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9L0-613 - Podcast and Streamed Intemet Media Administration - Dump Information

Vendor : Apple
Exam Code : 9L0-613
Exam Name : Podcast and Streamed Intemet Media Administration
Questions and Answers : 54 Q & A
Updated On : February 20, 2019
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9L0-613 Questions and Answers

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9L0-613 Podcast and Streamed Intemet Media Administration

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9L0-613 exam Dumps Source : Podcast and Streamed Intemet Media Administration

Test Code : 9L0-613
Test Name : Podcast and Streamed Intemet Media Administration
Vendor Name : Apple
Q&A : 54 Real Questions

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Apple Podcast and Streamed Intemet

Full transcript: Spotify CEO Daniel Ek discusses podcasts and competing with tech giants | Real Questions and Pass4sure dumps

JIM CRAMER: it's humorous. i like the Apple provider profits move. And once I noticed it, i know this business, the big one, it be a Brooklyn company, so I followed Brooklyn corporations as a result of I lived there, i was hoping that Apple would make this acquisition. The intent I say this is as a result of individuals do not -- except you hearken to the podcasts, they are very millennial, and they're very a good deal the way people multitask now. Do you see your self purchasing all of them that are left?

DANIEL EK: I do not believe we have to buy all of the groups that are during this area. there's a major – lots of these agencies. What we feel very strongly about is we need to be in the video game, we need to be the platform that these creators come to and go to. And, once again, as you outlined, i would say -- we're very much concentrated on being audio. Video is an important house. It has the consideration of everybody at this time. but we feel audio being essentially two hours of consumption per day is a massive chance that nobody is basically paying attention to.


DAVID FABER: You noted you have line of sight, sorry, Jim, on 4 to 5 million on multiple acquisitions this yr. and then you simply observed that may double, am I appropriate? So it could be as a good deal as one thousand million in 2020?

DANIEL EK: not truly when it comes to simply acquisitions. What i was speakme about our content investments that we're making. So a part of what be sure to appear in terms of our going ahead forecast is both acquisitions, however then or not it's also our personal efforts in investing in growing these suggests. We had 14 exclusive shows in the fourth quarter of 2018. We're doubling down on that. And we wish to develop the variety of shows that we have.

JIM CRAMER: i am so impressed with the subscribers via region. or not it's something that you originally informed me, your company instructed me could occur. just gonna go — 30% North the united states. Latin america, 20%. relaxation of world 10. you are pretty tons, 12 months-conclusion here, you are up 40%. Does podcast, do they fly in every location?

DANIEL EK: sure. You would be surprised. It has grown very, very quick. Germany is an outstanding illustration. We're already there. The number one participant of youngsters suggests at the moment, so that you see young consumers are going to mattress with Spotify, taking note of experiences in a huge, massive means. So, even the notion in Germany wouldn't be that Spotify is essentially tune, it's basically all about audio already.

JIM CRAMER: So this is important because when I watch Netflix, I never watch it in dubbed. I at all times watch it -- you ought to watch the titles, it is a special reveal than in case you pay attention. Will you translate everybody's splendid stuff for united states?

DANIEL EK: I feel there is in reality that chance of taking the shows that are working really well in these different geographies and translating them the world over.

DAVID FABER: What about the automobile? Do you've got a way as to what number of individuals are paying attention to you in an car?

DANIEL EK: Yeah. I imply, we're doing very, very neatly within the motor vehicle. I believe final number we gave out is that there are more than 50 million of our users who're using Spotify within the car. So it's in reality a large part of our enterprise.

DAVID FABER: And do you -- do you have got any feel the increase of that? most likely there is competitors in the motor vehicle within the form of Sirius, which many people comprehend, however even beyond that, one of the others. Is it starting to be considerably?

DANIEL EK: it's starting to be in reality, in fact significantly. I feel the #1 metric that we look at is twin systems. how many of our users are the use of it on a couple of platform? And what we're seeing is that that quantity is increasing dramatically as extra audio system come into play, as automobiles are becoming more and more related. So it is in reality a huge part of our story. The other thing that we see is those americans are more than twice as engaged because the regular person as neatly. So it is a vital part of our normal story.

