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650-377 - Advanced Borderless Network Account Manager - Dump Information

Vendor : Cisco
Exam Code : 650-377
Exam Name : Advanced Borderless Network Account Manager
Questions and Answers : 50 Q & A
Updated On : February 21, 2019
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650-377 Advanced Borderless Network Account Manager

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650-377 exam Dumps Source : Advanced Borderless Network Account Manager

Test Code : 650-377
Test Name : Advanced Borderless Network Account Manager
Vendor Name : Cisco
Q&A : 50 Real Questions

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Cisco Advanced Borderless Network Account

Cisco Works With main companies to carry Validated at ease without borderlines community techniques | Real Questions and Pass4sure dumps

source: Cisco


June 24, 2010 08:00 ET

comprehensive commercial enterprise community safety device Combines Cisco Platform With greatest Third-celebration applied sciences

SAN FRANCISCO, CA--(Marketwire - June 24, 2010) -  constructing on its borderless Networks structure and imaginative and prescient, Cisco (NASDAQ: CSCO) these days announced that it has partnered with main vendors to handle the evolving safety needs of business valued clientele. Working with these companions, Cisco may be in a position to carry complete security with validated techniques that incorporate Cisco's industry-main platform and third-birthday celebration applied sciences by means of the Cisco® Developer community and other main carriers. The validated at ease without borders network systems initiative permits Cisco to simplify the combination and validation of protection systems for its purchasers. additionally, it positions the company as a favorite supplier for addressing advanced company challenges, normal-use instances and end-to-end security considerations with more desirable effectivity while taking competencies of the Cisco platform.

Cisco Addresses Challenges of safety Integration and Complexity

business analysts at IDC indicate that one of the most most sought after safety management challenges are due to the difficulties with integration, complexity and the complications associated with managing aspect options. IDC recently suggested* that the IT managers it surveyed observed some of the exact IT safety management challenges at their company consisted of:

  • an absence of integration between security solutions - 24 %
  • The complexity of safety options - 17 percent
  • Too many factor solutions to manipulate - 17 %
  • Cisco is addressing these challenges head-on with its validated relaxed without borders community programs designs. These validated designs deliver a blueprint for tightly built-in options of Cisco and third-birthday celebration products that enables IT managers to simplify the assignment of managing today's safety policies. With its validated at ease without borders community techniques, Cisco will carry a complete safety structure, with courses that help in the integration procedure and illustrate simplified deployments in response to precise-world checking out eventualities. introduced these days are three new validated techniques, each and every of which mixes Cisco's platform with expertise from main companies.

  • comfortable mobility: organizations nowadays are embracing group of workers mobility for aggressive advantage. however the starting to be complexity of a cell, dynamic staff creates challenges to maintaining safety and policy beyond the natural community borders. Cisco has an installed base of more than one hundred fifty million IPsec (information superhighway Protocol security) consumers for totally secure virtual inner most network connectivity. building on this success, the company has currently introduced a subsequent-era answer -- Cisco AnyConnect relaxed Mobility -- that offers at all times-on connectivity coupled with superior coverage enforcement and reporting. Cisco is now partnering with main gadget carriers for interoperability with the Cisco AnyConnect at ease Mobility client.

  • statistics safety: With more dispensed networks and an more and more cellular workforce, there's a need to better protect delicate information throughout the network. Cisco's new records safety techniques solution makes use of the business's safety platform and third-party statistics safety know-how to offer protection to in opposition t records loss on the community as well as on mobile devices within the case of physical device loss or theft. The answer builds on Cisco's already centered records loss prevention (DLP) partnership with RSA, the protection Division of EMC, for network and endpoint DLP. New and existing partnerships and accompanying systems protect against statistics loss on account of the theft of laptops, cell devices and removable media.

  • safety management: improving administration of the relaxed without boundary lines community atmosphere, Cisco is partnering with main third-birthday celebration security tips and adventure management providers in delivering built-in security administration techniques. These programs increase visibility into the protection atmosphere and handle enterprise concerns concerning lengthy-term log archiving and forensics, heterogeneous adventure correlation, advanced compliance reporting and situational cognizance.

  • supporting fees:

  • Pat Calhoun, conventional supervisor, security programs Unit, Cisco - "We're coming into the subsequent section of evolution within the maturity of the security market. What all started as remoted aspect items eventually developed into a collection of loosely built-in product suites. Now with Cisco's platform management, the security market is moving towards tightly integrated multivendor techniques that carry the choicest attributes of the prior levels, but offer simplicity of operation and ease of deployment no longer yet experienced in the industry. The launch of our Validated secure borderless network initiative will enable us to act as a depended on adviser to our customers, providing organisations with a complete system to most effortlessly meet their protection challenges, whereas reducing their charges and the hazards concerned with integration."

