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REDWOOD SHORES, CA--(Marketwire - 10/28/10) - Oracle (NASDAQ:ORCL - news)information records
Empowering Midsize corporations to adopt CRM
About Oracle purposes Over 65,000 shoppers worldwide count on Oracle's finished, open and built-in business applications to obtain sophisticated outcomes. Oracle provides a comfortable course for customers to improvement from the newest technology advances that improve the consumer application journey and drive greater business performance. Oracle purposes unlimited is Oracle's commitment to client alternative through continual funding and innovation in current applications offerings. Oracle's subsequent-generation Fusion functions construct upon that dedication, and are designed to work with and evolve Oracle's applications limitless choices. Oracle's lifetime aid coverage helps make certain shoppers will continue to have a choice in improve paths, in accordance with their business needs. For greater assistance on the latest Oracle functions releases go to: www.oracle.com/applications.About Oracle Oracle (NASDAQ:ORCL - news) is the realm's most finished, open, and integrated enterprise software and hardware methods business. For greater assistance about Oracle, discuss with oracle.com.trademarks Oracle and Java are registered trademarks of Oracle and/or its affiliates. different names may be trademarks of their respective homeowners.
Oracle CRM On Demand unencumber 16, the newest unlock of Oracle's industry-main on demand CRM service that continues Oracle's commitment to CRM innovation, introduces superior customization capabilities, new associate relationship management capabilities, and a hosted single tenant regular version so agencies may additionally comfortably and flexibly prolong their purposes and CRM device to satisfy wonderful business requirements.
besides the at the moment wide out-of-the-box performance and prebuilt business solutions obtainable in Oracle CRM On Demand unlock 16, purchasers may additionally easily customise functions in any respect three user interface, business method and information layers.
built on a basis for enabling limitless custom objects, Oracle CRM On Demand liberate sixteen offers extra pre-developed customized objects and delivers a excessive degree of flexibility to outline relationships between customized and pre- developed objects.
New custom objects in Oracle CRM On Demand release 16 leverage the same powerful capabilities as pre-built objects, including true-time reporting for correct analysis of information and linked suggestions, fields customization, exterior statistics integration, web page and related merchandise layouts management, function safety settings, listing administration, as smartly as the potential to load objects from other programs or info by means of net capabilities or import/export utilities.
custom objects may be configured with the equal convenient-to-use, aspect-and- click administration tools presently accessible in Oracle CRM On Demand. in contrast to usual software, users will now not should write code, adjust tables or bring together the utility.
due to the fact that a strong 360-degree view of shoppers is a vital part of any CRM utility, the related item customization intends to provide consumers the capacity to tailor the most relevant columns on a connected checklist, including customized fields. users store time and have essentially the most important advice at their fingertips, with no need to drill-down right into a checklist to see fundamental details.
Usability enhancements in Oracle CRM On Demand free up 16 enable clients to assessment crucial counsel about related objects devoid of leaving the existing web page, and customise columns and defaults in lookup home windows to locate information extra all of a sudden. The inline edit capacity in the past purchasable for a listing is purchasable for 'linked gadgets' as well, enabling clients to promptly update tips with no need to navigate to the linked checklist.
more advantageous forecasting and reporting capabilities help unit-based mostly forecasting, businesses with quarters that beginning on days aside from the primary of the month, or have 13-week quarters.
New industry particular functionality to the global Wealth administration, lifestyles Sciences, and insurance variations, may additionally cut back customization requirements, and allow a lower complete charge of ownership (TCO) and quicker time to cost. for instance, the Oracle CRM On Demand Wealth administration solution comprises stronger monetary account administration, financial plan tracking and household and portfolio evaluation capabilities for stronger targeted promoting and client provider.
in a similar fashion, the Oracle CRM On Demand assurance answer aspects policy and declare tracking support in addition to household and portfolio and analysis capabilities. The Oracle CRM On Demand lifestyles Sciences version contains additional analytic aspects to deliver a stronger knowing of the uptake of items by consumers to enrich sales call planning and execution.
