|Exam Name||:||Advanced Collaboration Architecture Sales Specialist|
|Questions and Answers||:||56 Q & A|
|Updated On||:||February 18, 2019|
|PDF Download Mirror||:||Pass4sure 650-367 Dump|
|Get Full Version||:||Pass4sure 650-367 Full Version|
650-367 exam Dumps Source : Advanced Collaboration Architecture Sales Specialist
Test Code : 650-367
Test Name : Advanced Collaboration Architecture Sales Specialist
Vendor Name : Cisco
Q&A : 56 Real Questions
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ROSEMONT, ill., March 06, 2018 (GLOBE NEWSWIRE) — LaSalle options, a leading provider of know-how lifecycle administration services, introduced these days that it has renewed its Cisco superior Collaboration architecture Specialization. The specialization acknowledges that LaSalle has again fulfilled the training necessities and software must haves to promote, design and set up finished Cisco Collaboration solutions.
As a Cisco superior Collaboration Specialization companion, LaSalle options has proven its skill to deliver sophisticated, value-delivered Cisco options via in-depth income capabilities, expertise talents and repair choices. Cisco advanced Specialization partners work with new and present applied sciences to align accessories of those architectures with their clients’ strategic goals, helping radically change business approaches, enhance organizational effectivity and speed up the time to market.
“we're proud to once again obtain superior Collaboration architecture Specialization from Cisco,” observed Steven Robb, president of the options group at LaSalle options. “Our purchasers seem to us for aid improving collaboration throughout their businesses. This specialization is end result of the the difficult work LaSalle solutions places in each and every year to be sure that we've the superior applied sciences and advantage to elevate consumer collaboration options to greater sustainable, unified solutions.”
About LaSalle solutions
founded in 1980, LaSalle options is a number one issuer of expertise lifecycle asset administration capabilities. LaSalle allows for its purchasers to enhance their know-how operations via superior processes, administration and reporting for more advantageous planning and return on investment. LaSalle options’ techniques, outstanding consumer provider and robust, market-leading cloud-based mostly toolset, LAMP, enable customers to acquire better company results via transparency and authentic effects at their fingertips.
LaSalle options is a division of MB machine Finance LLC, a subsidiary of MB monetary financial institution, N.A., a commercial bank headquartered in Chicago. MB financial Inc. is the publicly traded maintaining enterprise for MB monetary financial institution, N.A. and is traded on the NASDAQ as “MBFI.”
For more assistance on LaSalle solutions, please consult with www.elasalle.com and www.YouTube.com/LaSalleSolutions.
LaSalle solutions and LAMP are registered logos of LaSalle solutions in the united states.CONTACT: Press Contact Beth Kirshenberg LaSalle solutions 847.823.9600 [email protected] Nasdaq NewsFeed
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ROSEMONT, IL--(Marketwired - March 03, 2015) - To guide the increasing position of collaboration options that leverage the intelligence of the network, LaSalle options announced nowadays that it has performed the superior Collaboration architecture Specialization from Cisco. This specialization acknowledges LaSalle solutions as having fulfilled the working towards requirements to sell, design and installation finished Cisco® Collaboration structure options.
As a Cisco superior Collaboration structure specialized partner, LaSalle solutions has invested in the training required to deliver differentiated company cost during the integrated, open groundwork of the collaboration architecture. Cisco superior Collaboration architecture specialized companions work with new and latest technologies to align accessories of this structure with their shoppers' strategic dreams, helping radically change business processes, increase organizational efficiency and speed up the time to market.
"we are proud to once again achieve the Cisco advanced Collaboration structure Specialization," says Steven Robb, President of the solutions community at LaSalle options. "This continuing education and partnership is a mutual ongoing commitment, as Cisco requires annual renewal for this and a lot of other specializations. we're proud to continue our commitment, and consider this consciousness reflects our dedication to proposing the team, approaches and tools to deliver the sophisticated options our valued clientele have come to depend on, and allow us to exceed expectations to fulfill contemporary enterprise challenges and build their competitive edge."
The Cisco Resale Channel software provides companions with the working towards required to construct income, design and technical ability after which validates their abilities via a third-party audit.
This recertification builds on several Cisco-related milestones LaSalle solutions has up to now finished, including:
About LaSalle solutions
situated in 1980, LaSalle solutions is a leading provider of life-cycle administration functions for know-how and capital assets. These functions encompass acquisition and financing, IT asset management, preservation contract management, remarketing and disposition. LaSalle options' techniques, miraculous client carrier and powerful, market-main cloud-based mostly toolset, LAMP, permit shoppers to greater economically and with no trouble manage and plan to satisfy their dreams.
LaSalle solutions is an independently operated company and a subsidiary of MB financial bank, a publicly traded Chicago-based mostly financial institution protecting business. MB financial is traded on the NASDAQ as "MBFI".
For extra suggestions on LaSalle options, please seek advice from www.elasalle.com and www.YouTube.com/LaSalleSolutions.
