|Exam Name||:||Cisco Digital Media System for SE/FE|
|Questions and Answers||:||35 Q & A|
|Updated On||:||February 15, 2019|
|PDF Download Mirror||:||Pass4sure 650-027 Dump|
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supplying enterprise effects for commercial enterprise and IT patrons requires a new strategy, new capabilities, and new relationships. a wholly new business options observe. Digital programs Integrators (DSI) signify that new business observe as follows:
Polytron, Inc. is a holistic sensible Manufacturing issuer – a Consulting and Engineering company for producers coming alongside its valued clientele with full manufacturing systems and solutions. assisting the digital transformation event and leveraging the IIoT – plant-flooring machinery, sensors and controllers – Cisco and associate solutions.
Polytron Use Case:
Polytron, Inc. owns the lengthy-term relationship with the customer and turned into engaged to upgrade its 15-year historic getting older industrial community infrastructure. The enterprise requested Polytron, Inc., Cisco’s Digital gadget Integrator and answer provider, to consider and design a network architecture that focused on enhancing general bandwidth utilization and effectivity across all manufacturing areas. the brand new community requirements have been to configure and installation a legit, expandable and strong infrastructure, and to maximise the benefits of plant-to-business statistics collection and reporting techniques. It turned into going to take the installing and configuration of a excessive-efficiency Ethernet and fiber-optic community to fulfill and exceed the client’s networking necessities requirements for the commercial community.
Following the Polytron “Roadmap to network solutions,” a network audit become carried out the use of diagnostics; a design plan become developed; and a time table become created for implementation. The Digital equipment Integrator’s group reviewed the design plan with the manufacturer’s stakeholders for alignment. Alignment with all stakeholder agencies became important because the network task touched each area of the plant. support become mandatory from: company’s IT aid neighborhood; all branch managers; plant engineering; and handle guide technicians. The assignment required minimal disruptions to plant operations. to accomplish this, the installing and network migration schedules had to be adjusted continually to align with the plant’s schedule and this DSI made a huge change in attaining the favored consequences.
ZAG Technical capabilities is an award successful IT consulting enterprise specializing in network infrastructure, records center, safety, catastrophe recovery and far flung entry.
ZAG Technical features Use Case:
ZAG Technical capabilities, a Digital options Integrator pilot program participant, leveraged their existing depended on guide relationship with the client to comfortable a 360 degree Workshop. the primary part of the workshop turned into to be aware and profit settlement with all business stakeholders related to the expected digital enterprise outcome and what it capacity to them. With this customer, the effect of that phase become the definition of the Manufacturing floor of the long run.
unique solution – aggressive talents – It’s crucial to aspect out that ZAG developed the requirements, so it turned into very handy for them to element out to the client why the incumbent turned into not able to achieve the identical influence with their solution. Cisco’s account supervisor John Murnane noted, “From an usual viewpoint it would be elaborate to find a companion who does what ZAG does, and this deal wouldn’t have happened if it weren’t for ZAG.”
Xentaurs is a next-technology consulting agency and methods integrator specializing in making digital company transformations a reality. they're a market leader in Cloud, DevOps, big records/Analytics, and computing device discovering – a Cisco Gold licensed partner with latest client relationships.
Xentaurs Use Case:
community Modernization to raise Operations – When serving tens of millions of customers in different regions, even small improvements in methods and operations can make a substantial monetary have an impact on. One approach is to leverage the cyber web of things, corresponding to inserting sensors on waste assortment vehicles to increase work productivity.
Underutilization Turns into quicker Time to value – though Cisco ACI had been carried out, the Cisco Gold companion recognized that the customer became no longer taking full expertise of it. creation workloads had yet to run within the atmosphere.
The partner recommended that the customer communicate to Xentaurs, a veteran Cisco Digital systems Integrator (Cisco DSI) accomplice. Xentaurs uses a proven engagement methodology that drives adoption and utilization of existing Cisco products. They helped outline how the customer might store tremendous operating expenses and recognise other desires akin to software segmentation, quicker. by adding Cisco Tetration Analytics, the customer could obtain enterprise goals in 4-6 months versus 18 months. The collaboration and cooperation between the Cisco Gold associate, Xentaurs, and Cisco have been key add-ons to why this deal got here together and closed in less than 5 months so that the customer may extra rapidly start to obtain the effective impacts of the solution sooner.
consider contacting your Cisco DSI ecosystem partner to assist expand the probability with customers hunting for finished company options right here.
To be trained greater about Cisco’s Manufacturing solutions for digital transformation and IoT please contact your Cisco accomplice.
As Cisco techniques Inc. pushes additional into utility services, can the networking enormous craft differentiated and automatic options in an ecosystem simply dialing into multicloud traits?
looking to answer this and different questions, SiliconANGLE is at Cisco live, currently underway in Barcelona, with exclusive commentary and interviews from the livestreaming studio theCUBE. insurance will begin at 10:30 a.m. CEST Tuesday, Jan. 29, and conclusion at four:30 p.m. CEST Thursday, Jan. 31. (* Disclosure below.)
the upward thrust of cloud computing has left legacy hardware businesses within the precarious place of pivoting to application-led items, all of which ought to work across the gamut of cloud structures. For Cisco, that skill virtualizing the management of the network and plugging into cloud infrastructure where it’s used probably the most: a hybrid of on-premises statistics facilities and public cloud, of which Amazon net functions, Microsoft Azure, Google Cloud and IBM are the dominant players.
The international hybrid cloud market is anticipated to surpass $one hundred billion USD over the subsequent 5 years, boosted by means of transforming into records volumes and demand for computing agility, from the backside of the computing stack to the fringe of the network where smartphones and related sensors live. Cisco, now in the midst of its own modernization efforts, looks to be the glue binding the countless components of multicloud environments.Spare no price
trying to develop core community choices and diversify its portfolio for multicloud alternatives, investments were already underway at Cisco to handle web of issues, artificial intelligence, networking safety, and other crucial commercial enterprise wants.