DAVID FABER: in the event you look on the aggressive panorama, Daniel, certainly you were early, you form of -- within the days of piracy, you transformed and really streaming, you could have been the leader. but Apple is accessible with a product. We do not talk very often about it. Amazon. they are both particularly deep pocketed companies. Do you agree with in the event that they wanted to that they conceivably might spend ample cash to push you out of your leading market place?

DANIEL EK: I imply, these are bold groups. no doubt. but what I examine is surely how our business is doing and we had a beautiful q4. The different half that I examine is we're definitely just concentrated on audio. that's how be sure you study this. there's a ton of issues that these different organizations are doing, self-driving automobiles, whatever thing different agencies they're into. and that i believe this present day that you simply deserve to be very, very clear along with your manufacturer, what you're for patrons, in order for them to take it up. And the surest adventure wins. And now we're adding the top-quality content to that as smartly. and that is the reason now Spotify.

JIM CRAMER: I don't know whether you're common with Tien Tzuo's work from Zuora, but the subscription economy and subscriber's, or not it's a great e-book, he all the time says "Watch churn." Churn shows you loyalty. you've got bought one of the vital stickiest churn I've ever viewed.

DANIEL EK: Yeah. And it is trending as that you may see, the churn is decelerating.

JIM CRAMER it truly is positive – we should still tell individuals that it truly is decent.

DANIEL EK: Yeah, yeah. Churn is really decelerating which is a extremely high-quality metric that we're protecting music of. and naturally, on the identical time, be sure you look on the bulletins that we're doing these days – as i mentioned, it broadens the appeal of Spotify, it increases the engagement. If it increases the engagement, we believe it has the probability of also decreasing churn even additional.

JIM CRAMER: and the way about Google?

DANIEL EK: yes, Google is most likely the identical category as I wager all the other FAANG corporations.

DAVID FABER: It wasn't that lengthy in the past that you simply guys went public. I bear in mind it. I do not consider you had been actually even here at the time. You chose to listing as hostile to raise capital. Are you happy with that decision?

DANIEL EK: i'm. indeed. It become obtrusive that a big resolution for us to make, nevertheless it felt just like the Spotify way of doing it. It wasn't very nearly doing it for the sake of each person else doing it. And we've got always pointed out that we're a long-time period thinking enterprise, and i believe we proved that with that circulation.

DAVID FABER: tell me more, what does "the Spotify way" then mean? It just ability doing it in another way or the manner you deserve to?

DANIEL EK: it's about being transparent and it is about, in this case, attempting to align the incentives of all and sundry. And in our case, we did not deserve to elevate further capital. And we desired a means to deliver no longer simply our existing shareholders with liquidity, however additionally our personnel. And that became a vital part for me of keeping off that natural lockup procedure for our employees.

DAVID FABER: And well, for the sake of transparency, we're very satisfied to have you ever, but variety of curious as to why you might be abruptly speaking during this approach. do we expect to see more of you in this type of a public surroundings, articulating one of the most stuff you've simply accomplished right here? Or is that this going to variety of be a one-time handiest and we are going to in no way see you once more?

DANIEL EK: No, I actually hope to be attainable and transparent. that's definitely what we want to be as a company. and that i would inspire both of you or all and sundry else, incidentally, to attain out to me on social structures and that i'm happy to reply to questions there as smartly. however I suppose this is absolutely -- marks a shift when it comes to individuals's perception what have this company is. And that it's very critical for us to state very certainly why it's and that we're excited about this future.

JIM CRAMER: Let me go again to anything that we wanted to drill down on -- sharing stuff. This Google. I didn't need Google to be a throwaway. The premium subscribers. Google home promotion marked the first hardware bundle present ever in history. This labored huge for you. Are we going to look Amazon? Are we going to peer -- who else do you try this with? because to me here is top rate, and top rate is the style that I wish to judge you.

