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Which real-time network transport method is most reliably supported over the Internet, but may congest the network?
You have turned on weblog service in Mac OS X Server. By default, which users can create weblogs?
Only administrative users
Only members defined in the group weblog
Only individual users in the local NetInfo domain
Only individual users defined in directories in the server's Open Directory search path
Which statement is true of on-demand streaming with QuickTime Streaming Server?
Each client initiates the stream using an SDP file.
QuickTime Broadcaster is required for on-demand delivery.
Each client initiates the stream from the beginning of the streamed file.
Fast Start enables the stream to start playing before it is fully downloaded.
Which mechanism lets the client start playing a movie from a web server before the movie has completely downloaded to the user's hard disk?
Which real-time network transport method will use the least network bandwidth, but may not be broadly supported over the Internet?
Where is the media for QuickTime Streaming Server on-demand streaming stored by default?
Which software package lets you edit media that you intend to stream?
QuickTime Streaming Server
Which statement about live events delivered using QuickTime Streaming Server (QTSS) is
Events are streamed over the Internet in real-time.
Broadcasting software is required to generate the live stream.
Each connected client sees the same point in the stream at the same time.
The QTSS server encodes the live source and delivers the streams to the clients.
When QuickTime media is published by QTSS Publisher via Instant-On, where is the media
stored by default?
/Library/Application Support/Apple/QTSS Publisher
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Making connections with the brand new digital buyer | 9L0-613 Real Questions and VCE Practice Test
In February 2019, Tyler Blevins, aka Ninja, the master of Fortnite, scored an endorsement deal so profitable it may have made Drake — the rap famous person who occasionally plays the online game with Ninja — jealous. digital Arts (EA) paid Ninja a suggested US$1 million to play and promote its new game, Apex Legends, according to Reuters. Ninja invited his 13 million followers on Twitch, the video game-streaming website owned by way of Amazon, to observe him play the brand new “battle royale” game. thanks to the promotional efforts of Ninja and other influencers, Apex Legends “notched 10 million signups within the first three days,” Reuters said, and EA’s stock rose 16 p.c, adding about $four billion in market capitalization. within a month, some 50 million individuals had signed up for Apex Legends. (For comparison’s sake, the phenomenon Fortnite has 200 million clients, which it developed up over two years.)
The sums paid to Blevins and other influencers, and the advertising and marketing actions on channels reminiscent of Twitch, may also now not register within the usual statistics depositories that track advertising spending. however the activity and the customer and market response highlight some key tendencies in the enormous digital advertising and marketing sector.
an outstanding deal of pessimism and skepticism surround the present state of digital advertising. As eMarketer studies, facebook and Google between them hoovered up 60 % of digital promoting spending within the U.S. in 2018. Oath, the Verizon unit that had aimed to compete with the aid of marrying Yahoo and AOL under one roof, wrote down the price of its assets by way of $4.6 billion in 2018 after projected digital advertising revenues didn't materialize. There continue to be common questions surrounding the accuracy of ad dimension, manufacturer protection, and ad fraud, as regulators around the globe elevate critical concerns about the use (and abuse) of client data. due to this fact, many agencies that used to rely upon promoting are feverishly in quest of other earnings streams, with varying levels of success.
however whilst gigantic shifts in consumer conduct, expertise, and business models are disrupting the repute quo of advertising, they're creating new pools of dazzling growth. in response to PwC’s world enjoyment & Media Outlook, digital promoting is turning out to be at a cost it really is twice that of all promoting, and of the common leisure and media sector: An eight.5 p.c compound annual growth rate (CAGR) is projected through 2022. It continues to take market share: The Outlook predicts digital advertising will rise from 47.7 percent of complete advertising spending in 2018 to 54.four percent in 2022. And in lots of geographies, the rate of expected annual growth between 2017 and 2022 is a whole lot larger: 21.7 percent in Nigeria, 16.0 p.c in India, and 12.1 % in Brazil, for instance (see “international divergence”).