LaSalle solutions and LAMP are registered trademarks of LaSalle options within the united states. Cisco and the Cisco logo are emblems or registered logos of Cisco and/or its associates in the U.S. and other international locations.
NextNet partners - The subsequent generation of IT Consulting(PRLEAP.COM) [NextNet Partners (Tempe, AZ) – 10/21/15] – To aid shoppers ongoing digitization of their enterprise, NextNet partners announced these days that it has achieved or not it's third Cisco superior structure Specialization, superior business Networks architecture Specialization. NextNet partners has carried out two other superior structure specializations, superior facts middle architecture and superior Collaboration architecture from Cisco. These superior structure specializations recognize NextNet partners as having fulfilled the necessities to sell, design, assist and install finished Cisco® options and meet the wants of a big range of customers, from small agencies to colossal businesses.
As a Cisco specialized accomplice, NextNet partners has invested within the working towards required to carry the whole business suite of Cisco items to purchasers. This permits NextNet partners the means to work with new and latest applied sciences, and to align add-ons of commercial enterprise, information core and collaboration technologies with their purchasers' strategic desires, assisting seriously change enterprise techniques, boost organizational efficiency and accelerate the time to market.
"we are excited to have carried out this third structure specialization with Cisco and seem ahead to fully leveraging these to the benefit of our shoppers," states Phil Calzadilla, CEO and founder, of NextNet companions.
The Cisco Channel accomplice application gives companions with the working towards required to construct revenue, design and technical talent after which validates their expertise via a third-party audit.
NextNet partners (NNP) is aware that expertise changes within the marketplace unexpectedly, and is dedicated to creating this expertise advantageous for all purchasers. The mission of NNP is to help corporations turn into more agile, competitive and comfortable, with next era community technologies, and the most fulfilling people in the company. NNP partners with essential IT groups equivalent to Cisco, EMC, and VCE. To be taught extra about this turning out to be business, discuss with their web site at NextNetPartners.com.
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Today, the market is brimmed with new technologies. Companies are integrating the latest technologies into their existing goals with proper planning. Some of the most promising technologies of today’s ever-changing market are Virtual Reality, Augmented Reality, blockchain, and IoT (Internet of Things).
These technologies offer various types of opportunities to businesses and enable them to use data in this constantly evolving market and create new, innovative ways to interact with the users.
With each passing day, virtual reality is expanding among consumers. Mobile app developers are focusing on developing virtual reality devices that have the potential to turn mobile devices into virtual reality gadgets. Whether it is a consumer or an enterprise, the demand for VR apps is picking pace in every sector.
Virtual Reality is transforming the way people live their life, do business, and communicate with others. Those who adopted this technology are expanding their business and those who lack such expertise will lose the benefits VR provides.
Before diving into what VR is capable of and how it is benefiting industries to expand, let’s determine what is virtual reality.
In VR, wearable devices such as headsets, bands, and earphones deliver technology. All this engagement is implemented through a screen placed in front of users’ eyes, controlled by the mobile phone, computer, and gaming console. Specialized software, 3D audio, and sensors make the virtual experience a real one. VR devices enable users to interact with the virtual world instinctively.Sectors That Are Leveraging VR Potential Automotive Industry
Virtual Reality has completely changed the process of design, purchasing, and safety in the automotive industry. The realistic elements present in VR technology enable developers and designers to check and analyze how new vehicles will look as well as perform without any need to build multiple models.
In spite of that, the outside environment can be virtually replicated in order to conduct safety trials on the vehicles without putting extra time and energy to run the tests. Today, many big brands such as Volvo, Ford, and Hyundai are leveraging VR for design and sales purpose. Companies have made these vehicles accessible to the customers to try everything from test driving to examining vehicle features. With VR, the need for a physical dealership showroom is vanishing slowly.Retail Sector
The retail sector has experienced huge growth with the intervention of virtual reality. With VR, retail showrooms can showcase everything from their store without physically keeping the product on-site. Whether it is showing furniture model or different fabric shade, retailers are able to show it to the customers and get their feedback about various products and insights on what works best for them.Healthcare Sector
Realistic virtual environment and virtual human anatomy model help healthcare providers get a clear picture of the human body’s functioning without working on a real one. This can be proven beneficial for everyone from experienced health specialists to the newcomers who perform high-risk procedures. Hence, Virtual Reality training provides such professionals with hands-on training to enable them to treat patients in a more advanced way. It will not only reduces the chance of malpractice and negligence but also lowers liability insurance cost.Architecture
Virtual reality has benefitted architecture sector on a large scale. VR has the potential to bring transformation in the way engineers work on designs, as it gives them several options to experiment with different aspects of a building like material, lighting, and layout. VR also enables customers to go for a virtual tour of such buildings to get the look and feel. In addition to this, when it comes to editing the architectural design, doing it before or during the construction will save a significant amount of money, avoid miscommunication, and prevent complicated re-works.Skilled Trades
What modeling is for automotive virtual reality training, gamification is for construction and skilled trades. Rather than using hardware, VR lets workers practice different tools in a virtual environment. VR training saves a significant amount of money, as there would be no more spending on materials. Today, there are many similar low-risk as well as high-risk activities possible with VR, such as forklift operations, welding, and paintings, where labors have the benefit of refining their skills before diving into the physical work.Tourism Industry
With VR technology, getting guided tours across the world is an easy task. It allows people to virtually visit the places before planning an actual trip. This helps travelers learn more about less-explored and smaller places. Apart from that, many traveling firms and hotels prefer showcasing their venue and accommodation to the tourists by using interactive technologies like VR to let them explore and experience their services and book.Aerospace Sector
The aerospace sector is one of the highly immersive areas where VR technology has created an impact. VR enables collaboration in building and maintenance process. It supports better communication as well as improves understanding among employees working in different departments. Whether it is an engineer, manufacturer, or designer, everyone is able to interact better as well as create quality products with improved visualization.