DANIEL EK: Yeah. I imply, we have as a core part of our approach we name ubiquity, which is being on all structures.

JIM CRAMER: respectable.

DANIEL EK: So we have bought 500 of those partnerships going, and clearly what we noticed was our individuals were soliciting for these voice speakers. We saw a clear possibility to deliver that with a fantastic adventure. We noticed that people who had been already fans of the google assistance desired the Spotify event, so we would be chuffed to prolong that so Samsung, of direction.

JIM CRAMER: right.

DANIEL EK: And satisfied to work –

JIM CRAMER: Samsung's car, as a result of can you do with Infotainment and do it with HARMAN.

DANIEL EK: sure. Of course.

JIM CRAMER: What do you suppose of fb?

DANIEL EK: fb, once again, is a thrilling business. we have a long relationship with fb. If there are opportunities, we would love to work with them.

JIM CRAMER: so you do not intellect what came about with facebook when it comes to the world -- you're an organization pushed by morality. You have no issue with facebook.

DANIEL EK: No, seem to be. I suggest, on the conclusion of the day we want to be where our clients are.

JIM CRAMER: reasonable enough.

DAVID FABER: simply getting returned to many so of the financials and issues that a few of your traders care about. What are your expectations in terms of negotiations with the labels and what is going on to basically occur there?

DANIEL EK: neatly, our focus, and i accept as true with it's their focal point as well, is in fact about: how do we develop the total tune business? I've said before on our income name that the center of attention for us in these round of negotiations is truly about enabling the market. and that's the reason a crucial element since it is never some extent about them losing and us successful or taking the facets of the margin here or there at their fee. it's basically about doing away with the inefficiencies that exist in the track business via growing equipment that make it more straightforward for artists and lovers to connect and making it less demanding for labels to market --

DAVID FABER: you have got entry to significant amounts of information that conceivably would be useful in terms of where americans are listening, how they're listening and who they're being attentive to.

DANIEL EK: precisely, including the sixteen,000 information facets that we're gathering on daily basis in the course of the style profiles. it truly is an important part that we're able to connect these two in a way the place it be fantastic for clients and in reality positive for artists as neatly.

JIM CRAMER: I do not are looking to be too Bobby Kennedy-like, but when we just believe about now, no, but if we dream issues – the stickier you are, i may go lower back to the churn, I imply, a lot of people looked at Netflix at $6.ninety five, They talked about it be certainly not going to be anything else. I mean, after I see the low churn, I think that in the future you may elevate fees, that you just're a little bit greater stickier, and, hence, we may still be modeling higher prices down the road.

DAVID FABER: $14.99 is satisfactory, I suppose.

JIM CRAMER: No, come on.

DAVID FABER: What do you believe?

DANIEL EK: I imply, look, once again, all i will be able to say at this time is we're in this growing to be the market section. We're no longer in – attempting to seize all the earnings side.

JIM CRAMER: David, take the business facet. Go take heed to the commercials when you have a problem with 14.

DAVID FABER: I believe we deserve to get into the podcasting enterprise is what I think.

JIM CRAMER: Daniel, it turned into notable that you simply came on. i hope you come lower back again. Daniel Ek--

DANIEL EK: yes. thank you for having me.

JIM CRAMER: -- with an extraordinary company that individuals improved birth understanding, as a result of they'll wish to best inventory in the event that they do in place of the ridiculous 4 partitions that the analysts are coming with -- with the impartial. i am now not neutral.

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Watch: CNBC's full interview with Spotify CEO Daniel Ek

2019 super Bowl are living circulation: right here's how to watch on tv, movement on CBS All entry, Apple television, Amazon, Roku and more | Real Questions and Pass4sure dumps

There became a dearth of scoring within the first three quarters, with Tom Brady throwing an interception on his first circulate and the Patriots additionally lacking a container purpose. however the Pats eventually found the conclusion zone within the fourth quarter -- super Bowl LIII is are living, and which you could circulation it appropriate right here at or on CBS All entry and connected instruments (extra info on that beneath) -- and it appears like it's going to be yet another thrilling conclude for a crew whose tremendous Bowl appearances are crammed with thrilling finishes.

