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650-316 exam Dumps Source : SP Video Phase II - Media Satellite and(R) Broadcast
Test Code : 650-316
Test Name : SP Video Phase II - Media Satellite and(R) Broadcast
Vendor Name : Cisco
Q&A : 39 Real Questions
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Cisco’s lengthy-standing perception has at all times been that organizations should evolve to pressure ahead and lead through market transitions. The identical is true for our govt talent. Evolving our skill requires placing them in new roles, expanding their perspective and talent sets and bringing fresh ideas and energy to the business. here is what we’ve currently done with Edzard Overbeek’s new flow from SVP of our Asia-Pacific-Japan area to move of our global capabilities business and Bruce Klein’s movement from SVP of Public Sector revenue to the head of our global accomplice firm.
during the last yr, we've refocused our engineering company for agility, improved choice making, and a renewed focal point on innovation. The market share numbers speak for themselves and our client self belief has in no way been enhanced. we have a strong management team and the enterprise community leaders have tested powerful execution. Now the time is appropriate for us to drive the next section of our organizational evolution.
With that, we're happy to announce Padmasree Warrior will expand her position to develop into Cisco’s Chief know-how and method Officer the place she might be responsible for selecting consumer and trade transitions and choosing Cisco’s strategy to address them. Padma will work intently with Cisco’s engineering, container, operations and services management, and may outline method, investments, acquisitions and the evolution of Cisco’s expertise associate ecosystem. additionally, Padma might be chargeable for notion management round Cisco’s items and architectures, technical ability construction and recruiting, and she will raise her time with external stakeholders. The enterprise community CTO’s will report dotted line to Padma to allow effective alignment between technology approach, company approach and M&A undertaking. during the last four years, Padma has centered an important track record of outcomes, similar to building Cisco’s method and execution around architectures, cloud, ordinary expertise approach framework, and attracting and setting up industry main technical ability. We look forward to accelerating our market position below Padma’s strategic path.
After 13 years of first-rate service to Cisco, Ned Hooper might be leaving the immediate Cisco household to form an impartial investment partnership business and to pursue his intention to be a predominant investor. Ned has been engaged on his plan with us over a number of months, and we appear ahead to partnering with him in his new endeavor. Ned has a unique ardour and ability for investment and method, and may center of attention on this within the subsequent section of his profession. Ned pioneered the mannequin for colossal-scale M&A at Cisco and drove massive transactions for the company akin to Tandberg, WebEx, Airespace, Starent and NDS. moreover, he has managed our $2B investment portfolio with each strategic and financial returns to the company. Ned’s strategy and business development group will now report to Padma. we'd like to thank Ned for his contributions, management, friendship and his persistent drive to always do the correct component for Cisco.
finally, Pankaj Patel will assume the leadership of Cisco’s engineering organization. Pankaj will force innovation, operational excellence and agile building throughout our items, solutions and architectures, and continue to increase our relevance with our expanding consumer base. Pankaj’s deep customer relationships and wide engineering potential, mixed with his potential to mentor and grow suitable engineering ability will serve Cisco well as we force the next phase of engineering leadership for the business. when you could be well-known with Pankaj’s carrier provider adventure, he up to now spent sixteen years within the commercial enterprise house. over the last 13 years, Pankaj developed and grew Cisco’s provider company business which today accounts for approximately 35% of Cisco’s direct product profits. Pankaj’s leadership in key carrier issuer areas equivalent to core routing, part routing, SP mobility and SP video has positioned Cisco extraordinarily smartly for the long run. all through his tenure Pankaj has delivered a major variety of products to the Cisco portfolio, addressing a wide range of consumer needs. during the last year as the co-leader of engineering, Pankaj has accelerated his involvement in Cisco’s business company, because the intersection points between carrier company and business come closer collectively.
As we reside focused on being the highest quality Cisco for our valued clientele, companions, traders and personnel these days, we under no circumstances lose music of the place we are looking to go sooner or later. we are excited about this evolution in our organization. Please be a part of us in congratulating Padma, Pankaj and Ned on the next part of their respective journeys.
John Chambers and Gary Moore
Yvette Kanouff, the top of Cisco's carrier issuer business, introduced to the company Wednesday that she is leaving to birth her "third career chapter."
In an interior message to employees received by using light analyzing about her departure, Kanouff, the SVP and GM of Cisco techniques Inc. (Nasdaq: CSCO)'s service issuer enterprise, mentioned that she's secured a board seat at a yet-unnamed company and may focus on rising technologies.
"My subsequent section, which I have been pondering for years, is about being able to make an have an impact on on boards and nurturing new industries and technologies," she wrote. "I birth my first board seat this month, and i have an opportunity to work with many startups and corporations. it is definitely a bit frightening to make such a large change, however it is totally pleasing."
Cisco mentioned Jonathan Davidson, SVP and GM of its carrier provider Networking unit, will lead Cisco's SP business going forward. "We admire Yvette's management of our provider issuer business over the past 4 years and wish her all of the most advantageous as she starts off a new chapter," the company talked about in a press release.
Kanouff's flow comes about three months after the enterprise inked a deal to promote its video utility enterprise, including what become a part of its $5 billion acquisition of NDS, to inner most fairness firm Permira . She is also relocating on amid ongoing struggles at Cisco's provider issuer section, which turned into down 4% in Cisco's fiscal Q1. (See Cisco Dumps Video application Biz, Ends NDS period and Cisco Bets $5B more on Video With NDS.)
That take care of Permira, situated on Cisco's service company Video utility solutions company, is slated to close later this month, and Kanouff is anticipated to stay on to look that deal via. Permira, which up to now held a majority stake in NDS and counts former NDS Chairman and CEO Dr. Abe Peled as an marketing consultant, plans to rebrand the enterprise and center of attention on constructing and launching new video products for the pay-television business.
Kanouff has been asked for details on her new board seat (mild studying will update the story if that information involves light).
Kanouff lately spoke to easy reading to talk about how community automation ideas can yield backside-line business consequences (See Unknown doc 744497.)
Kanouff joined Cisco in 2014 as SVP and GM of its SP Video software and solutions neighborhood, and became named to her ultimate slot at Cisco in March 2016.
She is also late of Cablevision techniques (now a part of Altice usa ) and became a long-time exec at video application company and VoD tech company SeaChange foreign Inc. (Nasdaq: SEAC), where she ultimately rose to develop into president.
Kanouff turned into also a key participant at Time Warner Cable's expertise division, and became part of the group that labored on the complete carrier network, an ambitious (and expensive) undertaking that pioneered and verified an early mixture of interactive functions, including VoD and on-monitor, online shopping and media-prosperous television interfaces. (See Now it is a set-true!)
— Jeff Baumgartner, Senior Editor, gentle analyzing
Chongqing metropolis, China, is ready to get a giant Orwellian surveillance community of half 1,000,000 cameras so that you can undercover agent on (sorry, act to keep away from crime in) areas like highway intersections, parks, and neighborhoods. Cisco is rumored to be one of the crucial key items in the network providing, actually, the networking tech itself–the grease that’ll make the total integrated shebang work. but there’s a fine line between “combating crime,” the use of absolutely off-the-shelf Cisco equipment, and re-purposing that same “peaceful Chongqing” community of cameras to undercover agent on the inhabitants. here’s how all that other tech could work:
Recognizing Faces, Any Which approach that you could
The equal surveillance grid that displays for, say, traffic buildups or a destroy-in to a shop at night could conveniently be tailored to actively surveil the public. All it will take is hooking up a face attention gadget to the community, hooked to a public identity database (which China most actually has). Add in algorithmic alarms to identify if two politically “questionable” individuals had been meeting, or notwithstanding they had been viewed in what can be deemed because the wrong vicinity, and it’s very powerful. This sort of expertise is impulsively becoming possible: Witness the fuss kicked up when fb instigated it for pictures in its social network, and the fact that Google has had the capacity to automatically identify faces in the billions of pages it crawls for its search indexing–however has refused to enforce on account of fears of abuses.