  • Ukko Lappalainen, vp, enterprise Smartphones, Nokia - "Nokia is the realm's leading smartphone brand, enabling intuitive and cozy collaboration for staff in every single place. As relied on leaders in our respective industries, we each comprehend that we need to include, no longer preclude, the cellular workforce. Cisco's validated techniques method will permit Nokia to bring gold standard in category cozy cellular options to the business employee throughout cellular and WLAN networks by presenting enterprise-grade safety and policy on our devices."

  • Video/photographs:

    supporting substances:

    Technorati Tags: Cisco, validated design, DLP, data loss prevention, hosted, cloud, safety, community security, builders, reporting, enterprise intelligence, firewalls, intrusion prevention systems, unsolicited mail, virus, malware, software-as-a-provider, SaaS, safety as a carrier, commercial enterprise safety, safety equipment, validated design, HTC, Nokia, Palm, Samsung, ArcSight, LogLogic, netForensics, RSA, Splunk, Lumension, CREDANT applied sciences.

    About Cisco programs

    Cisco (NASDAQ: CSCO), the international chief in networking that transforms how people connect, speak and collaborate, this 12 months celebrates 25 years of expertise innovation, operational excellence and company social accountability. information about Cisco can also be found at For ongoing news, please go to

    Cisco, the Cisco logo, and Cisco systems are registered emblems or trademarks of Cisco techniques, Inc. and/or its associates within the united states and sure other countries. RSA is either a registered trademark or trademark of EMC organisation in the united states and/or other nations. All other emblems outlined during this doc are the property of their respective homeowners. using the note accomplice does not imply a partnership relationship between Cisco and some other enterprise. This document is Cisco Public information.

    For direct RSS Feeds of all Cisco information, please visit "news@Cisco" on the following link:

    * supply: IDC, Hybrid protection: Leveraging the best of both Defenses, Doc #SSE2009_04, Oct 2009.

    Going without borders and Defeating area-ism: The Evolution of work | Real Questions and Pass4sure dumps

    region-ism is the bias that “competencies work” may still ensue in a particular vicinity in a selected manner. a common example of area-ism is the perception that once it comes to multi-person actions like meetings, these should still happen in assembly rooms.

    it's easy to peer where such an perspective got here from. Up until the existing age of cellular technologies, the workplace meeting room in fact became the handiest way to share information and collaborate with a bunch of individuals. Even the advent of laptops couldn’t change this. Laptops, and later, pills, gave americans the freedom to work – from domestic, in espresso shops and in airports – however now not actually work collectively.

    And there’s no doubt, meeting rooms nevertheless deliver a useful provider when it comes to speaking and collaborating, and they're going to all the time stay a crucial part of any place of work.

    but they are no longer the most effective collaborative option.

    we've moved into a greater versatile, without borders age during which we are now able to both work and collaborate from anyplace. That’s a large start forward. Cisco’s business-main tools like Webex groups and Webex meetings connected to Webex devices permit groups to plug in readily, grasp a gathering, have a conference, work on documents, and notice and hear every little thing, securely and evidently, from anywhere everyone occurs to be. That’s what we have all the time worked toward: perpetually being superior within the space to increase the standard assembly journey – no depend where you and your people are.

    The no 1 challenge groups Face today is Diminishing worker delight

    With the technology in vicinity and operational, the next challenge is for a firm to radically change its way of life to totally enjoy the benefits that come with it, and to entirely leverage and help the ability and force of its personnel. And that may well be a extra pressing issue than many determination-makers recognize.

    We ran a survey recently on the way forward for Work. The consequences show that the three most big challenges for groups today relate to americans:

  • diminishing employee satisfaction (34%)
  • an lack of ability to retain precise talent (32%)
  • gradual resolution making (32%)
  • It’s a americans situation. analyze those three objects once more. the primary makes a speciality of dissatisfaction in the great of lifestyles at work. a lot of that has to do with place-ism and a inflexible method to work and process. That’s so sad, given the type of talent that's at stake. proficient people cannot watch for the vicinity-ist mind-set.

    Our look at published high expectations from worker's. They’re already trying to “accomplish their tasks anyplace they choose, with the skill to focal point, meet, collaborate, and share information in the most constructive methods feasible, together with the pliability to better manage their work-life steadiness in a diverse, trusting atmosphere.” They need a dynamic, stimulating work event that matches them, instead of being compelled to accommodate a one-dimension-suits-all modality.

    That results in the 2nd item: the inability to preserve exact ability. unhappy employees are inclined to depart. in spite of the usand downs of the economic system, people are at all times attempting to find the highest quality of lifestyles feasible, and so lots of them, younger and young at heart, are very privy to their personal self-directed profession mobility. If the job isn’t gratifying, many will simply leave. The stats bear it out: one-third of millennials will stop and circulation on if the know-how they need to use is old-fashioned.