From Gladys Knight's anthem to who will rating first to Maroon 5 to the super Bowl MVP, get every thing you should make the right picks for Sunday in our most reliable tremendous Bowl Props book. 

there is plenty of storylines to observe. On offense, it can be the the Patriots' Tom Brady and Sony Michel on one aspect and the Rams' Todd Gurley and Jared Goff on the other.

there have been folks that talked about the Patriots have been done previous this year, however they had been very, very incorrect. Brady is hunting for his sixth tremendous Bowl title and fifth-career tremendous Bowl MVP. Like dying and taxes, Belichick and Brady will come for us all. The Patriots beat the Chiefs on the street to get right here, anything that has proven extraordinarily difficult to do all 12 months, but event wins out.

The Rams are trying to repeat what the Eagles did ultimate season and upset the Pats as underdogs. With an immensely proficient crew that contains the likes of Brandin Cooks and Robert Woods on offense, now not to point out Aaron Donald, Aqib Talib and John Johnson on protection, if nothing else the Rams are one of the most NFL's most interesting teams on paper.

before anything, you should know a way to watch the video game. right here's find out how to watch on both CBS and connected apps.

the way to Watch super Bowl LIII
  • What: los angeles Rams vs. New England Patriots
  • When: Sunday Feb. 3, 2018
  • Time: 6:30 p.m. ET 
  • the place: Mercedes Benz Stadium, Atlanta
  • television: CBS
  • Announcers: Jim Nantz (play-through-play), Tony Romo (color commentator), Tracy Wolfson/Evan Washburn (sideline newshounds)
  • countrywide anthem: Gladys Knight
  • Halftime exhibit: Maroon 5
  • online streaming:, CBS All access (are trying for free)
  • There are a number of easy methods to watch via distinct platforms and instruments CBS All entry. Viewers can use:
  • iOS
  • Android
  • windows
  • Amazon tablets
  • Vizio
  • Or watch through connected devices, including:
  • Apple tv
  • Roku
  • Android tv
  • Chromecast
  • Amazon hearth
  • Xbox One
  • playstation four
  • NFL online game circulate (purchasable to watch on-line after middle of the night)
  • that you could also capture the game on fuboTV (try for free of charge)
  • The matchup

    As of Friday morning, the Rams are 2.5-element canine in tremendous Bowl LIII, however they've overcome worse odds. because this game is at a impartial website, they won't have to deal with the bloodless of Foxborough. although, bettors are gaining knowledge of no longer to move in opposition t the Patriots, as a result of time and time once again they've made any person who does pay (actually).

    Brady vs. Goff is a fascinating game in its own right. Brady has advantageous journey, and Michel has given the Patriots a new again to lean on. Gurley may or may also now not be running at 100 percent at this time, however Michel's fellow Georgia alum has had an miraculous season. C.J. Anderson is ready in the wings if Gurley is never fairly right, and he's had a fantastic postseason so far. The Rams will deserve to get out to a quick delivery towards the Patriots, who've proven that in case you don't soar on them they'll cause problems.

    Even with price hikes from Netflix and Hulu, streaming nevertheless more cost-effective than cable | Real Questions and Pass4sure dumps

    attracted to cutting the wire? united states of america these days’s Jefferson Graham breaks down the gold standard cable options on speakme Tech. united states nowadays


    Wait a minute, $51 a month to subscribe to Hulu's cable television alternative service?

    it really is the new $6-a-month boost the Disney/Comcast/AT&T-owned provider instructed shoppers about this week for its advert-free, right tier of service. no longer that the ad-supported version is immune. that's going up $5 to $45 a month. This comes just almost immediately after Netflix raised its quotes for 2019, youngsters now not as dramatically as Hulu, averaging round $2 more monthly. Or put yearly, it really is $seventy two more for Hulu and $24 extra for Netflix.