With enough computing vigour at its disposal, there’s no purpose the executive of Chongqing couldn’t try and appreciate each face the camera community sees. It could even get tips with recognizing its targets with the aid of co-opting in tracking statistics from cell phone networks: The U.S. already mandates tracking cellular telephone places at an operator stage for later crook investigation (and it’s amazingly targeted) and it would be effortless to adapt a public surveillance face recognizer to get a “first repair” for who could be within the scene from which cell phones are present in a given enviornment.
Eavesdropping On Voices, for people Or Banned phrases
In a nation with a censorship and surveillance ethos operating through its political constitution, it’s additionally extremely believable that the surveillance digital camera community can be hooked up to a cellphone name monitoring device that does voice attention. that would require huge computing power, to sample and assess for the attribute traits of thousands and thousands of person’s voices, however’s not computationally impossible–mainly if in case you have ample supercomputers effortless. easier would be a equipment that displays for key terms or phrases–anything China has been rumored to already have in location (and it marries with fantastical rumors about equivalent U.S. tech). Crowd-sourced voice patterns are now a well-known trick, and are key to programs like Nuance’s latest voice-recognizing iPhone apps.
Tied to the camera gadget it may effectively be used to construct a case in opposition t a citizen for breaking legal guidelines about political dissent, considering that photos tell a thousand words.
Recognizing Dissidents At a look
Failing all of those excessive-tech and pretty subtle systems, it wouldn’t be too far a step for Chongqing part II to comprise city-large iris scanners for an excellent more personal and overt variety of person consciousness. in spite of everything, if a metropolis in Mexico can are attempting it, why not China?
The city of Leon, one of the crucial biggest in Mexico, is working with biometrics enterprise international Rainmakers to install iris scanning tech all over the city’s infrastructure. The intention is to make it the “most secure metropolis on the planet,” and the system will connect with instruct, bus, and ATM networks to make go back and forth and cash access more comfy. Criminals are instantly scanned, and the population has an decide-in incentive since it’ll make many issues less complicated and might be safer–the choicest purpose is to stamp on fraud. There’s a sop to the principles of an open society, with GR highlighting the merits of adaptive digital promoting (Minority file…truthfully!) however when you've got single unit scanner machines that can seize up to 50 irises per minute, what you’re talking about here is a large integrated grownup positioning gadget.
That seems like whatever thing that may without difficulty be built-in into Chongqing’s equipment–even if iris scanning best occurs at delicate places. however that each one depends on your definition of “delicate.”
There’s is a passive surveillance trick you can also by no means have heard of, and it might quite simply work on powerful computers monitoring Chongqing’s camera feeds: IDing individuals from their gait. It seems that they certain approach all of us walk–the cadence of our footsteps, the manner we swing our arms and legs and so forth–is set as individual as a fingerprint, and truly wants just enough seconds of video feed of a person strolling to evaluate to a database.
The merits of gait spotting encompass working from greater angles, as americans can’t be relied upon to stare at cameras for face recognition, and that it might probably work in the rain–when coats and umbrellas additionally imprecise people’s faces. All you want is a good id (which could come, at the beginning, from a face attention algorithm connected to a clean video feed of someone–say, as they walked via a turnstile) and an impressive computing device. China’s no longer wanting these.
facebook’s dirty Little data Feed
meanwhile, consider the rumors that China desires to buy a “large piece” facebook and that fb is exploring a launch within the nation. We already recognize that social networking is a fast-growing phenomenon in China, and that to a point the absence of fb has pushed a raft of competing techniques into existence–making it harder for the executive to intervene. If facebook have been to officially launch in China, it’s impossible to agree with it might take delivery of free reign–it would definitely should comply with the same felony censorship suggestions that forced Google to drag out of the nation. And whether it changed into legally complicit, or the authorities created their own entry aspect to the data, fb would be providing a wealth of socio-political records to the govt on its americans, including tagged photos from each imaginable angle that might reasonably basically help a face focus equipment connected to a public surveillance grid.
The peaceable Chongqing project is however a single metropolis, with a simple digital camera device that’s being correctly networked. however considering how all of a sudden China’s blending its political wants with high tech, most of this kind of public monitoring is believable, if no longer handy … and one city might without difficulty be a look at various-bed for a broader plan. in addition, even without any of the tremendous-high tech consciousness tech–it’s absolutely feasible that a low-tech approach may use the cameras to detect corporations of americans forming. If a gaggle became too massive, was in the incorrect region or gave the impression to be blocking site visitors, there’s no reason China’s protection forces wouldn’t cling back wading in.
[Image: Flickr user soctech]
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LAS VEGAS--(BUSINESS WIRE)--Apr 3, 2019--The 2019 NAB Show runs April 6 - 11, 2019 at the Las Vegas Convention Center. Business Wire is the official news distribution partner for the NAB Show. Listed below are exhibitor profiles from EditShare to Moonlighting.Company: EditShare Booth: SL8016 Web: www.editshare.com EditShare’s fluid media ecosystem facilitates sharing of content and ideas through organized access of media on an open platform that integrates all industry standard video and audio editing systems, color grading solutions and visual effects applications. Its EditShare EFS enterprise scale-out storage solution offers embedded tools for sharing media and collaborating across departments, across sites, and around the world. Flow MAM provides a smart control layer and governance for managing and automating media processes on-premise or in the cloud. EditShare QScan offers automated quality control, ensuring creatives that the media files they are working with are meeting industry compliance. Company: Egatel Booth: SU9507 Web: www.egatel.es Egatel is a highly specialized and skilled company on the development and manufacturing of Digital and RF products devoted to Terrestrial Broadcasting and Satellite Connectivity.
LAS VEGAS--(BUSINESS WIRE)--Apr 3, 2019--On the Terrestrial Broadcasting, the company supplies solutions for Radio/TV Broadcasting that meet the professional market needs globally. The portfolio of products and services includes transmitters, re-transmitters and gap fillers, as well as engineering works combined with turnkey projects and the supply of ancillary equipment, when required.