VR technology allows realistic visualization and helps departments establish a strong relationship with each other to have a better understanding at every designing and building stage. With a proper communication medium, service workers, engineers, pilots, and ground controllers can maintain the final product efficiently.Education Sector
From mechanics to surgeons, everyone is harnessing the benefits of VR technology. The education industry is leveraging VR for training purposes. For younger students, it includes virtual field trips, immersive games, and interactive session for those who need special education. Such interactive experiences combined with gaming sessions increase students’ interests and make them highly innovative. They are able to do certain tasks virtually that can’t be achieved in reality. It serves as a new approach that inspires innovative learning experience among students.Wrapping Up
Virtual Reality is considered to be in its early stages even though it has achieved a lot in almost every sector. Whether it is healthcare or automotive, everyone is leveraging VR technology to improving user experience as well as reaching to more users. If you are considering to develop an app with VR technology, then it is the best time to catch up.
iot ,vr ,virtual reality ,mobile ,app development ,automotive ,healthcare ,education
Melissa Krinzman, managing partner of Miami-based Krillion Partners, serves as community coordinator for the Miami Herald Startup Pitch Competition. In 2019 she will help finalists polish their pitches.
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MELISSA KRINZMAN is managing partner of Krillion Ventures, a $50 million Miami-based venture capital firm that actively invests in seed and early-stage technology companies in the financial services, real estate and healthcare sectors. Her fund has invested in 18 early-stage companies, nine of which have South Florida roots. Krinzman also founded Venture Architects, a business-planning firm that positions early- and growth-stage companies for success in the capital-raising process. She returns to the Herald’s entrepreneurship challenge as community coordinator and adviser. Finalists in the five community track verticals will have the opportunity to practice their pitches with Krinzman prior to their presentation before the judges.COMMUNITY TRACK - FINTECH VERTICAL
Marcelo Claure, Miami investor overseeing Softbank Group and a partner in the new Inter Miami soccer franchise.
C.M. GUERRERO email@example.com
MARCELO CLAURE is a Miami-based entrepreneur who founded Brightstar cellphone distribution company before becoming president of Sprint. He is now executive chairman of Sprint and chairman of Miami Beckham United MLS franchise. He also serves as COO of SoftBank Group Corp and CEO of SoftBank Inernational, a Japanese multinational conglomerate with a multibillion-dollar technology investment portfolio. He also serve on fthe board of Arm, a leading chip technology developer.
Oti Roberts is a managing director and senior private banker with Deutsche Bank in Miami. He will serve as a judge in the 2019 Miami Herald Startup Pitch Competition.
OTI ROBERTS is a managing director and senior private banker with Deutsche Bank in Miami. He and his team are responsible for serving ultra-high-net-worth clients in the U.S. Previously he was a managing director and senior private banker with JP Morgan Private Bank. When he was growing up, he lived in Nigeria, Wales, London, Kuwait, Bahrain and Riyadh. He has a BBA in international finance and marketing from the University of Miami. He is a board member for the I Have a Dream Foundation of Miami, and serves on the United Way of Miami’s Alexis de Tocqueville Society.
Jorge Villacampa is a South Florida region bank president responsible for 68 Wells Fargo branch locations.
JORGE VILLACAMPA, South Florida region bank president, Wells Fargo, is responsible for 68 Wells Fargo branch locations. A 40-year banking veteran, Villacampa has worked in asset-based lending, commercial banking, branch administration and retail banking. Previously he worked with Southeast Bank and Wachovia. He is a graduate of Waynesburg University and The American Bankers Association Commercial Graduate Lending School at the University of Oklahoma. Wells Fargo will act as mentor for the winner in the Financial Technology vertical.COMMUNITY TRACK - HEALTHCARE / BIOSCIENCE
Allan Daisley, managing director of Startupbootcamp Digital Health SCALE, will be a judge for the 2019 Miami Herald Startup Pitch Competition.ALLAN DAISELY
is managing director of Startupbootcamp Digital Health SCALE, a Miami-based program that helps high growth potential startups engage with and bring impactful technologies to healthcare stakeholders. He recruits, invests in and develops healthcare startups through the commercialization process, helping them achieve rapid growth through meaningful engagements with healthcare corporations and investors.
