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700-801 - IoT Sales Fundamentals - Dump Information

Vendor : Cisco
Exam Code : 700-801
Exam Name : IoT Sales Fundamentals
Questions and Answers : 39 Q & A
Updated On : December 14, 2018
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700-801 Questions and Answers

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700-801 IoT Sales Fundamentals

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700-801 exam Dumps Source : IoT Sales Fundamentals

Test Code : 700-801
Test Name : IoT Sales Fundamentals
Vendor Name : Cisco
Q&A : 39 Real Questions

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Cisco Cisco IoT Sales Fundamentals

Cisco IOT: constructing initiatives and “The large exhibit” | killexams.com Real Questions and Pass4sure dumps

I live within the metropolis of Phoenix (cacti everywhere!) which is a component of Maricopa County, Arizona, country.  based on the U.S. Census Bureau, Maricopa County became the quickest transforming into county within the U.S. in 2017. Over 70K individuals moved in remaining yr – probably here's why it looks i'm complaining about the traffic plenty recently!  With all this increase, it seems like every time we're out using and working errands we see new construction.  once I see new constructing initiatives, I’m always a bit bit excited – i can’t aid it!  I want to recognize if some new super-cool aspect is coming to my regional.   I’m bound you consider the same approach if you see a brand new constructing going up – perhaps you’re hoping for a pretty good new restaurant, or perhaps a brand new apparel keep a good way to solve your fashion dilemmas.  should you power with the aid of you lookup  to investigate on the “massive display” – to see in the event that they put up the sign and also you be aware of what is moving in!

At Cisco, we all the time have many new “constructing projects” which are below development.   Of path, Cisco is a excessive growth international expertise company. This ability that plenty needs to be constructed to guide the digital transformation requirements of our valued clientele across industries (Shameless Plug Alert – I need to spotlight we make investments a ton on R&D!!!). Cisco’s companions are also “beneath development.”  As partners group with Cisco in our mutual boom and transformation areas, you are supporting new applied sciences, capabilities, and go-to-market income motions for our joint purchasers.

probably the most appropriate areas companions are turning out to be and transforming with Cisco is in the web of issues (IOT).  This increase we're each seeing is fueled by means of our mutual shoppers who're additionally “beneath development.” shoppers are digitizing the way they build and provide items and services to continue to be competitive.  competition is riding transformation (I feel most of us have heard the Uber/taxi analogy by means of now.)

For Cisco partners that seize the wave of consumer digital transformation, here is a different possibility to join issues (gadgets, machines, areas) that were never connected before.   commonly these “things” don't seem to be in ordinary office or network environments however may be in warehouses, distribution centers, roadways, outside deployments and different use cases which are determined by means of the wants of valued clientele – each significant and small.

a number of months in the past I shared a weblog in regards to the Cisco IOT prolonged business that offers Cisco associate salespeople a simple strategy to sell extra in less time – you gotta love that!  You just lengthen your client’s network into new areas – areas like outside (fresh air!) and vicious environments (bring a jacket, tough hat, and so forth.)  You promote in these locations with Cisco’s ruggedized portfolio of items.  The first rate news right here is that new IOT endpoints are being brought into traditional IT – the purchaser you already know!  This potential that along with Cisco which you could leverage your effective consumer relationships to move-sell and fasten the extended network to the business.

companions are in fact satisfied with the increase they are seeing with the IOT extended commercial enterprise enterprise.  this is pulling via extra network “building initiatives” that gasoline incremental salary streams from network enhancements, network safety projects, automation, and capabilities.   most of these prolonged business deals are pushed by means of business necessities.  This capability companions can leverage IOT opportunities to provoke activation and adoption of the utility and community features that help providing IOT enterprise consequences.  BTW – this is $4B market so we aren't talking pocket change.  and that i don’t feel that that bringing new “things” on the network is slowing down every time quickly.  simply sayin’ J.

THE huge reveal

i am re-touring this topic of IOT because the IOT BU, the Cisco global accomplice firm, and different groups at Cisco had been working on some constructing projects, and for the reason that you aren't able to do a “power-through” in adult we are looking to give you a digital “heads up!”   there are many exciting building tasks that are “beneath building” for partners which will assist accelerate partner earnings from the IOT ruggedized portfolio and Kinetic (Cisco’s IOT application platform).

we have our “huge exhibit” coming very quickly, and we can share with you what we've been building. It may be like should you see a brand new building for your neighborhood, and also you discover that your favorite – fill within the clean – is coming to city.  Let me share this story – past this year i was riding by using an outside mall very close my residence and saw they were remodeling probably the most retailers.  anytime I drove via i might examine for an indication to see what the brand new store would be (I admit i am pretty nosy!)  finally, one day the construction crew put in the signal and i found out that one of my favorite restaurants from a long way across town turned into opening in my mall – here is the sort of element i am speakme about with our IOT “huge exhibit,” but even more desirable!

I believe you are going to are looking to see what we have been constructing and study our IOT selling recommendations.  We should be sharing these at Cisco’s partner Summit in Las Vegas November twelfth – fifteenth, 2018.   i will’t give away too a great deal or it would no longer be a big exhibit.”  To make certain you are the “first to grasp,” take a look at Cisco’s digital accomplice Summit.  View the impact Session 12 known as Cisco IoT is the name of the game: We’re In It To Win It!

Get able to develop your earnings and win with Cisco in IOT!


Cisco integrates cloud safety courses with SD-WAN community | killexams.com Real Questions and Pass4sure dumps

Scott Harrell (Cisco)

Scott Harrell (Cisco)

Cisco has unveiled plans to merge its superior security provider with its SD-WAN licences to ramp up cloud choices to corporations.

partners could be in a position to purchase network and safety options through a single licence model, meaning groups can pay for the solution and the managed carrier as a single fee, in place of the expertise and service charged separately, which may also be managed through a single interface.

The SD-WAN offering will also integrate with the seller’s cloud protection platform Cisco Umbrella, youngsters partners might be required to buy this via a pay-per-usage pricing mannequin.

The network significant has also teamed up with Microsoft to run its SD-WAN carrier via workplace 365 purposes.

according to Cisco, the partnership will provide forty per cent sooner efficiency for users via its means to locate the nearest cloud.

Cisco confirmed the new service can be rolled out to A/NZ partners with the aid of the end of this yr. 

revealed during associate Summit in Las Vegas, Scott Harrell - senior vp and ordinary supervisor of enterprise networking at Cisco - stated the new carrier would present “incremental probability for advisory and managed functions”.

“today, each WAN device should turn into software described and at ease,” he talked about. “we're constructing a bridge to a new business world that speeds our valued clientele’ capacity to release the vigour of the cloud - quicker with less chance.”

Harrell also delivered that 95 per cent of Cisco's customers are expected to install SD-WAN in the next two years globally.

From an incentives perspective, companions on Cisco’s cost-introduced companion (VIP) software will profit entry to rebates for sales and renewals of software subscriptions and expansions of consumers original purchases on a semi-annual foundation.

The seller has also launched a number of SD-WAN studying tools to help companions hold close the ‘fundamentals’ of Cisco’s community, plus an inner SD-WAN Mastery application for its personal sales drive.

Cisco also advised ARN that SD-WAN will now develop into a key part of its master Networking Specialisation, which launched last year.

furthermore, companions should be able improve their personal new services the usage of Cisco’s open APIs through Cisco Dev’s SD-WAN learning labs and sandboxes.

The announcement comes as Cisco makes an attempt to preserve in with purchasers who're more and more migrating from records centres to cloud providers similar to Amazon internet capabilities, Google Cloud and Microsoft Azure.

The vendor currently launched an alliance with AWS, in an effort to make it less demanding for its consumers to use the cloud provider’s facts centres to run their company functions.