LAS VEGAS--(BUSINESS WIRE)--Apr 3, 2019--On the satellite field, the product lines focus to provide the market with low cost solutions for the delivery of high value satellite services, like IoT, or M2M.Company: ELBER SRL Booth: N4520 Web: www.elber.it At NAB 2019 Elber will showcase its new Wayber II analog FM/digital (QPSK, 16-64QAM) microwave link. Able to transport L+R, AES-EBU, MPX and SCA signals, the company says the unit offers quality performance both in signal processing and microwave applications. The back panel hosts all I/O connectors either for baseband and RF signals. If inputs are left and right channel, the transmitter can also act as a stereo encoder, generating the MPX signal adding SCA sub-carriers or (optionally) creating RDS data through the UECP protocol over a RS-232 interface. Company: ETC Booth: C4441 Web: http://www.etcconnect.com/ ETC is a leading manufacturer of lighting and rigging equipment for studios, live entertainment, and architectural installations. Employing more than 1,300 people worldwide, ETC offers acclaimed 24/7/365 technical support, with an extensive, in-house service staff and an international network of more than 300 authorized service centers. ETC’s award-winning products include lighting-control systems, such as the sophisticated line of Eos consoles, budget-friendly ColorSource desks, and High End Systems’ renowned Hog 4 consoles. ETC has lighting solutions designed to look beautiful in person and on camera, with luminaires including the Source Four LED Series 2 Daylight HD and ColorSource Spot Pearl. Company: Etere Pte Ltd Booth: SL5616 Web: www.etere.com
LAS VEGAS--(BUSINESS WIRE)--Apr 3, 2019--Etere was established in 1987. It is amongst the worldwide leaders in Media Asset Management (MAM) and channel-in-a-box software solutions. Etere Media Enterprise Resource Planning (MERP) framework of scalable solutions are used by media enterprises across the end-to-end workflow. Etere MERP modular software including MAM, Airsales, Ad Insertion, Playout Automation, Broadcast Management System, HSM Archive, Newsroom Computer System (NRCS), Broadcast Management System, Broadcast video over IP, Censorship, Closed Captioning and Subtitle Management are built with an innovative architecture, offering the best flexibility and reliability in the market. Etere headquarters is in Singapore and it provides worldwide 24/7 support.Company: FileCatalyst Booth: SL12116 Web: www.filecatalyst.com FileCatalyst is an Emmy® award-winning pioneer in managed file transfers and a world leading accelerated file transfer solution provider. FileCatalyst is a software platform designed to accelerate and manage file transfers securely and reliably. FileCatalyst is immune to the effects that latency and packet loss have on traditional file transfer methods including FTP and is hundreds of times faster. Global organizations use FileCatalyst to solve issues related to file transfer including content distribution, file sharing, and offsite backups. To learn more visit www.filecatalyst.com or on Twitter @FileCatalyst. Company: FilmConvert Booth: C3359MR Web: www.filmconvert.com
LAS VEGAS--(BUSINESS WIRE)--Apr 3, 2019--FilmConvert enables you to add film color and grain to your video in a few simple clicks. With 19 film stocks to choose from and support for the widest range of cameras from mirrorless and DSLRs up to digital cinema cameras, you can achieve beautiful, cinematic-looking results even under the tightest deadline.New from FilmConvert in 2019: CineMatch is a camera-matching solution to take the fear and frustration out of matching footage from different camera sources, allowing you to preserve your editor’s precious time and concentration for telling your story. Company: Filmfabriek Booth: SL8826 Web: www.filmfabriek.nl FilmFabriek developed the HDS+: a sprocketless frame-by-frame scanner to digitize film. Wetgate scanning, adjustable LED lighting and on-the-fly RGB gamma correction will ensure the best quality of the captured frame. Our scanners are used worldwide to digitize (s)8mm, (s)16mm, 17.5 and 9.5mm Pathé in high-end quality. Our scanners are modular, easy to service and designed to offer competitive scanning services. The Filmfabriek HDS+ film scanner makes old film look like fresh film again! Company: Fincons Group Booth: SU9024CM Web: www.finconsgroup.com Fincons is an award-winning IT business consultancy, providing a broad range of services and solutions in strategy, digital, technology and operations to a diverse range of industries. In the Media sector, Fincons has long term and successful relationships with Tier-1 clients, providing solutions and ICT services covering the entire Digital Supply Chain, from Rights Management, Programming and Scheduling, to Advertising Sales and Omnichannel Video Delivery. With over 1400 employees worldwide and more than 35 years of experience in consulting and system integration, Fincons Group has offices in the US, UK, Italy and Switzerland. Company: Flanders Scientific, Inc. Booth: SL6328 Web: http://flandersscientific.com/ or http://www.shopfsi.com/ Flanders Scientific, Inc. is a leading provider of reference grade monitors and color management devices to the broadcast and post production industries. We are based in Alpharetta, GA. Company: FOR-A Booth: C5016 Web: www.for-a.com FOR-A, a worldwide, industry-leading manufacturer, offers a wide range of broadcast and production products with a focus on cutting-edge technologies, including: HD, 4K and IP products. FOR-A continues to offer future-ready, cost effective, advanced technology solutions. Products include: video switchers, routing switchers, multi-viewers, full 4K high-speed cameras, IP encoders/decoders, multi-channel signal processors, 8K/4K/HD test signal generators, color correctors, frame synchronizers, file-based products, character generators, video servers and much more. Company: Fotodiox, Inc. Booth: C8738 Web: www.fotodioxpro.com Fotodiox has been continuously crafting new products to meet the demands of the changing world of media, content and fine art creation since 2004. Fotodiox provides high-quality, affordable accessories such as WonderPana wide-angle filter systems, Fusion Smart AF Lens adapters, award-winning GoTough accessories for GoPro and the groundbreaking FACTOR and FlapJack families of LED lighting. Fotodiox products allow you to unlock your creativity in the fields of still photography and motion pictures. Company: Frame.io Booth: SL2426 Web: http://frame.io
LAS VEGAS--(BUSINESS WIRE)--Apr 3, 2019--Frame.io is your hub for all things video. The leader in video review and collaboration, Frame.io is where video professionals across the entire spectrum—from freelance to enterprise—come to review, approve and deliver video. Frame.io is all about what happens before distribution. We make getting there faster, smoother and more efficient with a single platform that works seamlessly across web and mobile.Frame.io is backed by industry heavyweights including FirstMark Capital, Accel Partners and Jared Leto. To learn more please visit http://frame.io.
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LAS VEGAS--(BUSINESS WIRE)--Apr 3, 2019--Company:
LAS VEGAS--(BUSINESS WIRE)--Apr 3, 2019--Glensound Electronics Ltd
LAS VEGAS--(BUSINESS WIRE)--Apr 3, 2019--Booth:
LAS VEGAS--(BUSINESS WIRE)--Apr 3, 2019--N5015
LAS VEGAS--(BUSINESS WIRE)--Apr 3, 2019--Web:
LAS VEGAS--(BUSINESS WIRE)--Apr 3, 2019--www.glensound.com
LAS VEGAS--(BUSINESS WIRE)--Apr 3, 2019--With annual sales exceeding $5 million, we are at the forefront of innovative design and manufacture of quality audio broadcast equipment. We specialise in Network Audio, announcers’ and communication equipment, and with distribution across the globe, our products are available and supported worldwide. Our products are designed and manufactured in our own UK factories, in Maidstone, Kent, ensuring complete quality control from first design to finished product.
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LAS VEGAS--(BUSINESS WIRE)--Apr 3, 2019--These qualities make Glensound market leaders in the field. At Glensound, our passion for broadcast audio is as strong today as it was when we started out 52 years ago.Company: GliaCloud Booth: N2439 Web: https://www.gliacloud.com/en/ GliaStudio is an innovative platform which empowers teams to create videos in minutes with video automation technology. GliaStudio provides a smarter video creation experience for publishers, marketers, and bloggers. • Simplify the video production process with text-to-video technology • Automatically produce customized, short form videos at scale • Support live sports event highlights • Utilize high quality media assets and templates to make amazing videos • Provide customized video service for media, e-commerce platforms, and video platforms GliaStudio was designed to facilitate the video creating process. It reduces tedious video production-related tasks with AI technology for all content creators. Company: Globant, LLC Booth: Wynn Parlor Suite Ticker Symbol & Exchange: NYSE: GLOB Web: https://www.globant.com/ Globant is a technology services and digital strategy consulting firm. We create digital journeys for our clients and their customers, and we use the latest technologies in the digital and cognitive fields to empower organizations in every way. Globant has more than 8400 professionals in 13 countries working for companies like Google, LinkedIn, BBVA, EA, and Coca Cola, among others. We were named a Worldwide Leader of Digital Strategy Consulting Services by IDC MarketScape Report for the last two years in a row (2016 and 2017), and are featured as a business case study at Harvard, MIT, and Stanford. Company: GLOOKAST Booth: SU8506 Web: www.glookast.com GLOOKAST simplifies digital media workflows by providing solutions for the most critical aspects of the production process: • File Transcoding and Ingest solutions (Media Transformer, Media Producer) • Multi-Channel, Multi Res, Multi-Destination SDI & IP Ingest Solutions (Gloobox Capturer) • Control systems for feed ingest (Scheduler) • Control Systems for studio and live events production (LiveOps) • Distributed Media Services: Park, Retrieve, Transform, Outgest, Connect and Distribute (Media|Services)
LAS VEGAS--(BUSINESS WIRE)--Apr 3, 2019--GLOOKAST products are widely used by some of the most prestigious media conglomerates in the USA, Canada, Brazil, Mexico, Colombia, Peru, Argentina, Chile, Israel, UK, Spain, France, Germany, Sweden, Denmark, Greece, India, Dubai and China.Company: Glyph Production Technologies Booth: SL 13905 Web: https://www.glyphtech.com/ Twenty five years may not seem like a long time, but for a digital data storage company it's a significant achievement. When technologies come and go almost as fast as the businesses that provide them, two and a half decades is something to be proud of. At Glyph, we honor our past — but we've built our reputation by looking to the future. Our uncompromising focus on simple elegance and rock-solid reliability for the most demanding workflows has won the hard-earned respect of professional content creators around the world. We keep that respect with our service and support, as well as the best warranty in the business.