“Cisco is decades historic; they have been building the foundation of the cyber web,” said James Kobielus, an analyst with Wikibon, SiliconANGLE Media’s sister market research enterprise. “Many nevertheless see Cisco as a hardware vendor; that’s their core. but everybody else within the networking house needed to go deep within the cloud to continue to exist.”
With its eye on a application transition, Cisco obtained utility efficiency management provider AppDynamics Inc. for $three.7 billion to improve visibility right through the production atmosphere. simply a couple of months later, the business got rival application-defined networking company, Viptela Inc., for $610 million to supplement its own SDN applied sciences.
Cisco later introduced Springpath Inc. to its arsenal to the tune of $320 million, leveraging the business’s hyperconvergence storage controller within the Cisco Unified Computing system for the industry’s first thoroughly integrated hyperconvergence system. With a $2.35 billion acquisition of multicloud protection enterprise Duo protection Inc. and $1.9 billion spend on verbal exchange application issuer Broadsoft Inc., Cisco continues to prove it is going to spare no fee within the name of optimizing its application portfolio.
“Cisco goes via a large transformation,” stated Stu Miniman, an analyst with Wikibon. “Cisco of the long run can be a software company, [and] I don’t just mean taking networking and making it software-described. Cisco is branching out past networking.”
In an immediate play for hybrid cloud, Cisco partnered with Amazon in its Cisco Hybrid solution for Kubernetes on AWS. The solution combines the Cisco Container Platform, a fortified framework for Kubernetes, with the agility and scope of AWS Cloud for more streamlined container administration between the platforms and environments.
“Cisco isn't de-emphasizing the network, but looking at the future they recognize they deserve to do extra in cloud,” Miniman pointed out.
With a head birth in cloud and an enormous developer community, AWS has staked its declare during this next frontier of digital evolution. but initiatives like Cisco’s hybrid container answer and the automation of SDN initiatives illustrate the enterprise’s entertaining utility in the multicloud house and look like just the beginning of its new application video game plan.
Cisco’s simple price-add will come from its skill to resolve the challenges of intercloud, the crucial information exchange throughout environments at present straining business networking, in keeping with Kobielus.
“Cisco is aware of it’s now not prone to turn into the dominant public cloud company. AWS received that — and Microsoft and Google to an extent,” Kobielus observed. “Cisco desires to be the glue to support consumers build and manipulate multicloud environments. Their golden possibility is to take routing logic embedded in hardware and application and [put] it in the cloud to be greater manageable.”
to date, the method seems to be paying off. Cisco showed a good first quarter with revenue up 8 p.c yr over 12 months, to $13.1 billion, surpassing market expectations and provoking self belief after just a few years of decline. closing year, the company changed into diagnosed as a pacesetter in three Gartner Magic Quadrants: unified communications, international contact middle infrastructure and conferences solutions. “I’m bound Cisco will nevertheless have their roots in networking, however software is its future,” Miniman said.
Will Cisco’s myriad acquisitions prove fruitful in the enterprise’s utility event? and might Cisco eventually live to tell the tale in a broader multicloud ecosystem where it’s now not the core of its market? All this and extra could be explored at this years conference.
Keynote audio system consist of David Goeckeler, govt vice chairman and regularly occurring supervisor of Cisco’ Networking and security business, and Larry astounding, an epidemiologist, writer and tech innovator.a way to watch theCUBE interviews
SiliconANGLE offers numerous ways to watch all of theCUBE interviews that should be taking place at Cisco are living in Barcelona, including theCUBE’s dedicated web page and YouTube. you could also get the entire insurance from this 12 months’s experience on SiliconANGLE.TheCUBE’s committed website and Ustream
All of theCUBE’s exclusive interviews from Cisco are living could be purchasable on theCUBE’s committed site.
that you would be able to additionally watch all the interviews on the dedicated Ustream channel.Watch on the SiliconANGLE YouTube channel
All of theCUBE interviews from Cisco reside, which runs from Jan. 27 to Feb. 1, will also be loaded onto SiliconANGLE’s dedicated YouTube channel.Cubecasts
SiliconANGLE also has podcasts purchasable of archived interview sessions, accessible on both SoundCloud and iTunes.guests who might be interviewed on theCUBE
guests who could be interviewed on theCUBE consist of Cisco are living audio system Todd Nightingale, senior vp and popular manager, Meraki, Cisco; Liz Centoni, senior vice president and prevalent supervisor of IoT, Cisco; Susie Wee, senior vice president and chief technology officer, DevNet, Cisco; Roland Acra, senior vice chairman and common manager of facts center, Cisco; and Sachin Gupta, senior vp of business networking, Cisco.
other guests consist of Guillermo Diaz, chief guidance officer and senior vice president, Cisco; Prakash Rajamani, director product administration, Cisco; Gordon Thomson, vp, world commercial enterprise networking, Cisco; Bret Hartman, chief expertise officer, Cisco safety neighborhood; and Lynn Lucas, chief marketing officer, Cohesity.
TheCUBE’s lineup additionally includes Dave Cope, senior director, market construction, Cisco Cloud Platform & solutions group; Wendy Mars, president, Cisco EMEAR; Todd Nightingale, senior vice chairman and well-known manager, Cisco Meraki; and Liz Centoni, senior vp and general manager of IoT, Cisco.
To take a look at the finished lineup of visitors performing on theCUBE all through Cisco reside in Barcelona, consult with theCUBE’s adventure page.Livestream of Cisco reside
if you can’t attend the Cisco are living event in Barcelona, that you would be able to watch the experience livestream right here. (* Disclosure: Some segments on SiliconANGLE Media’s theCUBE are subsidized and will be recognized. Sponsors have no editorial manage over content on theCUBE or SiliconANGLE.)photo: Cisco seeing that you’re here … … We’d like to let you know about our mission and how which you could support us fulfill it. SiliconANGLE Media Inc.’s company mannequin is based on the intrinsic cost of the content material, now not promoting. in contrast to many on-line publications, we don’t have a paywall or run banner advertising, as a result of we need to preserve our journalism open, devoid of have an impact on or the need to chase site visitors.