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three hundred and sixty five days Later: Aruba 8400 Grabbing Share From Cisco In Core network fight, Making IoT beneficial properties | killexams.com Real Questions and Pass4sure dumps

a bit over a year after Aruba launched its first ever core change – the 8400 – the enterprise is doubling down on its initial share features with further investments geared toward riding product advances and channel revenue momentum.

"we're doubling down on the early boom," observed Michael Dickman, vice chairman of switching at Aruba, in an interview with CRN, speaking in regards to the Aruba product line that has launched a new period of community automation and cyber web of things applications. "we're going to ramp consumers and salary even faster in 12 months two. we're going to be coming out with new hardware to extend our attain and new application releases with average switching elements and exciting improvements that are new to the world and first to market, as well as investments to scale the channel with loads of guide from the Aruba box. year two we predict to be the yr of colossal ramp [for the 8400]."

[Related: Aruba 8400 Product Chief On Beating Cisco On An 'Industry 4.0' Blockbuster Deal]

The yr two ramp comes with Aruba gaining three aspects of U.S. salary market share through the 2d quarter of this yr in the Ethernet switching market considering the fact that launching the 8400 final 12 months, in response to the 650 group, a Silicon Valley networking market analysis firm. all the way through the same period, networking market share chief Cisco lost more than three points of share in U.S. earnings within the Ethernet switching market, in accordance with the 650 community.

"In switching, some extent of share is a huge deal," noted Alan Weckel, founder and analyst for the 650 community. "Three aspects of share is marvelous. From a U.S. campus networking point of view, I don’t feel this has ever came about."

Weckel mentioned HPE Aruba deserves lots of credit for making inroads into the intensely competitive switching market dominated via Cisco. "Aruba is relocating up market into larger and bigger enterprises," he observed. "they're winning higher multi-million greenback deals with switching and instant LAN, relocating extra into Cisco's wheelhouse. they are additionally gaining share from different businesses with a consolidation in play amongst the other groups obtainable."

Aruba's core swap has broadened the business's attraction in the channel, observed Weckel. "The channel is trying to find a supplier that presents switching, wireless LAN and simple administration, and Aruba has all three of those plus safety and id capabilities," spoke of Weckel. "That makes it simpler for the channel to interact with a customer and simpler for the channel to stay sticky with a customer."

Steve Shaffer, founder and CEO of Zunesis, Denver, Co., one of the most proper IoT answer providers in the country, spoke of he has considered strong traction with the 8400 switches this year.

"we are relatively high on the 8400," he told CRN. "we now have had some gigantic earnings in the 2nd half of this 12 months, and we are expecting that company to double next 12 months. there may be little question about it. The 8400 is a meaty, competent platform that we expect to proceed to do smartly as further capabilities and functionality are delivered to it. i am in reality satisfied with how aggressively Aruba is relocating on R&D and product development side. 2019 is going to be a fine looking entertaining 12 months."

Benjamin Jackson, a community income engineer for Frontrunner network programs, a Rochester, N.Y.-based mostly HPE Aruba Platinum companion, stated Aruba has made network switching "cool" with the 8400 line, paired with the mighty OS-CX working gadget application.

"Seeing purchasers get enthusiastic about a brand new switch that has come out is an excellent feeling," spoke of Jackson describing the reaction consumers have to the attention-opening community automation chances with the Aruba software. "we've valued clientele that want this change on account of the chances. I individually wish to put it in as many offers as i will as a result of I want consumers to journey the switch."

Experiencing the 8400 ability seeing how right now the product line helps immediately resolve community concerns, pointed out Jackson. "My clients really like the analytical capabilities with the 8400," he referred to. "the foundation cause evaluation that the platform offers you is the biggest reason clients need it."

that is simply the beginning although. The real vigour of the 8400 comes from the new wave of IoT applications that it is using into corporations of every kind.

Aruba is pushing forward with utility that permits clients to automate and control the core network. customers which have been overwhelmed down via core community troubleshooting are blown away through the 8400 and OS-CX, said Jackson. it really is since the 8400 has transformed what became a quite listless pace-and-feed dialogue right into a strategic enterprise influence-primarily based resolution.

"or not it's unique to peer shoppers come up after a presentation exclaiming, 'here's cool. I need this,'" observed Jackson. "before this it was 'i want more 10-Gig ports or my core change is end of lifestyles.' Now they want to know how they can make this turn up."

For Frontrunner itself, the 8400 has opened the door to bigger enterprise networking deals that it become with no trouble by no means able to go after, talked about Jackson. "These are offers that we do not have won devoid of this product," he referred to. "we now have had a thrilling first 12 months with the 8400."

This summer season, Frontrunner closed out a more robust training deal for two 8400s and a separate sale of an 8320 fixed campus core switch to a okay-12 faculty gadget, talked about Jackson. The bigger education client turned into trying to find a sharper focal point on core networking possibilities as an alternative choice to Cisco. On the okay-12 deal, the customer changed into looking at imposing a fiber aggregation switch and regarded at the 8320 as a result of the software strength of Aruba.

"All I had to do changed into send a presentation on what that you would be able to do with Aruba OS-CX and it turned into a finished deal," noted Jackson of the okay-12 deal. "The customer knew instantly the different switching products were no longer going to provide them the analytics and the automation. The client might see automatically the long run chances."

those future probabilities have companions like Jackson pumped up about what's possible with the Aruba OS-CX network analytics engine. Aruba is fueling that fireplace by means of assisting companions and customers write community analytics engine agents. That application– which begun three months in the past–has already resulted in the business working with 25 shoppers in a program that has resulted in 40 agent functions.

That work is being posted on the Aruba solutions change, the place partners or purchasers can pull down these agent functions and use them themselves. "Having that purchasable to valued clientele is invaluable," referred to Jackson. "community administrators don’t have time to jot down their own scripts or agents."

With its open API platform, Aruba is powering a new community automation revolution it's in sharp contrast to the historical world proprietary networking paradigm, observed Jackson.

"Aruba has opened the door to infinite possibilities," he noted. "They desired to have a platform that may do some thing the market mandatory it to do. What I tell valued clientele is to think about where this can go. You don't seem to be stuck with what you get at the moment. Aruba is already above and past rivals, however what's unique is the knowledge."

one of the most greatest wins going head to head against Cisco is $7 million "business 4.0" IoT take care of a huge brand that Aruba won just two months ago, said Dickman. "They desired to do an trade 4.0 approach with the community enabling information superhighway of things, industrial automation, flexibility and agility," he noted. "they have got embraced an end-to-conclusion Aruba architecture that embraces a coverage model that permits them to do the appropriate policy deployment into the wired community with the same ease we do with wireless

That deal protected over 200 core switches- basically 8320s with about a dozen 8400s - at between 50 to 70 manufacturing amenities. It also includes 4,000 access switches connecting to all the manufacturing plant machine– more often than not machines, robots and industrial methods. On the utility aspect it comprises a couple thousand Aruba Airwave [software] licenses, one hundred,000 ClearPass conclusion point licenses with 30 ClearPass home equipment.

"Cisco become the incumbent," stated Dickman. "HPE Aruba didn't have any of the switching in that account previous to this deal."

Cisco, for its half, spoke of its Catalyst 9000 subscription-based switching platform, which become added in June, 2017, has been the fastest-ramping product in the company's historical past.

The Cat9K, because it's often referred to as, has gained over essentially 10,000 consumers when you consider that its introduction, illustrating Cisco's have an effect on out there for products and capabilities related to digital transformation, as well as its partners' normal energy within the sales trenches, talked about Cisco.

Cisco mentioned more than 4,000 companions have bought the Catalyst 9000.

Cisco counts on the channel for roughly eighty five % of its income across the board from ordinary hardware to software and subscription-based items.

