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AND-403 - Monetize Android Applications - Dump Information

Vendor : Android
Exam Code : AND-403
Exam Name : Monetize Android Applications
Questions and Answers : 76 Q & A
Updated On : April 22, 2019
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AND-403 Questions and Answers

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AND-403 Monetize Android Applications

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AND-403 exam Dumps Source : Monetize Android Applications

Test Code : AND-403
Test Name : Monetize Android Applications
Vendor Name : Android
Q&A : 76 Real Questions

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Android Monetize Android Applications

How developers of Android purposes Monetize their purposes | killexams.com Real Questions and Pass4sure dumps

The mobile know-how has phenomenally modified how americans communicate and how tips is accessed. these days, more than half of the population on the planet is using smartphones which are Android-primarily based. effortlessly, this indicates how critical Android app development functions at the moment are.

App construction businesses in India have professional teams of app builders with top-quality-in-class expertise as well as in-depth realizing of cell apps construction. service suppliers convey products that are not best designed fantastically, however leverage the latest technology as neatly to all kinds of companies, including e-commerce, travel, budget, healthcare in today’s period.


developing apps for Android could be a extremely profitable task, so long because it is accomplished the correct way. Some like constructing their application first and later consider about how to monetize it. Others would begin considering on it halfway through the build.

to maximize success of an application and salary abilities, Android app developers India should start pondering of the right way to monetize at the moment, before even starting to construct apps. A pro developer likely already is aware of monetization alternate options available. for those that aren't Android builders however need to create an Android app, there are a number of issues to grasp as a way to monetize an application.


1. adverts– adding ads in an application is among the most commonplace strategies to monetize. There are professionals and cons to this of direction, but advertising is without doubt one of the main income streams for developers of Android apps. In conventional, the Android consumer base would an awful lot somewhat use a free app or play a free online game with the talents that it could contain adds. There are a lot of different networks and quite a few sorts of advertisements to trust, akin to:

• Banner adverts: These constantly sit on the backside of the monitor and will either generate revenue from clicks of impressions. They may well be a gorgeous option to earn from purposes, however keep in mind that it takes loads of users to look excessive return from them.

• Interstitials: These advertisements pop up sometimes. constantly, they complement the app itself by means of advertising similar games or apps. here's respectable on the grounds that it goals a user base that already is interested in the product promoted. A developer may earn funds for every consumer who clicks and due to this fact downloads the app advertised. This could be very ecocnomic.

• Video adverts: The identical as interstitials, one may have these pop up at a definite length or interval of the app. If a user watches the advert, a developer earns cash. It’s all that primary.

2. Freemium– The mannequin in reality is a goldmine. It’s turning out to be in recognition each and every 12 months and a strong contender for probably the most top-quality monetization concepts to take note of. The basic thought is to present the app for gratis, but additional aspects within the app can be found for a fee. make sure to cautiously implement it, considering loads of users are irritated when the video games they savor would suddenly feel like a ‘pay to play’ event. If it’s a game app, then make it winnable without having to spend cash. on the other hand, funds may well be used for making the adventure more convenient or more suitable by some means. Some games include in-built pauses, like having to wait for power to recharge before continuing. Some others would wait, some would fortunately pay for instant recharge characteristic.

three. In-App Purchases– loads of Android software builders choose to include as a minimum one in-app buy, and that is to get rid of advertisements. A ‘get rid of advertisements’ choice in fact is among the most usual in-app purchases to encompass. any person who enjoys the use of the software would happily half with ninety nine cents or $1.99 or anything the rate to journey the app with out ads intrusion. A developer could also advantages or particular items in the app itself via in-app purchases.

four. Subscription– Subscription primarily based apps are severely underrated and will present a superb movement of revenue, which is more or less guaranteed each month. accept as true with for instance launching a exercising or recreation app. certain workouts and features may be accessible to everybody, but with a month-to-month subscription, they may free up a wealth of routines and assistance, and entry of a personal trainer for suggestions always. A developer additionally may present a free game or app trial and for any individual who wants to continue playing, it could can charge a certain amount monthly. advertising it appropriate, with very high satisfactory to offer to individuals, a developer could definitely earn a lot of money.