    Thirdly, there’s stodginess within a group’s workstyle. slow determination-making inevitably happens if you happen to don’t have the appropriate individuals in a gathering room – those that can see and touch upon the content introduced. here's normal of most corporations. traditionally, meetings operate according to hierarchies and an established lifestyle. they are additional confounded by means of jammed schedules that steer clear of the appropriate people from ever getting together, despite the fact that just for a few minutes. That’s so analog. It’s so area-ist.

    Breaking Down the limitations to productiveness and Innovation with Flexibility and protection

    businesses that give a dynamic place of work get hold of in return the best of peoples’ energy, creativity, and innovation. here is because the tools fit them, and the culture helps them. because the authors of our analyze point out, “savvy organizations focus on developing a piece atmosphere – actual and digital – where personnel spend more time working easily.” This means more time spent leveraging their creativity and enthusiasm, and fewer on rote tasks that can be quite simply automated.

    This, to me, is what without borders is about. It’s more than readily putting off the borders round workspaces. It confirms the proposal that people may still be capable of work in distinct places or modes with out compromise. This ability making the most reliable use of average assembly rooms and more recent huddle spaces by using guaranteeing seamless, dynamic entry to collaboration know-how. It also capability clearing away the preconception that cell users are in some way 2nd-classification citizens because they can't share content, beginning, or host a gathering. That could have been the case as soon as, nonetheless it is not any longer. Collaboration tools assist particular person workstyles and make each person productive in all the locations they work, and in all the circumstances through which they have interaction with others.

    it's a must-have, of direction, that such connectivity and interactivity be achieved devoid of compromising safety. Cisco takes security extraordinarily severely across the total stack, which includes the underlying network and the collaboration tools themselves and extends into an organization’s content material administration guidelines.

    in case you have a “without boundary lines” workstyle that doesn’t compromise protection, this means that you can involve the correct team contributors, together with your prolonged crew, anyplace work happens.

    So, in meeting rooms, huddle spaces, on the street, at domestic, within the espresso shop, or at your desk, even with the specific location you're in, full collaboration and communication is just a button-push away. That’s a vision i will truly stand in the back of.

    Do you want to study more? try our upcoming webinar, Unpacking the vigor at the back of Huddle spaces, here, going on Thursday February 14, 2019, and obtainable on demand afterward.


    Cisco Advances Networking to tackle Most difficult IT initiatives: comfortable access for Any machine, Unified administration, first-rate Video anywhere | Real Questions and Pass4sure dumps

    SAN JOSE, CA--(Marketwire - 04/19/eleven) - Furthering its leadership in networking, Cisco (NASDAQ:CSCO - news) these days introduced new protection, management, and video options to its without borders Networks portfolio to assist tips expertise departments greater effectively manipulate the proliferation of cellular gadgets, ongoing alterations in body of workers habits, and the have an effect on of video on the community.The Cisco related know-how World file (2010) discovered that the demand to work from any place with the consumer's equipment of alternative is increasing dramatically, as is the demand to make use of video to increase communications. Responding to those calls for, Cisco is supplying networking technology and services from Cisco and our companions that permits IT specialists to centrally manipulate and automate safety and entry manage for any machine throughout the company, in addition to aiding embedded video and voice for emerging business practices.Key Highlights Cisco's without borders Networks is a finished structure that incorporates routing, switching, mobility, protection and large-area network optimization. This announcement adds a few key items and features to that portfolio. They include the following:Cisco® identity capabilities Engine, the centralized policy engine for the Cisco TrustSec® answer, allows organizations to efficiently outline and manage safety guidelines throughout the firm.The Cisco ISE:

  • Solves the "any gadget" problem by way of enforcing a context-mindful access safety coverage.
  • Distinguishes between company-owned contraptions and private consumer gadgets.
  • Automates safety across the organization with network-enforced entry guidelines and encryption.
  • Simplifies IT operations by means of enabling policy definitions that reflect business suggestions in line with consumer, equipment, software and placement.
  • Integrates with Cisco top™ solutions for the business to give endpoint connectivity management.
  • Cisco has added help for ISE to the TrustSec Planning and Design provider. This carrier gives policy overview, evaluation and design competencies to aid valued clientele prolong the borderless Networks TrustSec answer all through their network.Cisco best for enterprise permits IT departments to more comfortably manipulate their networks and network capabilities. Cisco prime for enterprise is constructed on a provider-centric basis and a group of commonplace operational attributes. It offers an intuitive workflow-oriented person journey across Cisco architectures, applied sciences and networks to simplify community management, enhance operational effectivity, velocity troubleshooting, and raise community features predictability. Key facets encompass here:

  • Converged person and entry management for wired and wireless networks deliver endpoint and coverage visibility for sooner troubleshooting and multiplied operational effectivity.
  • intelligent media diagnostics are used to display screen, troubleshoot and record on Cisco TelePresence® sessions and media paths by means of embedded community intelligence.
  • advanced analytics and optimization capabilities permit sophisticated monitoring and speed the troubleshooting of community functions and efficiency.
  • built-in workflows manage from the software layer all the way down to the infrastructure, simplifying the provisioning and administration of services reminiscent of Cisco EnergyWise, Cisco TrustSec and medianet optimization, decreasing blunders and rushing deployments.
  • Cisco Medianet and Video Conferencing optimizes video birth via embedding media and network intelligence into endpoints and community points. the usage of capabilities within Cisco Medianet enables businesses to in the reduction of costs, retailer time, and make more suitable selections for network and video software planning. Key highlights consist of:

  • Cisco Media services Interface and AutoConfiguration embeds community intelligence into Cisco video endpoints so that networks and endpoints change tips and instantly optimize configuration and efficiency.
  • Cisco Media Monitoring on the Cisco integrated functions Routers era 2, the Cisco ASR one thousand collection Aggregation services Routers, and Cisco Catalyst® Switches, which gives more advantageous community visibility for video with true-time monitoring, accelerated troubleshooting, pre-deployment evaluation and improved community choice-making.
  • Cisco ISR G2 built-in video conferencing, which optimizes the quality of ad hoc video communications for branch places of work, reducing wide-area network site visitors for native branch workplace video purposes.
  • Medianet Readiness evaluation carrier assesses clients' community infrastructure and its capacity to successfully aid rich media.
  • A sequence of recent validated design guides and more suitable SBA offerings makes it possible for companions and consumers to take knowledge of Cisco's greatest practices and equipment checking out as they design, implement, optimize and control their borderless community deployments.moreover, Cisco offers its newest wise carrier innovation, Collaborative professional capabilities. CPS leverages Cisco advantage to help partners construct their skilled features practices round without boundary lines Networks architectures to present customers a real without boundary lines network adventure.assisting fees

  • Marie Hattar, vp, without borderlines Networks advertising and marketing, Cisco"The demand for each time, anywhere, any-machine network access has develop into a workplace mandate however has additionally introduced new, advanced IT challenges. through the use of Cisco's architectural approach, the enhancements introduced nowadays span Cisco's switching, routing, security, instant, community administration and features to simplify IT guide of this mandate whereas holding corporate protection. With the improvements introduced nowadays, IT experts now have the equipment obtainable to address the network calls for that come with the proliferation of diverse instruments within their organizations as well as tackle the boom of video."
  • Timothy Abbott, senior network engineer, San Antonio Water device"The Cisco identification services Engine integration with wireless has been an enormous hit inside our firm. as a result of the widespread proliferation of personal instant cell contraptions, we've necessary an answer to hinder community entry for a while. The Cisco ISE enables us to set up an overarching entry policy by way of machine type, together with instant and wired; it became handy to put in force, is very responsive, and has a clear, clear user interface."
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    Oman Data Park enhances its managed security service offering with Fortinet's Secure SD-WAN | real questions and Pass4sure dumps

    Dubai UAE: Fortinet® (NASDAQ: FTNT), a global leader in broad, integrated, and automated cybersecurity solutions, today announced that Oman Data Park (ODP) has expanded its managed security services offering by adding the Fortinet Secure SD-WAN solution to its portfolio. This announcement strengthens a long-standing seven years partnership between Oman Data Park and Fortinet.

    Founded in 2012, Oman Data Park is the Sultanate’s premier Managed Services Provider offering both local and international organisations with Infrastructure, AI, Cloud, Public cloud, and Managed security services.

    “Oman Data Park enjoys a strategic partnership with Fortinet where they provide us with security solutions for our managed network security services business. Our aim is to provide the best security services and maximum return on investment for our customers who place their trust on us to manage their next-generation security requirements. By adding Fortinet’s powerful and secure SD-WAN to our services, we are not only strengthening our relationship with Fortinet and enhancing our portfolio, but also allowing our customers to benefit from the unique combination of security, flexibility, single-pane-of-glass management and cost savings with minimal to no additional investment,” said  Maitham Al Lawati, General Manager - Risk & Compliance at Oman Data Park.


    Fortinet’s Secure SD-WAN solution enables the efficient, automated, SLA-based utilisation of their WAN resources for Internet and cloud-based service access. ODP’s customers have benefitted from these capabilities to replace their separate WAN routers, WAN optimisation products, and security devices with a single solution that is secure, application-aware and offers automatic WAN path control and multi-broadband support. It greatly improves application performance while reducing WAN operating expenses and management complexity. Fortinet’s SD-WAN has also helped ODP customers to secure their applications hosted on ODP cloud, including email and web applications security and Advanced Threat Protection (ATP).

    “Oman Data Park is one of Fortinet’s first MSSP partners in the region and we are pleased to see our relationship growing stronger through our shared goals – that of providing customers with critical next-generation security solutions,” said Alain Penel, Regional Vice President – Middle East, Fortinet. “Secure SD-WAN is a native component of the Fortinet Security Fabric and the FortiGate Next-Generation Firewall, and ODP’s customers will benefit from having such tools for undergoing digital transformation without the security risks inherent to other solutions that don’t take a security-first approach”

     ODP have standardized their managed security services with Fortinet’s FortiGate appliances to offer customers UTM and NGFW services. Based on customers requirements, ODP provides FortiGate appliances ranging from the entry-level FortiGate 30E series, to the high-end FortiGate 3700D series.  