"Our goal is to show the network into a equipment as an alternative of a group of items," mentioned Sachin Gupta, senior vice chairman, product administration, business networking at Cisco, in an electronic mail observation to CRN. "it's at the heart of our intent-based networking strategy. unlike our competitors, we're constructing programs, not boxes; networks no longer, just switches. And, this is the motive the Catalyst 9000 swap is the fastest ramping product in Cisco's historical past,"

Kelly eire, founder and CEO of Orange, Calif.-primarily based CB technologies (CBT), an HPE Aruba Platinum companion, talked about Aruba's IoT method and items, including the 8400 core swap, are profitable over shoppers that up to now do not need considered a Cisco choice.

"purchasers that 18 months ago would now not stand up and back an HPE Aruba solution versus Cisco at the moment are saying sure," stated ireland, whose business changed into lately honored by way of CRN as an IoT Innovator for the 2nd consecutive year. "For the first time ever, those consumers are inserting their jobs on the line to assist Aruba. it's a large commentary."

eire credited Aruba founder and HPE clever aspect President Keerti Melkote with riding breakout innovation and a accomplice-first lifestyle.

"Keerti is very accomplice-centric," noted ireland, whose work on a Texmark Refinery of the longer term undertaking with HPE Aruba and different partners has attracted countrywide consideration with its unique CBT related employee wearable, palms-free compute and analytics capabilities. "he's extremely open to our concepts and creating ingenious partnerships with resellers who're going above and past to improve innovation the usage of Aruba technologies."

ireland observed she sees the web of things as a "big" market probability with limitless possibilities. "We couldn't be greater excited in regards to the possibility and the Aruba partnership," she referred to. "Aruba is embracing each IT and OT [operational technology] communities with imaginitive expertise answer partnerships."

HPE for its half has estimated the aspect market at $30 billion and the clever edge market chance at more than $a hundred billion.

Jackson, for his half, says he has already seen the massive have an effect on of the 8400 in year one and is eager for an excellent bigger ramp in year two.

"or not it's retaining me on my toes as a result of there is so much interest in it," he noted. "I have really had to ramp up without delay. the first 12 months turned into a hit, interesting and fruitful. we are eager for yr two with Aruba taking it to the next stage. as long as they keep that aspect and excitement, the market is truly going to respond. or not it's going to be cool to peer how some distance and where they will take this product in the future."


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700-801 exam Dumps Source : IoT Sales Fundamentals

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Test Name : IoT Sales Fundamentals
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10 Retail Stocks to Buy Ahead of the Holidays | killexams.com real questions and Pass4sure dumps

Over the past several weeks, estimates for 2018 holiday shopping spend have rolled in, and they’ve been largely bullish.

The National Retail Federation believes holiday sales will rise between 4.3% and 4.8% this year, markedly higher than the five year average holiday increase of 3.9%. Moody’s thinks holiday sales will rise by 5% to 6%, also above the long term average. Adobe (NASDAQ:ADBE) projects 14.8% online retail sales growth this holiday season, which is above both the 2017 and 2016 growth rates. Meanwhile, eMarketer thinks U.S. holiday retail sales will rise by 6%, the biggest growth rate since 2011.

By and large, the read going into the 2018 holiday season is largely bullish for retail stocks, and it should be. Retail sales growth is robust and above trend. Consumer confidence is at decade-high levels. Stocks, while volatile lately, are still near all-time highs. Interest rates, while rising, are still largely accommodating. Wages are rising meaningfully for the first time in a long while. U.S. economic growth is as big as its been in recent memory. The consumer savings rate is still high. Plus, you have major bankruptcies from Toys R Us and Sears which mean more market share is up for grabs to still operational retailers.

Overall, all signs point to “GO” for retail stocks this holiday season.

But, because of the October stock market rout, most retail stocks aren’t priced for this upward end-of-year catalyst. As such, the buying opportunity in retail stocks ahead of the holidays seems compelling.

With that in mind, here are ten retail stocks which every investor should have on their holiday shopping list.

Retail Stocks to Buy Ahead of the Holidays: Amazon (AMZN)

At the front of this list is e-commerce giant Amazon (NASDAQ:AMZN).

There are concerns about Amazon’s e-commerce business slowing down. This is undeniably happening. E-commerce growth rates at Amazon have slowed meaningfully over the past few quarters, and at up just 15% last quarter, Amazon’s e-commerce business is growing much more slowly than peers.

But, that is to be expected. After all, Amazon’s e-commerce business is far larger than everyone else’s e-commerce business. In the big picture, Amazon still owns about 50% of the U.S. e-commerce market, and with digital sales expected to grow more this year than they have in prior years, Amazon is in a favorable position to win big this holiday season.

AMZN stock isn’t priced for this catalyst. It has dropped into bear market territory recently, and now trades at its lowest levels in several months. That doesn’t line up with still strengthening fundamentals supporting the business. As such, expect strong holiday numbers to provide a nice end-of-year lift to AMZN stock.

Retail Stocks to Buy Ahead of the Holidays: Walmart (WMT)

Right behind Amazon on this list is Amazon’s biggest competitor and the 400-pound elephant in the retail world: Walmart (NYSE:WMT).

The narrative that dominated retail for the better part of this decade was the “Amazonification” and inevitable apocalypse of retail. Walmart was thrust into that narrative was one of the companies losing big to Amazon. For several years, this was true, and Walmart’s sales and WMT stock dropped.

But, that narrative has changed course dramatically over the past several years. Walmart’s e-commerce business has started to pick-up steam, and even the physical business is stabilizing. Now, Walmart is reporting its best comparable sales growth in a decade, and the e-commerce business is growing more than twice as fast as Amazon’s e-commerce business (40% at Walmart, versus 15% at Amazon).

This accelerating operational — and specifically e-commerce — momentum into the end of the year puts Walmart in a favorable position to win big as the consumer opens his/her wallet this holiday season. Walmart’s holiday numbers, boosted by a strong consumer and a broader-than-ever-before omni-channel offering, will be quite good. Those good numbers will power WMT stock back to and potentially above prior all-time highs.

Retail Stocks to Buy Ahead of the Holidays: Target (TGT)

In the retail world, consumers and investors often think of the Big 3: Amazon, Walmart, and Target (NYSE:TGT).

Up until very recently, Target was considered the weak link in that Big 3 because of its lack of a burgeoning e-commerce business. Whereas Walmart started successfully executing on an e-commerce led turnaround in early 2017, Target didn’t begin its big e-commerce turnaround until much later in late 2017.

But, Target is now arguably the growth leader in this retail Big 3. Last quarter, Amazon’s e-commerce revenue growth rate was 15%. Walmart’s was 40%. Target? 41%. Not only that, but Target’s physical retail business is also stabilizing, and the company is reporting decade-best comparable sales and traffic growth.

All of these positive developments have sparked a rally in TGT stock. Over the past year, TGT stock is up nearly 50%. But, the valuation remains reasonable at just 16x forward earnings. Thus, further positive developments should sustain the rally in TGT stock. Holiday 2018 will be yet another positive development, so this is a stock worth considering for a nice end-of-year rally.

Retail Stocks to Buy Ahead of the Holidays: Best Buy (BBY)

When it comes to retail turnarounds, few — if any — have been as successful as Best Buy (NASDAQ:BBY).

The go-to consumer electronics retailer was once considered on the brink of bankruptcy thanks to elevated e-commerce competition. Its peers were all going under, most notably Radio Shack and Circuit City, and it looked like a sure thing that Best Buy was going to follow in their footsteps.