The attention of patrons in the digital world is shifting in vital methods. Their attention and journey are migrating to mobile at a quick cost. on the identical time, the user adventure within the cell atmosphere is transferring — from net- and browser-based mostly to a global of apps, streaming systems, e-activities and gaming, podcasting, and e-commerce and messaging systems. as a result, activities, content material, communique, and transactions are taking area internal a big number of distinct purchaser interfaces — and, increasingly, so is the advertising that follows and permits all these features. in the meantime, heightened concerns over privateness are pushing publishers and buyers away from the browser-primarily based (and therefore handy to track) mannequin and towards a brand new paradigm. behavior that takes area internal apps, or inside streaming systems and walled content material gardens, is not shared generally. That makes it more difficult for entrepreneurs to collect the
entire image of what a person client — or a group of buyers on a single platform — is doing. so as to add to the complexity, domestic structures comparable to VK.com in Russia or Tencent in China dominate their gigantic domestic markets. And so marketers need to master an increasing array of structures with a view to attain world patrons. New strategies of connecting with consumers on all those channels have additionally grown in prominence, together with using influencers, content material advertising and marketing, and experiential advertising and marketing.
As these interrelated shifts collide like tectonic plates, they're forming new peaks and valleys in the world digital advertising terrain. For each sector of digital advertising it really is struggling or starting to be slowly (e.g., average reveal banners), there’s an additional by which advertising spending is rising at a double-digit clip (e.g., podcasting).
Given these large adjustments, it is obtrusive that what labored in digital advertising and the business of digitally connecting with buyers over the past 20 years may also not always work for the next two years, let alone the next 20. It has been a truism for the past century that advertising bucks observe buyer consideration and focal point, however frequently with a big lag. It took decades for advert dollars to circulate from radio into television in share to time spent on both media, after which from broadcast tv into cable tv; the same turned into true for the stream from print into digital, and from computing device into cellular. And it's at all times the case that the senior leaders at organizations and groups who allocate advertising greenbacks have grown up on — and are hence most relaxed with — prior generations of media. To prevail and thrive in the next period of digital marketing, players in the giant ecosystem ought to hold close changing customer habits, how different guidelines
and practices observe in these new environments, and what capabilities and techniques will permit success.
cash observe attention
with a purpose to be aware where digital marketing goes subsequent, it's essential to look at where consideration goes. in line with eMarketer, U.S. adults spent about 3.5 hours per day on their mobile devices in 2018. And as noted above, people are spending more of their mobile time in app-based mostly environments, rather than browser-primarily based environments. according to comScore, in 12 tremendous nations, apps account for greater than 80 p.c of all cell minutes. And consider that patrons customarily have 30 apps, which they use for distinct purposes — social media, tune, enjoyment, video games, information, tips, calendars. definitely, in response to comScore, americans spend ninety seven percent of their mobile time in their exact 10 apps. The outcome is that individuals are spending more and more of their attention in personally curated islands. whether the interface belongs to a media outlet, e-commerce platform, or streaming company, digital purchaser interactions are prone to take
area internal an app, no longer on a company web site or a third birthday celebration’s website.
For all of the attention Google and facebook are receiving, and the massive share of digital spending they’re benefiting from, it's additionally clear that new systems are capturing consumer attention. they are for that reason emerging as powerful advertising systems. These include e-commerce websites comparable to Amazon and Alibaba, gaming channels reminiscent of Twitch, e-activities, audio, over-the-excellent streaming apps, and large social media channels.
E-commerce. beyond taking pictures a rising share of the client’s wallet; e-commerce is taking pictures a rapidly growing share of advertising bucks. E-commerce continues its relentless march, turning out to be 23 % annually on a world basis, and rising at a a lot greater speedy cost in up-and-coming markets such as India. as opposed to using techniques to discover patrons on the cyber web and using them to complete transactions on their personal web sites, entrepreneurs are promoting in opposition t customer habits on a wide range of different platforms.
during the past, circulars — coupon- and merchandising-encumbered glossy publications — had been allotted to patrons as they entered retailers. virtual department shops akin to Amazon, Flipkart, and MercadoLibre have now turn into an exciting locus for the latest iteration of “in-keep” advertising. for example, Amazon offers a considerable range of alternatives for entrepreneurs. they could advertise against search on the commerce site; pay for favorable placement on product class pages; insert paper promotions interior the bins Amazon sends to valued clientele; or run advertisements on the Twitch streaming property, on Amazon top, on the Alexa voice assistant, or in whole meals stores. within the fourth quarter of 2018, Amazon’s “different” class of revenues, which is in the main promoting, said $3.4 billion in revenues, up ninety five percent from the year earlier than. Amazon is anticipated to reach $38 billion in promoting sales in 2023, in keeping with Pivotal analysis.