LAS VEGAS--(BUSINESS WIRE)--Apr 3, 2019--Whether you're laying down tracks, editing video or backing up precious photos... On the road with a mobile drive or in the studio with a lightning fast RAID... You can trust Glyph when storage matters most.Company: GOAL SPORT software Booth: SL15511 Web: www.goalsport.software Goal Sport Software provides systems for in-house broadcasting in sport venues. Our products include software solutions for content management, live production, statistics and video refereeing. With Goal Sport Software you can easily control scoreboards, perimeter screens, giant screens, digital signage and other devices within the stadium such as sound, speakers and lights. Our solutions have been helping club managers and broadcasters around the world to get additional value and increase revenue on game days. Rely on our vast experience as integrators and count on Goal Sport Software to enhance fan experience and create an appealing atmosphere in your arena, stadium or event. Company: Hitachi Kokusai Electric America, Ltd. Booth: C4409 Web: www.hitachikokusai.us
LAS VEGAS--(BUSINESS WIRE)--Apr 3, 2019--Hitachi Kokusai Electric Co, Ltd. is highly regarded for the outstanding quality, reliability and price/performance value of its innovative camera solutions for the broadcast and professional video production markets. At the 2019 NAB Show, the company will unveil the SK-HD1800 camera, which combines advanced CMOS imaging with a motorized filter wheel for remote operation to deliver spectacular image quality for mobile and event-based productions even in venues with challenging LED lighting and displays. The company will also showcase updates for two compact box camera models, adding HDR support to the DK-H200 while further enhancing the visual quality of the DK-Z50.Company: Hive Lighting Booth: C10345 Web: www.hivelighting.com Hive Lighting is a Los Angeles-based manufacturer of groundbreaking LED & Plasma lighting for the television & entertainment industry. Hive will be showcasing new products and additional accessories exclusively at the NAB Trade Show for both their omni-color LED and plasma product lines. Feel free to stop by the booth or schedule a meeting through your NAB App -- And try the industry's most versatile lights for yourself! Company: IdeaNova Technologies,Inc Booth: SU11122 Web: https://ideanovatech.com IdeaNova Technologies is a leader in providing solutions for secure streaming in autonomous environments—planes, trains, automobiles and more. At NAB we're featuring our just announced Hardened Secure Server Platform, the first product to implement new studio requirements for onboard DRM license servers. It can serve DRM licenses for video-on-demand or live streaming content. Company: IDenTV LLC Booth: SL14917 Web: WWW.IDENTV.COM IDenTV enables all constituents of the media ecosystem to leverage the power of advanced A.I. Powered multimedia analytics and technologies for next generation content management and search tools that enable greater actionability, monetization tools to increase and measure ROI.
LAS VEGAS--(BUSINESS WIRE)--Apr 3, 2019--IDenTV’s suite of over 30+ Artificial Intelligence and Machine Learning: Computer Vision, Automated Speech Recognition, Machine Translation and Natural Language processing engines provide unparalleled automation, optimization and big data analytics for data-driven decision making that had been unattainable in the past.Company: IEEE Broadcast Technology Society Booth: LN3 Web: https://bts.ieee.org/ The IEEE Broadcast Technology Society (BTS) is a membership organization open to everyone in the broadcast industry and allied fields. The BTS mission is to serve the needs of its members; to enhance their professional knowledge by keeping them informed of the latest research results and industry trends, and provide enriching educational and networking opportunities. Now is the time to become a member of BTS and take advantage of the member benefits. Company: Imagine Products, Inc. Booth: SL13605 Web: https://www.imagineproducts.com/
LAS VEGAS--(BUSINESS WIRE)--Apr 3, 2019--Imagine Products develops innovative video workflow solutions that help film and media professionals back up, view, share, transcode, and archive their video assets. The theme at their booth this year will be “new” and “flexible.” They’ll be showing off ShotPut Pro 2019 with an iPhone app and MHL reports, the new comparison application TrueCheck, their Imagine Cloud that carries the tag line connecting your workflow and partnerships with Codex and Frame.io integration. Recently Imagine Products released a new website, activation system and license options like rentals. Workflows around the world will become more efficient and streamlined with these new tools.Company: InSync Technology Ltd Booth: SL 7412 Web: www.insync.tv Specialists in motion compensated standards conversion since 2003, InSync will demonstrate at NAB2019 FrameFormer, the only software motion compensated frame rate converter targeting CPU deployment. FrameFormer provides exceptional conversion quality while avoiding the need for specialist hardware. FrameFormer is available as plug-ins for Dalet Amberfin, Final Cut Pro X, Adobe Premiere Pro, Marquise Technologies MIST, Odyssey Mark, and Imagine Communications' SelenioFlex™ File framework, as well as via custom integration for your specific workflow. FrameFormer conversion is also available as a cloud-based service via InSync's partner Hiscale. Come and see how InSync can help you monetize your assets at SL 7412. Company: International Supplies Booth: C11819 Web: www.internationalsupplies.com
LAS VEGAS--(BUSINESS WIRE)--Apr 3, 2019--With more than thirty years in the industry, International Supplies has introduced many unique and innovative brands and products to the market. We feature CAMLAST Premium Power Solutions: Professional Gold Mount and V-Mount batteries, including for RED, chargers, adapters, plates and connecting cables; EXPLORER Cases, the finest molded, customizable protective cases on the planet for cameras, lenses, and other sensitive equipment, including lighting, sliders, tripods and stands. EXPLORER Cases are built stronger to last longer. They are To HELL and Back TOUGH! And easyCover is the unique protective cover system for all major DSLRs and mirrorless cameras and lenses.Company: iSmart Video Co., Ltd. Booth: C2454 Web: www.ismart-cctv.com
LAS VEGAS--(BUSINESS WIRE)--Apr 3, 2019--We have fifteen years of experience in design and manufacture of video cameras. Our R&D team consist of Doctors, Masters and senior engineers majored in AI tracking, video analysis, HD, IP technology. iSmart Video has been awarded as National Hi-tech Enterprise; we are ISO9001 certified.Our products are widely sold with warm acceptance from our customers all over the world. Meanwhile, we are providing ODM/OEM services to global brands. Customer satisfaction is the principle of our business. And this is also the energy that keeps us moving forward. Company: Ittiam Systems Booth: Westgate C-Tower Web: www.ittiam.com
LAS VEGAS--(BUSINESS WIRE)--Apr 3, 2019--Ittiam – the trusted solutions provider in the field of online media creation, consumption and visual analytics – will showcase its advanced video processing products powered by ML at NAB 2019. Top in the list are its fastest AV1 encoder with gains over HEVC, and its ML driven CAE solution – THINKode. Ittiam will also demonstrate the first of its kind transcoding solution running on AWS A1 instances powered by ARM cores, and low latency HEVC for video collaboration. With Ittiam’s solutions, you will be well positioned to maximize your investments in video and deliver awesome customer experience. More @ https://www.ittiam.com/nab-2019/Company: JK Audio Booth: C6706 Web: www.jkaudio.com JK Audio offers a full line of telecom and intercom interface solutions for Remote Broadcasts, Interviews, Talk Shows, IFB, and behind the scenes communications. New for NAB2019: -AutoHybrid IP2 VoIP Hybrid gets the Opus codec. -BlueDriver F3 Wireless Audio Interface now with Headphone Output. -RemoteAmp Stereo Headphone Amplifier now with 3.5 mm stereo input. Company: JUMP Data-Driven Video Booth: 3438SP-A Web: https://www.jumptvs.com/ Suite of data-driven solutions for video service providers to increase monetization through business intelligence, advanced predictive analytics, personalization of the video experience, and marketing automation. JUMP is allowing video industry transformation to the next generation of video services for the next generation of video customers. JUMP´s vision is that data and its effective use will be the new competitive advantage in the next phase of the video industry. JUMP is built on the foundations of cutting-edge Big Data and Artificial Intelligence technology customized for the video industry. Leading companies around the world are already improving their video business using JUMP. Company: JW Winco Booth: Central Hall - C1213 Web: www.jwwinco.com JW Winco is a leading source for metric and inch standard parts for industry. For over 