    (more on the high-quality print of streaming costs in a 2d.)

    cut that twine finally. (photograph: Reviewed / TJ Donegan)

    So is cutting the wire still a better deal than cable? Is now the time to go lower back?

    no longer if you like paying more cash. the two biggest cable businesses, Comcast and constitution Spectrum, each quietly jacked up their prices as well on the end of 2018, and greater extensively. Spectrum's new prices, stories the Verge, will add $one hundred each year to the existing charge of provider. DirecTV and the Dish network also raised quotes. 

    "slicing the twine saves you greater cash than it did last yr," mainly with the better cable/satellite tv for pc charges, insists Luke Bouma, the editor of the CordCuttersNews weblog. "should you basically run the numbers, you see the change."

    So let's do it.

    Signing up for the entry-level Spectrum plan of cyber web and tv in los angeles tops out at $159.ninety one before taxes, with a notice that expenses should be raised one more $four in February, bringing the total to just under $a hundred sixty five. setting up is quoted at $35. 

    DirecTV's (entry) plan is $88 in a two-12 months contract that costs $20-a-month early termination prices whereas the Dish community comes in at $74.ninety nine. This comprises the local television and DVR prices and is before taxes.  

    it is manner more than the $11.ninety nine for Netflix, $5.ninety nine (the brand new decrease fee, with advertisements) of fundamental Hulu, or the $forty month-to-month the cable television choice capabilities YouTube television and DirecTV Now birth at. 

     (picture: Netflix)


    The fantastic thing about the streaming features is that every one you want is an online connection to carry heaps of movies and tv suggests to your television, both by means of a streaming player just like the Amazon fireplace tv Stick or Roku, or a wise tv, which has built-in apps for Netflix, Hulu and different channels.

    So, to be fair, let's just examine cable television provider, Spectrum, minus the can charge of web, to compare pure television streaming pricing to cable. Granted, you generally should go to the cable business to get internet, and do not have other choices, but for the sake of argument, hear me out.

    la Spectrum gave us an internet quote of $89.ninety three for entry-degree television service that includes 2 DVRs, however cautions that expenses will go up through $4 in February, bringing the whole to $ninety three.93, earlier than taxes. (We tried getting television-only pricing from L.A. competitor Frontier, however the rep advised us the business may not promote tv carrier with out getting cyber web as neatly.)

    Some 33 million people ditched their cable or satellite subscription in 2018, according to researcher eMarketer, up from 24.9 million in 2017. americans obtained bored with paying to monitor so many channels they did not care about or being stuck in bundles that failed to remember to them. and need we mention the ever-rising fees of cable and new expenses like $10 a month for broadcast tv, $eight.50 for activities and greater? 

    Even with the $51 of the desirable tier Hulu with reside tv (which contains the published networks and originals like the Handmaid's story) or $forty for YouTubeTV, add in a Netflix or Amazon best (which 100 million americans subscribe to, primarily for the expedited transport), that's nonetheless a pretty good deal more cost-effective than cable.

    "Most wire cutters have two to 4 functions, so even with the expense hikes, if you had all 4, you might be still below $50 a month," provided that you might be now not subscribing to a cable alternative, notes Bouma.  

    Most patrons only watch a couple of cable channels. (image: Getty photographs)


    however there may be yet another wrinkle. The can charge of information superhighway, which goes up — or about even, as soon as the cyber web invoice is factored in. (I at the moment pay $seventy five monthly for the "Double Play" kit of television and internet with Frontier--it is earlier than DVR and router expenses and taxes. after I inquired about a web handiest price, i was quoted $70.)

    So by the time you might be all said and achieved, you are probably paying the identical you did earlier than, and to be able to most effective go up over the following few years, as more new features from Apple, Warner Media, Disney and NBC/universal launch. 

    however as a minimum you may not should pay these unwanted broadcast television and sports fees —we hope. and you may get a stronger experience with the skill to monitor indicates on tv, pill, phones or desktop, with visible menus and suggestions based mostly upon your viewing background. 

    Saving cash is one intent to cut the wire. superior viewing is a huge aspect as well. 