Dr. Maurice Ferre, a serial entrepreneur and founder of Mako Surgical and INSIGHTEC, will serve as a judge in the 2019 Miami Herald Startup Pitch Competition.
DR. MAURICE FERRE, CEO and chairman, INSIGHTEC, is a serial entrepreneur with more than 20 years of experience in the medical device industry. Previously, he was chairman and CEO of MAKO Surgical Corp, a robotic surgical company that he co-founded in 2004 and sold to Stryker Corp. for $1.65 billion in 2013. Prior to MAKO, he founded and led Visualization Technology Inc. (1993-2002). In 2007, he was named Ernst & Young Entrepreneur of the Year. He earned his medical degree and master’s in public health from Boston University.
Dr. Norma Kenyon, chief innovation officer for the University of Miami’s Miller School of Medicine, will help judge the 2019 Miami Herald Startup Pitch Competition.
NORMA SUE KENYON, Ph.D., is Vice Provost for Innovation at the University of Miami and Chief Innovation Officer of the Miller School of Medicine. Under her leadership, the U Innovation team has increased the number of licensing agreements and startups emanating from faculty innovations across the university’s 11 schools and colleges. Together with community partners, Kenyon leads a master planning process to develop an innovation district around UM’s life science park and heads up planning for a hemispheric innovation hub across the university. She is also a professor of surgery, microbiology & immunology and biomedical engineering at the Diabetes Research Institute. The University of Miami Miller School of Medicine will act as mentor for the winner in the Financial Technology vertical.
Frank Steslow, president of Miami’s Frost Museum of Science, will serve as a judge for the 2019 Miami Herald Startup Pitch Competition.
FRANK STESLOW, president of Miami’s Phillip and Patricia Frost Museum of Science, has more than 30 years of experience in science-based organizations. Steslow holds a master’s degree in environmental health and science from the University of South Florida and a bachelor’s degree in microbiology from Pennsylvania State University.COMMUNITY TRACK - TRADE / LOGISTICS
Desmond Alufohai is the senior international trade coordinator for the Miami-Dade County’s Office of Economic Development & International Trade. He will serve as a judge for the 2019 Miami Herald Startup Pitch Competition.
DESMOND ALUFOHAI is senior international trade coordinator for Miami-Dade County’s Office of Economic Development & International Trade (OEDIT). In this role, he is responsible for coordinating the County’s International Trade programs. He is also a Certified Meeting Professional and a board member of the World Trade Center of Miami. In addition, he is an inductee into the 5000 Role Models of Excellence and was awarded International Trade Advocate of the Year by the Minority Business Development Center for the U.S. Department of Commerce in 2015.
Bob Brunn is vice president of investor relations and public affairs of Ryder System. He will be a judge for the 2019 Miami Herald Startup Pitch Competition.
BOB BRUNN is vice president of investor relations, corporate strategy and product strategy for Ryder System. In this position, Brunn is the primary channel of communication with the equity analyst community and is responsible for developing Ryder’s strategic agenda as it relates to all business segments, product lines, functional areas, and geographies. He is also responsible for identifying and developing the business case for new products throughout the company. Brunn joined Ryder in 1988 as staff analyst of acquisitions of Ryder Public Transportation Services. Since then, he has held numerous positions in financial planning, corporate strategy, acquisitions, product pricing, field finance and treasury.
Ryder System will act as mentor for the winner in the Trade and Logistics vertical.
Raul Moas, Miami Program Director for the Knight Foundation, will serve as a judge for the 2019 Miami Herald Startup Pitch Competition.
RAUL MOAS,Miami program director for the Knight Foundation, is focused on strengthening Miami’s startup ecosystem. Previously he was managing director of AGP Miami, an angel investor network for tech startups that has invested more than $7 million in 24 South Florida companies over the past four years. Before joining AGP, he was executive director of Roots of Hope, a nonprofit focused on youth empowerment, entrepreneurship and social ventures in Cuba. He is also a member of the Global Shapers Miami Hub, the young professionals wing of the World Economic Forum and a member of The Miami Foundation’s Miami Fellows program.
Aviation expert Loretta McNeir will be one of the judges for the 2019 Miami Herald Startup Pitch Competition.