40 years, JW Winco has been known for its high-quality, ergonomically-shaped and aesthetically-pleasing products. We have an extensive selection of adjustable levers, cabinet U-handles, hinges and locking mechanisms, revolving and retractable handles, hand cranks, leveling mounts, hand knobs, spring, ball and indexing plungers, jig, fixture and fastening components, toggle clamps, casters and wheels, universal joints, oil sight glasses, and more. JW Winco is ISO 9001:2015 certified and also offers secondary machining and assembly. Company: Kazuhm Booth: N2739 Web: www.kazuhm.com Kazuhm is a next generation workload processing platform that allows organizations to recapture their existing IT resources and intelligently manage work across a fabric of Desktops, Data Center, Cloud, and Edge/IoT. Benefits include lower IT/Cloud costs, enhanced security, improved performance and reduction of latency by enabling the right work to be processed on the right resource for the right reason. The intuitive UI makes it easy for users, reducing their dependence on IT support. Our SDK enables rapid application deployment both internally and to our Application Marketplace. Company: Klarrio Booth: SU7514 Web: www.klarrio.com Klarrio is a systems integration, consulting and software development firm specializing in the digital transformation of large-scale enterprises. The company offers a one-stop resource for professional and integration services that require cloud-native/Open Source expertise, and provides a strategic bridge between legacy IT systems and emerging technological solutions, such as Internet of Things (IoT), big data, advanced analytics, and elastic-service deployments. Klarrio is based in Antwerp, Belgium, and has North American headquarters in Apex, North Carolina, and offices in Sydney, Australia and Aachen, Germany. (www.klarrio.com) Company: Kron Technologies Inc Booth: C12145 Web: www.krontech.ca
LAS VEGAS--(BUSINESS WIRE)--Apr 3, 2019--Kron Technologies is the maker of the industry disrupting Chronos 1.4 high speed camera. Chronos 1.4 is a purpose-designed, professional high-speed camera in the palm of your hand. With a 1.4 gigapixel-per-second throughput, you can capture stunning high-speed video at up to 1280x1024 resolution. Frame rate ranges from 1,057fps at full resolution, up to 38,500fps at minimum resolution. Our presence has been felt from our home country in Canada, from the USA, to the far reaches of Europe and Asia. We aim to provide the most cost effective high speed imaging solutions to every corner of the world. Our easy to use interface and autonomous design make the Chronos line great for debugging and videography. The Chronos is great for sports and wildlife capture with trigger settings allowing you to capture just the right moment in time. Please see our website for more details on the Chronos line of high speed cameras.Please email us for more information about our ring project and purchases over five Chronos cameras: firstname.lastname@example.org. Company: LAOWA Booth: C11738 Web: http://www.venuslens.net/ Venus Optics - Laowa Lens is a new manufacturer of unique photography and cinema lenses. Our team of optical designers has more than 20 years’ experience and previously designed lenses for Japanese and German manufacturers.
LAS VEGAS--(BUSINESS WIRE)--Apr 3, 2019--Venus Optics have been focusing on making high quality ultra-wide angle and macro lenses for different systems and have recently launched several unique Cine glasses including the Laowa 24mm f/14 Macro Probe lens and also the Laowa OOOM 25-100 Cine Zoom lens.Company: Levels Beyond Booth: AWS Booth SU2202, Wasabi Booth SL14508 Web: https://www.levelsbeyond.com Media companies looking to speed up production, gain efficiencies through automated workflows, orchestrate and monetize their media inventories while increasing audience reach, need more than a MAM or a DAM to get there. Reach Engine is a platform in a category all its own. With Reach Engine, users are empowered to scale up their output without added hardware, and gain the ability to integrate with other media tools for seamless and time saving workflows. The new Reach Engine 2.6 features deep integrations with AWS services including Cognition, MediaConvert, S3 and S3 Glacier for unprecedented convenience and creative power. Company: Light & Motion Booth: C12331 Web: www.lightandmotion.com
LAS VEGAS--(BUSINESS WIRE)--Apr 3, 2019--Pioneering portable LED lighting technology for on-location professionals, the innovative Stella platform transforms lighting setup and utility. From illuminating spontaneous action with a single handheld light to 3-point designs that can be set up in mere minutes, Stella by Light & Motion is the choice for compact, portable lighting.Company: Logitek Electronic Systems Booth: C1916 Web: http://www.logitekaudio.com
LAS VEGAS--(BUSINESS WIRE)--Apr 3, 2019--Now in its 40th year, Logitek designs and manufactures advanced, affordable AoIP audio routers and consoles for Radio and TV. Logitek has always focused on high density I/O in its audio routing products, offering a large number of analog and digital inputs and outputs in a minimum of rack space. In addition to AoIP operation, Logitek now offers AES67 and Dante I/O. Logitek consoles offer touchscreen control of all router functions and provide full broadcast functionality including up to 24 mix-minus busses, scene selects, profanity delays and frame delay. Logitek is based in Houston, Texas.Company: M2A Media Booth: SL5121 Web: www.m2amedia.tv M2A Media supports broadcasters and sports rights holders challenged with the increasing demands of successfully delivering live events at scale. Our API driven cloud-native technology is backed up with 24/7 operational support and mission critical SLAs. For M2A's customers, speed of innovation keeps them at the vanguard of live delivery by optimising the viewer experience. Our progressive engineering and agile approach enables that confident, continuous and rapid deployment. Our Live Streaming and Live Capture products are trusted by global broadcasters and OTT platforms, such as BBC, ITV, DAZN and Channel 4. Company: Magewell Electronics Booth: SU5724 Web: www.magewell.com Magewell develops innovative solutions for video and audio capture, conversion, streaming and playout. The simplicity, performance, cost-effectiveness and reliability of Magewell’s products make them the preferred choice of video professionals, integrators and OEMs for applications including live streaming, production, broadcast, medical imaging, lecture capture, video conferencing, digital signage and more. Demonstrations will include the new Pro Convert family of NDI encoders and decoders for bridging traditional video signals with live IP-based workflows; new models in our Pro Capture family of capture cards; updates to our intuitive Ultra Stream standalone streaming encoder; our award-winning USB Capture Plus external devices; and more. Company: Mandozzi Elettronica S.A. Booth: N4520 Web: https://www.mandozzi.ch/ Mandozzi designs and manufactures special high-tech products in the field of audio signal and data transmission and processing. MANDOZZI is a Swiss quality trademark. The Company supplies digital audio routers, digital audio mixing consoles and IP codecs equipment for the TV and the Radio market. The Company’s core business are Digital Audio Mixing Consoles. In the last years, through partnerships and strategic investments in R&D, new projects have been opened to create digital audio managing systems with audio I/O and controls sharing and HW/SW modular concept. High scalability, high performance and high efficiency are the main goals that MANDOZZI achieved. Company: Marshall Electronics Booth: C6508 Web: http://www.marshall-usa.com/ Marshall Electronics will showcase its latest broadcast offerings, including three cameras and two new monitors, at the 2019 NAB Show (Booth C6508). The latest camera offerings from Marshall include the compact true 4K60 Marshall CV420-CS, a 4K60 solution suitable for use in live events, cinema, ProAV, and any 4K video workflow. Marshall will also showcase its compact true 4K30 Marshall CV380-CS and the new ultra-high-speed Marshall CV506-H12. New from Marshall’s monitor offerings is the Marshall V-LCD173HR Production Monitor and the Marshall V-R241-4K Master Confidence Monitor, an ultra-high-definition interface that is perfect for remote production trucks, broadcast studios and editing rooms. Company: Maxon Booth: SL #6324 Web: https://www.maxon.net/en/ Press Kit: http://www.tradeshownews.com/events/2019-nab-show/MaxonNABShow2019/ Maxon, leading developer of professional 3D modeling, animation, and rendering solutions, returns as an exhibitor to the 2019 NAB Show to showcase the power and versatility its acclaimed 3D software application, Cinema 4D, delivers to next-generation content creators. Daily at the Maxon booth, #SL 6324, a stellar lineup of 3D guest artists will share techniques and valuable insights to illustrate the capabilities in Cinema 4D that have inspired the