|Exam Name||:||IBM Solutions for Smart Business Sales(R) Mastery Test v1|
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|Updated On||:||April 19, 2019|
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00M-232 exam Dumps Source : IBM Solutions for Smart Business Sales(R) Mastery Test v1
Test Code : 00M-232
Test Name : IBM Solutions for Smart Business Sales(R) Mastery Test v1
Vendor Name : IBM
Q&A : 25 Real Questions
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IBM (NYSE:IBM) currently introduced Watson Assistant, its play on the growing wise assistant market, at its think 2018 conference in Las Vegas. not like buyer-dealing with assistants -- like Amazon's (NASDAQ:AMZN) Alexa, Apple's (NASDAQ:AAPL) Siri, and Alphabet's (NASDAQ:GOOG) (NASDAQ:GOOGL) Google Assistant -- Watson Assistant aims the commercial enterprise market.
Watson Assistant represents an expansion of IBM's Watson AI platform. The business may not deploy Watson Assistant onto just any branded sensible speakers. in its place, it plans to present it to corporations as a personalized carrier.
huge Blue's early partners encompass the Munich Airport, where Watson Assistant powers a Pepper robotic that offers instructions; Samsung's HARMAN Kardon, which is integrating Watson right into a voice assistant for a Maserati idea vehicle; and Chameleon applied sciences, which is integrating Watson-powered voice applied sciences into a smart domestic meter.Flexibility in a market of sprawling ecosystems
Watson Assistant isn't precisely a brand new product. It bundles together a mixture of latest IBM products, like Watson dialog and Watson virtual Assistant, with some language and dialog analytics APIs.
youngsters, IBM hopes that corporations will use Watson Assistant as a groundwork for developing custom-made voice assistants in automobiles, shops, and hotel rooms -- which may offer plenty greater flexibility than Amazon, Apple, and Google's buyer-facing assistants.
That might even be a sensible approach for companies that don't need to tether themselves or their customer statistics to these tech organizations' ecosystems. IBM notes that every separate integration of Watson Assistant keeps its statistics to itself, so IBM isn't gathering a major pool for other analytics functions.
chatting with The Verge, IBM Watson IoT VP Bret Greenstein cited: "if you start running the entire world through Alexa, it be a big volume of information and handle to give to at least one company."
The tech world lately witnessed these knowledge consequences with facebook's recent leak of consumer information from about 50 million accounts to facts company Cambridge Analytica.
IBM is additionally presently the market chief in blockchain applied sciences, which will also be used to at ease peer-to-peer transactions. The mixture of Watson AI and blockchain, which IBM already presents on its Watson IoT (information superhighway of issues) platform, may make Watson Assistant an attractive alternative for security-minded business purchasers.What Watson Assistant capacity to IBM
over the last few years, IBM concentrated on growing its "strategic imperatives" -- the cloud, analytics, mobile, security and social organizations -- to offset the slow growth of its legacy enterprise hardware, utility, and IT capabilities gadgets.
That turnaround became glacial, but IBM's rising strategic imperatives profits at last helped massive Blue smash a 22-quarter streak of annual profits declines with four% earnings increase (1% boom on a continuing foreign money basis) throughout the fourth quarter of 2017.
Analysts predict IBM to document 1% income growth and roughly flat revenue growth this yr. those numbers could sound anemic, but they indicate that IBM's investments in next-gen applied sciences are paying off.
back in 2014, IBM invested $1 billion in the introduction of a dedicated company unit for Watson. In 2016, it set aside one more $three billion to groom Watson for the expanding IoT market. Watson has already been built-in into AI solutions for various industries, together with healthcare, cybersecurity, education, climate forecasts, and even trend design.
IBM does not reveal Watson's stand-on my own revenues. The platform is protected in its Cognitive solutions community, which includes different company utility. That unit's earnings rose three% yearly (flat on a relentless currency basis) and accounted for 7% of IBM's true line. The company noted that rising revenues from Watson options and safety changed into partly offset through softer demand for its typical analytics items.The road ahead
or not it's unclear if Watson Assistant will gain ample traction in the wise assistant market. but its flexibility, protection, and shortage of ecosystem puppet strings may make it an exquisite alternative for commercial enterprise customers.
however, buyers should not read too a great deal into the information and count on this capability IBM is gearing up to address Amazon, due to the fact that it be pursuing a totally distinctive market.
Mar 26, 2019 (MarketersMedia by means of COMTEX) -- This report focuses on the international smart advisor Market fame, future forecast, growth possibility, key market and key gamers.