LORETTA MCNEIR, aviation expert. McNeir’s career includes 36 years of service with the Federal Aviation Administration and the Transportation Security Administration, most recently as the TSA Attache for West Africa based in Dakar, Senegal. Prior to that appointment, she served as TSA Representative for the Caribbean, working with ministers of transportation and other senior government officials to ensure effective air carrier safety and airport security. She was involved with security, coordination and transportation for special projects including the Safe Skies for Africa Assistance Program, Aviation Security for the Olympics, the Pan Am World Games and World Cup Cricket Games. Following her retirement from government, McNeir joined The Wicks Group as senior aviation adviser.COMMUNITY TRACK - TRAVEL / TOURISM / HOSPITALITY
Bob Diener is co-founder of Getaroom.com and Hotels.com. He will serve as a judge for the 2019 Miami Herald Startup Pitch Competition.
BOB DIENER is the co-founder and President of getaroom.com. He also co-founded Hotels Reservation Network, which became Hotels.com, taking the company public in 2000; it merged with Expedia in 2003. As a travel industry expert, Diener is a frequent source for major news organizations and guest on radio stations including NBC, CNN and Fox News. He is the author of two books — “Biblical Secrets to Business Success” and “Savvy Traveler.” A lawyer by training, Diener has taught at Cornell Law School and been a scholar in residence at the University of Florida Entrepreneurship program.
Marco Giberti is a co-founder of LAB Ventures. He will serve as a judge in the 2019 Miami Herald Startup Pitch Competition.
MARCO GILBERTI is a media, events and internet entrepreneur whose live events have sold to Reed Exhibitions, Pearson and Liberty Media. He is founder and CEO of Vesuvio Ventures, which provides access to coaching, partnerships, advisory services and capital for early-stage entrepreneurs. Giberti graduated from Harvard Business School and worked as an executive at Apple. He is a co-founder of LAB Ventures.
Jason Liberty is CFO of Royal Caribbean Cruises Ltd. He will help judge the 2019 Miami Herald Startup Pitch Competition.
JASON LIBERTY is executive vice president and chief financial officer, Royal Caribbean Cruises Ltd. Since joining the company in 2005, Liberty has held several senior management positions. Today he oversees the company’s treasury, accounting, corporate, strategic and revenue planning, corporate development, information technology, supply chain, risk management, legal, port operations, deployment, internal audit and investor relations. Before joining Royal Caribbean he was a senior manager with accounting firm KPMG LLP. Royal Caribbean is the world’s second largest cruise company and owner of Royal Caribbean, Celebrity Cruises and Azamara. Last year it acquired majority ownership of luxury line Silversea. Royal Caribbean is mentor for the winner in the Travel and Tourism vertical.COMMUNITY TRACK - REAL ESTATE
Danet Linares, vice chairman of Blanca Real Estate, will serve as a judge for the 2019 Miami Herald Startup Pitch Competition.
DANET LINARES is vice chairman of Blanca Commercial Real Estate, Inc., a Miami-based commercial real estate services. During the past two decades she has been involved in some of the region’s largest commercial real estate transactions and has worked with entities including New York Life, Lincoln Property Company, Codina Partners, TA Realty, FECI., The Miami Foundation, Knight Foundation, Endeavor Miami, and ParkJockey.
Jay Phillip Parker is chief executive officer of Douglas Elliman’s Florida brokerage. He will serve as a judge for the 2019 Miami Herald Startup Pitch Competition.
JAY PHILLIP PARKER has served as the chief executive officer of Douglas Elliman’s Florida brokerage since 2013. Since then, he has grown the presence of the luxury provider of real estate services to a total of 18 offices across the region and more than 1,000 agents. The firm marked a banner year in 2017 with $3.6 billion in closed transaction, up 34 percent over the prior year. He holds degrees from the University of Western Ontario in London, Ontario, and the University of Miami School of Law. He recently was accepted to the Forbes Real Estate Council. Douglas Elliman will act as mentor for the winner in the Real Estate vertical.
Carlos Rosso, president of the condominium division of The Related Companies, will serve as a judge for the 2019 Miami Herald Startup Pitch Competition.
CARLOS ROSSO is president of the Related Companies’ condominium division. Since joining the company in 2002 he has developed more than 16,000 units, honing his depth of experience in construction, project financing, land acquisition and sales and marketing. Prior to joining Related, he worked as vice president of real estate development for Investment Properties in Boston and 10 years as project director for Besix International, overseeing the development and construction of over ten million square feet of multi-family, hotel and office buildings in Europe, the Middle East and Africa. He graduated summa cum laude from the Universidad de Buenos Aires with a Master’s degree in architecture and holds a Master’s degree in real estate development and finance, with the highest honors, from the Massachusetts Institute of Technology.
Tigre Wenrich, CEO and co-founder of LAB Miami Ventures, will serve as a judge for the 2019 Miami Herald Startup Pitch Competition.