creation of some of today’s most celebrated film, broadcast, multimedia and visualization projects. Check C4DLive for details on artist presenters and live streaming schedules. Company: Media Creek, Inc. Booth: N3127 Web: https://www.mediacreek.net/ Media Creek is a holding company and incubator of digital audio-centric companies empowering both audio publishers and advertisers. Their portfolio, which includes EmpireStreaming and Live365, focuses on digital audio and podcast CDN and hosting, micro-casting, content curation, royalty compliance platforms, monetization services, and audio advertising technology innovation. Company: Media Excel Inc Booth: SU6710 Web: www.mediaexcel.com Media Excel defines the multi-screen transcoding standard for video delivery across head-end, cloud and edge distribution networks. Media Excel’s HERO product line is a software-based Live and VoD encoding/transcoding solution for contribution and distribution of adaptive multi-screen video. HERO natively supports all adaptive delivery technologies including Low Latency CMAF, as well as DRM and ad-insertion workflows. HERO supports real-time HEVC compression up to UHD/4K60p with HDR for on-premise, virtual and cloud architectures. HERO powers the most high-profile services worldwide, including AT&T, Verizon, Telus, RTL, Orange, NFL, NBA, MTV, IMG, VevoTV, Korea-Telecom, Level3, LG, Arqiva, Encompass, Akamai etc. Company: Mediapro Booth: SL6827 Web: https://www.mediapro.tv
LAS VEGAS--(BUSINESS WIRE)--Apr 3, 2019--Mediapro is a world leading audiovisual group with 56 offices across four continents. Established as one of the leaders in sports rights distribution, with exclusive global TV rights of some of the most important competitions of national teams and clubs, Mediapro has produced over 50 films and its programs have been broadcast worldwide. Mediapro has produced over 50 films and its programs have been broadcast worldwide. Innovation is one of Mediapro’s staples, using the latest technology in sports production, film, broadcasting, design, playout, post-production services to fulfill the most ambitious projects. Channel Origination, OTT/Streaming, breaking news are also part of the services that Mediapro has been providing its customers for 25 years.Company: Meinberg Booth: N3124 Web: https://www.meinbergglobal.com Meinberg is a global leader in time synchronization solutions. As an AIMS member Meinberg supports the transition from SDI to IP in the broadcast industry. As PTP is the selected technology for synchronizing studio equipment over IP, Meinberg can provide GPS synchronized grandmaster solutions that are already well-established in other industries for many years. Meinberg synchronization products can easily be integrated into a hybrid SDI/IP scenario, by serving PTP and traditional genlock signals like black burst or word clock generated from a common time base. Customers rely on Meinberg equipment because of its future-proof approach, scalability and flexibility. Company: Mirada PLC Booth: SU9414 Ticker Symbol & Exchange: MIRA Web: www.mirada.tv Mirada is a leading provider of products and services to digital TV operators and broadcasters worldwide. Founded in 2000 and led by CEO José Luis Vázquez, the Company prides itself on being a pioneer in the world of digital TV. Mirada’s core focus is to provide operators with the ultimate viewing experience for their viewers, by offering an entire ecosystem of end-to-end products across set-top boxes, smartphones, laptops, smart TVs and connected devices, delivered with a seamless and state-of-the-art UI. Mirada’s multiscreen technology, acclaimed for satisfying even the most demanding audiences, has been deployed by some of the biggest names in the telco world, including Televisa, Telefonica, Sky, Virgin Media and the BBC. Headquartered in London, Mirada has commercial representation across Europe, Latin America and Asia and operates technology centres in the UK, Spain and Mexico. Company: MOG TECHNOLOGIES Booth: SU7510 Web: https://www.mog-technologies.com/ MOG delivers end-to-end solutions, from acquisition to delivery. Including video capture and ingest; live and on-demand encoding and transcoding; quality control and playback; closed captioning; support for 8K, HFR and HDR workflows; live streaming from and into any cloud platform or social media network; OTT Platform for video management and monetization; Production Analytics for automation and orchestration; AI for monitoring of production activities and resources; and the ultimate AR solutions to build a Virtual Studio. Company: Moonlighting Booth: N3436SP-C Web: https://www.moonlighting.com Moonlighting is the first mobile, on-demand solution empowering people to earn extra money and hire talented professionals quickly. Moonlighting creates a virtual marketplace for freelancers and small businesses to hire or be hired directly from mobile devices. With a blockchain supported platform, Moonlighting provides a full turnkey solution with a range of powerful SaaS tools that simplify communication and small business accounting. Moonlighting has been featured as a top mobile app in Apple’s “Jobs” category and is backed by the three largest news media companies (Gannett NYSE: GCI, Tribune NASDAQ: TRNC, McClatchy NYSE: MNI). For more information, please visit https://www.moonlighting.com.
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May 8 2006
Media intelligence solutions firm Video Monitoring Services (VMS) has announced an agreement with Nielsen Media Research's Monitor-Plus division, which will supply it with near-real time, automated identification of breaking television commercials.
The agreement includes identification of new commercials from national broadcast networks, national cable networks, national Spanish-language network TV, national Spanish-language cable TV, and barter syndicated programming as distributed via satellite and local broadcast stations in Nielsen's top 100 Designated Market Areas (DMAs)(R).
The new data will support VMS' customizable web-based ad intelligence tracker, AdSite 4, which was launched in April. Further deployments will follow the AdSite 4 launch to complete VMS' IMI platform. Phase II, focusing specifically on editorial content and quant analytics, is scheduled for release during Q4 2006, and Phase III, integrating advertising and editorial content with analytics, in early 2007.
VMS brings together news and advertising monitoring across all media - broadcast, radio, print, Internet and outdoor � and monitors thousands of hours of television and radio broadcast news in all 210 US DMAs. Its services include editorial and ad retrieval (from a database of over 5 million ads), and advertising and public relations measurement and tracking tools. Last September it bought media analysis and measurement company PRtrak (www.mrweb.com/drno/news4573.htm ).
VMS CEO Peter Wengryn says the agreement will gives his customers 'quick access to virtually all new advertisements from Nielsen Monitor-Plus - the standard in the industry. With this agreement,' he adds, 'VMS will be the only company offering such comprehensive coverage, taking advantage of the broad scope of Nielsen's full-time monitoring capabilities.'
VMS' home page is at www.vmsinfo.com .
All articles 2006-18 written and edited by Mel Crowther and/or Nick Thomas.
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The end of analog television is at hand. Pundits have predicted the death of analog before, but such forecasts were couched in caveats. Now governments are setting firm dates and planning for life after analog, when vast amounts of bandwidth will become available for new uses and the broadcast TV scene will change.
Around the world, governments have begun the analog shutdown, and it will accelerate rapidly during the next five years. In Germany, Berlin killed off analog in 2003, Munich did it this year [see photo, “Getting Ready”], and the rest of the nation is scheduled to follow suit by 2010. In the United States, Congress likely will legislate January 2009 as the shutoff date. The end-of-analog date in France is 2010. In Japan, it’s 2011. The United Kingdom, which turned off analog broadcasts in one Welsh community this year as an experiment, is slated to phase out analog completely by the end of 2012.
After analog television is phased out, digital over-the-air transmission will be the only game in town for those receiving free TV signals through antennas.
If television comes to you by cable or satellite, you won’t notice a thing. Satellite television is already digital, and so is much of cable. But eventually you will reap diverse rewards that you might not even connect to changes in TV broadcasting: better cellphone reception, opportunities to download video to your cellphone [see illustration, “Playing Soon”], and mobile broadband Internet. And, in the United States, you might see a modest dip in the federal budget deficit when the government sells off 108 megahertz of the old analog broadcast spectrum for as much as US $50 billion, by some estimates.