An Android app developer or anybody attracted to establishing apps for Android may get ideas of the monetization concepts mentioned above. It’s a must-have to be mindful the relevance of opting for a monetization strategy in develop. The superior app builders in India use the optimal monetization ideas so as to build ecocnomic purposes as well as offer the most suitable solutions to the clientele all over the place the realm.

how to start the use of AdMob with Firebase to monetize your app | killexams.com Real Questions and Pass4sure dumps


at the moment, more and more app developers are eschewing the pay-to-down load enterprise mannequin in prefer of making cash from their creations in alternative routes. this is specifically genuine on Android, the place users are optimum in number but now not reasonably so eager to dig deep for their favorite apps (compared with iOS users).

AdMob is one option choice purchasable to these developers. here is a variety of PPM advertising, which potential ‘Pay Per impression’ and that ability you get paid effectively with the aid of exhibiting advertisements on exact of your app content. AdMob is the largest platform of its type on Android, which isn't any surprise seeing as it is owned via Google. Let’s take a glance at simply how it works, the way to set it up and no matter if or not it’s right for you.

logo-admobMonetizing with adverts means that you can appeal to more downloads by way of protecting your app free but this also potential you want a really actively engaged viewers with the intention to use your utility continually in case you’re going to make any severe money. here's because the profits you're making from AdMob are directly tied to the number of views and clicks the ads get hold of. here is why it is known as ‘Pay Per impact’; each time your ad is displayed and viewed by means of a user, that counts as an ‘influence’ and should contribute to your universal earnings. if your app receives downloaded as soon as and not ever used again, you’re now not going to earn a good deal at all.

The genuine amount of money that a click on or influence receives you will rely partly on what form of advert you select. When constructing, you’ll have 4 differing kinds to make a choice from:

  • Banner adverts
  • Interstitials
  • Rewarded interstitial
  • Native advertisements
  • Banner advertisements are simple banners that can seem over the top of your content material. These are much less intrusive because the user can stick with it with what they’re doing. generally, they will inspire your users to are trying other apps or items. When the consumer taps the ad, it'll extend to fill the monitor. Banner ads can are available in a number of sizes, to suit your UI.

    Ad Formats

    Interstitials having said that are all the time full-web page and will continuously be inserted at natural spoil facets on your app. So if your app specializes in written content material, then your ad could display after several pages as the person transitions from one reveal to the subsequent. on the other hand, a online game may area interstitial adverts between tiers, or when the player dies and respawns.

    Rewarded interstitials in the meantime are movies that reward you for gazing them. Many games for instance will mean you can watch the advert with a view to gain added lives or makes an attempt at a stage. ultimately, native advertisements are advertisements which are superior integrated into the app itself and that fit into your UI. So in case you had a list of photographs, an advert might possibly be seamlessly inserted between two of them as clients scroll via.

    selecting the best classification of ad it is sizeable however now not irritating, is a huge part of profitable at AdMob!

    So how a lot are you able to expect to make from AdMob? The answer of route is dependent upon how prevalent your app is but suffice to say that it starts out relatively small, so that you shouldn’t go into this thinking it’s assured to be your large pay day!

    scruge mcduck


    earnings from AdMob is calculated as eCPM. That stands for ‘effective charge Per (thousand) Impressions’, which skill on regular, you are making that determine from 1,000 views. This takes into account each your PPM (Pay Per thousand Impressions) and your PPC (Pay Per click on). You are likely to get paid a bit greater when a consumer actually clicks on an advert however of course this happens less regularly (this metric is referred to as CTR or ‘click via fee’). eCPM offers you a constructive single figure that estimates simply how a whole lot which you can are expecting to get paid in case you have X volume of americans the usage of your app for T period of time.