Gaming and e-sports. These businesses are becoming structures of their personal correct. Video gaming began as a hobbyist undertaking, morphed into an consideration magnet, and unexpectedly grew up into an trade (see “Video gaming stages up into a game,” by way of Bob Woods, s+b, Apr. 23, 2018). As for e-activities, in accordance with PwC’s 2018 survey of 470 sports business leaders in 42 countries, it is turning out to be the quickest of any activity and is regarded as having the highest abilities for revenue increase — beating out soccer and basketball. The world leisure & Media Outlook estimates the entire e-sports economic system will attain $1.8 billion in 2023, representing an 18.three p.c CAGR. Sponsorships and streaming promoting were among the main drivers of earnings boom in e-sports in 2018, according to the Outlook (see “a new activities advertising and marketing platform”). As greater gaming-particular stadiums proliferate — like the one Comcast is constructing in
Philadelphia — and as tournaments evolve into blockbuster wearing hobbies of their personal correct, they're going to develop into sturdy systems for advertising. however groups playing in this business received’t be triumphant with banner adverts or 30-2d spots. somewhat, they’ll focus on such strategies as product placement inside video games, or on creating content material. Toyota, which sponsored the Overwatch League’s inaugural season, backed the creation of a in the back of-the-scenes seem at the life of an Overwatch participant.
Podcasts and audio. companies that rely on voice as a medium are also rising as powerful platforms (see “Ears vast open,” through Bob Woods). Podcasting promoting revenues rose sixty one percent to $911 million in 2018, and are anticipated to enhance at a 28.5 p.c CAGR through 2023, when they are going to complete $three.2 billion. As sites comparable to Spotify acquire greater content material, together with podcasts, they're garnering extra attention, and accruing greater revenues. The put in base of sensible audio system is anticipated to upward thrust fivefold between 2018 and 2023. global advertising on voice gadgets, just about nil nowadays, is expected to upward thrust to $19 billion by using 2022, well-nigh the dimension of the present magazine advert company.
Succeeding within the new realm of voice requires a special knowing of what individuals react to. marketers must be trained to advance SEO that responds to the style individuals communicate, in place of to the style they type. Searches on voice assistants can customarily generate most effective a few outcomes in place of the dozens generated with the aid of a web browser. The center of attention is likely to be on positioning features because the default option for consumer requests — as an example, an organization will attempt for its restaurant to pop up because the default when someone says “Alexa, bring a pizza to me.”
excessive. however Netflix, in all probability the most prodigious attractor of on-line streaming attention, has determined that the consumer experience could be more desirable if there aren't any ads, over-the-excellent (OTT) offerings are rising in prominence as a platform. Hulu’s advert-supported platform, for which it expenses $5.ninety nine monthly (compared with $11.ninety nine for the advert-free version), is attracting both subscribers and advertisers. Hulu’s ad salary in 2018 grew forty five %, to $1.5 billion — larger than the complete global podcasting ad market. MBC Shahid, an advert-free, video-on-demand community in the core East, has rolled out an advert-supported product to generate revenues beyond its subscription revenues.
tremendous structures. China’s WeChat, the greatest messaging platform, boasting some 1 billion clients (which is more than thrice Twitter’s user base), has grown generally without promoting, focusing instead on funds, e-commerce, funds switch, and different economic services. but when its guardian business, Tencent Holdings, mentioned quarterly salary in November 2018, “social and different” revenues (which contains advertising) had jumped sixty one percent yr-on-12 months. a big chunk of the boost stemmed from promoting on WeChat Moments, the personalised consumer feeds, and from luxury manufacturers akin to Tiffany and Maserati launching campaigns on the platform.