That never happened. Instead, Best Buy capitalized on peer bankruptcies, gobbled up market share, and proceeded to dominate the remnants of the dedicated consumer electronics market. That market has actually grown quite nicely over the past several years thanks to the mainstream emergence of IoT, and will likely continue to grow as smart devices become the norm across multiple consumer products.

This holiday season will be especially good for Best Buy. Not only is smart device interest globally at all time highs, but Sears also recently declared bankruptcy, and that is up-for-grabs market share that Best Buy will likely capitalize on this holiday season. As such, BBY stock will likely benefit from a nice end-of-year rally due to strong holiday numbers.

Retail Stocks to Buy Ahead of the Holidays: Macy’s (M)

Like much of the retail sector, Macy’s (NYSE:M) has been in rally mode since late 2017 when it became clear that Amazon wasn’t killing all of retail.

But, the Macy’s rally was short-circuited in early August by middle-of-the-road quarterly numbers that warned about forthcoming margin pressures. Despite that warning, comparable sales growth remained healthy in the quarter, rising 0.5% versus expectations for a 0.9% drop. Also, smoothed out for one-offs, comparable sales are up 2.3% year-to-date, and that is promising for a company that is bouncing back from the dead.

Macy’s should benefit this holiday season from a strong consumer and bankruptcy filings from Sears and Toys R Us. The numbers won’t be amazing. But, they will be pretty good, and almost certainly good enough to lift Macy’s stock.

At current levels, Macy’s trades at just 9x forward earnings with a 4% dividend yield. Those are deep value metrics. As such, even slight growth this holiday season should be enough to spark a nice rally in the stock.

Retail Stocks to Buy Ahead of the Holidays: Kohl’s (KSS)

One of the better performing and more enduring retail stocks over the past several years has been Kohl’s (NYSE:KSS).

Due to its off-price and off-mall nature, Kohl’s has been a retail survivor over the past several years. Comparable sales growth has been mostly positive, margins have been largely stable, and the stock has been in rally mode for the past year and a half.

Nothing about this rally seems to be losing any steam into the holiday season. Last quarter, comparable sales rose more than 3%, gross margins expanded more than 40 basis points, and net profits rose by 40%. Those are strong growth numbers.

Yet, KSS stock trades at less than 15x forward earnings with a 3% dividend yield. In a market trading at 16x forward earnings with a 2% dividend yield, the valuation on KSS stock is relatively attractive. Throw in a big holiday catalyst, and you have the foundation for a healthy near- to medium-term rally in KSS stock.

Retail Stocks to Buy Ahead of the Holidays: L Brands (LB)

One of the worst performing yet most attractively valued retail stocks ahead of the holiday season is L Brands (NYSE:LB).

L Brands, the parent company behind Victoria’s Secret (VS) and Bath & Body Works (BBW), has struggled mightily over the past several years thanks to a huge and rapid slowdown in the VS business. Long story short, there have been secular trends pushing consumers away from VS bombshell beauty products, and towards more natural beauty products. VS has consequently ceded mind-share, popularity, and sales, and LB stock has dropped.

But, VS is an enduring brand with a ton of demand and popularity. It is tough to see VS being phased out permanently. Thus, this is just a recent adverse trend. This trend appears to be reversing course. VS sales showed marked improvement in September, with comparable sales growth jumping into positive territory for the first time since May, and doing so against a much more difficult lap. Meanwhile, LB’s other business, BBW, is doing very well and posting multi-year best comparable sales growth.

Against this improving operational backdrop, LB stock trades at just 14x forward earnings and has a 7% dividend yield. Normally, this stock trades with an 18 forward multiple and 3.6% yield. Thus, if the VS turnaround continues through the holiday season, LB stock could be due for a huge rally.

Retail Stocks to Buy Ahead of the Holidays: Foot Locker (FL)

One of my favorite retail stocks ahead of the holiday season is Foot Locker (NYSE:FL).

FL stock has bounced around violently over the past few quarters. This was once considered an untouchable retail survivor, and FL stock soared in 2016-17 while other retail stocks faltered. But, the Foot Locker rally ended abruptly in mid-2017 as growth slowed, and then the rally turned into a big sell-off as Nike (NYSE:NKE) and other athletic apparel companies started shifting sales to the direct channel.

FL stock has since rebounded due to improving growth and margin trends. But, the stock still trades at just 11x forward earnings with a 2.5% yield. Thus, any positive news could spark a nice rally in FL stock.

This holiday season should be full of positive news for Foot Locker. Not only does the holiday season promise to be a good one for all retailers, but Foot Locker should especially benefit from the resurgence of Nike. For all intents and purposes, Foot Locker is Nike’s footwear retailer. Just shy of 70% of Foot Locker’s merchandise comes from Nike. Thus, if Nike is selling a ton of shoes (and they are, with North America footwear sales up 8% last quarter), that means Foot Locker is selling a ton of shoes, too.

Overall, FL stock should get a big boost over the next few months thanks to the Nike resurgence converging on what will be an already robust holiday retail season. 

Retail Stocks to Buy Ahead of the Holidays: Five Below (FIVE)

When it comes to retail winners, Five Below (NASDAQ:FIVE) is second to none.

Over the past three years, FIVE stock has quadrupled from $30 to $120. Why? Because Five Below has found a winning recipe in the retail segment. Five Below is a discount retailer that sells things at — wait for it — $5 or less. But, more importantly, they are a trend-oriented discount retailer with a quickly changing and always dynamic product assortment.

This has been a winning recipe in retail. Over the past several years, Five Below has posted consistently positive and often huge comparable sales growth. Meanwhile, margins have consistently trended higher, too. Plus, the company has a relatively small real estate footprint (only 700 stores), and management thinks that base can grow to 2,500 or more in the U.S. alone.

A powerful unit growth trajectory coupled with a successful retail strategy has made FIVE stock a shining star. This will continue for the foreseeable future. If the holiday season is a blowout one, it will certainly boost Five Below’s numbers. Those strong numbers will keep FIVE stock on its upward trajectory for at least the next several months.

Retail Stocks to Buy Ahead of the Holidays: Costco (COST)

At the center of the retail resurgence and strong U.S. consumers is Costco (NASDAQ:COST).

Amid the October market sell-off, Costco managed to report robust September sales numbers which smashed expectations out of the water and underscored that the U.S. economy is currently firing on all cylinders. The numbers affirmed that so long as the U.S. consumer remain strong, Costco will do well.

In the big picture, Costco has proven its staying power as the Amazon of the brick-and-mortar world. Costco’s membership base is akin to Amazon Prime and gives the company a sticky customer base to consistently fall back on. Meanwhile, those membership revenues allow Costco to price items at huge discounts. Plus, you can find pretty much everything you want at Costco.

In other words, there’s a lot to like about COST stock at current levels. Valuation is the only problem. But, as goes the consumer, so goes COST stock, and the consumer is really strong right now and projects to remain strong into the holiday season. As such, COST stock will likely stay on its winning path this holiday season.

As of this writing, Luke Lango was long ADBE, AMZN, WMT, M, LB, FL, and NKE. 


Cohu Inc (COHU) Q3 2018 Earnings Conference Call Transcript | killexams.com real questions and Pass4sure dumps

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Image source: The Motley Fool.

Cohu Inc  (NASDAQ:COHU)Q3 2018 Earnings Conference CallNov. 05, 2018, 4:30 p.m. ET

Contents:
  • Prepared Remarks
  • Questions and Answers
  • Call Participants
  • Prepared Remarks:

    Operator

    Good afternoon, ladies and gentlemen, and welcome to the Cohu Incorporated's Third Quarter 2018 Financial Results Conference Call. At this time, all participants are in a listen-only mode. Later, we will conduct a question-and-answer session and instructions will follow at that time. (Operator Instructions) As a reminder, this conference call is being recorded.

    I would now like to turn the conference over to your host, Mr. Richard Yerganian. You may begin your conference.