    So what's a regular eCPM? once again, this comes down to a number of elements however just to give you a really tough conception, whatever in the place of $0.15-$four may well be regarded fairly regular for Android banners, when you could make about $2-$10 for interstitials. It’s very complicated to find any beneficial information on this field even though, with these estimates being in response to my analysis trawling boards as well as my own (limited) experience. There’s actually a lot of variation between builders although.

    Likewise, the place of the adverts and nature of the app can also have an effect on on how possible somebody is to click it.

    So why the edition? It depends upon an immense number of components. For starters, the precise amount advertisers pay for clicks or impressions will differ in response to the quantity of competition. Advertisers really bid for advert spaces in an automatic method corresponding to eBay, that means that they simplest have to pay the minimal quantity crucial to beat the competition. The extra americans are competing for a spot to your ad, the greater the PPM and PPC.

    Likewise, the place of the adverts and nature of the app can additionally affect on how probably somebody is to click it, that can pressure your PPM up or down. Then there are regional modifications, with certain markets paying much more than others. and finally, every so often an strange day can throw your information method off. in case you have a sluggish day with 5 impressions but all of them get clicked and coincidentally have high payouts, then that information will be extrapolated to calculate the regular eCPM as being very high. You actually need just a few thousand impressions earlier than the records is respectable.

    but, it suffices to assert that some individuals are earning heaps of bucks per thirty days from AdMob, while lots of ‘average’ developers are getting peanuts. in short, you want your app to be a gorgeous big hit to ensure that AdMob to make you rich. however by using removing the cost tag for downloading your app, you increase the possibility of this going on.

    The respectable news is that AdMob is handy to try out if you decide you need to supply it a go. First, you’ll need to install an AdMob account. which you could do that right here and in case you have already got a Google account, then that you would be able to simply use that.


    Go during the few handy steps after which you’ll be in a position to get in to the main dashboard. From here, you’ll then be taken during the process of growing your first advert. effectively search for your developer name the usage of the quest bar supplied and then choose the app you need to try monetizing. if you want to advert an app you haven’t posted yet for testing applications, then you can try this via choosing to add your app manually after which coming into the equipment identify. you could then select in case you wish to use a banner add, interstitial, rewarded interstitial or native ad.

    New App

    reckoning on what classification of advert you choose, you’re now going to be given a lot of alternatives – no matter if you are looking to show text only, or photos as smartly, for instance. You’ll even be able to name your advert unit, which is conveniently for your own management and monitoring afterward.

    Ad Settings

    The refresh fee is critical here because it defines how regularly new advertisements display, increasing the number of impressions so you might get from a single session. You shouldn’t make this quicker than 60 seconds although and notice that it may also be very distracting in case your ad continues altering!

    subsequent, that you can opt to link your app statistics to Firebase and be sure you go ahead and do that. here is definitely a cloud provider that provides extra advanced statistics for AdMob amongst different issues (it additionally presents facets like push notifications and crash reporting). We’ve coated how to get to know your audience enhanced with Firebase Analytics earlier than and you can watch the useful but tacky video from Google right here. The good news is that in case you don’t already have a Firebase account, Google will set one up for you immediately. that you would be able to also add a assignment to Firebase by the use of your Google Analytics account via clicking ‘Get began With Firebase’ which is found in the excellent right.

    Firebase is optional and in the mean time it is still feasible to make use of AdMobs with simply the Google Play services. despite the fact, Google is pushing the Firebase choice presently, so here is probably the route you'll want to take to be sure you’ll be future-proof. The respectable news is that the Firebase route is additionally fairly effortless. You’ll need to down load the Firebase Config file (called Google-capabilities.json) and the hyperlink could be proven to you as soon as you’ve chosen to use Firebase.

    Firebase Config

    that you could then just drop that file into the app listing of your app task. here is vital as a result of Android Studio may be hunting for it at build. notice that you simply should generate enjoyable files for each and every app you create and you may’t just retain the use of the same one as they encompass the package identify!

