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Apple has made a nice alternate to the Mac deciding to buy experience. beginning this month, the enterprise isn't any longer charging users for data Migrations with the buy of a new Mac. prior to now, Apple charged $99 for this provider.
The change was first referred to with the aid of TidBITS, which demonstrated the alternate with an Apple keep Operations expert:
starting April 2, there might be no cost for data Migrations with the purchase of a new Mac or statistics Transfers with a restore.
information migration with new Mac purchases become at the beginning a part of Apple’s One to one training software at retail shops. The One to at least one program allowed users to pay a $99 per year subscription to work with a “inventive” at an Apple keep. via this software, valued clientele may be trained greater about their Mac, and be assisted with any questions they had.
The One to one application, youngsters, become shut down in 2015. Following that trade, information Migrations had been purchasable as a one-time $ninety nine buy when deciding to buy a new Mac. The provider turned into additionally attainable for out-of-guarantee Mac repairs.
For in-store records migrations, Apple can help clients in moving the information and files from their historic desktop to their new Mac. Apple presents Migration Assistant application for both Mac and home windows computers.
here is actually a pleasant change for customers who purchase Macs at Apple retailers. As TidBITS notes, although, information transfers can take the time, so it’s crucial to take that under consideration when due to the fact no matter if or not to have one performed at an Apple keep.
Subscribe to 9to5Mac on YouTube for more Apple information:
so you are looking to be an Apple certified Macintosh Technician. You want the fame, the adoration, the lovers screaming on your affections and/or phone quantity, the nifty certificates from Apple after you circulate your exams.
okay, you’ll get a kind of things. just find a nice body for the certificate, and it’ll seem to be that a great deal stronger for your wall.
To develop into Apple licensed, you must soar through some hoops—above all, you need to efficaciously finished Apple’s Macintosh service Certification exam and the Mac OS X 10.8 Lion Troubleshooting exam, every of which retails for $150. You have to rating eighty % or greater on each test, and achieve perfect ratings in definite areas (particularly, Embedded Battery safety and Electrostatic Discharge Precautions on the Macintosh service Certification examination, and any and all Apple environmental policy questions that may surface). Get full details at Apple’s ACMT Certification website, which hooks into working towards materials and checking out centers as neatly.loads of work
Getting Apple certified is not any small effort, but certification additionally give you some definite benefits. First, it lets you repair Macs which are at the moment under AppleCare assurance without possibility of violating that warranty. subsequent, you’ll be able to order parts in your valued clientele’ machines via Apple’s global provider exchange (GSX)—together with the obscure, complicated-to-find constituents which are practically unattainable to get your hands on by the use of eBay or Craigslist; this form of access can make you believe as if you’re part of the membership. The expenses are available at Apple’s expenditures, without a retail markup.James Galbraith
if you ever wanted direct access to an Apple worker who knows the hardware interior and out, certification and GSX entry permit you take part in are living chats with Apple’s technicians. sure, it’s a chat room structure, and the back and forth concerned in describing a technical subject takes a long time, however this offers you a chief line to the mothership and it comes in handy if a analysis is eluding you.
and maybe essentially the most vital advantage is that certification permits greater access to tech jobs with Apple authorized service companions, Apple resellers, or self-aiding operations comparable to schools, school methods, and universities. This additionally helps present techies draw a higher revenue; you be aware of your stuff and also you now have a chunk of paper from Apple that says so. It’s now not unreasonable to aspect this out all the way through negotiations with a possible service provider. It enhances your credibility and helps appeal to consumers in the event you come to a decision to head solo and moonlight along with your personal repairs.
There are some provisos to accept as true with. fitting an Apple licensed Macintosh Technician makes it possible for credence to perform warrantied repairs, however this still runs into a bit of of a grey enviornment except you’re employed through an SSA (Self-Servicing Account) that Apple allows for for universities and institutions to service its personal items, or an AASP (Apple licensed provider issuer), which is more corresponding to the tech store constitution you might be used to. also, entry to Apple’s global service alternate (GSX) will require not only Apple certified Macintosh Technician repute but additionally employment at either an Apple-accepted SSA or AASP. Apple does, once in a while, enable for faraway/field entry to the GSX, but you’ll need to be vetted by way of Apple. in case you can pull it off, you’ll have access to the Apple’s mighty GSX database, complete with up-to-date technical manuals that will also be access from any area as you're employed on-website with shoppers. Inquiries towards this can be shot over to email@example.com if you want to birth a conversation with Apple.What’s worried with the exams
After June 23, 2013, the suggestions concerning trying out to become an Apple Certification Macintosh Technician modified vastly. The examination, which has historically been hosted at diverse, proctored Prometric testing sites across the nation in addition to at special checking out locations and on-line, switched to an internet-handiest format (find full details on the company’s ACMT FAQ web page). The present U.S. Apple certification exam agenda is here.
