s a waiting period before you can retry. That’s the only real penalty to not passing.

    Be sure to focus on the Ads Fundamentals exam and prepare accordingly as that exam is required for certification and you must pass it.

    If you pass it and fail one of the secondary exams, you can still get certified inside of the waiting period by passing one of the other exams offered.


    Once you’ve completed your certification, you should be proud of your accomplishment.

    While it is a requirement to be certified by many hiring managers and companies, it still takes effort to go through the learning materials and/or to have been working in Ads for a period of time to pass.

    Beyond Ads, the Google Analytics exam is also part of the Google Partner program, as well as some newer certifications on mobile sites and digital sales.

    Depending on your role and career path, these can be great additional certifications and specializations to attain as well.

    Make note of when your exam certifications expire so you can renew in time.

    Also, make note of other exams in the Ads suite that you can take to further enhance your knowledge and specialization credentials.

    Partner companies can achieve specific specializations based on affiliated individuals having passed additional exams on the specific sub-topics providing value for both the certified individual and the company.

    More Resources:

    Image Credits

    All screenshots taken by author, December 2018

    Marketing Certifications That Can Help You Earn More | killexams.com real questions and Pass4sure dumps

    A keyboard with a book and a graduation cap on it. PHOTO: Shutterstock

    Digital marketing is currently ranked as one of the hottest career sectors to work in. The US Bureau of Labor Statistics reports that market research analysts and marketing specialist, each with an average median salary of $62,000 or more, are among the top 20 professions and will remain so until 2026.

    Digital marketers are enlisted by organizations to develop strategies to promote the company’s products and services across the web, conduct brand awareness campaigns, and generate new leads and convert them into paying customers. In addition to bringing in new business, digital marketers are also responsible for maintaining current customer relations through channels like social media and email.

    That said, the digital marketing sector is filled with highly talented marketing professionals all vying for the attention of prospective employers. One notable route that is being explored by many marketing professionals is to complete a marketing certification that will help sharpen their skills and boost their credibility — on paper at least.

    With so many marketing certifications out there, it’s hard to know which are the best. Kasey Bayne, CMO at Vancouver-based Redstamp, mentioned that her company focuses on hiring talent that have Google Analytics, Hubspot and Google Adwords certifications. “As we become more data-driven as a marketing organization, we're looking for marketers who not only know the "how to" of the tools we use to help our clients, but are able to use those tools to generate real results for our clients, learning and optimizing along the way,” she explained.

    To get to the bottom of which marketing certifications matter most, we’ve looked at data including; search engine statistics, digital marketing recruitment agencies, data retrieved by job site searches, and we also spoke to industry practitioners for their insights — all to find the most in-demand marketing certifications.

    Related Article: 8 Skills Every Digital Leader Needs

    1.  Google Analytics Individual Qualification

    According to SEMrush, the most searched marketing certification is Google Analytics Individual certification. “Its monthly search volume with related queries is over 20,000,” said Anna Pustovaya, assistant regional marketer at SEMRush. This particular certification focuses on developing proficiency in using Google Analytics to measure campaign metrics, monitor KPIs and improve overall marketing efforts. You need to set up an Academy for Ads accounts and complete both Google Analytics for Beginners and Advanced Google Analytics modules to prepare for the test, in which you need to score more than 80 percent to pass. The certification is valid for one year.

    Christine Kilbride, SEO associate at Philadelphia PA.-based Majux Marketing, is a big fan of this certification. "As a digital marketing professional, I've found that the Google AdWords Certification and the Google Analytics Individual Qualification are paramount to success in the SEO and SEM fields. Prospective employers use these tests as a baseline to gauge your knowledge in an ever-changing industry. Additionally, having individuals with these qualifications at an agency is desirable to prospective clients,” she said.

    Price: Free

    2. Google Digital Garage

    Google’s Digital Garage is essentially a one-stop shop offering free tutorials on pretty much everything about digital marketing. From video marketing to search, you can complete an entire online course. On completion, you will earn a certification from Google and Interactive Advertising Bureau (IAB) Europe.