    Now you’ll should load up Android Studio so that you should go to the venture degree build.gradle file of your app. right here, you’re including the dependency:

    classpath ‘com.google.gms:google-features:3.0.0’

    Now head to the app stage build.gradle and add a line to follow the plugin:

    practice plugin: ‘com.google.gms.google-features’

    Then that you can quite simply add the particular person functions you desire as dependencies in that same file. We wish to use AdMob during this case and so we use:

    assemble ‘com.google.firebase:firebase-advertisements:9.0.2’

    Let Gradle do a sync and also you may still now be all ready to go and start basically adding the ads into your code!

    (P.S. What they don’t tell you in the authentic documentation is that you simply also want add internet permission to your appear file, like so: <makes use of-permission android:identify=”android.permission.web” />. Android studio will immediate make sure to you overlook.)

    after you have the AdMob SDK all set up and able to go, you can start inserting adverts into your apps. This varies reckoning on what type of ad you are looking to use and there’s no aspect in us repeating what’s in the documentation here, so for example let’s simply analyze banner advertisements.

    To start inserting banner adverts, you’ll first deserve to create a new string for your Strings.xml. That string is going to provide your advert unit id so that you should with no trouble trade it later.

    <string name="banner_ad_unit_id">advert UNIT id right here!</string>

    which you can get this identity out of your AdMob dashboard:

    Ad Unit ID

    eventually, you could add the banner on your XML with:

    <com.google.android.gms.ads.AdView android:identification="@+identification/adView" android:layout_width="wrap_content" android:layout_height="wrap_content" android:layout_centerHorizontal="true" android:layout_alignParentBottom="true" adverts:adSize="BANNER" advertisements:adUnitId="@string/banner_ad_unit_id"> </com.google.android.gms.advertisements.AdView>

    Layout XML

    Don’t forget to add a further namespace at the suitable too:


    eventually, you’ll need to insert a few lines into your undertaking’s Java file. First, you should initialize the SDK at app launch by using inserting it in onCreate:

    MobileAds.initialize(getApplicationContext(), "YOUR APP identification");

    discover your app identity by clicking on ‘App administration’ which is present in the settings menu of your AdMob control panel.

    App ID

    eventually, you should load an advert into the AdView you created for your XML. You do that by using including two extra traces of code in your onCreate:

    AdView mAdView = (AdView) findViewById(R.identification.adView); AdRequest adRequest = new AdRequest.Builder().build(); mAdView.loadAd(adRequest);

    Java Screen

    It feels like plenty but when you go through each and every step in sequence, then it’s some thing you’ll only really need to do once and then that you could neglect all about it! That noted, you can get more technical by means of tracking your ad lifecycle pursuits similar to ‘onAdLoaded’ or ‘onAdClosed’ and you may locate particulars on that right here. You’ll set this up with an AdListener but when you’d somewhat now not, it’s utterly not obligatory.

    in case you bear in mind the Crystalize app we made in a outdated tutorial, this is what it is going to look like with a banner ad delivered:


    So how about Interstitial adverts and Native adverts? These are a little distinct but thankfully, Google has supplied specified steps for inserting these as well. check them out here. It’s relatively intuitive once you beginning realizing the style AdMob works. Plus, it makes use of the enjoyable tongue-twister ‘instantiate the interstitial’, so that you can seem to be ahead to that!

    bear in mind that if you’re experimenting and your app isn’t live, then you should use verify ads in place of normal adverts. here's meant to stay away from you from unintentionally producing your own clicks and thereby risking getting booted off of the platform!

    At this aspect even though, you should be able to beginning tweaking your placement and settings to see how that effects your profits. it may well take a little while to get it all simply right nonetheless it’s fun experimenting along the style and who is aware of, it may just result in a nice little windfall!

    So should you use AdMob? and what kind of app can advantage most from the platform?