    Richard Yerganian -- Vice President, Investor Relations

    Thank you, Kyle. Good afternoon and welcome to our conference call to discuss Cohu's third quarter results, the acquisition of Xcerra and fourth quarter outlook. I'm joined today by our President and CEO, Luis Muller; and our Vice President of Finance and CFO, Jeff Jones.

    I want to remind everyone that our Q3 financials reflect Cohu's stand-alone results and Q4 guidance represents expectations for the combined Company following the completion of Xcerra acquisition on October 1st. If you need a copy of our earnings release, you may access it from our website at www.cohu.com or by contacting Cohu Investor Relations.

    There is also a slide presentation in conjunction with today's call that can be accessed through the webcast link on Cohu's website, and is also posted as a PDF in the Investor Relations section. Replays of this call will be available via the same page after the call concludes. Between now and our next earnings call, we will be participating in the Mizuho Global Investor Conference in New York on December 3rd, the 7th Annual NYC Investor Summit also in New York on December 11th and the Needham Growth Conference on January 15th and 16th. We will also be on the road meeting with investors in the Midwest and Boston in the coming months. Please contact us if you would like to request a meeting with the Company at one of these events or locations.

    Now, to the Safe Harbor. During the course of this conference call, we will make forward-looking statements reflecting Management's current expectations concerning the Company's future business. These statements are based on current information that we have assessed, by which -- but which by its nature is subject to rapid and even abrupt changes. We encourage you to review the forward-looking statements section of the slide presentation and the earnings release, as well as Cohu's filings with the Securities and Exchange Commission, including the most recently filed Form 10-K, 10-Q and registration statement on Form S-4. Our comments speak only as of today, November 5, 2018, and Cohu assumes no obligation to update these statements as a result of developments occurring after this call.

    Finally, during the call today, we will also discuss certain non-GAAP financial measures. Please refer to our earnings release and slide presentation for reconciliation to the most comparable GAAP measures.

    Now, I'd like to turn the call over to Luis Muller, Cohu's President and CEO. Luis?

    Luis Muller -- President and Chief Executive Officer

    Good afternoon and welcome to our conference call. First, I would like to provide some commentary on the third quarter and current business environment. And then, I will talk in greater detail about the combined business, following the completion of the Xcerra acquisition on October 1st.

    Q3 sales of $86 million came in lower than expected, primarily due to headwinds in the mobility market. We had originally modeled a reduction in thermal handler demand for testing application processors. But later in the quarter, thermal handler sales were impacted, which are generally used for RF, power management and discrete device testing. Cohu still delivered a solid 14.8% adjusted EBITDA demonstrating the resilience of our business model.

    We believe fundamentals for the semiconductor industry remains strong even though the recent general tone in the market has caused some customers to take a more cautious approach to capacity additions in the short-term. We are optimistic about developments in 5G applications, continued penetration of semiconductors in the automotive market that are particularly strong now with vehicle electrification and ADAS, growth in industrial and the prospects in the IoT market and the ongoing retooling for testing TDDI and next-generation flat panel display drivers.

    Moving on to the acquisition of Xcerra, the integration of the two companies is off to a good start and we have already implemented $9.1 million in annual run rate cost synergies. We expect to meet our initial cost synergy target of $20 million within the first two years and later achieve our mid-term goal of $40 million run rate within three to five years. Jeff will provide more detail later on this call. We've already had meetings with several customers to communicate product end of life and consolidation plans, and started to identify cross-selling opportunities for our semiconductor products that will be part of our plan and focus for 2019.

    More recently, we announced that Cohu has terminated Xcerra's distribution agreement with Spirox and we'll be leveraging our well-established global sales and service organization and expanding test development centers in China and Taiwan to directly support customers in the region. Once these transitions complete in the next 12 months, we will benefit from increased direct service revenue, improved gross margins and reduction in operating expenses that are included in our cost synergy model.

    With the completion of the Xcerra acquisition, we have significantly strengthened the financial profile of the Company and expanded our addressable market to $5 billion across key product segments. In two of those segments, handlers and contactors, we are the leading supplier. In the largest new segment for Cohu, semiconductor testers or ATE, Xcerra has a strong position for testing RF power amplifiers in front-end modules, micro-controllers, power automotive ICs and a growing position in flat panel display drivers. Across all our product lines, we have a premier customer base that is global in scope with no one customer accounting for more than 10% of sales in the last 12 months. Through our atg-Luther & Maelzer brand, we provide equipment for printed circuit board test in an established leadership position in flying probe.

    Cohu is aligned with key end markets, automotive, industrial, consumer, mobility and IoT that are projected to outpace the semiconductor industry growth in the next five years. Our system sales in automotive and industrial markets represented 45% of combined trailing-12 months or about $200 million. Requirements in the automotive market are a key driver for all of our major product lines, semiconductor testers, handlers and contactors, as well as our PCB test business.

    From the semiconductor perspective, the growth in safety, infotainment systems, communications, sensors, ADAS and vehicle electrification have provided a significant boost to our market segment that typically has a higher task capital intensity due to stringent quality requirements and multiple insertions at various temperatures. We are today the leading supplier of handlers and contactors in this space with best-in-class thermal control solutions for testing radar sensors up to 77 gigahertz in a wide portfolio of MEMS test equipment. In the third quarter, we secured a design win for our MATRiX handler for testing ADAS processors for a major automotive customer, further expanding the applicability of our T-Core thermal technology.

    Many don't appreciate the extent to which semiconductors are impacting the industrial market and how the proliferation of MEMS sensors, RF and power management ICs are creating a wave of new applications, including factory automation, security, environmental monitoring and medical devices. Particularly challenging is testing of MEMS sensors that require an actual physical stimulus for the device and that is where Cohu combined with Xcerra has the broadest portfolio of capabilities in the industry.

    Turning next to the mobility market, the growing complexity of integrating digital, RF and antenna on to a semiconductor package is opening a new spectrum of opportunities for our millimeter wave contactors in test instrumentation, with the plan to capture several design wins in 2019. We also target growing ATE sales in support of 5G infrastructure ramp starting next year and further deploy our unique over-the-air contacting technology. Our newly acquired ATE product portfolio is gaining traction in the flat panel display driver market. This is being driven by the more complex test challenges of TDDI devices plus capturing new volume in large panel display drivers for television monitors.

    Unlike the traditional approach taken in this market, which is to offer specialized test systems, our display driver solution is available as part of our well-established general purpose SOC test platform, the Diamondx, which offers test subcontractors a more compelling value proposition. We plan to continue winning new sockets in this market and expand our resources to support test program development.

    Additionally, MEMS sensors extend well beyond industrial applications to automotive and, of course, mobile devices. This has a compounding effect because the data generated by these devices need to be transferred, processed and eventually stored. With an endless range of applications, including facial recognition to unlock your phone, to being able to open the trunk of your car with swing of your leg, we project continued demand for our handlers integrated with MEMS test modules, ATE and contactors. In the third quarter, we captured a design win with the Eclipse handler at a test subcontractor in Taiwan.

    Cohu is now one of the largest providers of leading-edge solutions for back-end semiconductor equipment and services and printed circuit board tests. We are the only company offering a one-stop shop for handlers, testers and contactors, focused on increasing yield, reducing cost of tests and accelerating time to market. Customer feedback on this has been very positive along with our continued focus on being best-in-class in each of these areas.

    I'd like to now turn the call over to Jeff to review our third quarter results and provide fourth quarter guidance.