an extra essential shift it truly is reshaping the stream of attention and influencing digital advertising is a rise in privacy concerns. the many concerns surrounding the sharing, storage, monetization, and hacking of private client data have led patrons and regulators to reexamine some of their habits and change practices. In February 2019, for example, TikTok, a China-based mostly video-sharing app, changed into fined $5.7 million via the U.S. Federal change commission over charges that it inappropriately gathered very own tips on babies. patrons, meanwhile, after the adventure of just about two many years of sharing and generally living lifestyles out loud, are newly discovering the advantage of protecting conversations and information inner most.
fb, which constructed its dominance by means of encouraging users to share the highest volume of information with the highest number of americans (and marketers) feasible, has stated that it's pivoting to privacy. CEO Mark Zuckerberg in early 2019 announced plans to have the social network develop into a little less social. instead of encouraging public posts, Zuckerberg needs clients to have interaction in additional deepest and encrypted communications. in its place of being a digital piazza, facebook, handled this fashion, would turn into extra like a digital front room.
today, communications and content environments that promise more advantageous privateness, less sharing, and extra coverage of tips are seeing fast consumer increase — and the advertising dollars are following. Snapchat, the platform on which messages disappear straight, counts Saudi Arabia as its fourth-largest market through clients, for instance. Snapchat’s revenues, which come overwhelmingly from promoting, grew forty three p.c in 2018 from the outdated 12 months. but revenues from its “leisure of the world” market (which does not encompass North the united states and Europe however does consist of emerging markets akin to Saudi Arabia) were 122 percent bigger within the fourth quarter of 2018 than within the fourth quarter of 2017.
Apple has aimed to differentiate its App save and walled gardens of content material (books, song, video, podcasts) with the aid of offering enhanced privateness insurance plan. Having chosen mostly to monetize through the earnings of hardware or the purchase of media, Apple is now dipping its toes into the advertising market via, for example, promoting search advertisements at the right of App save pages. companies should buy key phrases on the App shop, in the equal way marketers do on Google — albeit whereas receiving drastically much less information about clients. On the enterprise’s most fresh salary name, CFO Luca Maestri highlighted “an promoting enterprise in our App shop.” Apple’s App store ads could be a $2 billion company via 2020, in line with the investment firm Alliance Bernstein.
beneath the line
Digital marketing doesn’t with ease ensue on name-company platforms or take the type of search ads. basically, an expanding proportion of marketing now takes location in non-evident and nontraditional approaches, akin to paying a one-named video gamer with 13 million followers to play a online game in public. In an period of advert blockading and heightened customer focus of targeted digital ads, so-referred to as beneath-the-line investments — including spending on influencers, pursuits and experiences, content material advertising, and app construction — are growing to be in prominence. A joint examine by Redburn and PwC (pdf) found that the percentage of paid media as a percentage of all marketing spending fell to 37 % of the total in 2018 from 42 % in 2015. against this, spending has grown tremendously in activities concerning owned media, earned media, and advertising technology. These channels are perceived as providing a superior return on investment, with a much better center of
attention on customer engagement, retention, and activation (as opposed to focusing completely on company building).
simply as thousands of individuals have proved they can build audiences outside of usual media — on YouTube, on Instagram, on facebook — influencers are assuming a task in the digital advertising firmament. everywhere, groups, brands, and content creators can engage with thousands of influencers. Ninja, the gamer hired by way of electronic Arts, has offers with pink Bull and UberEats, based on Reuters. Yoola, a Russia-based enterprise that manages networks on YouTube and gives functions to creators and content material producers, distributes influencer videos on chinese language social networks similar to Weibo and Youku-Tudou. Huda Kattan, the founding father of a cosmetics line who turned into born in Iraq, raised within the U.S., and based mostly in Dubai, has 35.4 million followers and a demonstrate on facebook Watch titled Huda Boss. for 2 years straight, she has topped the Hopper Instagram rich record, which studies she could earn up to $33,000 per post.