Oracle CRM On Demand liberate sixteen intends to provide extra wide language guide and includes eight new languages (Danish, Dutch, Finnish, Polish, Russian, Swedish, Thai and conventional chinese language) apart from the ten at present supported languages and wealthy multi-currency capabilities. by means of working of their native language, user effectivity and universal counsel nice inside Oracle CRM On Demand is more advantageous.
the brand new companion Relationship administration performance in Oracle CRM On Demand unencumber 16 leverages and extends the current accomplice License choice to give a wide set of oblique channel administration capabilities, as well as enhancements that assist key functionality and enterprise methods essential to the administration of an oblique revenue channel.
by using offering resourceful administration points for accomplice courses, profiles, particular pricing, lead pooling and deal registrations, Oracle CRM On Demand for accomplice Relationship administration allows agencies to bring purchasers onboard extra effectively, accelerate channel profits, increase lead response and closure time and enhance channel visibility and center of attention.
This BeyeNETWORK information merchandise incorporates guidance from a fresh press free up by means of the company outlined.
Integrating facts from hosted Oracle CRM On Demand purposes with on-premise IT programs can increase universal effectiveness and productivity all over the place from the call center to the earnings branch to govt offices, however businesses had more advantageous take a tough look within the reflect earlier than getting beginning, according to industry experts and IT gurus.
it's a lesson that Wayne Sadin, the CIO of Loomis, a158-yr-historical cozy cash coping with and automatic teller laptop servicing business headquartered in Houston, knows all too smartly.
Sadin oversaw his firm's fresh migration from Salesforce.com's hosted earnings drive automation (SFA) utility to Oracle CRM On Demand, the hosted CRM providing Oracle received from Siebel programs Inc. in 2006.
Ever considering going live with the product just over a yr in the past, Loomis has been using Oracle CRM On Demand essentially to let income representatives manage the manner of relocating a lead from suspect to prospect to order to billing. revenue managers, in the meantime, use the gadget to observe the growth their earnings teams are making within the box.
nowadays, Sadin and his team are making ready to combine Oracle CRM On Demand information with its interior IT infrastructure and purposes.
Loomis at present makes use of Oracle CRM On Demand for SFA whereas operating a number of different Oracle E-enterprise Suite applications, together with on-premise client provider functions. As part of planning for the information integration initiative, Sadin mentioned, his enterprise had to get a extremely specific handle on what it hoped to achieve, as a result of settling on and stating these dreams naturally would ultimately assist dictate how the company should still proceed from a technological standpoint.
The enterprise decided that the basic reason behind the Oracle CRM On Demand statistics integration challenge became to make certain that the company's revenue reps had superior information at their fingertips when assembly with consumers. frequently in the past, revenue reps would enter into a meeting hoping to promote the customer on a brand new product or service, no longer knowing that the customer changed into at the back of on his funds or changed into miffed about some kind of service-related snafu. Loomis also hopes to give its income reps with improved counsel about the place they stand in regards to their fee payments.
"The challenge is [that] you have got sales on demand and every little thing else on-premise, and we have lots of statistics," Sadin referred to. "Now, how can we most appropriate get that records to the salespeople?"
After settling on the goals, the business straight away realized that the genuine Oracle CRM On Demand facts integration initiative was probably the most remaining pieces of the puzzle. First, Sadin referred to, the business would must launch some new applications. They blanketed Oracle's incentive compensation gadget, if you want to serve because the fee-tracking system, and Oracle I-Receivables, which is an digital interface to Oracle E-company Suite Receivables with the intention to enable Loomis to customise bills and interact with purchasers when they have got billing questions.
As a part of the Oracle CRM On Demand information integration challenge, Loomis invested in Oracle's software Integration architecture (AIA) and its usual-method Product Integration Pack. through Oracle's AIA and Product Integration Pack offering, users can construct and personalize connections between functions whether they're hosted or in-house.
"We looked at Oracle's approach and [realized] that if we purchase all of the stuff from Oracle, it matches together in reality beautifully," Sadin defined. "all the stuff dovetails and on the way to do issues like pull commission advice out of the money owed receivable device, and we can birth with a sale [and] movement that records into our billing and contract gadget. And with the commission system, we are able to calculate the fee and display it to the rep."