    Jeffrey Jones -- Vice President Finance and Chief Financial Officer

    Thanks, Luis. Let me begin by reviewing Cohu's third quarter financial results, which demonstrate the strength of our business model as we generated non-GAAP operating margin of 13.2% and adjusted EBITDA margins of 14.8% on sales of $86.2 million. Cohu delivered $23.3 million of cash from operations during the third quarter and our cash balance increased $20.3 million to approximately $171.2 million at the end of the quarter. Our contactor business represented 11.4% of sales for the quarter.

    For Q3, the GAAP to non-GAAP adjustments include approximately $1.9 million of stock-based compensation expense, $1 million of purchased intangible amortization expense, approximately $400,000 of restructuring and manufacturing transition costs, $1 million of acquisition costs related to Xcerra and a $227,000 adjustment to the earn-out valuation from the Kita acquisition. My comments that follow, including the Q4 guidance, are all based on Cohu's non-GAAP results, which exclude the impact of these items.

    As I mentioned, sales for the quarter were $86.2 million. One customer in the computing market represented 11% of third quarter sales and no other customer exceeded 10% of sales in the quarter. Q3 gross margin was 40.8% and consistent with our guidance. Operating expenses for the third quarter were $23.8 million and better than our guidance of $24.5 million due to lower sales and service costs associated with the lower revenue.

    The non-GAAP effective tax rate was approximately 23% for Q3, higher than previously anticipated, primarily due to an increase in cash generated in Switzerland, which we expect will incur a 5% or approximately $600,000 withholding tax upon the anticipated repatriation of these funds to the US in connection with funding the Xcerra acquisition. For the combined company, we expect our effective tax rate for the fourth quarter to be approximately 24% and 19% for the full year 2018.

    Based on our Q3 results and year-to-date financials, we continue to execute against our strategies that are yielding measurable results. For the first nine months of 2018, revenue grew 5% organically over the same period last year, as a result of our continued traction in the automotive and industrial markets and expansion of contactor sales. Year-to-date gross margin is approximately 42% compared to 41% for full year 2017 and 36% in 2016. Our EBITDA margin has improved to approximately 18% of revenue and non-GAAP earnings per share continues to grow through the third quarter at a $1.29 for the nine-month period.

    Revenue from our recurring business, which includes sales of our test contactors as well as equipment service and spares represented 46% of total revenue for the first nine months of 2018. As many of you know, this business provides a stable base that generates higher than Company average gross margins. Growth in this business is being driven by our expanding installed base -- handler base and the contactor design wins.

    With Xcerra, we expect the total recurring business to remain at approximately 45% of revenue with significant opportunity for further growth. In fact, the contactor business alone is expected to be approximately a $120 million in annual sales with an opportunity to grow to $300 million serving our combined handler installed base.

    Turning to Cohu's balance sheet as of September 29, 2018 and prior to the acquisition close, we had approximately a $171 million in total cash and investments. Accounts receivables decreased sequentially by approximately $13 million and DSO decreased by 1 day to 84. Inventory increased sequentially by approximately $700,000 with inventory days increasing by 16 to a 120. Accounts payable days increased by 7 to 75 and the overall conversion -- cash conversion cycle increased by 8 days to a 129 and we achieved $23 million in cash flow from operations.

    Fixed asset additions in Q3 were approximately $600,000 and depreciation was $1.4 million. Deferred profit at the end of September was $1.9 million, up a $185,000 from $1.7 million at the end of the second quarter. The related deferred revenue at the end of Q3 was $3.6 million, up $200,000 sequentially.

    When looking at the pro forma balance sheet of the combined company as of October 1st, cash and investments were approximately a $148 million, net of approximately $30 million in deal costs. Total outstanding debt is $358 million, including the Xcerra acquisition-related $350 million seven-year term loan with a rate of LIBOR plus 300 basis points.

    Subsequent to the acquisition, our cash strategy continues to be maintaining approximately a $125 million of cash on the balance sheet to support operations, capital expenditures and the dividend. Cash generated in excess of a $125 million will be used to pay down the debt and delever the Company. Cohu's Board of Directors approved a quarterly cash dividend of $0.06 per share payable on January 2, 2019 to shareholders of record on November 16, 2018.

    And looking at the synergies from the integration of Xcerra, we achieved immediate annual run rate cost savings of $9.1 million, primarily from the elimination of redundant public company costs as well as executive management consolidation. We continue to expect to achieve our target of $20 million in annual cost synergies within the first two years, reflecting approximately $7 million from cost of goods sold and approximately $13 million in operating expense savings. These synergies will be achieved through product rationalization, supply chain alignment and consolidation of the direct sales organization.

    Many of these initiatives have already started with the communication to customers of our product end of life and consolidation plans and the termination notice to Spirox distribution in China and Taiwan. Our mid-term target within the next three to five years is to double these initial two-year synergies by another $20 million for a total of $40 million through facility consolidation and manufacturing optimization.

    And now moving to our guidance for the fourth quarter, which includes a full quarter of contribution from Xcerra. We're expecting Q4 sales to be in the range of $168 million and $183 million. Revenue distribution is expected to be 94% semiconductor test and inspection and 6% PCB test. Gross margin in Q4 is expected to be approximately 43%, reflecting benefits of a larger consumable test contactor business. Operating expenses are expected to be approximately $59 million, which includes realizing initial cost synergies of approximately $2.2 million in the quarter or approximately $9.1 million on an annualized basis. The Xcerra acquisition is expected to be 34% EPS accretive in the quarter and the diluted share count is expected to be approximately 41.7 million shares. Over the mid-term, we are targeting gross margin of 48% and EBITDA of 22% on quarterly sales of approximately $235 million. Profitability targets include the benefit of annual cost synergies totaling the $40 million that I discussed previously.

    So let me conclude our prepared remarks by summarizing our comments today and why we are excited about the future of Cohu. With the Xcerra acquisition, we've increased our total addressable market to $5 billion. With the larger market comes additional opportunities to offer differentiated technologies and best-in-class systems and consumables to uniquely address customers' test and inspection challenges. We have a larger presence in the growth segments of the market. We have a clear path to realize significant cost synergies driving increased margins, cash flow and earnings. And we have started the process to identify cross-selling opportunities by leveraging our expanded customer presence and global direct support organization.

    And that concludes our prepared remarks. And now, we'll open the call up to questions.

    Questions and Answers:

    Operator

    (Operator Instruction) Your first question comes from the line of Patrick Ho. Your line is open.

    Patrick Ho -- Stifel -- Analyst

    Thank you very much. Luis, if you could provide a little more color, given some of the mix of our commentary out there right now in the semiconductor market in market segments like automotive, industrial and even IoT, how do you see the market today in some of those key market segments for you? And what does it look like for the test environment as we start looking ahead to 2019?

    Luis Muller -- President and Chief Executive Officer

    Hi, Patrick. So -- I mean, there are lot of pieces to your question here. But if I start by talking about where we are today, we're seeing slow growth in smartphone units year-over-year. As I said in the remarks in the other hand, auto and industrial semiconductor markets do remain healthy and we are seeing a seasonal pattern in Q4 as we've seen in past years with slower demand for micro-controllers and this is impacting both the testers as well as the handlers, small power management ICs, RF ICs and also LEDs, which is essentially impacting in this case our handlers only. So overall weakness in semiconductors for smartphone applications. And I would say amplified by a pull-back from Chinese customers being more cautious. Yet, frankly, our direct exposure to Chinese domicile customers is limited today.

    As far as 2019, you're asking for next year, it's a little too early to be talking about this for the big picture view for next year. We're still rolling up input from customers into our plan. Traditionally, we would expect things to pick up again post Chinese New Year or into early Q2. What I can tell you is we are targeting design wins for contactors mainly in auto customers or automotive customers. We are planning to expand the penetration that we have, which is still small in flat panel display driver test. This is particularly to ATE. We have some targets for 5G applications next year, particularly to ATE and contactors and we are -- I mean, initial indication is that we are expecting another solid year for PCB test equipment next year.