    About Fortinet

    Fortinet (NASDAQ: FTNT) secures the largest enterprise, service provider, and government organizations around the world. Fortinet empowers its customers with intelligent, seamless protection across the expanding attack surface and the power to take on ever-increasing performance requirements of the borderless network - today and into the future. Only the Fortinet Security Fabric architecture can deliver security without compromise to address the most critical security challenges, whether in networked, application, cloud, or mobile environments. Fortinet ranks #1 in the most security appliances shipped worldwide and more than 375,000 customers trust Fortinet to protect their businesses. Learn more at, the Fortinet Blog, or FortiGuard Labs.

    Amber 50 7952652  

    © Press Release 2019

    Cisco Works With Leading Vendors to Deliver Validated Secure Borderless Network Systems | real questions and Pass4sure dumps

    SOURCE: Cisco


    June 24, 2010 08:00 ET

    Complete Enterprise Network Security System Combines Cisco Platform With Best Third-Party Technologies

    SAN FRANCISCO, CA--(Marketwire - June 24, 2010) -  Building on its Borderless Networks architecture and vision, Cisco (NASDAQ: CSCO) today announced that it has partnered with leading vendors to address the evolving security needs of enterprise customers. Working with these partners, Cisco will be able to deliver comprehensive security with validated systems that comprise Cisco's industry-leading platform and third-party technologies via the Cisco® Developer Network and other leading vendors. The validated Secure Borderless Network Systems initiative allows Cisco to simplify the integration and validation of security systems for its customers. In addition, it positions the company as a preferred vendor for addressing complex business challenges, common-use cases and end-to-end security concerns with greater efficiency while taking advantage of the Cisco platform.

    Cisco Addresses Challenges of Security Integration and Complexity

    Industry analysts at IDC indicate that some of the most prominent security management challenges are a result of difficulties with integration, complexity and the complications associated with managing point solutions. IDC recently reported* that the IT managers it surveyed said some of the top IT security management challenges at their organization consisted of:

  • A lack of integration between security solutions - 24 percent
  • The complexity of security solutions - 17 percent
  • Too many point solutions to manage - 17 percent
  • Cisco is addressing these challenges head-on with its validated Secure Borderless Network Systems designs. These validated designs provide a blueprint for tightly integrated solutions of Cisco and third-party products that allows IT managers to simplify the task of managing today's security policies. With its validated Secure Borderless Network Systems, Cisco will deliver a comprehensive security architecture, with guides that assist in the integration process and illustrate simplified deployments based on real-world testing scenarios. Announced today are three new validated systems, each of which combines Cisco's platform with technology from leading vendors.

  • Secure mobility: Organizations today are embracing workforce mobility for competitive advantage. But the growing complexity of a mobile, dynamic workforce creates challenges to maintaining security and policy beyond the traditional network borders. Cisco has an installed base of more than 150 million IPsec (Internet Protocol security) customers for highly secure virtual private network connectivity. Building on this success, the company has recently introduced a next-generation solution -- Cisco AnyConnect Secure Mobility -- that provides always-on connectivity coupled with advanced policy enforcement and reporting. Cisco is now partnering with leading device vendors for interoperability with the Cisco AnyConnect Secure Mobility client.

  • Data security: With more distributed networks and an increasingly mobile workforce, there is a need to better protect sensitive data across the network. Cisco's new Data Security Systems solution uses the company's security platform and third-party data security technology to protect against data loss on the network as well as on mobile devices in the case of physical device loss or theft. The solution builds on Cisco's already established data loss prevention (DLP) partnership with RSA, the Security Division of EMC, for network and endpoint DLP. New and existing partnerships and accompanying systems protect against data loss resulting from the theft of laptops, mobile devices and removable media.

  • Security management: Improving management of the Secure Borderless Network environment, Cisco is partnering with leading third-party security information and event management vendors in delivering integrated security management systems. These systems improve visibility into the security environment and address business concerns related to long-term log archiving and forensics, heterogeneous event correlation, advanced compliance reporting and situational awareness.

  • Supporting Quotes:

  • Pat Calhoun, general manager, Security Systems Unit, Cisco - "We're entering the next phase of evolution in the maturity of the security market. What began as isolated point products eventually developed into a series of loosely integrated product suites. Now with Cisco's platform leadership, the security market is moving towards tightly integrated multivendor systems that deliver the best attributes of the earlier stages, but offer simplicity of operation and ease of deployment not yet experienced in the industry. The launch of our Validated Secure Borderless Network initiative will enable us to act as a trusted adviser to our customers, providing enterprises with a comprehensive system to most effectively meet their security challenges, while reducing their costs and the risks involved with integration."