Dublin, united states - March 26, 2019 /MarketersMedia/ --
The wise marketing consultant Market record gives CAGR price, SWOT evaluation, industry Chains, Mergers & Acquisitions, sales, earnings, rate, Gross Margin, Market Share, Import-Export, creation, Consumption, utility, Competitor evaluation and Forecast.The sensible guide market record covers essential areas North the us, u.s., Canada, Mexico, Asia-Pacific, China, India, Japan, South Korea, Australia, Indonesia, Malaysia, Philippines, Thailand, Vietnam, Europe, Germany, France, UK, Italy, Russia, leisure of Europe, important & South the usa, Brazil, rest of South america, core East & Africa, GCC international locations, Turkey, Egypt, South Africa, relaxation of core East & Africa .
The sensible advisor market by producers: synthetic solutions, IBM Watson, Naunce Communications, EGain Coporation, artistic digital Pvt, subsequent IT Corp, CX business, Speaktoit Inc., 24/7 consumer Inc, Codebaby (Idavatars).
Market segment with the aid of category like application, features and by way of application websites, Contact centers, Social Media, cell Platform.
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initially document gives advice about smart marketing consultant Market panorama, trade background, development Prospect, important coverage and alternate Overview to present demand, funding and supply out there. It also shows future alternatives for the forecast years 2018-2023.
business chain structure is analyzed via demand of sensible consultant and suppliers together with cost analysis, Channel evaluation and expertise used for smart advisor. Market Dynamics offers records about latest news, Merger and Acquisition of principal gamers, deliberate or Future tasks about smart guide and policy Dynamics. file continues with Import-Export facts and country sensible market analysis.
The sensible advisor trade building traits are studied via each Secondary and first sources. eventually the feasibility of recent funding tasks are assessed and average research conclusions offered.
The study targets of this document are:To examine and analyze the global smart advisor market measurement (price & quantity) by way of business, key areas/international locations, items and application, heritage information from 2013 to 2017, and forecast to 2025.To bear in mind the structure of smart marketing consultant market through deciding upon its quite a lot of sub-segments.To share specific guidance about the key components influencing the boom of the market (increase expertise, opportunities, drivers, trade-particular challenges and dangers).specializes in the important thing international smart guide producers, to define, describe and analyze the income quantity, price, market share, market competitors landscape, SWOT analysis and development plans in following couple of years.to research the wise advisor with appreciate to individual growth developments, future potentialities, and their contribution to the total market.To project the price and quantity of smart consultant submarkets, with recognize to key areas (together with their respective key international locations).to investigate competitive traits reminiscent of expansions, agreements, new product launches, and acquisitions available in the market.To strategically profile the important thing players and comprehensively analyze their boom thoughts.
primary features from desk of Contents1 record Overview2 executive Summary3 Breakdown facts by using Manufacturers4 Breakdown information by means of Type5 Breakdown facts with the aid of Application6 North America7 Europe8 Asia Pacific9 crucial & South America10 core East and Africa11 enterprise Profiles12 Market alternatives, Challenges, risks and Influences factors Analysis13 price Chain and income Channels Analysis14 analysis Findings and Conclusion15 Appendix
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wise healthcare is the healthcare expertise, which provides enhanced diagnosis tools and top-quality medicine to patients. smart Healthcare products are RFID KanBan devices, wise tablets, RFID wise cabinets, digital health record (EHR), mHealth, sensible syringes and Telemedicine. in line with AMA, the international smart Healthcare market is expected to see boom cost of 18.3%.
increase Market Analytics recently released global wise Healthcare Market analysis with more than 100 market records tables and figures spread via Pages are easy to bear in mind TOC in “global smart Healthcare Market analysis”, so that you can get lots of ways to maximize your earnings. wise Healthcare Market estimated except 2025 *. The leading pursuits of the enterprise for this study are Abbott Laboratories (u.s.), Allscripts Healthcare solutions (u.s.), Cerner (united states), Cisco systems Inc. (u.s.), IBM employer (u.s.), Logi-Tag techniques (Netanya), McKesson Corp. (u.s.), Olympus service provider (Japan), Samsung Electronics employer (South Korea), Siemens scientific options (Germany), familiar electric (u.s.) and Koninklijke Philips (Netherland).