You’ll should comprehend here classes for the checks, which can be presented in assorted-alternative vogue:
Macintosh carrier Certification exam 9L0-010Demographic QuestionsEmbedded Battery SafetyESD (Electrostatic Discharge) PrecautionsNew Product Troubleshooting and Take-aside TipsTechnician defense
OS X 10.eight Mountain Lion Troubleshooting examination 9L0-064ApplicationsFile SystemsiCloud and MessagesInstallation and RecoveryNetworkingPeripherals and PrintingSecurity and PrivacyStartup ProcessSystem PreferencesTime MachineTroubleshooting equipment and ProceduresUser bills and PermissionsThe most reliable way to prepare for and take the exams PeachpitPeachpit presents a collection of examine courses for taking the Apple certification tests.
while many of the exam specializes in diagnosing expertise concerns, Peachpit Press sells a pretty good set of Apple seasoned practicing sequence analyze guides. The core publication sells for roughly $forty five in print and $36 in e-book structure. The publications include evaluate sections and quizzes. that you could additionally locate lessons lasting so long as a few days at approved practicing facilities. The can charge and depth of the classes vary from core to center.
as soon as the examination starts off, you've got 90 minutes to comprehensive the assorted-alternative questions. live calm, take your time, and be aware that you should go again to reply questions you could have struggled with all over the direction of the test. The scoring is, of route, instant; which you could find details about Apple’s examination scoring in this FAQ.
in case you don’t move an exam the primary time, that you can immediately retake it if you’re inclined to pay the examination charge again (at least, this has historically been the case). Apple takes the higher ranking and discounts the failed ranking. if you comprehend the question that made or broke your ranking, as an example, then it makes feel to retake the check immediate.decent luck
Going via Apple certified Macintosh Technician working towards and checks is a rough, a little expensive process, nevertheless it also opens new doors. And if you love diving into Apple’s hardware and doing it truly is a big a part of your living, the certification is indispensable. locate the examine substances that be just right for you, read and reread every little thing carefully, get relaxed with every chunk of Apple hardware that you may get your hands on, be as efficient as feasible at diagnosing complications, and also you’re to your means.
And if you by chance set greater than two hard drives on fire over the course of your Mac tech career, then you definately’ve got me beat.
Editor's be aware: updated on 7/2/13 at 9 p.m. PT with SSA and AASP assistance.To touch upon this text and other Macworld content, discuss with our facebook page or our Twitter feed.
Can any person do these or are they for present Apple employees handiest?every person can become an ACMT. i do not feel apple employees have those certifications too, it be for licensed carrier providers.i am bemused why any one, exceptionally those on the receiving conclusion of any provider supplied through individuals no longer required to preserve their skills up thus far, thinks it is a superb component?My Cert of fulfillment
The enterprise is making its AppleCare technician certifications permanent as of June 23rd, making it so technicians will now not should move through a yearly recertification manner. moreover, tests of all types could be carried out online rather than in a trying out center.Wow...so I guess this is in fact value lower than the paper or not it's printed on...
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Apple has made a nice change to the Mac purchasing experience. Starting this month, the company is no longer charging users for Data Migrations with the purchase of a new Mac. Previously, Apple charged $99 for this service.
The change was first noted by TidBITS, which confirmed the change with an Apple Store Operations Specialist:
Beginning April 2, there will be no cost for Data Migrations with the purchase of a new Mac or Data Transfers with a repair.
Data migration with new Mac purchases was originally part of Apple’s One to One training program at retail stores. The One to One program allowed users to pay a $99 per year subscription to work with a “Creative” at an Apple Store. Through this program, customers could learn more about their Mac, and be assisted with any questions they had.