The journalism, reporting and commentary on SiliconANGLE — along with are living, unscripted video from our Silicon Valley studio and globe-trotting video groups at theCUBE — take a lot of tough work, time and cash. retaining the first-rate excessive requires the aid of sponsors who are aligned with our imaginative and prescient of advert-free journalism content material.
if you just like the reporting, video interviews and different ad-free content material here, please take a moment to try a pattern of the video content material supported with the aid of our sponsors, tweet your assist, and hold coming again to SiliconANGLE.
BARCELONA, Spain, Jan 29, 2019 (GLOBE NEWSWIRE by the use of COMTEX) -- BARCELONA, Spain, Jan. 29, 2019 (GLOBE NEWSWIRE) -- Cisco live -- application innovation is at the heart of the digital economic system. a new period of apps is redefining what statistics centers are and wish to be able to supporting. as a result of these days, the records center isn't any longer a hard and fast area. It exists anyplace statistics is created, processed and used. that is why Cisco is saying a brand new architecture that extends the statistics center to in every single place that data lives and all over purposes are deployed.
To deliver this "data middle anyplace" imaginative and prescient to existence, Cisco is introducing a number of improvements across networking, hyperconvergence, protection and automation. They include:
"agencies should be capable of deploy applications in response to the needs of their business, no longer the limitations of their technology," observed Roland Acra, senior vice president and common manager, information center business neighborhood, Cisco. "purchasers are looking to deploy functions and manipulate statistics throughout various different systems, from on-premises to cloud-based. this is why we are taking the 'middle' out of the records center. these days, Cisco is assisting our consumers extend their reach into each cloud, every information center, and every department."
"BT adopted Cisco ACI because the basis for our newly launched SD-textile managed carrier to lengthen SDN capabilities into the records core. With ACI, we are able to present clients full automation, imperative policy manage and developed-in security," noted Adrian Comley, conventional manager, Dynamic network functions, international features, BT. "We're working with Cisco because it extends ACI coverage to AWS and Microsoft Azure cloud capabilities. With Cisco we're enabling purchasers to all of a sudden set up material extensions and provision applications anyplace with a repeatable, proven design for operational simplicity and stronger safety."
New facts center Innovation
Cisco is supplying on its new records core imaginative and prescient in three ways:
New facts center commercial enterprise AgreementCisco is making it more straightforward than ever for clients to purchase its facts core expertise with the new Cisco commercial enterprise agreement. valued clientele can now take potential of a single standardized three- or 5-year licensing contract throughout seven suites, together with ACI, HyperFlex, Intersight and Tetration. The Cisco EA provides shoppers with a call in deployment fashions and license portability throughout physical, digital or cloud deployments. It lets shoppers have access to what they need, when and where they want it, obtainable from their favorite channel partner. read the weblog.
move-domain IntegrationsCisco is integrating ACI with the application layer and the campus. Now, ACI integrates with AppDynamics to correlate app performance with community health. It also integrates with Cisco DNA center and the identification functions Engine to carry end-to-conclusion identification-primarily based coverage and access control between clients or devices on campus and purposes or statistics any place. These integrations are the latest step on Cisco's journey to create the industry's first multi-domain structure. The purpose is to reinvent enterprise infrastructure as a unified equipment that unlocks innovation by means of simplifying the unheard of complexity of up to date IT. study the weblog.
Availability, capabilities, and help
About CiscoCisco CSCO, +0.18% is the global know-how leader that has been making the information superhighway work due to the fact 1984. Our individuals, items, and companions aid society securely connect and catch tomorrow's digital possibility these days. discover extra at thenetwork.cisco.com and follow us on Twitter at @Cisco.
Cisco and the Cisco brand are trademarks or registered trademarks of Cisco and/or its associates in the U.S. and other international locations. a list of Cisco's emblems can be discovered at www.cisco.com/go/logos. Third-party trademarks outlined are the property of their respective house owners. the use of the observe associate doesn't suggest a partnership relationship between Cisco and some other enterprise.
definite of the features, performance, enhancements or different product roadmap tips referenced herein as being obtainable at a future date remain in construction and will be offered on a when-and-if-attainable foundation. This timing is subject to change at the sole discretion of Cisco, and Cisco will have no liability for prolong in the birth or failure to deliver any of the facets, performance enhancements or different product choices described herein.
RSS Feed for Cisco: http://newsroom.cisco.com/rss-feeds
(C) Copyright 2019 GlobeNewswire, Inc. All rights reserved.
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Location Analytics Market - Global Industry Analysis, Size, Share, Growth, Trends, and Forecast 2017 - 2025
This press release was orginally distributed by SBWire
Albany, NY -- (SBWIRE) -- 02/08/2019 -- Location analytics is one of the important segments in business analytics. Location analytics refers to the business intelligence (BI) process implemented to gain insights from geographic or location-based business data. It allows companies and organizations across industries to merge 3-D data with conventional BI data. This spatial data is collected using various data sources such as cameras, sensors mobile devices, global positioning systems (GPS), and social media channels. Location-based analytics help in contextualizing location-centric data and deriving meaningful insights. This derived data helps in making strategic business decisions. Location analytics includes interpretation and analysis of information in combination with its location or geographical component.
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It involves analyzing both real-time data and historic data. Location analytics can be applied for prevention of disasters. Historical data can be analyzed on a map to identify which areas are historically affected by disasters and to provide safety to disaster-prone areas. Real-time location analytics are helpful to courier services which need to keep track of the location of freights and delivery vehicles in real time. Location analytics tools can be beneficial for military purposes. It allows militaries to identify the exact location of troops and opponent activities on a map, helping in making better decisions and present strategic advantages. Companies are adopting location analytics solutions to use market intelligence information for business growth. In line with the same, retailers can enhance their business by analyzing the historical spending patterns of people from different geographical locations.