Oracle CRM On Demand facts integration: more issues to believe The total thought of combining on-premise statistics and functions with information gleaned from Oracle CRM On Demand – or every other hosted, on-demand or utility as a carrier (SaaS)-category utility – brings up architectural considerations that require a corporation to remember precisely where it is now and where it would like to be sooner or later, in line with experts.
"This raises a fine looking large difficulty, and that is how to proceed across assorted sources for information functions and SaaS-category activities," pointed out Dana Gardner, predominant analyst with Interarbor solutions, a Gilford, N.H.-primarily based IT architecture and consulting company. "For [perhaps] many years, americans were dealing with integration, and now they've received really a further integration point."
strategies versus strategy For Loomis, which already had a huge investment in Oracle E-company Suite, the course changed into clear: Add the E-company Suite purposes imperative to accomplish company goals and fix these with Oracle CRM On Demand and existing in-residence functions via Oracle AIA.
industry consultants say, although, that other companies the use of Oracle CRM On Demand may be coping with a stronger hodgepodge of carriers' applications in-residence, and the decisions may additionally now not be as clear. those organisations could be tempted to conduct element-to-aspect records integrations to fulfill the needs of the moment, however consultants say that isn't all the time an outstanding long-time period solution.
"I suppose in a lot of situations what you have received are tactical versus strategic issues," Gardner spoke of. "On a tactical groundwork, corporations may just analyze one selected application like CRM and judge that they do not deserve to do an architectural reevaluation as a result of they are readily going to bring in one little statistics movement and use that across a number of distinct approaches that they are focused on. but if you beginning doing that for distinctive functions, you are going to run into a complexity roadblock."
instead, Gardner noted, agencies may still be thinking extra strategically. That potential focusing on how the company could make the Oracle CRM On Demand statistics integration work throughout applications at the enterprise degree. The strategic approach, he mentioned, requires deep notion about service-oriented structure (SOA), necessities, and extra methodological processes to issues like governance and records first-class.
"For lots of companies, it makes sense to birth pondering your approach although you might be handiest embarking on some of these tactical activities," he spoke of.
For companies dealing with that stronger hodgepodge of in-residence functions, there are third-party application companies that may support out with an Oracle CRM On Demand records integration, in response to Liz Herbert, a senior analyst with Cambridge, Mass.-based Forrester research Inc.
"Some people do like point-to-factor coding classification integrations in the event that they're no longer drawn to the usage of any of those tools," Herbert spoke of. "however I feel it's form of demise off. Up unless a few yr in the past, that strategy become nonetheless heavily used."
don't overanalyze One key lesson that Loomis's Sadin has realized via his experiences with Oracle CRM On Demand is not to overanalyze the task within the boardroom. as a substitute, he spoke of, grab a check server and take a glance at what the facts movement from Oracle CRM On Demand will appear to be when or not it's attached with an in-condo device. Doing so may additionally reveal some sudden advantages.
"if you have a working E-company suite and you have got a operating on-demand gadget, which you could analyze this to loss of life, otherwise you can take the approach of placing the product correct into verify," Sadin said. "you are going to doubtless discover that you deserve to regulate under you notion. With the Oracle gadget, it be easy to alternate certain issues or certain behaviors, however the statistics stays fairly regular unless you truly take a hatchet to it."
Sadin's closing information to those embarking on an Oracle CRM On Demand facts integration assignment?
"don't be afraid to combine on premise and on demand," he observed. "the world is moving to the cloud, something that skill to you, and the earlier that americans delivery finding out that you do not control every little thing anymore, the earlier they're going to construct the governance and the administration infrastructure to support their enterprise trade more promptly."
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Summary: Oracle has integrated marketing automation with its on-demand CRM product. Will competitors do the same?
If I were more on the ball, I would have noticed that May 25 marked a full year since Oracle bought the intellectual property* of high-end B2B marketing automation vendor Market2Lead. I was actually briefed on May 17 by the Oracle team handling the resulting product but hadn’t noticed that the anniversary was approaching. I wonder if they had cake?
I hope so, since they’ve clearly been working hard. In February they released the first “Oraclized” version of the product, now Oracle CRM On Demand Marketing. This included a redesigned user interface that matches the look, feel, and terminology of Oracle’s on-demand CRM product, is available in the same 20 languages, and allows unified user IDs and log-ins.