The One to One program, however, was shut down in 2015. Following that change, Data Migrations were available as a one-time $99 purchase when purchasing a new Mac. The service was also available for out-of-warranty Mac repairs.
For in-store data migrations, Apple can assist users in moving the information and files from their old laptop to their new Mac. Apple offers Migration Assistant software for both Mac and Windows computers.
This is certainly a nice change for customers who purchase Macs at Apple Stores. As TidBITS notes, however, data transfers can take some time, so it’s important to take that into account when considering whether or not to have one performed at an Apple Store.
Subscribe to 9to5Mac on YouTube for more Apple news:
The iPod turns 18 this year — holy you-know-what! Apple’s first foray into truly disruptive technology since the PC wars is basically old enough to drink. And it was followed by a string of lucrative successes with the iPhone, the App Store, and Apple Watch. In the early 2000s Apple was the standard of innovation and design. Every other company was forced to keep up or die.
The 2019 version of Apple couldn’t be further from that reality. At a two-hour “special event” two weeks ago, Tim Cook took to the stage to announce a series of also-ran services: Apple TV+, the company’s tentative foray into original streaming content, Apple Arcade, a gaming service, and Apple News+, a subscription news service.
Gaming, streaming, news. Really? In 2019? Where has Apple been for the last six to seven years? What was once the most innovative company in the world is now laughably behind in some of the most ubiquitous services on the planet. Apple TV+ was particularly egregious as announcements go, offering no information on pricing, even as it enters a very competitive space. Instead, Apple trotted out celebrities like Oprah and Steve Carrell to divert attention from how half-baked and uninspired it all seemed.
By far the most intriguing announcement was the Apple Card, a “new kind of credit card” that actually sounds a lot like a normal credit card when you read the fine print. It’s certainly not the first card to tout lower rates, cash back rewards, and no fees.
Wall Street wasn’t impressed. Goldman Sachs, the bank partnering with Apple on the Apple Card, stopped short of calling the other announcements a distraction from Apple’s flagging phone business.
Even product categories Apple once led in, like design solutions for creatives, are getting more innovative makeovers elsewhere — far away from Cupertino. Microsoft, once the butt of the “I’m a Mac, I’m a PC,” joke, suddenly seems alluring to young, hip creatives. Its gorgeous Surface Studio, crammed with functionality and flourishes you’d expect from Apple, has been described as a designer’s dream. An audience once deemed untouchable by Microsoft might be up for grabs now. How did this happen?
For CEOs like Tim Cook, who aren’t founders, innovation doesn’t always come easy. When you inherit a lead, you instinctively protect it, focusing on the numbers right in front of you, not the problems you can’t see yet. But without a hunger for exploring the unknown, the seeds of complacency grow unchecked, and before the company knows it, a whole wave of technology and innovation passes by.
To stave off that grim event horizon, Apple and its leadership need a new approach. They need a refounding mindset like that of their archrival Microsoft. Perhaps Tim Cook could learn something from Microsoft CEO Satya Nadella.Put customers before cash cows
In May 2015, roughly a year into Nadella’s tenure, Microsoft made a stunning announcement. Windows 10 would be the last Windows release. How could this be? Windows was Microsoft’s biggest seller every year since 1985. Now Microsoft was refusing to commit to its future beyond the latest release?
Of course, Microsoft’s strategy was much more considered than that. It was pivoting to a new model: Windows as a service. Rather than asking consumers to shell out hundreds of dollars every few years for a new version, it would release Windows 10 as a free upgrade for current customers and make regular updates and improvements.
Nadella knew that with more users and more devices running Windows, developers — who had shunned and consequently killed Microsoft’s mobile OS precisely for a lack of users — would be incentivized to enrich Microsoft’s ecosystem, a win-win-win for Microsoft, customers, and the all-important developer community.
By contrast, Apple’s product strategy seems to hinge on nickel-and-diming its customers. Each new phone or laptop that requires new accessories to function properly might pad Apple’s bottom line, but the proliferation of dongles drives even their most loyal customers crazy. A cynic might observe that adding a credit card to your product portfolio is the oldest trick in the book for adding a revenue stream.