Emergence of Internet of Things (IoT) and the growing large volume of data through connected devices are leading to increased use of location analytics solutions. Location analytics vendors have allowed the running of location analytics solutions at a minimal cost. This is achieved by utilizing real-time intelligence on connected devices such as smartphones, Wi-Fi networks, Bluetooth-enabled beacons, and few of other technologies. Furthermore, there is rise in importance of asset management across industry verticals to optimize business processes and generate huge amount of revenue. Thus, increasing amount of three-dimensional data and importance of competitive intelligence and predictive analytics solutions helping in business growth are factors expected to drive the market during the forecast period.
There is lack of awareness and expertise among organizations about the functioning of location analytic tools. Furthermore, it requires huge initial investment to deploy such advance location analytic tools with low return on investment. There are certain operational and technical challenges related to connectivity and data integration. These factors are expected to restrain the market growth during the forecast period.
The location analytics market can be segmented on the basis of location, component, organization size, applications, deployment model, industry vertical, and geography. The market on the basis of component is segmented into solution and services. On the basis of location, the market is segmented into indoor and outdoor location. On the basis of organization size, the market is segmented into small and medium businesses, and large enterprises .Based on application, the market is segmented into risk management, emergency response management, customer experience management, remote monitoring, supply chain planning and optimization, sales and marketing optimization, predictive assets management, and inventory management. The market on the basis of deployment model is segmented into on-premises and cloud. The cloud model is expected to contribute to the location analytic market due to rising adoption of cloud services. The market is segmented on the basis of industry verticals into BFSI, retail and consumer goods, IT and telecommunications, transportation and logistics, manufacturing, government and defense, energy, media and entertainment, energy and utilities and others. The market on the basis of geography is segmented into North America, Europe. Asia Pacific (APAC), Middle East & Africa (MEA) and South America.
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Key players in the location analytics market are SAS Institute, Inc., Tibco Software Inc., ESRI (Environmental Systems Research Institute), Oracle Corporation, Pitney Bowes, Microsoft Corporation, IBM Corporation, Galigeo, Cisco Systems, Alteryx, Inc. and SAP SE.
The report offers a comprehensive evaluation of the market. It does so via in-depth qualitative insights, historical data, and verifiable projections about market size. The projections featured in the report have been derived using proven research methodologies and assumptions. By doing so, the research report serves as a repository of analysis and information for every facet of the market, including but not limited to: Regional markets, technology, types, and applications.
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Cities of dreams have a long history. Utopia as a literary form dating from the reign of King Henry VIII is more than the articulation of a dream of ideal urbanism. Rather, it is a particular and specific style of political writing. Thomas More’s Utopia and other early examples of the genre were detailed colonial catalogues, a sort of political theory by way of natural history. Our narrator would be led round Utopia (always far away or impossibly isolated by geography or time) by a guide, immensely patient and knowledgeable, happy to answer all questions no matter how prurient or minute. Utopian literature is a taxonometric exercise that, through its interpolation in narrative, transcends the form of the blueprint or social reform tract. The narrative dreams of Utopian literature, at once hallucinogenically and mundanely detailed in the all-hungry-eyes manner of a frontier report to empire, are more than a blueprint for a new urban environment. They are an exercise in the intentional shaping of desire and political possibility.
Some groups have taken the Utopian urge further. During the Second Great Awakening, a period of intense religious revivalism during the early nineteenth century, dozens of splinter sects in the United States struck off on their own to found idealized urban communities with names like New Harmony, Prosperity, Economy, New Jerusalem, and Oneida. These intentional communities were often designed autocratically by charismatic religious leaders to approximate as closely as possible the ideal state of man or the Kingdom of Heaven come to earth, sometimes with the goal of inducing the Millennium through the perfection of their designs. They experimented with architecture and street plans, economic models, concepts of labor, property, relations between the genders, family planning, and child rearing. These practical experiments in urbanized spirituality were often short-lived, lasting only a few years before the stress of the idealized life fractured the community or the fervor burned away. Others, like the Mormons, the Oneida Community, or even the Shakers, lasted far longer, evolving and transforming over decades.
The promotional materials produced by corporate smart city projects serve the same guiding function as fictional utopian narratives and the idealized plans of the religious separatist. Smart city proposals position themselves tantalizingly close to the everyday, practically at the end of the nearest subway line. While the literary utopias of Thomas More, William Morris, Edward Bellamy, and the Utopian Socialists like Charles Fourier were inspirational dreams, the videos, prospectuses, and “vision documents” produced by Sidewalk Labs, Cisco, and IBM are conditional promises. They are half of a deal, a scrap of a warranty. Throw in with us, they say, and all this can be yours.
More’s Utopia begins with a pun. Utopia is a coinage, meaning either “The Good Place” (eutopia) or “No Place” or “No Where” (outopia). It’s a joke, right there at the front, about the irreconcilable and inseparable desirability and impossibility of the Utopian project. But how the dream is spun, how the promise is made, tells us a lot about the politics being sold. This is useful in modern smart city projects that often claim to be apolitical, as is the current fashion among the high-tech companies that design, promote, and sometimes build them. What politics do these projects deploy? In what direction do these proposals push the future of cities and the future of urban technology? How are their dreams already directing the conversation, dead-ending other avenues of development and design in swamps of detail?
In describing the utility of political utopias that were never intended to be built, Lewis Mumford wrote, “No Where may be an imaginary country, but News from No Where is still news.” Someone’s visions of the future always tell you at least as much about how they view the present and the past. What news, then, does Sidewalk’s latest dream of urbanism brings us from the No Where on Toronto’s Waterfront?
Aerial photograph of the Sidewalk Labs project site, Quayside, Toronto, 2017. Source: Sidewalk Toronto.In the image of
The Sidewalk Toronto project has produced a lot of material, almost all of it digital. The high profile project is the first major undertaking of Sidewalk Labs, the New York City-based, smart city-focused sister company to Google under the Alphabet corporate umbrella. In addition to the 200-odd page “vision document” released when the deal was originally announced in October of 2017, there are videos, press releases, blog posts, white papers, artistic and architectural renderings, photos from public events, and reports stacked on reports of Sidewalk’s technological innovations and public engagement exercises. The Sidewalk Toronto website contains an overwhelming cascade of documentation.