If you do rely on broadcast television, you’ll notice the changes even sooner. The first one might be a little painful: you’ll need a new TV set or, at minimum, a new tuner costing at least $100 [see sidebar, “Countdown to the End”]. With a new high-definition set, you’ll see a big improvement in the TV picture. Most digital programming is broadcast in HD, which brings the crisp, detailed images so prized by sports fans (who are determined never to lose sight of the ball or puck) and feared by news anchors (who know that viewers can see every bit of makeup they plaster on). Along with those sharp pictures comes digital surround sound—if you add the speakers.
In some countries, mainly in Europe, broadcasters have no plans for terrestrial broadcast of high-definition television. Nevertheless, digital broadcasting should bring other potential benefits. Some broadcasters may send out multiple standard-definition channels, perhaps “narrowcasting” shows to niche audiences or providing supplementary material, such as an interactive experience, with regular shows.
In any massive technology change, particularly one with so much money at stake, there are winners and losers. I’ll get to those. But first, to understand why this enormously valuable part of the spectrum will soon be up for grabs in an unprecedented high-tech rush, we have to go back to the late 1990s.
The United States was the first country to broadcast digital TV, in 1998, and its mechanism was basically followed by other countries in their own systems. So the U.S. experience is illustrative.
In the late 1990s, the Federal Communications Commission (FCC) loaned each TV broadcaster a second channel in the existing broadcast bands, 54 through 806 MHz. Interspersed among the broadcast channels are some spectrum gaps that minimize interference between them. To further minimize interference, the FCC skipped certain channels in a geographic region; for example, if channel 4 is assigned in one metropolitan area, the nearest channel 3 broadcaster is in a different metropolitan area. The skipped channels are known as taboo channels.
Each channel occupies 6 MHz, and that hasn’t changed. Rather, because digital transmission is less interfering and also less subject to interference, and because digital channels operate at lower power levels than their analog counterparts, the FCC assigned second channels into analog taboo channels. The FCC deemed the modest increase in the overall level of interference acceptable during the transition.
At the time of the bandwidth loan, Congress set year-end 2006 as the date when analog service would officially cease and the extra channels would be “returned.” At that point, the digital channels, with their low interference characteristics, could be repacked into less bandwidth—a swath between 54 and 698 MHz. The move would free 108 MHz of spectrum—the upper end of the UHF band, or TV channels 52 to 69—for other uses. To put the potential value of that 108 MHz in perspective, note that the entire AM radio spectrum is less than 1.2 MHz. All local area networks using IEEE 802.11b and 802.11g, the most common forms of Wi-Fi, occupy just 83.5 MHz. Congress looked forward to a lucrative spectrum auction to help balance the federal budget.
The 2006 date, however, came with a caveat: on a market-by-market basis, at least 85 percent of households would have to own at least one television that could receive digital signals.
It has been clear for months that the 85 percent criterion will not be met next year, so the U.S. plan will be delayed [see sidebar, “Countdown to the End”]. But for how long? Now, many of the affected players—consumer electronics and computer manufacturers, along with communications and other companies interested in using the recaptured spectrum—do not want a “soft date.” Instead, they have been agitating for a hard one, with no further chance of delay.
Although Congress has yet to pass legislation to set such a date, both the House of Representatives and the Senate seemed in late summer 2005 to be converging on 1 January 2009.
Shortly before any hard date, the band rush will begin. Congress, eager for the money, is pushing the FCC to start the auctions as soon as possible. The Congressional Budget Office is advising that the auctions be delayed until after other, unrelated spectrum auctions are completed. Spreading them out will prevent a sudden glut of bandwidth, thus optimizing returns. Auction winners would require a year or two to gather the money they’d need to invest in developing their newly acquired spectrum segments. So for them, if bandwidth is to become available at the end of 2008, auctions in late 2006 or early 2007 would be ideal.
“Beachfront Spectrum” is what analysts are calling that soon-to-be-auctioned upper 108 MHz, because it is ideal for cellular services. Signals at those frequencies propagate farther and penetrate buildings better than signals in today’s cellular bands, which go up to 1.9 gigahertz. Best of all, cellphone system operators expect infrastructure costs to be reduced by 90 percent, because fewer cells will be required, given the longer distances signals will travel.
Thanks to such advantages, the cellular phone companies are likely to compete hard for this valuable bandwidth. Exactly what they would do with it is a closely guarded secret, at least until winning bidders are selected. Nevertheless, it’s not hard to imagine the winners launching third-generation services, including mobile video and wide-band Internet access, which would enable cellphone users to receive video programming and e-mail on the run.
The FCC’s huge menu of allowable uses for the new frequencies identifies “[f]lexible fixed, mobile, and broadcast uses, including mobile and other digital new broadcast operations; fixed and mobile wireless commercial services, as well as fixed and mobile wireless uses for private, internal radio needs. Could also include two-way interactive, cellular, and mobile television broadcasting services.”
Perhaps the best early indicators of what will happen with the freed-up bandwidth are recent events in Berlin—the first city to turn off analog television—and in the United States, where a couple of preemptive auctions gave developers access to segments of spectrum on the condition that they not interfere with broadcasters still using them.
The “Berlin Switch” is an intriguing novelty. It was possible because the region affected is relatively small, with 1.8 million households in the TV market, and because an overwhelming number of those households—all but 160 000—subscribe to cable or satellite television. Nonsubscribers each coughed up at least $200 to buy a set-top converter, and for less than $1 million, the government subsidized the purchase for families on welfare.
What the switch gave Berliners, mainly, was an increase in the number of broadcast stations—from 12 to 27. Multiplexing allows four digital channels to fit in the space previously allotted to a single analog channel. (This excludes HD broadcasts, because they require more bandwidth.) The switch also gave the government 35 MHz to use—or sell—for new services.
With more channels, viewers of broadcast television in Berlin have access to niche programming and channels previously available only to cable or satellite subscribers. Programming now includes Eurosport; Arte, with art movies, documentaries, poetry, and theater; Phoenix, with political news; Viva II, with pop culture for people in their 20s; and several new local channels.
In the United States, in 2001 and 2002, the FCC auctioned off four small slices of spectrum totaling 6 MHz in the 746- to 806-MHz range, the upper 700-MHz band, that had been allocated as “guard bands.” Along with the right to use the spectrum came tight rules to minimize interference with public-safety services. This RF real estate is intended for the rental market: the buyers will act as landlords, leasing the spectrum to third parties. The FCC packaged the spectrum in two pieces for 52 market areas, creating 104 licenses, which were auctioned for $540 million. The top three winners were Access Spectrum, Nextel, and Pegasus Communications.
Access Spectrum LLC, in Bethesda, Md., winner of 21 licenses, announced at the time that it had begun negotiating rental agreements. In addition, Access, formed in 2000, is likely to build private wireless networks for businesses in some of its bands.
Plans of the other winners are murkier. Nextel is using its 40 licenses as bargaining chips and recently agreed to return them to the FCC as part of a deal involving interference reduction in the 800-MHz band. Pegasus won 34 of the 104 licenses but has been quiet about its plans. The largest independent provider of the DirecTV satellite service, Pegasus is having financial problems, and some of its subsidiaries filed Chapter 11 bankruptcies in 2004.
Then, in 2002 and 2003, the FCC auctioned off 18 MHz between 698 and 746 MHz, which covers three UHF channels, 54, 55, and 59. Again the spectrum was packaged into geographical pieces, both to be attractive to buyers and to maximize returns. Channel 55 was sold in six regional chunks, while 54 and 59 were sold as a pair in 734 markets. Altogether the sales brought the U.S. government $145 million.
Qualcomm Inc., of San Diego, won the auction for the spectrum previously occupied by channel 55 in five of the six auctions. It then bought the rights for the sixth region from Aloha Partners LP, of Providence, R.I. Aloha was formed to provide wireless broadband service and has been a big player in the auctions so far.