    “[While] relatively less known [in comparison] to Adwords Certification, [Google’s] Digital Garage is a very valuable certification, [it covers] 26 different digital marketing topics. [And] the best thing? It is free,” said Kurniawan

    Price: Free

    Related Article: 8 Tips For Marketing to Millennials 

    3. Hootsuite Social Marketing Certification

    Hootsuite Social Marketing certification gets a monthly search volume of 3,000, according to Pustovaya. It covers all the core concepts relating to social media marketing. To earn this certification, you need to complete a 60-question online exam. To help you prepare for this exam, Hootsuite encourages everyone to go through the series of free online courses that they have created. “Hootsuite is probably not as big as Google or Facebook, but this certification is definitely one of, if not, the best available [certifications] for social media marketers. There are three different tiers available, and the certification never expires,” said Kurniawan.

    Price: $199 per exam

    4. PCM - Digital Management Certification

    With around 1,000 monthly searches according to Pustovaya, the PCM qualification is fairly well sought after. The Professional Certified Marketer (PCM) provided by the American Marketing Association takes a more formal approach in comparison to the other marketing certifications on this list. The Digital Management certification covers topics on branding, planning, pricing, public relations, social media, and more. The certification is valid for 3 years.

    Price: Study materials cost $99 for AMA members and $149 for non-members. Exams costs $99 for AMA members and $299 for non-members.

    5. Google Adwords

    With 18,420 monthly searches according to Pustovaya, the Google Adwords certification is a popular one. According to Steve Kurniawan, content specialist and growth strategist at Toronto-based Nine Peaks Media, the magnitude of Google’s popularity has once again led to the huge demand for Google Adwords qualifications. “Adwords is a very important aspect of any digital marketing strategy,” he said.

    Bob Clary, director of marketing at Lafayette Colo.-based DeveloperAcademy, mentioned that Google Adwords certifications being “in demand” is, “accurate and reflective of my 20 years experience in the marketing space.”

    To complete this certification, you must pass two exams, the fundamentals exam and one that focuses on a specific area (search, display, mobile, video, shopping or advertising). The certification is valid for one year.

    Price: Free

    6. Facebook Blueprint Certification

    With 6,000 monthly searches, SEMrush ranks Facebook’s Blueprint Certification as being in high demand. “Facebook [Blueprint] is a very credible certification, and Facebook advertising is very relevant nowadays. This Blueprint certification package includes two different certifications: Facebook Certified Planning Professional and Certified Buying Professional,” Kurniawan explains.

    The Planning Professional certification outlines how to plan campaigns through optimizing reach and frequency, and how to target audiences for maximum impact. The Buying Professional certification demonstrates how to improve proficiency in certain areas including determining and reporting KPIs, and how to utilize Facebook Pexels. Both certifications are valid for one year.

    Price: $150 per exam

    7. Hubspot Content Marketing Certification

    “Hubspot certification fetches 9,120 in monthly search traffic,” according to Pustovaya. This certification is best suited for content creators. The course covers tips for building a valuable and scalable content library and also shares best practices for deploying a successful content strategy.

    “Free certification from Hubspot [covers] inbound marketing techniques, email marketing, and conversion-related sales tactics. Since it is free, there’s no reason for content marketers not to [get] this [certification],” shared Kurniawan.

    Price: Free

    8. Bing Ads

    While Bing is not the top search engine, it has certainly seen major growth thanks to its acquisition of Yahoo and integration capabilities with Microsoft digital products. Bing’s certification program shows you how to maximize your ROI from Bing Ads. Marketpro writes that Bing Ads is “especially valuable if you are targeting an older audience who still uses MSN and Yahoo email services.”

    Price: Free

    What Business Owners Need To Know About Digital Marketing | killexams.com real questions and Pass4sure dumps

    I was in college when I first started running what was then called Google AdWords (now Google Ads). I was amazed that I could, after some practice, effectively run useful ads to complete strangers about topics they were interested in. I became obsessed and read everything I could about digital marketing, PPC and social media strategy.