307 Lake Shore Boulevard, currently the only physical manifestation of Sidewalk’s dream, is a combined exhibition/office/community space, showcasing digitally-composed architectural renderings, engineering models, explanatory exhibits, videos, and public input in the form of a wall of sticky notes. The Sidewalk Toronto newsletter announced in December that visitors would soon be able to explore potential housing units through a bespoke “VR experience.”1 The space has exhibited a set of fantastical models of city blocks designed and constructed by school children. The yard outside features a modular urban garden constructed out of black plastic milk crates, as well as seating, a collection of picnic tables, and a set of shipping containers that occasionally host local food vendors from Toronto neighborhoods. Every few weeks, Sidewalk Toronto throws an event in the space, a public lecture, an exhibition, or one of a series of planned “Public Roundtables,” which have been billed as events where members of the public can help Sidewalk “refine our thinking during key phases in the creation of the development plan.”2 There has been a kids camp; there are design jams; there are Sidewalk Fellows; there are Sidewalk grants for academics and artists interested in making the “future of cities” more “livable” and “sustainable.”
Still, though, the most solid manifestation of the Sidewalk Toronto dreamscape are the illustrations that accompany every new step forward (or sideways or backward). Sidewalk Toronto is, still, a digitally-bounded project, built out of renderings with persuasive power but no planning utility. Lush, colorful, calming, and detailed to a fantastic degree, these illustrations are a major component of the Sidewalk sales pitch.
Andrew Edwards (Sidewalk Labs), Laneway, 2018. Source: Sidewalk Toronto.
Visual representations of utopia, either in actual pictures or via the drunk-with-description, vaguely colonial travelogue narratives that have marked the genre since Thomas More, have been a central aspect of Utopia’s powers of persuasion, inspiration, and political influence. Italo Calvino, author of the jewelbox atlas Invisible Cities, called Utopias “speaking pictures.” For Calvino, seeing an alternative world, flourishing, functioning, in images or in text, was essential if the public was to effectively imagine a better world than the one they saw every day. For even though many fictional Utopias are denuded of politics, the act of crafting a Utopian society is a profoundly and intentionally political act. A smart city utopia like Sidewalk’s Toronto project may be set in Genevieve Bell and Paul Dourish’s “proximate future,” always just out of reach but on our way, just a few steps further down the road.3 But to “discover the future,” as Fontaine Belford put it, to draw it out before an audience with affection and care and conviction, is “never disinterested.”4
The visual style of Sidewalk Toronto’s gallery of images has been remarkably consistent. The original “Vision Document” was ornamented with charming scribbly doodles of Toronto landmarks, cultural touchstones, and Torontonian in-jokes, including a greasy box labeled “poutine,” a funny jumble of faces and bodies representing the busy Bay and Adelaide intersection, and a “seagull (plump).” The architectural renderings in the document, and those released since, similarly had a cohesive, hand drawn, watercolor feel to them. The images are reminiscent of the complex cutaways in children’s books like David McCaulay’s The Way Things Work or Stephen Biesty’s Incredible Cross Sections. The people, drawn in ghostly white outline are too small to hold any detail, and they are enfolded into their environment in an implied whir of activity, giving the place an odd but cheerful haunted feeling. The buildings are mixed use, featuring residential apartments sharing structures with rock climbing gyms, offices, shops, art installations, and what looks like a giant still or kiln in one image. Green space and trees abound, and small suspended transit pods zip between buildings. In one image, a red construction crane is positioned at the center of the visual field, hoisting a modular apartment unit in to place over the quiet bustle on the streets below.
Drawn by Andrew Edwards, these renderings of Sidewalk Lab’s dreams for the Toronto Waterfront have been featured in almost every story written about the project. At the last public roundtable at 307 Lake Shore Boulevard in July, I asked Karim Kalifa, the director of Buildings Innovation for Sidewalk Labs, who the author was behind the images that have become synonymous with the public’s understanding of the project. Kalifa praised the work of “Andy,” an “intern” from Heatherwick Studio, Thomas Heatherwick’s design and architecture firm, which has previously worked with Sidewalk Labs founder Dan Doctoroff on his flagship Hudson Yards redevelopment project in New York City. “I just tell him a story and he goes,” said Kalifa, who, just an hour before, had given a presentation on the adaptability of the buildings planned the Sidewalk Toronto site, illustrated almost entirely with Edwards’s work. When I reached out to Sidewalk Toronto to see if I could speak with “Andy” about his work, I was told he was not available. Attempts to contact Edwards directly were also unsuccessful.
Sidewalk released another set of Edwards’s plush imaginings at July’s roundtable, and an additional suite of birds-eye renderings ahead of the December roundtable. The most impressive was an all-seasons panorama, measuring four-and-a-half feet long and nearly one-and-a-half feet tall, placed on every table in the room so they could be examined closely by members of the public at the July meeting. They are warm, inviting images, showing diverse crowds enjoying mixed-use, tall timber buildings with immaculate landscaping in all seasons and all kinds of weather. The walls of the buildings are drawn transparent or translucent, the people outside strolling hand in hand, visiting an open-air library, talking on the phone, or enjoying a garden party blend seamlessly with those inside, exercising in one of the ubiquitous rock climbing gym, enjoying a pop-up indoor market, or working in a machine shop that flows uninterrupted into an open plan office space. The seasons flow into each other was well, indicating the all-weather suitability of the space. The autumnal section shows a hint of transition, with a row of A-frame braces being installed to support the building’s winter “raincoat,” a building innovation Sidewalk has repeatedly highlighted in their materials and presentations. But beyond that, the people and their busytown activities hardly change. The structures depicted in the panorama, and the people in them, have achieved a gently bustling equilibrium, predictably and attractively the same in all conditions, all year round.