  • Ukko Lappalainen, vice president, Business Smartphones, Nokia - "Nokia is the world's leading smartphone manufacturer, enabling intuitive and secure collaboration for workers everywhere. As trusted leaders in our respective industries, we both know that we must embrace, not restrict, the mobile workforce. Cisco's validated systems approach will allow Nokia to deliver best in class secure mobile solutions to the business worker across cellular and WLAN networks by providing enterprise-grade security and policy on our devices."

  • Video/Images:

    Supporting Resources:

    Technorati Tags: Cisco, validated design, DLP, data loss prevention, hosted, cloud, security, network security, developers, reporting, business intelligence, firewalls, intrusion prevention systems, spam, virus, malware, software-as-a-service, SaaS, security as a service, enterprise security, security appliance, validated design, HTC, Nokia, Palm, Samsung, ArcSight, LogLogic, netForensics, RSA, Splunk, Lumension, CREDANT Technologies.

    About Cisco Systems

    Cisco (NASDAQ: CSCO), the worldwide leader in networking that transforms how people connect, communicate and collaborate, this year celebrates 25 years of technology innovation, operational excellence and corporate social responsibility. Information about Cisco can be found at For ongoing news, please go to

    Cisco, the Cisco logo, and Cisco Systems are registered trademarks or trademarks of Cisco Systems, Inc. and/or its affiliates in the United States and certain other countries. RSA is either a registered trademark or trademark of EMC Corporation in the United States and/or other countries. All other trademarks mentioned in this document are the property of their respective owners. The use of the word partner does not imply a partnership relationship between Cisco and any other company. This document is Cisco Public Information.

    For direct RSS Feeds of all Cisco news, please visit "News@Cisco" at the following link:

    * Source: IDC, Hybrid Security: Leveraging the Best of Both Defenses, Doc #SSE2009_04, Oct 2009.

    Is Facebook About To 'Break' Instagram, And What Does That Mean For Influencers? | real questions and Pass4sure dumps

    Ever since its sale to Facebook in 2012, Instagram has pulled off the trick of appearing detached from the aging brand, continual scandals and reputational taint of its parent. The ‘young and cool’ are on Instagram, and whilst most also have Facebook accounts, they’ll often tell you they no longer post or share on the platform. Even recent issues that have hit Instagram – a lack of transparency around paid-for posts, the hosting of dangerous imagery, the Fyre Festival – have more to do with the behavior of users than the activities of the platform itself.

    There’s an argument that Facebook should not have been allowed to buy Instagram in the first place – it has damaged the market and neutralized a natural competitor. As one tech writer explained at the time of the deal: “Instagram has what Facebook craves – passionate community. People like Facebook. People use Facebook. People love Instagram - Facebook lacks soul. Instagram is all soul and emotion.”

    Despite Instagram’s distancing trick from Facebook, they are very much part of the same money-making machine. Instagram ads are placed using Facebook’s systems. They share data. Advertisers (and data exploitation schemes) run content across both. But following the departure of founders Kevin Systrom and Mike Krieger, Instagram has lost its buffer. Even as stock analysts herald its potential to become the primary driver of Facebook’s ad revenue, if the glossy filter wears too thin, if Facebook gets too close, the brand will be at risk. And other platforms like Snapchat will be waiting in the wings.

    Meet The Influencers

    What could bring all this to a head is the quiet revolution in marketing that’s not so quiet anymore. The influencer industry will reach $10 billion in value next year and is written into the plans of every major brand around the world. Whilst these numbers are dwarfed by the value of more traditional online ad-placement, growth across the influencer industry shows no signs of slowing. It is the business model that looks set to change the rules of advertising. And Instagram is the shining star right at its center. Facebook needs to control the agenda for influencer marketing, or it risks undermining its own dominance in the coming years.

    This revolution isn’t being driven by a few dozen A-list celebrities with millions of followers, or even by macro-influencers with a few hundred thousand each. It is being driven by the hundreds of thousands of micro-influencers, each with a few tens of thousands of followers. The micro-influencer is trusted within their niche. They are expected to use, and not just endorse, products. And what they say matters. Their following represents a targeted demographic. With more advanced tools becoming available to identify, validate and manage the right person for the right campaign, the elusive ROI from influencer marketing will become measurable. And that will be a game changer for the marketing industry.

    No company in the world stands to gain or lose as much from the influencer marketing phenomenon as Facebook. It leads the way in tools and techniques to drive the industry. It has more users, more data, more experience. And, ultimately, it has Instagram.

    Facebook: New Year, New You?

    By any measure, 2018 should have been the year Facebook erased from its timeline: fake news; Cambridge Analytica with links to Russia and election tampering; congressional hearings; the founders of WhatsApp and Instagram heading for the exit; data breaches and data leaks; slowing growth, as the company started exhausting addressable planet.