TIGRE WENRICH is CEO and co-founder of LAB Miami Ventures, based at The LAB Miami in Wynwood. The “venture builder” aims to create new digital businesses and hosts tech-focused events in travel, real estate and logistics; it has launched businesses including MyRentHero.com, Orderout.co and Partsium.com. He is also an active angel investor and serves on the board of Miami Angels. Previously he was founding COO and CFO of Open English, the leading online language school in the Americas. He also worked as a strategy consultant with Boston Consulting Group.FIU TRACK
Sheri Colas-Gervais is vice president of economic development and urban initiatives at the Miami-Dade Beacon Council. She will serve as a judge in the FIU Track of the 2019 Miami Herald Startup Pitch Competition.
SHERI COLAS-GERVAIS is vice president economic development and urban initiatives at the Miami-Dade Beacon Council, where she serves to stimulate job creation, investment and prosperity building, with a focus on our small to mid-sized businesses and urban communities. Activities include business assessments and assistance in the areas of site selection, access to capital, tax incentives, talent pipeline, procurement, business continuity, and guidance to technical assistance and business resources; across all industries. Colas-Gervais’ track record includes growth achievements in both the entrepreneurial and corporate sectors in the U.S. and in the Caribbean. Sheri held national and regional leadership positions for Fortune 500 corporations and brings P&L management expertise for business development, brand management and strategic planning; with extensive background in the consumer products and manufacturing space.Prior to entrepreneurship, Colas-Gervais worked on business development for global consumer products corporations.
Orlando Espinosa is co-founder of Miami’s Emineo Media. He will serve as a 2019 judge in the FIU Track of the Miami Herald Startup Pitch Competition.
ORLANDO ESPINOSA is co-founder of MIami’s Emineo Media. His passion for education has afforded him opportunities to counsel countless individuals and groups on higher education, presented to public and private business organizations, and has traveled nationally to conduct workshops on financial literacy, leadership, entrepreneurship, branding and marketing. Espinosa helps educate and train businesses on the importance of a solid business structure and the implementation of an effective marketing strategy. He also speaks on brand building, entrepreneurship, leadership and sales & marketing. Emineo Media’s goal is to help businesses find the hidden gems their company possesses by evaluating their overall business structure. Espinosa sits on various community and advisory boards. In addition, was a recipient of the U.S. Small Business Administration South Florida District and State of Florida Small Business Advocate of the Year for 2016 & 2018.
Anna Etienne is program director of the food incubator at Startup FIU. She will serve as a 2019 judge in the FIU Track of the Miami Herald Startup Pitch Competition.
ANNA ETIENNE is program director of the food incubator at Startup FIU, which seeks to partner with local food entrepreneurs perusing sustainability and a scalable business model. Prior to joining Startup FIU, Etienne helped launch the first and subsequent cohorts of the Goldman Sachs 10,000 Small Businesses program at Miami Dade College, where she served as the program manager for three years, connected over 200 graduates from among Miami’s local business owners. Etienne spent the past several years in various roles working within the local South Florida business community, college students, and institutional leaders. Currently a doctoral student studying Organizational Leadership at Northeastern University, Etienne is also an alumnus of Florida International University with a Bachelors in Business Administration and a Masters in Higher Education Administration.
Seema Pissaris is a serial entrepreneur and professor at Florida International University. She will serve as a 2019 judge in the FIU Track of the Miami Herald Startup Pitch Competition.
SEEMA PISSARIS, clinical professor of management at FIU, holds a Ph.D. in business management with a concentration in strategy. She was a founder of the FAU College of Business and former president and CEO of Games Trader Inc.; she was also the Toronto founder of Big Ticket Video. She is also an avid entrepreneur responsible for launching numerous successful companies, one of which became a publicly traded company on the Toronto Stock Exchange. She enjoys working with students on their ventures, and empowers them to become agents of change and to launch ventures that also achieve a social good.
Ricardo Weisz is founder and administrator of Interim HealthCare and founder and president of NorthVest. He will serve as a 2019 judge in the FIU Track of the Miami Herald Startup Pitch Competition.
RICARDO WEISZ is founder and administrator of Interim HealthCare, founder and president of NorthVest and a consultant with Florida SBDC at FIU. A versatile C-level executive expert, Weisz had extensive experience in raising equity capital, finance, marketing, startups, turnaround management, content, brand development, licensing and marketing of products and services. Weisz has headed various ventures with successful exits. During his tenure with The Walt Disney Company, he launched operations in multiple countries, was a Zone vice president and general manager, and headed a Latin American small-business unit. He is an early-stage investor and syndicator of projects. He has held a number of board positions, including Ogangi Corp., Consult A Doctor, NIP/The Winner’s Circle, Miami Innovation Fund, New World Angels and the Pino Global Entrepreneurship Center at Florida International University. He currently serves as administrator/CEO of Interim Healthcare of Miami, a home healthcare provider. Weisz is a frequent speaker and panelist at industry events, serves as a consultant for the Florida Small Business Development Center at FIU, and is a member of the Small Business Committee of the Miami-Dade Beacon Council.TEEN TRACK
Jacqueline Bueno Sousa is regional director of Florida SBDC at FIU. She will serve as a judge for the 2019 Miami Herald Startup Pitch Competition.