    The icon for Pluto.television on an Amazon fireplace tv (photograph: Jefferson Graham)


    In other tech news this week

    —facebook is doing away with extra Pages and corporations to crackdown on duplicating banned content material. The social community noted it'll start shutting down pages affiliated with individuals who violated the company’s community requisites in the past. As part of the crackdown, facebook could be taking down some apparently blameless Pages and groups to evade their delinquent page homeowners from carrying on with forbidden recreation. additionally, fb observed may additionally may speedy messaging inter-operable between the facebook, Instagram and WhatsApp features that are all owned by way of the business. 

    —Meet Amazon's newest gee-whiz invention: Scout, the nearby delivery robotic. Scout, an electric-powered beginning robot on six wheels, is being validated near Amazon headquarters within the Seattle enviornment.

    —you'll quickly be capable of use Apple Pay at goal and Jack in the container. that's a win for Apple, which has struggled to get its cell funds system into greater proper sellers. It still has four extra massive hurdles from the ten biggest sellers: Walmart, Lowe's, home Depot and Kroger have yet to sign on. 

    —The free, ad-supported streaming service Pluto television, which elements information channels, and many older films and tv suggests, was purchased for $340 million by Viacom (MTV, Comedy imperative) this week. look for more Viacom programming to be part of the Pluto lineup. 


    how to get incredible prints out of your smartphone. 

    review: August smart Lock

    the way to unsubscribe from streaming capabilities. 

    Apple Pay coming to goal

    Viacom's purchase of Pluto tv made me take a look, and i'm completely happy I did.

    the way to watch the tremendous Bowl on streaming tv. 

    if in case you have a second, please be part of me on a short #Roadtrip video I manufactured from the annual drive from los angeles to Las Vegas to cover the buyer Electronics show.

    I also invite you to take heed to the daily #TalkingTech podcast and follow me (@jeffersongraham) on Twitter, Instagram and YouTube. 


    study or Share this story: affordable-than-cable-even-expense-hikes-netflix/2684210002/

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    Spotify’s podcast acquisitions will bring a lot of money into a tiny industry | real questions and Pass4sure dumps

    Podcasting in the United States is about to become Big Business.

    Spotify, the world’s biggest music-streaming company, announced Wednesday it is buying two acclaimed podcasting companies, Gimlet Media and Anchor, as it tries to expand its empire of ears. The terms of the deal have not been disclosed, but Spotify is rumored to have paid upward of $200 million for Gimlet alone, according to Recode, which first reported the news.

    The deal is likely to cause a major shift in the podcasting world. Suddenly, an industry that has been historically low-budget, often fueled by crowdfunding or merchandise and bringing in minimal ad revenue, is about to be flooded with an unparalleled amount of money and resources. Already the second-largest podcast platform, Spotify has said it plans to spend as much as $500 million on podcast-related deals in 2019. The company plans to use the same tool kit it did with streaming — an emphasis on personalized content and data collection — to turn podcasting into a much bigger, much more lucrative enterprise.

    “We are building a platform that provides a meaningful opportunity for creators, excites and engages our users, and builds an even more robust business model for Spotify in an industry we believe will become significantly larger when you add Internet-level monetization to it,” Spotify chief executive Daniel Ek wrote in a blog post announcing the deal.

    It’s easy to see why Spotify views podcasting as a huge area of growth. Podcasts have achieved explosive success in a fairly short life span: About 78 million people in the United States are “regular podcast listeners,” or people who listen to at least one podcast a month, according to a study from PwC. Spotify users who listen to podcasts spend twice as long on the platform, and they listen to more music, too, Ek wrote in his blog post. Spotify has hosted podcasts on its platform since 2015 and has already produced original podcasts, working with celebrities such as comedian Amy Schumer. Over time, Ek said he predicts about 20 percent of all programming on Spotify will be “non-music content.”