Qualcomm intends to use its spectrum to send video and audio programming to cellphones, PDAs, and other portable devices nationwide. It hasn’t announced what it intends to broadcast, but the content could include hit TV shows, clips of sporting events, and movie trailers. The company calls its service MediaFLO (“Media” plus “Forward Link Only”). Qualcomm plans to store video in the handsets to supplement video streamed live; that way, it hopes to eliminate the dropouts endemic to cellphone reception. If a voice signal drops out temporarily, you can just say, “What?” Video signal dropouts, however, cause annoying freezes, jerks, or blanks in the picture, and would discourage users.
Qualcomm is developing MediaFLO as a way to promote CDMA cellphone technology, which it pioneered. CDMA is winning out over the TDMA standard (popular in the United States) and is emerging as a strong competitor to GSM (popular in Europe). Today, CDMA is used in 35 countries, including the United States and South Korea. Qualcomm plans to integrate MediaFLO into its chip sets and to offer the service through partnerships with cellphone operators. It may eventually spin it off as a separate company.
Technology alternatives to MediaFLO are available and could be used for competing services in spectrum bands yet to be auctioned. One example is a variant of the Digital Video Broadcasting standard widely adopted in Australia, Europe, India, and elsewhere. The variant, called DVB-H, provides TV broadcasts to handheld devices and, like MediaFLO, is being used in the 700-MHz band. In South Korea, yet another standard for TV broadcasting to handhelds is being deployed—Terrestrial Digital Multimedia Broadcasting, or T-DMB—and it may emerge as a competitor in the United States.
Have you ever found yourself on a train, in a park, or at a ball game wishing you could pay a bill you’d forgotten about, or send a quick message, or download a tune stuck in your mind? According to Aloha, there are enough people who want to be “always on” to support a nationwide mobile broadband Internet service. The company, which resold its channel 55 spectrum to Qualcomm, was the big victor in the 54/59 channel-pair auctions. Aloha won 125 out of the 734 regional auctions and increased its holdings by buying the other two big winners. Aloha claims it now has spectrum in 244 of the 734 licensed markets, covering 175 million potential customers, including 100 percent coverage in the nation’s 10 largest markets and 84 percent coverage in the top 40 markets.
Though not revealing which technologies it will deploy, Aloha did announce last year that it would launch a 2005 market trial of mobile broadband Internet access using Flash-OFDM (orthogonal frequency-division multiplexing). Developed by Flarion Technologies Inc., in Bedminster, N.J., Flash-OFDM is a spread-spectrum technology that uses the Internet Protocol. Signals jump quickly from frequency to frequency within a given channel in a seemingly random pattern generated by an algorithm. The resulting signal causes minimal interference with those in the same and neighboring channels and is itself not easily interfered with. Different base stations use different hopping patterns, further reducing interference and allowing the bandwidth to be used efficiently. The FCC recently granted Aloha permission to run a market test in Tucson, Ariz., presumably of Flash-OFDM.
Two auctions held so far accounted for just 24 MHz of the 108 MHz that will eventually be sold. Of the 84 MHz remaining, in 1997 the FCC reserved 24 MHz for public-safety communications, such as police and fire services—those located at four of today’s UHF TV channels, 63, 64, 68, and 69. Since the 9/11 attacks on the United States, Congress has been paying a lot of attention to the public-safety communications plan, originally with little fanfare. In fact, congressional eagerness to reallocate the swath of spectrum is the main impetus behind a drive to set a firm date for the transition to digital television. The Save Lives Act of 2005, introduced in the Senate in June, calls for expediting the reassignment of the spectrum for public-safety purposes and requires spectrum to be taken back from broadcasters by 1 January 2009.
Although Congress is driving the agenda to free portions of spectrum for public-safety use, local governments will decide how they will be used. Metropolitan-area governments, for example, would like to alleviate the congestion that plagues existing emergency services. They are concerned with voice and text transmission, already in use, and are looking to add wideband transmission of images. On-the-scene images can help emergency responders and their dispatchers. With broadband access to stored records, fire or police teams could review building plans and blueprints.
After the auctions held so far and the allocation for emergency services, 60 MHz of the bandwidth to be vacated by analog television remains to be sold [see illustration, “The FCC Auction Plan”]. This section, consisting of channels 52, 53, 56 to 58, 60 to 62, and 65 to 67, is slated to be divided into five blocks. Four of the five will be channel pairs: 52 and 57, 53 and 58, a pair of 5-MHz channels in 60 and 65, and a pair of 10-MHz channels in 61 to 62 and 66 to 67. Channel pairs can best be used for services that require the same capacity in each direction, like today’s cellphone services.
The fifth block will consist of today’s channel 56, which is better suited for one-way transmission, such as broadcasting to cellphones. It could also be used for services that can utilize an existing cellphone channel as the return path—for example, video on demand, in which your request is phoned in and then the material is sent to your cellphone over the broadband channel. The FCC plans to offer the blocks in six regional areas, making it simpler for well-funded companies planning to roll out national services to assemble bandwidth.
Illustration: Bryan Christie
The sale of the five blocks will complete the reallocation. The oft-quoted $50 billion valuation for the 108 MHz may be too high, given that the first 24 MHz sold netted $685 million and that the 24-MHz public-safety spectrum won’t be sold at all. The $50 billion number comes from a May 2004 estimate by the New America Foundation, a Washington, D.C.based public policy institute, citing FCC and other data. On the other hand, it is possible that the chunks of spectrum auctioned in the first two rounds went cheap because buyers didn’t know when they would actually get them.
If a firm date is set and the auctions for the remaining spectrum sections are held not too far ahead of that date, the auctions of the remaining 60 MHz could bring the total raised up to $30 billion. Congress is expected to require that a portion of those proceeds, probably less than $5 billion, be used to fund subsidies to help low-income families convert their analog TV sets to digital.
Whenever so much money and infrastructure are at stake, there are inevitably winners and losers. The companies bringing in the bids at the auctions appear initially to be winners, but some of their ventures are bound to fail.
Manufacturers will be huge winners. New services and technologies necessitate new equipment. Sales of televisions, studio gear, and other consumer and professional equipment are already growing. Still to come are business opportunities opened by new mobile services.
Broadcasters should be winners. By upgrading their technological backbones, they have improved their quality of service and now have the flexibility to pursue new opportunities such as narrowcasting to niche markets. However, while broadcasters have invested heavily in the digital transition, they have not yet fully exploited digital’s advantages of higher-definition pictures and new services.
Broadcasters have two strategic advantages over cable and satellite providers. For one, local broadcast stations know their markets in a way no national programmer can. For another, broadcast television is wireless and eminently portable; viewers don’t have to plug into the cable network or to a carefully aligned satellite dish. They don’t even have to find small hot spots, since receivers pick up broadcast signals almost anywhere. But broadcasters are only now starting to use HDTV in their local programming, primarily for news. And U.S. digital service does not support mobile service to vehicles and pedestrians with handheld devices. It is telling that reassigned broadcast spectrum is being used to offer mobile video services that broadcasters themselves are unable to support. Nor is this now a priority for them.
Political leaders might be losers, if they are perceived as forcing unwanted change and expense on the public. And if the transition is disruptive, they will be blamed. But overall, governments should be big winners. When the transition is completed, governments will have served their constituencies well by shifting broadcast television to a superior, more flexible service and by reallocating vacated broadcast spectrum to other useful services.
In the short term, some consumers, particularly the least well-off, will be losers. They will see blank, snowy screens on their antenna-fed analog TVs when analog service is terminated. To continue receiving programming, they will need to buy and install digital conversion set-top boxes or switch to cable or satellite service. Either way, it’s going to cost them.
In the end, though, consumers will be winners, with new and improved services available. They will have access to HDTV’s great pictures, accompanied by surround-sound audio. They will have uniformly high-quality reception anywhere in a broadcast area, and additional services will include some within traditional broadcast channels but even more coming in the auctioned broadcast spectrum.
Robert M. Rast (IEEE Senior Member) is industry liaison for Micronas Semiconductors Holding AG and chairman of the board of the Advanced Television Systems Committee, an international standards-setting body. In the 1990s, he was General Instrument Corp.’s digital HDTV advocate, and in 1993 he became one of the leaders of the newly formed Digital HDTV Grand Alliance.
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