Other images released in July, both as oversized glossy printouts at the roundtable and directly to members of the press, included illustrations of pro-social laneways, with open-air walkways, cyclists, old men playing chess, and a reimagined Queens Quay, with shops, pedestrians, ferns, and stepped seating taking the place of cars and traffic jams. A particularly stunning image took a sweeping view of what Sidewalk called “Silo Park,” a not-yet-formally-proposed green space encompassing the Parliament Slip waterway, which, until this image appeared, was broadly assumed would be filled in and converted into buildable land. Silo Park, in this image, contained aquatic recreation facilities, an open-air market, multiple performance spaces including one floating stage, a transit extension, numerous mature trees and plants (and a heron in the foreground, flying across the viewer’s field of vision), origami-like structures providing shade and shelter, and the Victory Soya Mills Silos, an industrial relic that marks the east border of the Sidewalk Toronto site, transformed from a grey concrete eyesore into a vibrant, charismatic film projection screen. Edwards here shows the Silos illuminated by an iconic image from Georges Méliès’s 1902 silent film Le Voyage Dans la Lune. The viewer is positioned quite close to an elderly couple, looking over the scene below through binoculars as if from a designated scenic overlook. Edwards has, through his drawings, rendered us all welcome tourists in this brief glimpse of the future.
Andrew Edwards (Sidewalk Labs), Stoa, 2018. Source: Sidewalk Toronto.
The amassment of detail present in Sidewalk Toronto’s published images and visions echoes Roland Barthes’ observation regarding the defining role of detail in Utopia: “perhaps the imagination of detail is what specifically defines Utopia (opposed to political science); this would be logical, since detail is phantasmatic and thereby achieves the very pleasure of Desire.”5 Barthes’ phantasms combine sense perceptions, memories, ideas, and situated perceptions and worldviews. A particular image can be a cultural phantasm, drenched with ideological meaning when viewed from a particular standpoint or by a particular group of people, or may be meaningless if viewed absent that context or preconditioning. For Barthes, what renders something Utopian rather than narrativized or illustrated “political science” lies in the semiotic luxuriousness of the phantasmic details themselves.
The richness of detail present in the illustrations and prospectuses of Sidewalk Toronto, and corporate smart cities in general, is fantastic, fantastical, and phantasmatic. Pull on the thread of, say, autonomous subterranean garbage robots, and it unravels a worldview with certain notions about climate, weather, infrastructure construction, trash and waste, the visibility of things rendered undesirable, and the social value of manual and municipal labor. That the details cohere ideologically, that they resonate with each other across the plans and dreams of a given project, that you can crack open any aspect of the dreamland and reveal, fractally, an identifiable worldview in miniature, is what makes Utopia pleasurable. And, conversely, that lack of perfect resonance, of fractal interior replicability is what makes cities in the real world so delightfully, irritatingly messy.
Urban frictions, the encounters between mutually unintelligible or barely intelligible cultures and populations are what propel an urban environment and its cultures forward. Utopias are concieved of as frictionless ecosystems, which have achieved a type of idealized stasis. Similarly, the very concept of productive unintelligibility is antithetical to the smart city project, which rests its entire operating premise on the notion that all relevant aspects of life within a smart city can and should be intelligible to the systems that operate it.
Despite the nods to Torontonian culture present on the endpapers of the Vision Document, the phantasms of the illustrations produced by Edwards are not Torontonian or Canadian. It would be a deft act of artistic and ideological ventriloquism if they were. Like the majority of the Sidewalk Labs and Sidewalk Toronto staff, Edwards is based in New York and is not Canadian. Moreover, it’s not Edwards’s purpose to artistically interpret the modern Torontonian moment. His work is here to establish a visual rapport with the audience for the Sidewalk Toronto project: engaged Torontonians and Canadians, of course, but also, and perhaps more directly, the global technocratic elite that consider “citybuilding” to be the next step in their career trajectory.
Remember: the stated goal of the Sidewalk Toronto project is to develop, through the extractive data-labor of residents, smart cities technologies for export by Sidewalk and Alphabet. Edwards’s images are intended to sell the project to people outside of Toronto as much as they are intended to soothe Torontonians, to convince them of the value, utility, and excitement of this particular geo-technological frontier. In this way, Edwards’s work echoes the work of earlier colonial artists working in the nineteenth century who sought to sell a politically coherent, attractive, and inviting image of life at the frontier primarily to people who weren’t there but who might want to be. Cornelius Krieghoff’s paintings of the Quebec colonial frontier, for example, with repeating visual motifs and themes of happy imperial expansion and conquest, bear a striking resemblance to the rendering produced by Edwards, particularly in the harmonized politics at work in the images and the repeatition of features and figures to induce a steady sense of place.6
The project of both Edwards and Krieghoff is to define and nostalgize proximate potential (proximate either geographically or temporally) using artful invokations of phantasmic images that are intended for and accessible to an audience outside the geographic boundaries of the project proposed. Krieghoff’s many painted variants-on-a-theme of habitants spilling joyously out of taverns into the Quebec snow in company of barking dogs and amusing carriage horses were not for those French-Canadians settlers depicted, but were intended for city-dwellers in Canada, the United States, and Europe who took pride in imperial expansion, and who might be convinced to immigrate and drive the imperial project forward with their bodies. It’s not that the Canadian notes in Edwards’s images are off. But rather, Torontonians are not their only, or even primary audience. The phantasmatic space is already occupied by a different sets of values and political ideologies.
The values present in the Sidewalk documents and illustrations are unsurprising to anyone who has followed the incursions of the tech economy into the civil sphere over the past decade. Where the Christian utopianist Harmonist town of Economy, Pennsylvania, founded in 1824, used straight streets, evenly divided land plots, and centrally positioned community spaces to communicate and enforce religious and social tenets, the Sidewalk project highlights in its tracts and images innovation, optimization, efficiency, and the central role of data. Municipal labor is automated away. The frictions, tensions, and irregularities of the urban environment are replaced with (theoretically) smoothly interlocking systems of innovative equilibrium. And the role of the citizen is whittled down into that of a producer of data for invisible systems to crunch.
Sidewalk Labs has repeatedly insisted that the materials it has released are not plans per se. I take them at their word on this. Despite their detail, pages of technical specifications, and self-contained, self-reinforcing phantasmic nature, these are not planning documents. These are utopian dreams, giving the feel of a city-within-a-city, one which abides by a distinct collection of ideals of urbanity.