    Patrick Ho -- Stifel -- Analyst

    Great, that's really helpful for the color. And as my follow-up question, I know you're very early in the stages of the integration of the two companies. Obviously, with the $9.1 million achieved to-date, which I'll say is quite remarkable. As you look at some of the easy costs and expenses that you can get out of the way in terms of duplicate costs, as you look at other line items like R&D, given that both Xcerra and Cohu participated in similar markets, are there already opportunities for you to cut some of those costs and potentially even bring higher cost synergies when all is said and done?

    Jeffrey Jones -- Vice President Finance and Chief Financial Officer

    Hey, Patrick, it's Jeff. We've looked and we've taken that into consideration. As a matter of fact, as we mentioned on the call, we've talked to customers about end of life and product consolidation. And so as we go through that process, yes, we're looking at product rationalization and the potential cost savings from those actions and the impact is built into the $20 million in the first two years, $40 million over the mid-term.

    Luis Muller -- President and Chief Executive Officer

    Yeah, Patrick. Let me just reinforce what Jeff said here, we have already communicated these product plans, product end of life to the affected customers and those will be taken place by -- the end of life will be taken place by mid 2019. And through next year, we'll be combining the capability of those products on the surviving products. And needless to say, there is no overlap and therefore no consolidation to be talked about for ATE or PCB test.

    Patrick Ho -- Stifel -- Analyst

    Great, thank you very much.

    Luis Muller -- President and Chief Executive Officer

    Welcome.

    Operator

    Your next question comes from the line of Tom Diffely. Your line is open.

    Tom Diffely -- D.A. Davidson -- Analyst

    Yes, good afternoon. I guess, following up on Patrick's questions there, just wanted to get a little bit more information about how Xcerra did in the last two quarters, maybe just from a top-line basis to see what the trends are heading into the fourth quarter?

    Jeffrey Jones -- Vice President Finance and Chief Financial Officer

    Tom, it's Jeff. We don't anticipate in the future to breakout that level of detail. I mean, I will say that they are not immune from the seasonality. So I think from that perspective, they -- I guess, that they're not immune to it, so they've felt the seasonality as well.

    Tom Diffely -- D.A. Davidson -- Analyst

    Okay. And did you point are we going to get to any kind of a historical pro forma in the last two quarters for Xcerra?

    Jeffrey Jones -- Vice President Finance and Chief Financial Officer

    No, not at the moment. We just filed an 8-K/A, but it was for periods that were already filed with the SEC. So there is no new information there, Tom.

    Tom Diffely -- D.A. Davidson -- Analyst

    Okay. And then when you talked about the kind of normal seasonality in the fourth quarter, and I assume your seasonal strength coming out of Chinese New Year. What is the, in your mind, the normal seasonal trends on, maybe on a percentage basis, third to fourth quarter then fourth quarter to first quarter?

    Jeffrey Jones -- Vice President Finance and Chief Financial Officer

    Yeah, that's hard to say. I mean, in particular sort of in this -- these periods that we're working through at the moment, as Luis said, it's kind of magnified now, there's a slowdown in smartphones, but I would say looking back, it's a --

    Luis Muller -- President and Chief Executive Officer

    So it's about a --

    Jeffrey Jones -- Vice President Finance and Chief Financial Officer

    Plus or minus 10, maybe --

    Luis Muller -- President and Chief Executive Officer

    Plus or minus --

    Jeffrey Jones -- Vice President Finance and Chief Financial Officer

    -- maybe low-teen percentage fluctuation from peak to trough on a seasonality, just speaking out of memory here.

    Tom Diffely -- D.A. Davidson -- Analyst

    Okay, that's helpful. And then I guess just quickly on the tax rate, you talked about 19% for 2018. Is that what you expect as well going forward kind of a long-term tax rate?

    Jeffrey Jones -- Vice President Finance and Chief Financial Officer

    Yeah. I mean, we're working through the next year's operating plan at the moment, but our preliminary view of that is 20%. So a little bit higher than where we will be for 2018, but I think 20% is a good rate to use for modeling right now. We'll update that as we have better information.

    Tom Diffely -- D.A. Davidson -- Analyst

    Okay. And then just one final product question. When you look at the flat panel display driver business on the Diamondx, is that going to be upgrades to existing Diamondxes in the field or is that a new tool?

    Luis Muller -- President and Chief Executive Officer

    Tom, this is Luis. No, this is essentially new tool. We are still a sort of a small number two in the market. And as you pointed out, the Diamondx is the platform, which is a general purpose SOC tester. And so new sales here are essential new Diamondx with instrumentation that enables TDDI or large panel display driver tests.

    Tom Diffely -- D.A. Davidson -- Analyst

    Okay. All right. Thanks for your time.

    Jeffrey Jones -- Vice President Finance and Chief Financial Officer

    Thanks, Tom.

    Luis Muller -- President and Chief Executive Officer

    Thank you.

    Operator

    Your next question comes from the line of Craig Ellis. Your line is open.

    Craig Ellis -- B. Riley FBR -- Analyst

    Thanks for taking the question. Guys, I first wanted to try and better understand the mobility dynamics in the quarter. So Luis, clear it was some thermal and turret handler issues. But the question is, given the magnitude of the missed $6 million, one, was there anything else from an end market standpoint that impacted results? And two, was it just equipment on the mobility side or did that have some collateral impact to the recurring sales as well?

    Luis Muller -- President and Chief Executive Officer

    The -- taking the first part here, it was really all mobility driven, Craig. We had a drop in essentially turret handler sales in the quarter associated with RF ICs, small power management ICs, discrete semiconductors, essentially products that go into mobility or I guess you could say also general consumer mobility products, IoT related. Now, that did create an impact, an associated impact to recurring, but as usual, the recurring impact is kind of an order of magnitude lower than it is for the equipment side.

    Jeffrey Jones -- Vice President Finance and Chief Financial Officer

    Yeah, Craig. I would say it was probably an 80%-20%, where 20% of the miss was related to the recurring business. And then if you look on a percentage basis, recurring was about 51% of revenue in the quarter, where generally over time it's about 45%.

    Craig Ellis -- B. Riley FBR -- Analyst

    And how much of mix was mobility in the quarter? Where are we as we enter the fourth quarter with mobility?

    Luis Muller -- President and Chief Executive Officer

    I don't have that data point on my fingertips right now, Craig.

    Craig Ellis -- B. Riley FBR -- Analyst

    Okay. Well maybe Rich or Jeff can get, I'll move on to the next question. So Jeff, just looking at guidance at a $175.5 million I think at the midpoint, it would seem like that guidance would imply that the Xcerra business would be tracking a little bit below a $100 million and the Cohu business a little bit below $80 million, I know you don't want to give out specific numbers. But at least directionally, does that sound reasonable or was one of the businesses impacted significantly more than the other as we go through a period of capacity absorption?

    Jeffrey Jones -- Vice President Finance and Chief Financial Officer

    Craig, yeah, that -- those are reasonable numbers. Yes.

    Craig Ellis -- B. Riley FBR -- Analyst

    Yeah. Okay. The next question is really a follow-up, but really focused on something different than Patrick's question with OpEx. So a nice job bringing home the early synergies. The question is, if we have a demand environment that stays soft, are there levers that you can pull that are more structural and sustainable that would extend the $20 million savings to something greater, if we have a demand environment, where we don't see something like a seasonal snap back sometime next year?

    Luis Muller -- President and Chief Executive Officer

    Well, I think, as we always do, right, we look to sort of the non-essential projects, whether it's in engineering or whether it's in G&A as well as trying to rationalize the sales and service organization and what's required there should we go into a downturn.