The new system uses the same data structures as the rest of Oracle CRM On Demand. It shares many physical tables as well, but keeps the major contact tables separate yet synchronized. This is largely because Marketing systems typically contain many more leads than Sales wants in CRM. Marketing systems also run large, complex queries that would interfere with CRM performance if both systems used the same physical files.
The unified data structure allows unified reporting across the customer buying process. Although Oracle doesn’t use the term, this is very consistent with the revenue management concepts described by other B2B marketing automation vendors. Oracle’s new Marketing system supports this with a separate analytical database, which is essential for advanced revenue reporting such as time-series analysis.
Except for improved reporting, the features of the new Oracle product are pretty much the same as the old Market2Lead, which I last reviewed two years ago. This was, and remains, one of the most powerful in the industry. Important capabilities include “adaptive” program flows, which vary depending on customer behavior; advanced Web pages and forms; automated content recommendations; and several types of asset templates. These are mostly relevant to large companies, which fits nicely with Oracle’s customer base.
In fact, the company says that 30 to 40% of its On Demand Marketing clients are business-to-consumer marketers selling considered purchases such as financial services and higher education. This is quite different from competitive products like Eloqua, which are sold mostly to B2B marketers. The reason is that most On Demand Marketing sales are part of an Oracle CRM On Demand installation, either at current Oracle CRM users or at clients buying both CRM and marketing automation simultaneously. It also doesn’t hurt that On Demand Marketing is the only choice for companies who want a Software-as-a-Service marketing system from Oracle. The company’s other big marketing automation product, Siebel Marketing, is on-premise software.
All this makes Oracle a poster child of sorts for the proposition that CRM and marketing automation should be part of a single system. I’ve argued this for a long time but it’s still a minority view, especially (and for obvious reasons) among the vendors of stand-alone marketing automation products. Oracle itself has announced an initiative for “cross channel customer experience management” which incorporates its products for CRM, marketing, loyalty, real-time decisions, and ecommerce.
It will be interesting to see whether Oracle’s integrated marketing-plus-sales product leads its not-so-friendly competitors at Salesforce.com to respond with an integrated solution of their own. Or, more broadly, whether IBM sticks to its position that it doesn’t need a CRM product to dominate the integrated marketing world. The B2B marketing automation vendors are definitely mice dodging the footprints of elephants in all this. It’s a dangerous but exciting position.
In this podcast, you'll learn:
Michael Lairson is a Principal CRM Consultant and the Analytics Lead at Intelenex. Intelenex is an Elite 8 Partner of Oracle supporting Oracle CRM On Demand implementations and integrations. Michael is widely known as the premier expert in reporting within CRM On Demand and often speaks, posts, and blogs on the topic of reporting.For more on Oracle CRM Dig Deeper on Oracle Siebel CRM
Oracle offers four customer relationship management (CRM) products within its enterprise applications portfolio – which one is right for you?
It's not quite the 57 varieties of Heinz or the 31 flavors of Baskin Robbins, but Oracle provides a hearty number of customer relationship management (CRM) products within its enterprise applications portfolio – four to be exact.
• Oracle CRM On Demand
• Oracle E-Business Suite (EBS) CRM
• Oracle PeopleSoft Enterprise CRM
• Oracle Siebel CRM
A couple of these came to it through acquisitions – most notably Siebel and PeopleSoft.
So when it comes time to choosing CRM products, which Oracle flavor is the right one to consider?
William Band of Forrester agrees with this simplistic overview:
Deploy Oracle EBS CRM and Oracle Peoplesoft CRM if you already have the EBS or Peoplesoft Enterprise Resource Product (ERP) products running.
Otherwise, choose Oracle On Demand CRM if you want Software as a Service (SaaS), or Oracle Siebel CRM if you want enterprise-class CRM.
"Oracle EBS CRM and Oracle PeopleSoft CRM are fading into the background and not getting much investment and development for the future," said Band. "Oracle Siebel CRM remains Oracle's flagship product and receives the bulk of Oracle's investment and attention."