JACQUELINE BUENO SOUSA is regional director of Florida Small Business Development Center at FIU. Before joining FIU, Sousa was a director with an international business-intelligence and strategic-advisory firm, advising multinational companies with business intelligence needs related to new market entries, regulatory issues and competitive analysis. Previously, Sousa was a reporter with the Wall Street Journal, an executive editor with American Lawyer Media, and editor of The Miami Herald’s Business Monday magazine. She also launched and operated a regional media company. Sousa earned a master’s of public administration, with high honors, at FIU, and a bachelor’s in journalism, with honors, from the University of Florida. She is a certified business growth curve specialist and is CIP-I-certified as a strategic and competitive intelligence professional.
Romi Bhatia, executive director of the Idea Center at Miami Dade College, will serve as a judge for the 2019 Miami Herald Startup Pitch Competition.
ROMI BHATIA is executive director of the Idea Center at Miami Dade College. Following a 17-year career in international development, Bhatia joined Miami Dade College as executive director of the Idea Center, the college’s innovation center, in 2017. He has extensive experience in microfinance, small enterprise development and impact investing through his work at the United States Agency for International Development. As a Fulbright Scholar, he conducted research on microfinance in India. He has a masters in international affairs from Columbia University with a concentration in International Finance and Business.
Stephanie Sylvestre, Chief Programs Officer/Chief Information Officer for the Children’s Trust, will help judge the 2019 Miami Herald Startup Pitch Competition.
STÉPHANIE SYLVESTRE is chief programs officer/chief information officer of the Children’s Trust, where she manages a $150 million trust portfolio. Leveraging expertise honed at Subway and Burger King, Sylvestre has launched nontraditional initiatives around collaboration and innovation to address services in childcare, healthcare and insurance, among others. She has advanced degrees in development economics from the University of Southern California and the University of Miami.
Richard Jackson chairs South Florida efforts for the Network for Teach Entrepreneurship. He will serve as a judge for the 2019 Miami Herald Startup Pitch Competition.
RICHARD JACKSON is the volunteer chair for the South Florida efforts of NFTE, the nonprofit Network for Teaching Entrepreneurship. The organization hosts entrepreneurship education in public schools, focusing on low-income youth. In his professional life he is a Miami lawyer who is Of Counsel to Greenspoon Marder; his practice centers on business litigation.
Blockgraph is an exciting new initiative that is designed to enable the privacy-compliant sharing of data between media owners, advertising agencies and brands using peer-to-peer technology. This means there is no longer the need to share data via blind matches through a third-party. A key innovation is that all data stays within the confines of the company that owns the data, even as the matching takes place.
Blockgraph, which is built on blockchain-enabled software, has been incubated within FreeWheel, the ad-tech specialist that is part of Comcast Cable Advertising. Comcast subsidiary NBCU is testing the technology but it has now been revealed that non-Comcast companies are already involved – and the project has been opened to the wider industry. Viacom and Spectrum Reach, the sales arm for cable operator Charter Communications, are early partners and influencers. Publitalia, Mediaset’s advertising division, is also preparing to come onboard.
The ambition is that Blockgraph will become the ‘identity layer’ for the whole TV industry, with all advertising stakeholders benefiting from shared insights. Ultimately the goal is to ensure television can deliver data-driven advertising at scale and so compete effectively with its many born-digital challengers for advertising budget. One of the immediate applications is the secure exchange of the privacy-compliant audience insights that underpin addressable advertising.
Blockgraph is described as:
Data sharing and data matching are increasingly important in the advertising market. There is a mass of information about consumers that goes way beyond their demographics like age and gender to include lifestyles, interests and even attitudes. Meanwhile our purchase histories, via a myriad of sources, are available to confirm what we spend money on.
This is the basis for what is called audience-based buying, where you could, for example, target Mums who regularly buy detergent and have an eco-friendly outlook, or couples aged 40-60 who enjoy outdoor pursuits and holiday overseas. Audience-based buying is where you use this data to find channels, programmes and dayparts that attract a larger-than-average number of these kinds of people.
With audience-based buying, an advertisement is still seen by all the other viewers who are not in the target grouping. Addressable advertising is where you target your segment to the exclusion of others – showing the ad only in the homes that contain the exact profile of consumer you are seeking.
Nobody holds all the information used to build and act upon consumer profiles, which is why data sharing is important. Data matching could start with a retailer knowing half-a-dozen attributes about their customer that add up to a strong buying prospect. A media owner could then look for all the people in its subscriber homes (if the sales house is part of a Pay TV operator) or who are registered online viewers (like for a broadcaster streaming service) to find matches.
A broadcast channel, working with a Pay TV operator that has set-top box viewing data, could identify which homes are watching the channel, and so understand if that home contains the target audience segment. Thus privacy-compliant data sharing happens in multiple directions. None of this is new; it has been the basis for data-driven advertising (including addressable TV) for many years but Blockgraph aims to make it easier, more scalable and more secure.