    Craig Ellis -- B. Riley FBR -- Analyst

    Okay. And then, Jeff, just following up with two things on the slide that you had with the new mid-term target model and some of the clarifying comments below that. One, as we think about the mid-term target, what's the timeframe that the Company is thinking about? And what are some of the underlying assumptions on sales that you're using to get to the $235 million?

    Jeffrey Jones -- Vice President Finance and Chief Financial Officer

    Okay. So the assumption that it's mid-term, so we define that as three to five years. And then in terms of achieving the $235 million, it is a combination of low single-digit market growth for both the handler and the ATE markets. And then it's growth in excess of the market rates for contactors, and that's double-digit, low-double digit, I'd say 10% plus as well as growing the tester business in certain markets faster than the market growth as well.

    Craig Ellis -- B. Riley FBR -- Analyst

    Thanks for that. And then lastly, and then I'll jump back in the queue. There is a bullet on the same slide that states that Xcerra results and 34% earnings accretion for the fourth quarter, what's the basis for the earnings accretion that you're using?

    Jeffrey Jones -- Vice President Finance and Chief Financial Officer

    In terms of the share count?

    Craig Ellis -- B. Riley FBR -- Analyst

    No, in terms of earnings, the statement is 34% EPS accretion. And so I'm wonder -- you could either convey what the total amount is or what the basis is, so that I can do the math and get to the total.

    Jeffrey Jones -- Vice President Finance and Chief Financial Officer

    Well, so I'm not completely following you here Craig on your question. EPS, you follow the math on the guidance with the tax rate and you're somewhere in that $0.19, $0.20 range.

    Craig Ellis -- B. Riley FBR -- Analyst

    Got it, OK. Thank you.

    Operator

    (Operator Instructions) Your next question comes from the line of David Duley. Your line is open.

    David Duley -- Steelhead Securities -- Analyst

    Yeah, thanks for taking my question. One clarification. I think you said the size of your contactor market or contactor revenue was a $150 million, growing to $300 million. Is that the right number? And then help me understand, why it's going to grow so much? I would assume, it's because you're going to increase the connection rate, but maybe just elaborate on that a little bit.

    Luis Muller -- President and Chief Executive Officer

    Yeah, let me just correct one thing here, Dave, this is Luis. It -- the size of the contactor business now is about a $125 million. And if we -- if you just look at the attachment rate to our handler sales, it's a business that has the potential to grow to $300 million. Now, that is over the long-term. And as Jeff pointed out, we're looking at growing faster than market at low double-digit, so in the low-teens annual run rate by basically deploying solutions in conjunction with our handling equipment and primarily focused at -- initially at least, primarily focused at addressing automotive customers, better thermal controller tests as well as capitalizing on opportunities in 5G, we have over-the-air and millimeter-wave contacting.

    David Duley -- Steelhead Securities -- Analyst

    Now, help us understand, I think that Xcerra had a pretty high connect rate and Cohu historically didn't have as high as connect rate. Could you share some of that math, so we can understand how this might unfold?

    Luis Muller -- President and Chief Executive Officer

    That is correct. I mean, Xcerra -- or at least the business they acquired here from Dover few years back has been in the contactor space for a long time and they have gotten to very close to a 100% attachment rate of contactors to their handlers. On the Cohu front, we started this business about 2.5 years ago. We are running at about a 20% attachment rate to our handlers. And so significant room to expand there and the plan is to leverage the Xcerra contactors, the technology, the broader field applications in manufacturing infrastructure now to be able to deploy and service this larger base of opportunities that we have on the Cohu handlers.

    David Duley -- Steelhead Securities -- Analyst

    Okay. And then you mentioned that you're going to move direct in China and Taiwan and historically I think Xcerra had viewed that relationship with Spirox as an important relationship. So if you could help us understand why you think you have an advantage going direct there? And then just as another follow-up, could you help me understand what your market share in handlers should be, given the guidance you gave in the fourth quarter? Thank you.

    Luis Muller -- President and Chief Executive Officer

    So Xcerra has had a long-term relationship with Spirox. I think it goes back to perhaps even Credence. Nevertheless, over the last two years or more so 18 months, Xcerra has built two test development centers, one in Hsinchu, Taiwan, the other one in Shanghai, China to bolster the capability and actually address a request from customers to deal directly with the Xcerra team, not only in test program development, but also at a technical level understanding instrumentation roadmap. So we are essentially leveraging on that infrastructure plus Cohu sales and service infrastructure in the region to do what customers have already asked for, which is to go direct to increase the level of support and as we believe here that will open up the door for additional business in both of those countries.

    As for the second part of your question, I really don't have data to give you a number on market share. Needless to say, we are the leading handler supplier in the industry across the various segments outside of memory, but that's the extent of what I know today and I don't have numbers on that.

    David Duley -- Steelhead Securities -- Analyst

    Okay. One final question. As you mentioned that you are going to end of life some products, I'm assuming that's in the handler market without mentioning customers or products themselves. What kind of revenue exposure do you have to some of these overlapping situations, where you're going to be end of life in products?

    Jeffrey Jones -- Vice President Finance and Chief Financial Officer

    Dave, this is Jeff. So we've got minimal exposure in terms of any sort of revenue overlap in the markets. And so obviously, the goal is to end of life a particular product, but introduce a replacement product at the same time. So what we're modeling is pretty minor in terms of dis-synergies, if you will, and we think that that's achievable.

    David Duley -- Steelhead Securities -- Analyst

    Thank you.

    Operator

    (Operator Instructions) Your next question comes from the line of Craig Ellis. Your line is open.

    Craig Ellis -- B. Riley FBR -- Analyst

    Thanks for taking the follow-ups. First question. Jeff, did you mention expected interest expense for the fourth quarter? And relatedly, how should we think about the use of cash as newco generates cash in 4Q and beyond?

    Jeffrey Jones -- Vice President Finance and Chief Financial Officer

    Sure. Yes. Interest expense in 4Q is $5 million. And then as we move forward, we're going to maintain about a $125 million of cash on the balance sheet. Again, that's to support the operations, to support capital expenditures, the dividend as well as the interest payments that I just talked about. So that's the strategy. Anything in excess of $125 million will go to delever, we'll pay down the debt as soon as we can, as fast as we can. We will continue though to evaluate the situation and evaluate that strategy, but for now, that's how we expect to go forward.

    Craig Ellis -- B. Riley FBR -- Analyst

    Thank you.

    Operator

    I am showing no further questions at this time. I would now like to turn the conference back to Mr. Richard Yerganian.

    Richard Yerganian -- Vice President, Investor Relations

    Thank you, Kyle. We want to thank everyone for joining us on the call today, and hope you all have a good afternoon and evening. Thank you.

    Operator

    Ladies and gentlemen, this concludes today's conference. Thank you for your participation, and have a wonderful day. You may all disconnect.

    Duration: 43 minutes

    Call participants:

    Richard Yerganian -- Vice President, Investor Relations

    Luis Muller -- President and Chief Executive Officer

    Jeffrey Jones -- Vice President Finance and Chief Financial Officer

    Patrick Ho -- Stifel -- Analyst

    Tom Diffely -- D.A. Davidson -- Analyst

    Craig Ellis -- B. Riley FBR -- Analyst

    David Duley -- Steelhead Securities -- Analyst

    More COHU analysis

    Transcript powered by AlphaStreet

    This article is a transcript of this conference call produced for The Motley Fool. While we strive for our Foolish Best, there may be errors, omissions, or inaccuracies in this transcript. As with all our articles, The Motley Fool does not assume any responsibility for your use of this content, and we strongly encourage you to do your own research, including listening to the call yourself and reading the company's SEC filings. Please see our Terms and Conditions for additional details, including our Obligatory Capitalized Disclaimers of Liability.

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