Other analysts concur with this assessment. Gartner, for example, placed Oracle Siebel CRM and Oracle CRM On Demand in the leader's segment of its recent Magic Quadrant.
Let's take a look at each of the four products.Oracle Siebel CRM
Oracle describes Siebel CRM as the world's most complete CRM solution. It is available as on premises and on demand, as well as in specific tailored versions for government and other verticals. It includes modules for such areas as sales force automation, quote & order capture, marketing, contact center, e-Billing and partner relationships.
"Oracle Siebel CRM's notable recent changes include significant success with the Siebel Loyalty Management solution," said Band. "Oracle Siebel CRM is still the most full-featured CRM solution, with a breadth and depth of functionality for many industry verticals."
He added that the company had been doing a lot of work to lower total cost of ownership (TCO) by introducing more pre-integration with other solutions and offering "rapid implementation" methodologies and tools to reduce upgrade costs.Oracle CRM On Demand
Oracle CRM On Demand offers most of the features of Siebel CRM, but is a hosted solution. It's most recent iteration, Oracle CRM On Demand Release 19, introduces new cloud and mobility features such as iPad tablet, iPhone, BlackBerry and Microsoft Outlook support. Updates happen automatically across the system so that sales people accessing data won't be fed out of date information. The interface has been adapted to give the same look as Microsoft Outlook, which makes it easier to learn and use.
"Oracle CRM On Demand continues to be the focus of Oracle's play in the CRM SaaS solution segment with steadily enhanced capabilities and a sound future road map, including industry vertical functional enhancement," said Band. "A significant new development was Oracle's acquisition of Market2Lead, a lead management solution that includes tools for landing pages and microsites, digital prospect tracking, progressive profiling, lead scoring, email marketing, nurture campaigns, automated distribution of sales-ready leads to the sales team and marketing analytics. This fills a gap in the Oracle CRM On Demand solution footprint that Salesforce.com does not have."
He gives Oracle CRM On Demand high marks for ease of use and relatively fast deployment time.Oracle PeopleSoft CRM
Oracle PeopleSoft Enterprise CRM is a family of applications in Oracle's PeopleSoft Enterprise product suite. This includes analytics, marketing, sales, service, partner relations and versions for specific industries. Band recommends it for people who already have PeopleSoft in operation for ERP.
"Oracle EBS CRM and Oracle PeopleSoft Enterprise CRM are good options for ERP customers," said Band. "ERP integration is a strength of PeopleSoft Enterprise CRM, which has unique functionality to meet the relationship management needs of the higher-education sector and offers new solutions to support human resources professionals."Oracle E-Business Suite CRM
From measuring marketing campaigns to automatically dispatching field technicians to remote locations, Oracle has more than 50 CRM-specific applications as part of EBS CRM.
"Oracle EBS CRM attracts customers by providing ease of integration into the rest of the Oracle EBS suite and offering strengths in field service and sales compensation management," according to Band.Fusion CRM: Coming Soon
Interestingly, the Oracle CRM landscape is scheduled for a major change in the near future. It is likely, of course, that EBS and PeopleSoft CRM will fade gradually from view. This will be accelerated by the release of Oracle's new line of Fusion applications, which are being developed right now and are in the early stages of deployment.
CEO Larry Ellison announced the release of Fusion at Oracle World last year. He said that in time it will replace all Oracle, PeopleSoft, JDEdwards and Siebel middleware as well as all as all the applications that run on them. This will have a fundamental impact on Oracle's CRM product lines.
"Fusion has a modern familiar interface with collaboration and social networking built in," said Ellison.
It will be available on premise, in a public cloud, private cloud or in a hybrid arrangement. A key design principal is for the new version of Fusion to be business intelligence-driven, as opposed to just having BI functionality built in.
"Information age ERP, CRM and HRMS provides insight as to who you should buy from," said Ellison. "Instead of having to ask developers to make changes, Fusion applications will be accessible by business managers who can adjust them to suit their needs."
As Fusion rolls out, then, look for it to become the dominant flavor of Oracle CRM.
For more on CRM, see our small business, midmarket and enterprise CRM buying guides. And for the latest on Oracle's CRM offerings, see An In-Depth Look at Oracle Fusion Applications.
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