    Over 10 years have gone by since I first got involved in digital marketing. In that time, I’ve launched a company or two and learned a lot about the startup world. And although many things have improved (from a marketer’s perspective), effectively implementing digital campaigns is still not 100% straightforward. For business owners who’ve never seen the results of an effective campaign, it can be hard to believe. With that said, if you are able to understand the fundamentals, you can drive significant revenue for your business.

    Having grown a business from nothing into something, I know better than most the struggles that business owners face and the constant balancing of cash flow to keep the business alive while still being able to grow. It is because of this that I generally don’t like outsourcing things. I hate feeling like I am spending my precious capital on something that is, in my view, overpriced. That said, sometimes it is more cost-effective and can provide better results.

    So, whether you want to do digital marketing yourself or you plan on outsourcing, here are some things to consider for your strategy.

    Create authentic content.

    Great content is what wins people over. This might sound like common sense, but it can be tricky to implement. No one wants to see annoying, flashing ads that only grab your attention for a second, nor do they want to see boring, numbers-heavy ads that don’t tell a story.

    People respond to authentic content. Regardless of what we see in the media today, I think most of us are used to seeing ads that almost don’t seem like ads, in part because of how good and relevant they’ve become.

    Recently I helped a company promote an event they were having with Facebook Ads. The creative team produced content, but I wanted to experiment, so I created an ad starring myself, explaining, in an enthusiastic manner, why people should attend the event. My video, which took very little time to produce, outperformed all the other ads, which mainly focused on facts and information.

    Segment your prospects by life cycle stage.

    The next thing to remember is that you can’t treat all prospects the same. You should think about your prospective customers in different life cycle stages. Have at least three groups: cold, meaning they have no idea who you are; warm, meaning they’re familiar with your product; and existing, meaning they’ve purchased from you before.

    This matters for a couple of reasons. In many cases, like in consumer goods/retail, it is easier and cheaper to get an existing customer to purchase your product again because they have committed before and know your brand. In some of the campaigns I’ve worked on, I’ve seen the cost to acquire a new customer be three times that of getting an existing customer to purchase again. Looking at prospect data can have a huge impact on your marketing strategy, ROI and where to focus your digital spend.

    Keep track of who is receiving what ads so that you can target them correctly. For example, if you send all prospects (warm and cold) the same ad that was either too broad (only appealing to cold audiences) or too specific (only appealing to warm audiences), you’re going to waste a lot of money and opportunity; your ads will have a lower relevancy score than if you just ran two separate campaigns with more niche targeting.

    In the consumer’s mind, it is about the journey, not the destination. Yes, you want to sell something, but allow your prospective customers to become familiar and build trust with your brand by nurturing them. Once this happens, they will be much more likely to engage with you. One method I use to help identify each audience is custom pixel conversion on Facebook Ads.

    Prioritize site speed.

    For years, Google has told the world how important site load time is — especially because so many people now access content through their mobile devices. If you look at the data, you will see pages that take longer than three seconds to load have an increase in bounce rates. You can have the best ads targeted to the correct people, but if your site doesn’t load fast, you’re going to be missing out on a lot of business. People don’t have time to wait.

    So, make sure your sites are loading fast. Improving site load times can be a bit technical, but start by using tools like Google’s PageSpeed tool or the Pingdom Website Speed Test to see how your site is performing and understand where it can be improved.

    Look at the data.

    Finally, look at the data available to you. If you are running a campaign and getting bad results, but still continue to pump money into it, you’re not making good decisions. Establish a baseline, and then constantly test new things to try to improve what you’re doing. Pick KPIs to keep track of, and regularly monitor them. Some examples might be click-through rate (CTR), return on advertising spend (ROAS), conversions, cost per click (CPC), etc.

    Digital marketing should not be undervalued and can drive a lot of value for businesses, but it is no longer the Wild West. Best practices have been established. To be competitive, constantly be thinking about trying new things. Do your research; test a couple of different things, and get the results you want. As always, keep being great!

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    Google Adwords-fundamentals Exam (Google Advertising Fundamentals Exam) Detailed Information


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