    The thing to bear in mind right here is that person engagement is important. in case your app is a ‘one time use’ form of thing, then you definately simply aren’t going to get the impressions, even with hundreds of lots of downloads. if that's the case, you’re stronger of charging per download. in spite of this even though, in case your app is a tremendously addictive online game that you consider users will wish to sink a superb period of time into on a daily basis, or if it’s a tool that they’re going to should use commonly, then unexpectedly AdMob makes a lot more sense.

    it could take a short time to get all of it just correct but it surely’s fun experimenting alongside the style and who is aware of, it may just cause a pleasant little windfall!

    briefly, you could make cash from paid downloads because of the impulsive nature that leads many individuals to make purchases. but if your app has precise staying power, then eventually on the way to prove to be a limited enterprise mannequin and AdMob can be making you more.

    Of route you additionally need to keep in mind that users can find adverts stressful and that this can damage your person event. How willing your audience is to put up with this inconvenience is going to rely very a good deal on the class of app and who it is aimed at. however once again, here is the place experimentation is vital – and by way of attempting out distinctive refresh fees, various kinds of ad, distinctive banner sizes and so on., you may also just find it’s viable to decide on something that isn’t too in-your-face but nonetheless manages to get you a good quantity of impressions and clicks.

    Then all that’s left to do is promote the heck out of your app!

    cell ad community StartApp has helped monetize over 100M Android downloads | killexams.com Real Questions and Pass4sure dumps

    We advised you about an interesting startup called StartApp a number of months in the past, as it had simply raised $4.3M to aid Android developers make some cash from their apps.

    advertising embedded in apps don’t tend to do well, plus it may damage the event for end users. StartApp got here up with a solution that allows Android developers to bundle a search app with their personal and make some funds every time a consumer performs a search the use of it.

    apart from its funding, the company tells me that it hit a massive milestone nowadays, by means of serving up its one hundred millionth down load. That potential 100M apps the use of its promoting SDK has been downloaded by way of consumers. That’s super mind-blowing.

    at the start it sounded a little spammy to me, however I had a chance to sit down down with the company founder whereas i was visiting Israel and it seems like everyone involved has been happy with the service’s performance thus far.

    one of the most questions I had for the crew become how clients had been responding to one more app being put in on their gadget apart from the one which they chose to download in the first region, and it looked like there had been little, if any, pushback. while StartApp can’t track what number of clients delete the embedded monetizable search app, it says that the site visitors it generates is brilliant and is making a good amount of money for the business in addition to Android developers.

    based on a few of my considerations involving the “spammy” elements of the application, the company mentioned that it could introduce a brand new EULA which alerted clients to the indisputable fact that they'd even be getting the quest app through StartApp. That has been brought nowadays:

    if you’re an Android developer and haven’t discovered the write answer to make some funds from your app, aside from charging for it of direction, then StartApp is in fact price taking a glance at and perhaps giving a trial run. which you could all the time eliminate it later and resubmit your app, because Android’s assessment process, or lack thereof, makes it possible for for quick updates.

    ➤ StartApp

    study next: Groupon's SEC troubles, visualized

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    Stars Expert for Android and Web offers high-quality paid videocalls for those who want to monetize their audience. No more invoices or delays: the user sets the price per minute, answers incoming calls and gets automatic Etherium payments within a few seconds. No fixed commission is charged, only optional donations.



    Building a large audience is a task that requires much effort, considerable investments and a lot of creativity. However, the ways to monetize one's audience are limited. Most of them are related to advertising, but followers are usually repelled by abundant adverts. Is it possible to get revenue from one's popularity and make fans happy at the same time?