The rest of the city literally fades into the background. Edwards renders non-Sidewalk buildings as transparent, unfeatured blocks. This is most surprising in the Silo Park rendering. Waterfront redevelopment in Toronto is a fraught political affair with a long (long) history. The area surrounding the Sidewalk Toronto site is currently undergoing a development boom, organized by Waterfront Toronto, the government-funded urban development corporation that initially brought Sidewalk Labs into this deal. Losing public access lakefront views to high-rise condos is politically unpopular in Toronto, but looking at the Silo Park picture, you’d never even know these developments were there. They’ve faded into ghostly insignificance, affording the Sidewalk site impossibly uninterrupted views of the lake.
Andrew Edwards (Sidewalk Labs), Vision, 2017. Source: Sidewalk Toronto.
Part of Sidewalk’s project is, as any Utopia project, what utopian scholar Ruth Levitas called “the education of desire.”7 Sidewalk’s materials introduce attractively framed options and foreclose potential alternatives. By presenting depictions of complete-unto-themselves urban systems and, as Kalifa told me, literal illustrations of a story of a near future of urbanity, Sidewalk argues its case at the level of projected, promised, densely described experience. Like other architectural models, these are sales documents. They invite the viewer to imagine themselves at home in a particular version of the future, in the narratives of the details. The political values at the core of Sidewalk’s re-vision of urbanity are presented indirectly, through Edwards’s images, played out through pictures of a new way of life. Just as utopianists and religious separatists imagined that a more perfect society could result in more perfect people, Sidewalk’s invitation is to imagine yourself as a product of their future. What kind of life could you have, what kind of person could you be, in Sidewalk’s city?
These are materials of persuasion, not collaboration. Everything is imagined for the audience, down the layouts of the microapartments. Again, it’s not that these are plans: it’s the completeness of the envisioning. There’s no imaginative work left to be done by the audience. All that is left is to project yourself in among the plants and the tall timber buildings and the all-season promenades and say yes.Thanks, I hate it
There is, hanging around everything Sidewalk has done in Toronto, the cloying scent of The Gift. Gifts, as Marcel Mauss describes them, are not free, but are reciprocal tools of relationship construction, definition, and maintenance.8 Sidewalk has presented its plan as something it is bringing to Toronto to make Toronto better, more successful, better able to take its place and compete on a global stage. When the deal was first announced, Waterfront Toronto was positioned out front. Waterfront had chosen Sidewalk Labs for this project, Waterfront had crafted the CFP and invited Sidewalk to collaborate with them in their decades-long mission to rehabilitate Toronto’s long under-developed waterfront properties. Shortly thereafter, however, this narrative shifted. Suddenly, Sidewalk executives, include Dan Doctoroff, were talking about how Sidewalk had chosen Toronto as the site of its new innovative experiment in city building. The project was no longer framed as a technology-oriented development deal. In fact, most references to property development or land being sold were quickly walked back. This was about the future: of Toronto, of urban technology, of the idea of the City itself. Sidewalk Labs began promoting a narrative that had Sidewalk choosing Toronto because of its specialness, its place in what Doctoroff called “an elite class of cities in North America,” along with Sidewalk’s dual hometowns of San Francisco and New York City.
This shift in the origin story has allowed Sidewalk to promote a narrative of almost selfless generosity regarding the Toronto project. Sidewalk just wants to help Toronto reach its full potential as a hub of technology, business, and culture. A point continually made is that this project will generate jobs and new innovative businesses, making Toronto the center of a new global sector in smart city technology, all without costing the city a penny. This last point is debatable, considering that the value of the twelve-acre Sidewalk plot was recently estimated at $675 million dollars, and it continues to be unclear what Sidewalk’s intentions are for land development or data use. Other tempting promises, such as a pledge to move “Canada’s Google headquarters” to the site have under scrutiny devolved into commitments to “facilitate” shifting Google’s current Toronto office from one part of downtown to another.9
To refuse a gift is a complicated, often combative move. It creates offense, drawing a barrier between the giver and receiver that must now be acknowledged and defended. Torontonians have been reasonably trepidatious about the multinational American tech corporation knocking on their door, promising riches, and asking to be let in. But questions about the project, its business model, and its planned use of data have been treated almost as insults. A public roundtable Q+A was characterized by a Washington Post columnist as containing a “tone of defensiveness, if not annoyance” on the part of Sidewalk representatives responding to data privacy concerns.10 Micah Lasher, Sidewalk’s head of Policy and Communications, has gotten into what can charitably be described as Twitter spats with prominent local critics Bianca Wylie and John Lorinc.11 Wylie has further said that Lasher publicly characterized her critiques regarding data sovereignty and privacy as “disingenuous” and “motivated by personal gain.”12 Questions about a project that positions itself as a revolutionary innovation in the nature of urban life seem to be regarded as looking a gift horse in the mouth and rudely judging it wanting.
I interviewed Micah Lasher in February of 2018 for an article I wrote on the Sidewalk Toronto project for The Atlantic. When I asked him in February about the ideas put forward in the Vision Document, I was sharply chastised for, it seemed, reading the document carefully, taking it seriously, and considering its implications. Questions about the detailed descriptions of micro-apartments included in the Vision Document, and what that might mean for the potential residents of the neighborhood, led Lasher to accuse me of making things up, which seemed strangely defensive. He called the Vision Document a “snapshot in time” which shouldn’t be taken seriously as planning materials, but the ideas present there, along with the images crafted by Edwards, have reappeared time and time again over the past year with little change.
All of this is coming to a head at a moment when Toronto, as a city, is embroiled in an existential battle with the province of Ontario for basic rights of self-determination. To sum up a complicated political fight: Toronto has a population of 2.7 million, nearly 8% percent of the total population of Canada, and 20% percent of the total population of Ontario. (By comparison, New York City, counting all five boroughs, has a population of 8.6 million, roughly 2.5% of the total population of the United States.) In what can be described as an impressive fit of fraternal pique, Doug Ford, the recently elected Ontario premiere, head of the Conservative party, and brother of disgraced-now-dead former Toronto mayor Rob Ford, announced in the middle of Toronto’s 2018 municipal elections his intentions to unilaterally halve the number of Toronto city councilors from the newly-expanded forty-seven members, or one for approximately every 58,118 people, to twenty-five, or one for every 109,262 people. The move realigns the city’s municipal electoral ward boundaries with its provincial and federal ward boundaries. Sold as a way to cut costs and municipal gridlock, what it amounts to is a disenfranchisement campaign waged by the Province of Ontario against its most populous urban center.