    But then Facebook’s results for the final quarter were released, revenue and earnings were up ahead of consensus, and management, shareholders and analysts relaxed – everything was going to be just fine. Yes, 2018 may have been a slow-motion train wreck, but the train was back on track. “Facebook is done apologizing,” explained Bloomberg. “For a moment during the earnings call, I closed my eyes and swore it was the glory days of 2015.”

    Dig a little deeper, though, and beneath the veneer, there was an acknowledgment of the value Instagram brings to the company and the need to bring it closer to the core. Instagram is the ultimate social media marketing powerhouse. And, despite revenue growth at around 70% into double-digit billions of dollars, despite spawning the influencer marketing phenomenon, despite one billion daily active users and four billion daily ‘likes’, it is only just getting started. 

    When Instagram was purchased for $1 billion back in 2012, an article on the BBC News website neatly reflected the skeptical response to newly-listed Facebook’s first major acquisition: “I understand Instagram has 13 employees - so at $77m per head that makes it the most expensive business deal in history that I can think of.” Barely seven years later, Instagram is valued at around $100 billion and could be the prime driver of Facebook’s ad revenue growth in the coming years. It’s not looking so expensive anymore.

    “Simply by being on Instagram, brands can make a positive impression on potential shoppers,” claims Facebook. “People surveyed say they perceive brands on Instagram as popular (78%), creative (77%), entertaining (76%) and relevant (74%).” In total, “87% [of people surveyed] said they took action after seeing product information on Instagram, such as following a brand, visiting their website or making a purchase.”

    Too Close For Comfort

    Instagram revenue fits the traditional Facebook model of placing ads in users’ feeds based on targeted data metrics as to who and where they are, and what they do and don’t do, like and don’t like. But Instagram has also been the primary driver behind influencer marketing, where a brand uses a well-followed individual to promote their product or service, rather than placing a blatant ad themselves. The immediate question is how a follower can separate genuine views from paid promotions. But, that apart, the influencer can use their own creative discretion (to an extent) and this makes for more powerful content.

    Whether you contend that Instagram has democratized or demonized the marketing industry, it has certainly disrupted and now it threatens Amazon-like disintermediation. There has been a four-fold increase in the number of influencer posts on Instagram since 2016, and, according to Wired, the price of a post from a top-level influencer has increased ten to twenty times over the same period, and now costs upwards of $100,000. “We’ve seen the [influencer] industry go from a rising marketing tactic to an essential part of most marketing budgets,” explains AdWeek.

    Influencer Marketing: An Industry On Fyre

    Whilst influencer marketing started with Paris Hilton, the ‘cult’ of the Kardashians and equivalent celebrities promoting to millions of followers, it soon cultivated the ‘insta-celebrity’, people famous simply for their feeds and numbers of followers. This has now morphed into the micro-influencer. Instead of millions of followers, an influencer will have tens of thousands - but in specific niches: fitness, beauty, fashion, parenting, cooking, yoga. And – which has become a major issue for Instagram – even more controversial subjects like eating disorders and self-harm. This week, following reports that content had been implicated in teen suicides in the U.K., Instagram pledged to remove all such material as clamors for regulation started to ring around the industry.

    There have been broader, continual allegations of misuse and abuse across influencers. Micro-influencing becomes something of a free-for-all, unregulated, unstructured, rife with bots and fake profiles, with machined likes and follows, with questionable claims that would not pass advertising standards on more traditional platforms. Unilever’s marketing chief made headlines last year when he called into question the use of social media influencers with inflated ‘fraudulent’ followings. And there has now been a belated response from regulators to the clear circumvention of advertising rules by leading influencers who skirted around requirements to badge promotional posts through gifting arrangements.

    This week in the U.K., the BBC’s Panorama airs an investigation into influencer marketing. ‘The Million Pound Selfie Sell-Off’ questions the ethics and impact of an unregulated industry that some claim is akin to the wild west. Diet pills and drinks, unhealthy lifestyle choices, gambling, self-harm. There is clearly an expectation of some level of self-regulation across the industry - that’s unrealistic. Where the primary concern is consumer transparency, that’s one thing. But where the products can be harmful that’s quite another.

    The Federal Trade Commission in the U.S. and the Competition and Markets Authority and Advertising Standards Authority in the U.K. have started to bear their teeth on influencer marketing, mandating a prominent and transparent level of disclosure and removing loopholes around ‘coincidental’ gifts from brands that have been promoted in the past. This has split the industry. Who owns up and who doesn’t? Do we differentiate between sideline earnings for a celeb or athlete from the primary earnings of a professional influencer? And what are the penalties for breaking the rules? The issue is that tagging a post as an ad means less of an affinity with followers – but not doing so risks a loss of credibility.