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aggressive evaluation:The finest lengthy-time period boom alternatives in this sector may also be captured via making certain economic flexibility to invest in continuous manner growth and optimal suggestions. enterprise profile sections corresponding to Abbott Laboratories (united states), Allscripts Healthcare solutions (united states), Cerner (united states), Cisco systems Inc. (u.s.), IBM business enterprise (u.s.), Logi-Tag methods (Netanya), McKesson Corp. (u.s.), Olympus company (Japan), Samsung Electronics enterprise (South Korea), Siemens scientific options (Germany), general electric powered (u.s.) and Koninklijke Philips (Netherland) consist of criminal names, web sites, headquarters, market areas, historical history and market information (including market cap / sales and make contact with suggestions) And other basic advice. each player / brand revenue determine, increase price, and gross margin are offered in an easy-to-take into account desk format over the last 5 years and are provided as separate sections for fresh trends such as mergers, acquisitions, or launch of recent items / functions.
Enquire for personalization in document @ https://www.advancemarketanalytics.com/enquiry-earlier than-buy/16418-world-sensible-healthcare-marketThe titled segments and Market facts wreck Down are illuminated below:The look at explore the Product types of smart Healthcare Market: wise Syringes, smart pills, sensible RFID cabinets, digital health record
trade Vertical: fitness records Storage and alternate, Monitoring and remedy, inventory administration
region blanketed are: North the united states, Europe, Asia Pacific, Oceania, South america, core East & Africa
country degree break-Up: u.s., Canada, Mexico, Brazil, Argentina, Colombia, Chile, South Africa, Nigeria, Tunisia, Morocco, Germany, uk (UK), the Netherlands, Spain, Italy, Belgium, Austria, Turkey, Russia, France, Poland, Israel, United Arab Emirates, Qatar, Saudi Arabia, China, Japan, Taiwan, South Korea, Singapore, India, Australia and New Zealand etc.Full copy global smart Healthcare Market report 2019 @ https://www.advancemarketanalytics.com/experiences/16418-international-wise-healthcare-market
Strategic points lined in desk of content material of sensible Healthcare Market:
Chapter 1: Introduction, market using drive product purpose of analyze and research Scope the wise Healthcare market
Chapter 2: exclusive summary – the basic tips of the smart Healthcare Market.
Chapter three: displaying the Market Dynamics- Drivers, tendencies and Challenges of the sensible Healthcare
Chapter 4: proposing the wise Healthcare Market ingredient evaluation Porters five Forces, supply/cost Chain, PESTEL evaluation, Market Entropy, Patent/Trademark analysis.
Chapter 5: displaying the by using class, end user and location 2013-2018
Chapter 6: Evaluating the main producers of the wise Healthcare market which contains its competitive panorama, Peer neighborhood analysis, BCG Matrix & business Profile
Chapter 7: To evaluate the market via segments, by way of international locations and through producers with income share and income via key international locations in these a considerable number of regions.
Chapter 8 & 9: showing the Appendix, Methodology and statistics source
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More and more business schools are offering business masters degrees, from generalist programs in management to specialized master’s offerings covering topics like accounting, data analytics, finance, and marketing.
With so many options out there, choosing the best master’s degree to suit your career ambitions can be a challenge.
Before applying, candidates should know the answers to the following questions: Who are the different master’s programs for? What jobs do they lead to? What do you study on the course? What do you need to know to get accepted?
To answer those questions, we spoke with students and faculty from five of the most common business master’s degree options at some of the world’s leading business schools.
Read on to find out how to choose the best master’s degree for you.
You can find out more about the master’s degree that interests you most by clicking on one of the links below.
Masters in Accounting
Masters in Analytics
Masters in Finance
Masters in Management
Masters in Marketing
Find out more about business master’s degrees via webinar
Masters in Accounting
Find out more about Masters in Accounting via webinar
Dr Wang Jiwei, MSc in Accounting director at Singapore Management University (SMU)
Who is a Master’s in Accounting for?
Our Master of Professional Accounting (MPA) is designed to create a pathway for non-accounting graduates working or seeking to work in a field that requires specialized knowledge in accounting.
We also have a Master of Science in Accounting (MSA) which specializes in data and analytics. It’s designed for students who already have a background in accounting or business related disciplines, but wish to further their career and skills set in this data-driven era.
What skills/qualifications do you need to apply?
The overall quality of the applicant determines admission to the program. This would include prior academic performance at university, work experience, referees reports, interview scores, and GMAT/SMU Admission Test is compulsory.
Applicants must have sufficient background in math. Applicants with post-undergraduate working experience will have an added advantage. Applicants to the MSA must also have a business or accounting background.
What will you learn on a Master’s in Accounting?
Through the MPA course, students will learn about the three pillars of accounting; the business fundamentals, accounting core and the professional services which would include the following modules: management accounting, taxation, audit, corporate financial management and financial accounting.