    With Gimlet and Anchor, Spotify is bringing some of the biggest players in podcasts under its banner. Co-founded in 2014 by a former producer for “This American Life,” Alex Blumberg, and a former consultant from the Boston Consulting Group, Matthew Lieber, Gimlet specializes in narrative podcasts and is known for series such as “Reply All” and “Crimetown.” It has also seen huge success with podcasts partnering with other media organizations such as New York magazine’s “The Cut on Tuesdays.” During its last round of funding in 2017, Gimlet was valued at about $70 million.

    “Spotify is poised to become the largest audio platform in the world and we are excited for Gimlet’s award-winning podcasts to connect with new audiences around the world,” Blumberg and Lieber said in a statement. “The medium of audio is uniquely great at creating human connection and understanding. We are thrilled that Gimlet is joining Spotify to do that at a global scale, on the platform and beyond.”

    Founded in 2015, Anchor is an app that leads the industry in podcast production and distribution. The app “powers 1 in 3 of all new podcasts created in the world,” according to its website.

    “We are incredibly excited to introduce Anchor’s industry-best podcasting tools to Spotify’s massive user base as we continue our journey, now with even greater resources,” said Michael Mignano, chief executive of Anchor. “We look forward to continuing to empower creators all over the world to build an audience, generate revenue, and most importantly, have their voices heard.”

    Spotify’s acquisition of Gimlet is the largest the podcast industry has ever seen, and by a handsome margin. The closest deal was iHeartMedia’s acquisition of Stuff Media for $55 million in September.

    Despite its widespread popularity, podcasting in the United States has remained a small industry. Almost all podcasts are available free, and metrics for audience and engagement are fairly limited, which means most podcasters don’t make money until they have acquired a significant audience. Podcasts also don’t generate much ad revenue. In 2017, advertisers in the United States spent about $314 million on podcast ads, according to the Interactive Advertising Bureau.

    That’s a huge gain — 86 percent — from 2016, according to IAB figures. But it is still about 1.4 percent of the $15.9 billion spent on broadcast radio ads, according to PwC. This is partly because the D.I.Y.-nature of podcasts doesn’t lend itself to the kinds of broad, automated ad buys that work online or on TV, according to reporting from Recode. Instead, most ads are read by podcast hosts themselves and often involve promotions for specific items. This isn’t the case in other countries. In China, where many podcasts are subscription-based, the podcast industry is worth about $7.3 billion, according to a research institute run by China’s National Radio and Television Administration. Chinese podcasters with small audiences can still make a great deal of money; an economics professor with an audience of 250,000 listeners made $8 million in a year.

    With 200 million monthly active users, Spotify would use its extensive reach, as well as the full force of its engineering and advertising resources, to bring listeners more podcasts in a highly personalized experience, Ek said.

    “Our work in podcasting will focus intensively on the curation and customization that users have come to expect from Spotify. We will offer better discovery, data, and monetization to creators,” Ek wrote. “These acquisitions will meaningfully accelerate our path to becoming the world’s leading audio platform, give users around the world access to the best podcast content.”

    Spotify jumps into the podcast industry, acquires Gimlet Media and teases more moves | real questions and Pass4sure dumps

    Get breaking news alerts and special reports. The news and stories that matter, delivered weekday mornings.


    Feb. 6, 2019, 2:38 PM GMT

    By Jason Abbruzzese

    Music streaming service Spotify is jumping into the podcast industry.

    The company announced Wednesday that it has acquired Gimlet Media, the producer of popular podcasts "Reply All" and Crimetown," and that it has plans for more moves.

    "Today we announced that we have entered into definitive agreements to acquire two of the leading players in the emerging podcast marketplace," the company wrote in its earnings announcement on Wednesday. "We want to acquire more, and have line-of-sight on total spend of $400-$500M on multiple acquisitions in 2019."

    Podcasts have been available on Spotify since 2015, but the company had not been particularly involved with their creation or monetization. The acquisition of Gimlet, along with Anchor, which provides services to podcasts creators, puts Spotify on track to become a bigger part of the growing podcast industry.

    Spotify's entry into the podcast world comes as the company continues to build its business. Spotify is the world's most popular streaming service, but is competing with tech titans Apple and Amazon, which each have competing services.