    Nothing better illustrates the perils of influencer marketing than the 2017 Fyre Festival, a Bahaman rival to Coachella that was “basically like Instagram coming to life,” according to one of those involved. Several hundred influencers promoted the event, and many took up freebie accommodation and VIP ticketing offers whilst neglecting to mention these incentives, making the social media storm seem organic. Ten supermodels, including Bella Hadid, Hailey Baldwin and Emily Ratajkowski, took to a yacht and a beach to make a now-infamous promo video. Everything was tailored to blast virally across social media. 

    The footage of disaster relief tents and limp cheese sandwiches in polystyrene boxes highlighted on the two documentaries now streaming on Netflix and Hulu might be funny, but millions of dollars of tickets were sold for an event that didn’t exist. The organizer, Billy McFarland, was jailed for six years and some of the influencers are being sued.

    Looking To The Future

    With hundreds of thousands of influencers, tools are required to identify the right one for a campaign or product, to validate the authenticity and quality of their following, to assess their reach by sector, demographic, location. Cue Facebook, if there’s one thing they do well it is using targeted data to make us click, like and buy. When the company launched its Brand Collabs Manager last year, AdWeek suggested that “the world’s largest social network just sent a clear signal that the future of advertising on its platform is influencer marketing.” AI will also come into play as the sector expands, better managing campaigns to get results, identifying the right influencers to work with, understanding reach and ROI.

    Disclosure time: my partner is a micro-influencer with 30,000 followers - until recently she focused on fitness but is now shifting to ‘mummy-blogging’ with our baby due in April. As I write, I’m surrounded by packages from the brands that have sent cots and prams, clothes and accessories. I've now seen how the industry operates as a spider-web, agencies are linked and place one product after another, the brands have people on point, slots to be filled, firm ideas of who they want to find and how they want collaboration to come across. There’s a schedule of posts in a spreadsheet. Each one will carry the now obligatory #ad tag.

    Influencer marketing has professionalized even at the micro levels. The influencer deciding exactly what and how to post dominates, but this is slowly being balanced with content plans as brands hire in-house or agency teams to manage their influencer programs. Specific influencers can now be told exactly what to post and when. For stories, the brands might send out people to film the influencer who then posts under their own account.

    The question now is just as brands need to take care as to the authenticity of the influencers they use, including the true nature of their following, do the influencers also have some level of obligation to diligence the product or service they’re promoting?

    Influencers would certainly benefit from demonstrating some level of discretion: “If an influencer accepts every opportunity that comes his way, no matter how much it contradicts with the previous week’s partnership and goes against their usual aesthetic, audiences will be able to spot their inauthenticity a mile off. Trust will be tarnished. Take away influencers’ trusted followers, and you take away their influencing superpowers.” For those with larger followings, this becomes the work of the agent or rep, but for the micro influencers, they need to demonstrate a level of commercial maturity that won’t be obvious to the freelancer. And this is critical because right now the micro influencers are seen as the most trusted, as the most authentic.

    Resisting Temptation

    Can Facebook, the ultimate influencer, resist the temptation to break Instagram, especially with no founders left to press for caution? The company has created material value by leaving the platform (superficially) alone, albeit with occasional touches on the tiller, such as with stories and ad sales. But left to its own devices, it would like to do more, much more.

    And so the first challenge for Facebook is how to manage Instagram as an increasingly critical contributor to its core performance without breaking it. The second and harder challenge is how to monetize influencer marketing as it disintermediates structured ad platforms. The opportunity is exceptional – but it won’t be easy. So, for Facebook, it needs to manage Instagram without being seen to be doing so, and it needs to manage influencer marketing without suffocating or breaking it, or, worse, driving it to different platforms. Users will follow the content, ultimately.

    The rise of the influencer and the disintermediation of traditional advertising is pushing regulators and brands to rethink their approaches. And Facebook is right in the middle of this. In an ideal world, it needs to control the agenda, to professionalize influencer marketing and to play matchmaker at scale as this surpasses other revenue streams. But it needs to affect this trick without damaging the appeal of the platforms to the influencers and followers themselves.

    For their part, influencers can expect the free-for-all 'wild west' to slowly come to an end - between regulators pushing for greater transparency and consumer protection on one hand, and Facebook pushing more scientific data metrics and accountability on the other. Measuring the quantity and quality of engagement will become much more sophisticated and analytical. And then we will see the emergence of AI to design campaigns with near certain results. In the short term, influencers will be encouraged to demonstrate discretion in what to promote and how to promote it, clarity with followers, much more diligence in confirming the authenticity of those followers, and a more competitive environment where Facebook (and others) will be able to report on the relative merits of one influencer versus another.

    In the end, the challenge for Facebook is that it needs to draw Instagram closer to the core without damaging the essence of its brand, it needs to lever some control over influencer marketing without killing the buzz, and it needs to stave off the polarizing pressure on its business model from regulators without ramping up the pressure from investors. There is some talk that Facebook could come under regulatory pressure (or mandate) to separate – a ‘Baby Bell’ tale for the data age. Time will tell. But in the meantime, the social media giant has its work cut out and can ill afford any missteps. It is the world of viral information and disinformation after all.

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