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    What Are The Best Mobile App Monetization Techniques? | killexams.com real questions and Pass4sure dumps

    If you are perusing this blog, odds are that you have put resources into an app, well congratulations on that! In this way, you may anticipate deciding on an application monetization system that could bring success, visibility, and expanded revenue for the app. OK, the uplifting news is such techniques are accessible and the bad news is rehearsed are accessible in a lot of numbers. In this way, you have to pick the best procedure and it is conceivable just when you know them all.Each app is unique and this makes it necessary to pick the most appropriate system that could monetize the app in the ideal manner conceivable. It is tied in with creating the income for your business so there is no getting away from selecting the correct procedure that could drive the income. This article will take you through the gathering of the best mobile app monetization techniques to instruct you about the practices that could expedite the arrival of your investments.

    1. Advertising

    The insights from the whole way across the globe are portraying the comparable situation, online advertising is gigantic and conveys an extraordinary potential to become further. Take a gander at these flooding numbers:95% of Google’s income originates from advertisingWorldwide Internet advertising revenue is relied upon to surpass $200 billionUS digital advertising has officially crossed $83 billionDisplaying Ads on mobile or company website

    You can be explicit with your advertisement arrange including Facebook, Google, Linkedin or TwitterYou can settle on an advertising technique like commercial centers, for example, eBay or Amazon

    It is imperative to take a shot at a methodology on how you will show the advertisements. To be simple nobody likes ads. None of the users wish their app browsing experience get hurt by a progression of ads flying out in a steady progression. In any case, you have to look out a way that could teach users without hurting their application seeing knowledge.

    2. Rehearsing Affiliated Marketing & Creating Leads

    Another app monetization strategy that could take perceivability and the revenue back to your business is subsidiary promoting. This sort of advertising relies upon how astoundingly another organization’s services and items can be advanced by outsiders or by different organizations to procure a bit of benefit for selling others’ items. This sort of advertising gains you following preferences:

    A referral for adulating others’ services or itemsAnother business sales medium for the organization

    For this situation, both the organization and the customers are receiving something consequently and that is the reason such sort of marketing is similarly enjoyed and applauded by the users. Essentially, subsidiary advertising includes acquiring a commission when clients purchase an item or administration by following a connection facilitated on the site or inside an application.

    Hence, hosting ads on the site or mobile could bring extra traffic for your app. You may have seen such promotion battles in various applications. Along these lines, you can create leads for your app by including invested individuals. Here, potential gatherings assume a conspicuous job in aiding the application increase broadened benefit alongside the perceivability.

    3. In-App Purchasing

    IAP or In-App purchasing has ended up being an aid for advertisers. US top 50 netting Android app development companies trust the model to create revenue for them. Such a model incorporates a basic technique with the applications that seek “allowed to play” yet with “pay to win” show. How about we break this system through a precedent:

    In-app purchasing was pleasantly separated by Niantic. The organization that made the well known Pokémon GO application

    The gaming totally turned into a web sensation with more than 550 million enlisted downloads that helped it to make $470 million around the world. Be that as it may, the diversion was never about winning

    Indeed, Niantic upgraded its adaptation procedure by presenting an egg incubating choice. According to the alternative, the clients need to purchase hatcheries to incubate the eggs.

    The arrangement attempted to include income for the organization from clients requiring to purchase hatcheries to bring forth the same number of eggs as they can.

    “The game still produces $2 million in day by day revenue”

    Niantic’s turn demonstrates a basic system. Make your gaming accessible for nothing, include greater usefulness and approach your clients to pay for it.

    4. Membership

    If your application completes specific employment routinely to your users, you get the opportunity to adapt by offering the membership. The membership display works best for the applications that convey content. What’s more, the advertisers can concentrate on giving the substance on a little membership charge that was till now accessible free of expense. What’s more, along these lines, to keep accepting the substance clients should pay a membership charge.

    Forbes, the comprehensively prestigious business magazine settled on a comparable system so as to adapt its portable application.

    The application offers a diverse membership plan to the clients, which they can pick according to their necessities.

    These plans are grown deliberately with various special exercises in the brain.

    The more drawn out period you pick, the less you should pay. Antagonistically, picking a shorter membership plan will cost you more.