The next capabilities
the continuing shifts in consideration and utilization carry several implications for entrepreneurs. To be triumphant during this new world, entrepreneurs need a group of capabilities going past those that have focused on the programmatic promoting that has confirmed useful at tracking and connecting with patrons on the biggest web-based structures.
a distinct set of guidelines and ideas follow within the app-based world than in the browser-based world. Apps, by means of definition, create more tightly described audiences. That makes it an awful lot harder to piece together the full client journey. marketing now not considerations simply driving traffic to a website, examining a cookie dropped into a browser and following users across the web, after which attaining them through programmatic advertising. On the web, it's possible to build up an entire photograph of what someone client likes. but the extra apps that are involved, mainly when those apps place a better top rate on consumer privateness or function in a privacy-constrained ambiance, the more probably it is that there can be islands of consumer facts. A music band, for instance, can get loads of counsel from Spotify on who's taking note of its song, however not on no matter if the grownup has traveled to the Coachella festival. A video-streaming platform may also give entrepreneurs
counsel concerning the category of movies selected viewers like, however nothing about whether or not they select Coke or Pepsi.
Apps, by way of definition, create more tightly defined audiences. That makes it plenty more durable to piece together the total customer journey.
These traits imply that records and technology will play a more essential and distinctive function in the future. To a level, marketers are doubling down on information science. Programmatic advertising will should evolve in order that, for example, it will possibly handle audio and voice. marketers need to find new methods to collect insights on app-primarily based activities and power purchaser engagement throughout their cellular homes. organizations are already making gigantic investments in new sorts of advertising and marketing platforms with a more advantageous focus on mobile statistics intelligence and app analytics. Smaller companies are emerging that can catch data from throughout the mobile ecosystem and can assist brands profit extra intelligence on how to spend their money and the way to interact with their shoppers.
agencies are additionally adjusting to operating below evolving privateness regimes. SuperAwesome, a London-based startup that allows protected advertising to youngsters and ensures that brands are compliant with regulations whereas interacting with patrons under the age of 13, has been experiencing explosive boom. Its suite of technologies and relationships has, in effect, created a digital advertising and marketing platform that specializes in contextual advertising rather than personalized monitoring (see “The kidtech is all correct,” via Daniel Gross).
most of the advantageous recommendations in the rising world, especially the under-the-line efforts, involve rethinking the importance of creative content material. however in preference to figuring out the way to rent people to create 30-second spots, marketers have to profit a higher understanding of a way to join with and manipulate influencers, work collaboratively with creatives, and preserve creation capabilities. They ought to increase the instincts to have in mind what resonates with the audience and how to produce material that may earn consideration in a extremely crowded market.
in all probability most greatly, digital marketers should enhance the capacity to multitask. The basic truth is that within the rising ambiance, it isn't enough to undertake one predominant mode of connecting with shoppers. more and more, marketers will deserve to position themselves in different ways concurrently throughout the structures that are garnering essentially the most consumer consideration. earlier than finding out a way to connect with buyers internal the apps, companies deserve to determine how to be certain their app is likely one of the core constituents of an individual’s cellular screen. promoting inside a podcast may focus on making a compelling script that the host reads, mixed with a direct response activity that responds to a voice command. In an e-commerce app, it could suggest serving up crucial coupon codes and coupons on laundry detergent when people enter a actual food market. On a video platform, it will possibly imply deciding upon a crucial beauty influencer and
identifying how she can recommend or use your items in an biological style. And in e-activities, it could actually suggest paying a seven-determine sum to a man named Ninja to persuade his 13 million acquaintances to supply your video game a are attempting.
PwC global leisure & Media Outlook 2019–2023: A comprehensive supply of advertising and purchaser spending facts obtainable on June 5, 2019.
Dan Bunyan advises customers within the expertise, media, and telecommunications sector on growth strategy for method&, PwC’s method consulting neighborhood, with a distinct center of attention on the digital media industry. based mostly in London, he is a director with PwC UK.
Karim Sarkis is the chief of the middle East enjoyment and media observe for method&. primarily based in Beirut, he's a senior govt advisor with strategy& center East.
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