The city of Toronto’s twenty-five representatives in both the Legislative Assembly of Ontario and the Federal House of Commons each represent an average of 109,262 people. For comparison, the Maritimes province of Prince Edward Island, where Anne of Green Gables is set, has four parliamentarians in the House of Commons. They each represent 36,464 people. Each member of Prince Edward Island’s twenty-seven-member provincial legislature represents about 5,500 people. There are 145,855 people on Prince Edward Island, which, again, is only 40,000 more than the population that each Toronto city councillor represent under Ford’s new ward map. Ford is further moving to have certain city functions “uploaded” to the province, probably as a precursor to privatization, meaning Toronto could lose control of its public transit system, among other civic services and public utilities like power generation.
This is not the first time the province, under a Conservative premiere, has forced fundamental changes onto Toronto, changing its political and civic nature. In 1998, the provincial government of Ontario, led by Progressive Conservative premier Mike Harris, unilaterally dissolved the municipal borders between the then City of Toronto and its five neighboring municipalities, York, East York, North York, Etobicoke, and Scarborough, to create the modern “megacity” of Toronto. Unamalgamated Toronto voted down a referendum on the issue by a margin of three to one. But the province was not and is not beholden to the results of city referenda, and so the City then became the City now, with the primary impact of diluting the Liberal voting base of the downtown core.
Though this battle over municipal representation within the city’s borders began after the Sidewalk deal was inked, it is deeply ironic, and hilarious apt, that Sidewalk Labs should be proposing to build its technocratic City of the Future in a place that has remarkably little power over itself as a city.
The Sidewalk Toronto project is currently being examined as a bellwether for what future smart cities could be. But Toronto itself should be considered a harbinger of the choices already existing cities will have to make in the near future. Though the Toronto case is extreme, it is far from alone regarding the relative lack of power major urban areas have over their own future. As we saw in the last US presidential election, due to the Constitutionally-mandated two electoral college votes every state receives, plus a number based on population as determined by the last ten-year census, each elector from, say, the rural state of Wyoming represented 194,666 people while New York’s twenty-nine electors each represented 684,482 people, more than triple the number. Each of California’s fifty-five electors each represent 718,909 people. Legislatively, voters in major US cities face a similar crisis of representation. New York City’s 8.5 million people are represented by sixteen Congressional districts, which represent an average of over half a million people each. The disenfranchisement of Toronto is the same disenfranchisement faced by cities across North America.
In Toronto’s 2018 municipal election, one of the major mayoral candidates openly considered seceding Toronto from the province of Ontario.13 Radical departures from the norm of neoliberal capital are being proposed. But it still seems there are only two likely choices for the city’s future: accept the gift of the Americans and betroth the city to a multinational corporation that wants to try its luck at establishing a colonial experiment in algorithmic utopian citybuilding, or continue its long draining squabble with a provincial government that harbors an active personal animus towards the idea of cities in general and the fact of Toronto in particular.
As political documents, Utopias have always been about societies of cities. They have also always been about intentional unreachability. Behind a mountain, on an island, or tucked away in the future, the practical inaccessibility of the phantasmic utopia has provided an excuse for why it will never be practically achieved. It is also intended to inspire and forgive imperfect imitation. The imperfect nature of man has always covered for the failure to found an earthly City of God.
Sidewalk’s offer of the gift of its perfect city, perfect as long as you don’t fight it, in this way betrays the nature of both the project of utopia and the project of the modern democratic city. Utopias must be chosen and strived for, and the democratic city must similarly be an active labor of all who live there. Sidewalk Toronto is just another kind of “upload,” Toronto becoming a creature of Alphabet’s cloud instead of a creature of the province. The project has been presented as a break with existing urbanist practice, and as logically follows, with the existing realities of the city itself. As Doctoroff said in Sidewalk’s October 2017 announcement video, still the first thing you see on the Sidewalk Toronto website, in this project, “[w]e have an opportunity to fundamentally redefine what urban life can actually be.” Eric Schmidt, the longtime Google executive and former chairman of Alphabet, who resigned last December in order to devote more time to Sidewalk Labs, said a founding impetus of Sidewalk was the dream of “all the things we could do if someone would just give us a city and put us in charge.”
Their dream is clear. It may be true that cities in North America are slowly slouching towards a representational crisis, where having a proportional impact on the national communities they are embedded within is increasingly a mathematical impossibility. Sidewalk, and companies like it, suggest that handing over the reins to them is the best solution. Instead of a Toronto beset by a housing crisis, a revenue crisis, a representation crisis, and attacks from the province, we could have a Good Place, a generic No Place on the lake, whose purpose is clear, and it could all be as pretty as a picture.
Becoming Digital is a collaboration between e-flux Architecture and Ellie Abrons, McLain Clutter, and Adam Fure of the Taubman College of Architecture and Urban Planning.
Molly Sauter is a Vanier Scholar and PhD candidate in Communication Studies at McGill University in Montreal, researching the evolution of the “innovation economy” in the US and Canada. They are the author of The Coming Swarm: DDoS Actions, Hacktivism, and Civil Disobedience on the Internet. They hold a masters degree in Comparative Media Studies from MIT, and have held research fellowships at New America and the Berkman-Klein Center for Internet and Society.
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Polycom [2 Certification Exam(s) ]
PostgreSQL-CE [1 Certification Exam(s) ]
Prince2 [6 Certification Exam(s) ]
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PsychCorp [1 Certification Exam(s) ]
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XML-Master [3 Certification Exam(s) ]
Zend [6 Certification Exam(s) ]
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