    5. The Freemium Model

    The freemium demonstrate is another extraordinary method of gathering revenue from users. The model is for the most part pursued by online services including computerized applications. Freemium applications’ essential methodology is simple. The app distributors offer the app free of expense at first and after that approach users to pay for opening a further developed rendition. The clients who love the usefulness of such applications are certain to pay somewhat more for it. The propelled variant of the application is in every case more-include rich and is made accessible under freemium rendition. Here is a case of Evernote embracing comparable procedure.

    If any startup or business owner are wishing to switch their business to the mobile the after performing mobile app development, must perform some mobile app monetizing techniques so that they can earn more from their mobile apps.

    Android or iOS? How to Choose on a Limited Marketing Budget | killexams.com real questions and Pass4sure dumps

    The technology business industry is mostly about making businesses from all sectors technologically sound. But part of the responsibility is also to help them stabilize with a sustainable online presence.

    Competition in the mobile app world.

    Serious competition is one of the most talked about aspect of any business. Mobile apps are no different. In this scenario, there are two major players of mobile app stores based on the mobile OS, Android, and iOS. Both of them have severe internal competition and USPs of their own. They have been business driven and customer-centric simultaneously while becoming fertile platforms for companies to showcase mobile business apps.

    When we talk about mobile apps, the competition in marketing involved after the launch is a point of considerable attention. Most of the sensible businesses indulge in dedicated activities for mobile App Store optimization and full marketing of the app. In such a scenario, it becomes imperative to look at how the two major players of mobile apps are poised at present. Which one should be chosen if you have a limited marketing budget?

    Have you ever wondered what an app costs the development company to host that app on the Apple store?

    FYI, all major mobile app stores charge mobile app hosting fee as per different pricing models. iOS and Android or no different. Apple charges $99 a year from mobile app developers and $299 a year from every iPhone app Development Company for hosting an app over the app store. Kindly note that it is an annual subscription which has to be renewed from time to time. Otherwise, the hosted app is brought down from the respective App Store. In Android, the pricing model is a lifetime subscription. Google charges a one-time fee of $25 for letting you host android mobile applications on Google play store from every Android app development company.

    Factors determining the marketing cost for an app. Hosting Cost

    As mentioned above, it is much more expensive to host an iOS mobile app compared to an android app. Although, hosting cost is not one of the most significant factors in determining the overall choice, but marketing cost should undoubtedly be considered under all circumstances. It makes more sense to count on the hosting cost if the mobile app idea is expected to be short-lived and later on you can afford to remove the app. However, it is important to note that Google has also been consistently increasing their hosting cost. The mentioned $25 is the effective price after a 27% increase in the last two years.

    Market share within the mobile app user base.

    Android is presently having approximately double the market share of iOS mobile apps. The year 2017-18 showed that there are about 2.6 million Android apps on Google play store and a little less, two million apps on the Apple App Store. This number is well supported by the fact that Android has been the global leader in smartphone market share. 2018 witnessed 217.2 million iOS smartphones being sold while over 1.3 billion Android smartphone units were it in sales of the previous year.

    The Android mobile platform is more extensive and diversified.

    There are many important aspects to keep in mind while choosing your mobile app platform within a limited budget. One of the most critical elements worth mentioning separately — is the fundamental analysis that Android is a mobile app platform. This platform is for the general masses and has a much larger and diversified user base.

    But Android is also a niche market.

    To reach a more significant number of mobile app customers, Android can be your preferred choice. At the same time, iOS is sticking to a niche market. They are the leaders of the mobile market in the U.S., and it is preferred by most corporates, C-levels, and executives over Android.

    How does each of these platforms affect the marketing budget? Finding where you stand on the point-on-point decision pitch.

    If you choose iOS over Android, you will be destined to face a highly informed, intellectual and comparatively more aware base of users. It will automatically lead to a need for much more effective, penetrating and highly convincing marketing pitch to magnetize the mobile app.

    Android users belong to the trends of the large volume download. In the Android market, you have to focus on capitalizing on the comparatively larger user base — while reaching out to potential customers. Both the choices have their share in the marketing budget, and it can vary as per the choice and stance of the marketing strategy.