    The company on Wednesday announced its first every quarterly profit, making about $96 million off total sales of $1.7 billion. It also announced that it now has 96 million paid subscribers.

    That revenue total was below Wall Street expectations. Spotify shares were down 5.3 percent in pre-market trading.

    Spotify CEO Daniel Ek wrote in a blog post that he sees podcasts as a big part of the company's future as one of the leaders in audio and wrote that the company believes 20 percent of all Spotify listening will be "nonmusic content."

    Ek added that this will including Spotify producing original content, something it has dipped its toe into with video. The vast majority of the service's listening comes from its licensed music library.

    "This means the potential to grow much faster with more original programming — and to differentiate Spotify by playing to what makes us unique — all with the goal of becoming the world’s number one audio platform," Ek wrote. "We are building a platform that provides a meaningful opportunity for creators, excites and engages our users, and builds an even more robust business model for Spotify in an industry we believe will become significantly larger when you add Internet-level monetization to it."

    The podcast industry will need to continue to grow to have a serious impact on Spotify's business. Podcasts generated an estimated $314 million in advertising revenue, according to the Interactive Advertising Bureau (IAB), which tracks online advertising.

    That number is expected to increase to $659 million by 2020, according to IAB projections.

    Jason Abbruzzese is the senior editor for technology news at NBC News Digital.

    It's Official: Spotify Buys Gimlet Media, Plans To Spend Up To $500 Million This Year on Acquisitions | real questions and Pass4sure dumps

    Spotify's Daniel Ek at Allen & Company Sun Valley ConferenceGetty Images

    Streaming music giant Spotify is looking for new ways to bend your ear.

    The Swedish company said Wednesday it has reached an agreement to acquire Gimlet Media, home to such acclaimed podcasts as the internet culture hit Reply All and the entrepreneurial-focused StartUp, and Anchor, a maker of tools to create podcasts. Terms were not disclosed.

    The two deals are the leading edge of Spotify's plans to spend as much as $500 million this year on acquisitions with the potential to increase listening time, grow revenue and margins and reduce subscriber turnover, known in industry parlance as “churn.”

    Chief Executive Officer Daniel Ek wrote a blog post explaining the company's embrace of narrative storytelling more than a decade after its birth as a music service. Podcasts represent the next big opportunity in audio, he said.

    “There are endless ways to tell stories that serve to entertain, to educate, to challenge, to inspire, or to bring us together and break down cultural barriers,” Ek wrote in a blog post. “The format is really evolving and while podcasting is still a relatively small business today, I see incredible growth potential for the space and for Spotify in particular.”

    Ek said Spotify’s users like podcasts, and those who listen spending more time on the service than pure music aficionados.

    “Based on radio industry data, we believe it is a safe assumption that, over time, more than 20% of all Spotify listening will be non-music content,” Ek wrote. “This means the potential to grow much faster with more original programming—and to differentiate Spotify by playing to what makes us unique—all with the goal of becoming the world’s number one audio platform.”

    The investment in podcasts strengthens Spotify’s competitive position. It gives the service’s 96 million premium subscribers a reason to stick with Spotify instead of going to a rival like Apple to listen to a favorite podcast, said Russ Crupnick, managing partner of MusicWatch, a marketing research firm focused primarily on the music sector.

    “The worst thing you want to have happen is to have your premium customers spending so much time on someone else’s platform listening to podcasts they say why don’t I do that for music, too?” Crupnick said.

    Podcasts also are a fast-growing source of ad revenue. The Interactive Advertising Bureau forecasts U.S. podcast advertising revenue could grow to $659 million by 2020.

    Unlike music, the costs associated with a podcast — even the $1 million Spotify reportedly paid for the rights to Amy Schumer's podcast — are fixed, regardless of how many people listen, notes Mark Mulligan MIDiA Research. That has the potential to help Spotify improve its margins.

    — This post was updated on Feb. 6 to correct the name of Gimlet's Reply All podcast.

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