The most adept maneuver in Apple’s playbook now is tempting fans to abandon them for more customer-centric brands.Look from the outside in, not inside out
Before Nadella became CEO, growth was viewed strictly from Microsoft’s position in existing markets and how to improve that position. That point of view is responsible for Microsoft’s protracted failure in mobile.
At one point, Microsoft accounted for a mere one percent of mobile market share. The duopoly of Apple and Google had an insurmountable lead in mobile.
Instead of asking, “What new problem can we consider solving for users?” Microsoft asked, “How can we improve our market share?” Which led to a consequential decision: the $8 billion acquisition of Nokia.
The move was a disaster. The truth was, no one was asking for a third mobile OS. Microsoft’s one percent market share should have been all the proof they needed. Instead, Microsoft had to write off billions on the acquisition and is still figuring out its place in the mobile ecosystem.
Reversing its focus to look at problems from the outside in instead of inside-out has led Microsoft into fields that, five years ago, were much harder to imagine them leading in, like cloud computing and AI. In his book “Hit Refresh,” Nadella describes the process of beginning Microsoft’s miraculous turnaround with a shift. Rather than being a “know-it-all” company, Microsoft would become a “learn-it-all” company, or an outside-in company.
They discovered, for example, that as more and more companies relied on expanding sets of data to drive their business, storing the data was becoming an expensive logistical nightmare. This was especially true for the large enterprise customers Microsoft had served for years. Microsoft refocused its efforts on the cloud to better meet this need for their customers, so that even those who wanted to maintain some data on local servers could adopt a hybrid solution.
Today, Microsoft’s cloud business has surpassed Amazon’s at nearly $27 billion.Grant permission to innovate
Most large companies already have the talent to innovate and drive growth. What’s often lacking is permission to apply the talent to new opportunity areas.
Microsoft’s leadership in AI is a great example. Bill Gates founded the company’s research arm way back in 1991, and Nadella’s predecessor, Steve Ballmer, touted AI for feats like self-driving cars as early as 1994. The company invested millions in its research team over the years, yet somehow their findings never made it into the products.
Why? Because Microsoft’s research and product teams were notoriously siloed. They simply didn’t talk to each other, let alone collaborate on common challenges. They didn’t have permission to innovate together.
That’s changed in the last five years. Microsoft has improved the way it identifies which research to use in which products and how to get even the most distant employees to collaborate. For example, every six months or so, they host a two-to-three day workshop between research and product teams to share their findings and participate in a hackathon.
Now the company is renowned for its AI efforts in vision, speech, language, and real-time calculation, from healthcare solutions to CPG inventory management.
Even an old signature like Office now subtly employs AI in just about every capability in the suite. In Powerpoint, for example, it’s training AI to be an intelligent assistant that can all but finish presentations for you. It’s a far cry from the days of the laughable “Clippy” assistant in Microsoft Word.
Microsoft is able to innovate at a previously unimaginable pace because in large part, they’ve given their terms permission to work together on customer problems. A simple yet surprisingly radical notion in many of the largest companies.Your move, Apple
In asking Apple to innovate once more, the directive isn’t to rip up their product roadmap and halt all production of phones. For a large enterprise like Apple, steering the whole company in a new direction is neither feasible nor desirable.
Instead, Apple needs the framework other large companies are discovering to install a permanent, always-on growth capability.
Operators like Tim Cook focus the whole org on the “Big to Bigger” picture. That is, how do we take an existing business and scale it?
Instead, Cook should focus the company on discovering new customer problems and new businesses. For that, he needs talent and capital that run in tandem with the company’s established business. This new arm should be tasked with discovering and validating new customer problems worth solving, so the company is always analyzing the Total Addressable Problem (TAP) in a new area before it ever considers a Total Address Market (TAM). The latter is about what is today. The former is about what could be.
This discovery-focused group would go out and learn from customers, understand new influences on their behavior, report back without bias, and run inexpensive tests to see if a new customer problem holds the seeds of a new business. It’s an effective way for companies to ensure they never lose the entrepreneurial spirit that turned them into successful businesses in the first place.
Ultimately, what Apple faces is not a money, talent, or ideas problem. It’s an ownership problem that starts at the top. If Apple is going to be a leader once more, Tim Cook needs to go beyond his operator roots and learn to be a creator.
Christina Wallace is VP of growth and David Kidder is CEO of growth advisory firm Bionic. They are co-authors of New to Big.
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