Data matching goes further than the examples above. Advertisers want to know that TV advertising (against broadcast linear TV or premium streaming services) works, so the known exposure of consumers to advertisements needs to be matched against outcomes, whether people later visited a website, conducted an online search, visited a showroom or made a store or online purchase.
Retailer data, including purchase data, helps ‘close the loop’ and so attribute success to media spend. Loyalty cards and credit cards can provide insights on consumption.
Media owners also want to demonstrate that advertising against their content works, relying on the same attribution data. And both the advertiser and media owner should be looking to optimise campaigns so they can be improved over time, and this requires that the advertiser shares their outcome results (like retail data) with the media owner.
Comcast Cable Advertising explains the important process changes that Blockgraph introduces. “Today, stitching together data attributes between two parties, such as an advertiser and a media company, generally requires sending data to a centralised third-party provider. This provider does a bi-lateral blind match between the two parties, then sends back non-identifiable data segments that can be used for targeting or measurement.
“In contrast, Blockgraph is a peer-to-peer platform that allows all participants to perform blind matches directly with one another, secured through encryption technologies, non-identifiable data and blockchain protocols. An inherent characteristic of the platform is consumer privacy, since each Blockgraph participant’s data stays in its own systems and the participant continues to protect the data and manage the privacy of its users, including respecting any user choices regarding the use of the data.”
The Blockgraph website provides the following checklist for its privacy architecture:
The Blockgraph website claims the use of trusted third-parties for data/audience matching can add time and introduce risks, even when security controls are present. Comcast Cable Advertising says Blockgraph results in greater security and control while also benefiting from the shared learnings of the ‘network’ as additional attributes are matched against encrypted Blockgraph Identifiers.
“We developed this software with the end goal of improving the efficiency and effectiveness of data-driven TV marketing and advertising, resulting in better planning, targeting, execution and measurement across screens,” the company says.
Marcien Jenckes, President of Comcast Cable Advertising, says: “When scaled, non-personably identifiable data becomes available to all, the focus shifts to what a provider is able to do with that data and how it can be used to drive outcomes. We believe that when advanced data capabilities are paired with TV and premium video’s awareness and engagement advantages, results will be difficult to beat.”
With scale a key objective, Comcast has been looking for partners but has only just revealed their existence. “We do not want this to remain solely a Comcast-led initiative. We are inviting the entire TV industry to participate in Blockgraph so that it becomes a true industry undertaking,” declares Jenckes.
Viacom and Spectrum Reach/Charter were the first to RSVP and both are described as leading collaborators whose early involvement has helped shape Blockgraph, with Viacom particularly noted for “being integral in elevating its impact and adoption”. Additional media companies, including Pay TV operators, will be named shortly, it is promised.
Kern Schireson, Executive Vice President, Chief Data Officer at Viacom, says: “We are happy to partner with Comcast on Blockgraph’s technology and platform to facilitate the valuable exchange of data insights as a necessary catalyst to scale our collective capabilities.”
David Kline, Executive Vice President, and President of Spectrum Reach, comments: “It is imperative that the use of data prioritises the privacy of consumers’ personal information. Blockgraph’s technology offers enhanced security and privacy protections by allowing all players within the TV ecosystem to directly share insights derived from anonymised and aggregated information. We support this initiative, believing it will help set the standard for secure information sharing in the years to come.”
Publitalia, the advertising division for Mediaset in Italy, is also gearing up to get involved. “Since Blockgraph is a peer-to-peer network, the greater the adoption by the TV industry, the greater the potential depth and scale of its data insights,” says Paola Colombo, General Manager Adtech & Business Development at the company.
“Blockgraph is another example of the industry coming together to adopt new standards and technologies that will allow us to compete more effectively as a medium, while simultaneously delivering more value to our advertising clients. We look forward to working together with our partners on this collaborative effort.”
Jason Manningham, General Manager at Blockgraph, points out that data is a valuable and sensitive asset for media companies and consumers that must be protected. “At the same time, data is now the fuel powering media and advertising.
“The TV community needs to ensure that we can compete with the data capabilities of digital-first companies. We understand that providing a safe way to protect data while benefitting from collective insights is the path forward. And we believe Blockgraph offers that path.”
Blockgraph lists the following benefits for various stakeholders:
For data owners
Comcast has already demonstrated its commitment to collaboration, and an understanding that TV needs to increasingly compete as a medium against digital disruptors. The company was the lead innovator for RDK, the shared-source software initiative that makes it easier and faster to develop customer premise equipment, covering video gateways/clients and broadband gateways.
RDK is credited with improving agility for the platform owners using it, resulting in advanced services coming to market faster and adapting more quickly once they have been launched. RDK has been implemented by multiple cable operators globally.
Blockgraph is being presented as an organisation in its own right, with a website, which you can visit here.
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