    Different types of mindsets and needs of an individual customer base.

    Both the mobile app stores customers have entirely different mindsets and an overall stance over the mobile application installation and use. Every iPhone app development company has to come up with highly effective problem-solving abilities and the direct effect of using the app.

    While Android app development company can help you with exceptional qualities of an app and some significant benefits of using it. The next layer of marketing makes you spend more while marketing your app in the iOS space. It involves next level content creation, user follow-up and marketing pitch effectiveness.

    The cost of atomic operations involved in mobile app marketing. Cost per install or CPI

    The atomic cost for operations which Google play store or the App Store charges from every single install that is taking place. Kindly note that these charges have nothing to do with the publicity or advertising cost — and are only levied if the user presses the install button. Clicking the install button means a fee for each successfully installed app even for a one single time usage. If an app user temporarily deletes the mobile app and later on decide to reinstall it — the earlier paid cost per install still stands countable.

    Mobile App Store optimization costs — what does this mean?

    Numerous speculations about hosting mobile apps on Google play store will help you in an online presence — because of the Google SEO benefits. App Store Optimization is wholly based on the relevance of the search made by the user and the most significant factor determining the results is the iOS on which the search is being done through Google.

    So — what does this mean for my famous top app?

    It simply means that regardless of how famous or top charted your app is — the relevance will be judged according to the context-sensitive searching algorithm — and the results will be coherent with the search results related to the particular iOS.

    How does the search results matter?

    Suppose you search same keyword string across Google on an Android device and an iOS device separately. Google is intelligent enough to show up results relevant to your specific iOS-based apps. Research made through the Android device will show up in Android apps — and iOS device will show up in apps from the App Store.

    App Store Optimization (ASO) costs.

    Google play store has numerous parameters and content blocks which are required while releasing your app on the Google play store. This will need a comprehensive marketing plan backed by a convincing launch of the product. On the other hand — iOS requires minimal effort and have a relatively less number of opportunities to optimize the mobile app ranking. The ranking is generally done by the App Store charts — based on the leads and responses received from the majority of users.

    Monetization opportunities.

    It is quite apparent that the possible revenue streams which can be created out of a mobile app — can help you ease into the monetization opportunities with the overall numbers of a mobile app marketing plan.

    Android gives you ample opportunities and broad scope to monetize your mobile app content and user-ship. There are different types of advertisements, referrals and numerous chances of affiliate marketing which make android apps front-runners of any monetization campaign.

    iOS applications are filtered by Apple’s high security and standard performance protocol which eliminates all sorts of news, ads, and elements that can contribute to deteriorating the UX — and compromise privacy, user data. A limited budget may motivate you to go for android apps as they leave you with a more relaxed space to elaborate on the marketing budget.

    Your choices in a nutshell.

    The choice of mobile app platform should be primarily driven by the size and type of your probable customer user base. The principal heads of your mobile app marketing budget are governed by their respective choice only. While other factors do add up in the overall cost — they will have a relatively smaller quantum of effect on the overall numbers and the results achieved after the execution of the marketing plan.

    Due to increasing competition, every leading Android app development company helps companies choose the most appropriate platform during consultation and requirement fixation. The industry is occupied with genuinely good analysts who help you design mobile products most effectively.

    You can get complete digital resource information which is easy and practical to market. Entrant technologies and new tools for mobile app development are paving the way for a more sophisticated approach for choosing the right platform.

    The future of all apps will be intriguing to watch. Their success or failures may depend on the time it takes to get to market. It will be compelling as this future of apps unfurls toward a much better tomorrow of technology.

    Arul Karuppannan

    Digital Marketing Strategist at W2S Solutions - A leading Mobile App Development Company in India. Foodie, Nature Lover, Social Activist & Growth Hacker.

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    Android AND-403 Exam (Monetize Android Applications ) Detailed Information


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