The MSA equips students with the essential skills to harness data for critical decision making. They learn to make use of tools such as R, Python, Tableau, and SQL for data analysis, data visualization and data management. They also can learn machine learning techniques, and understand how they can be applied to the accounting and finance work.
What jobs can you qualify for after a Master’s in Accounting?
An accounting master’s degree is versatile. Every company needs somebody who is well versed in finance and accounting. Hence, the career of an accountant is not limited to the accounting, banking and finance industry. Good accountants are in demand in every sector.
In the recent years, the role of an accountant has evolved. Many organizations are eliminating manual accounting work, because computers and robots can automatically generate accounting entries.
But at the same time, we also see a growing demand in other job functions, mainly in the areas of data processing, management analysis and financial analysis. In the current market, there is a demand for domain experts who understand finance, accounting and data technology and how the systems work.
Top tip for applying to SMU?
What will give our applicants an edge is whether they have the drive to excel, the gumption to overcome challenges and the passion to make a meaningful impact through their work.
Master’s in Accounting student Q&A
Ryan Guo Yu Sheng, SMU MSA student (part-time), manager of Global Operating Certificates at Visa in Singapore
Why pursue a Master’s in Accounting?
I have always been a tech-savvy accountancy graduate, and most of the process and data technology applied in my work was self-taught and unstructured. After completing a specialist diploma in Business Analytics in 2017, I was looking to further my knowledge and build on the basics learned in that course.
An understanding of data analysis and usage of automation and robotics have become essential to the modern finance function and this is also part of my effort in future-proofing my own career. There is an increasing focus on the application of technology to finance processes and simply relying on our IT colleagues to fill us in on technical developments is a thing of the past.
What advice do you have for prospective Master's in Accounting students?
A candidate should be technically savvy. Dealing with data requires a highly analytical and structured skillset, along with a sense of creativity for data transformation and programming. Having a conceptual understanding of accounting is important.
Masters in Analytics
Find out more about Masters in Analytics via webinar
Crystal Grant, director of admissions (pictured above), and Kalyan Talluri, MSc Business Analytics program director at Imperial College Business School (pictured below)
Who is a Master’s in Analytics for?
There's a huge range of Master's in Analytics programs available, which reflects the growing demand from candidates and employers for graduates who are able to derive business insights and competitive advantage from big data.
Some will be aimed at new or recent graduates looking to launch their career, whilst others will be suited to professionals hoping to up-skill to progress or change jobs.
What skills/qualifications do you need to apply?
Programs vary in the balance of business versus technical experience required, but if you have a passion for data analytics, quantitative skills and commercial awareness, you should be able to find a Master's in Analytics that supports your goals.
Successful candidates to our MSc Business Analytics bring a wide variety of academic and work experience. We look for strong quantitative, communication, problem-solving and team-working skills. A passion for coding is also important, as the curriculum is very practical and you should be ready to learn and use programming languages.
What will you learn on a Master’s in Analytics?
Masters in Analytics aim to help graduates and young professionals understand the content, relevance, and importance of big data problems facing businesses. Our program takes a practical approach including a variety of machine learning, statistical, and operations research techniques.
Students can expect to learn solid technical skills in programming, including R, Python and SQL, data structures, and algorithms. They’ll learn skills in optimization, econometrics and statistics, networks, and machine learning. Industry-specific application is core to the program, and students learn to apply their mastery of tools to real business problems.
What jobs can you qualify for after a Master’s in Analytics?
The most popular destination for our graduates is consulting, however others go on to work in technology, FMCG, e-commerce, finance, healthcare, and media. Graduate roles vary depending on candidates’ previous experience, but include positions like business analyst, data scientist and, consultant. Employers include Accenture, Amazon, BCG, eBay, EY, Microsoft, and Revolut.
Top tip for applying to Imperial?
Don’t just list your experience of coding and programming languages. Highlight your problem solving skills by showing how you’ve applied your technical expertise on interesting projects. Demonstrating big-picture thinking, commercial awareness, and the ability to articulate complex information in a compelling and accessible way will help your application stand out.
Master’s in Analytics student Q&A
Pinelopi Chamalelli, MSc Business Analytics student at Imperial, joining the analytics graduate scheme of a major consulting firm in London after graduation
Why pursue a Master’s in Business Analytics?
Analytics is the future; every business no matter its size collects more and more data, and desires to utilize them for a more efficient decision making. So, the opportunities we have after this program are endless not only in terms of quantity but also in terms of variety, since analytics can be applied in every single industry.
What advice do you have for prospective Master's in Analytics students?
Coding skills or generally the ability to learn a new programming language or a new software package quickly is crucial. Three main programming languages we use are Python, R, and SQL, since these are widely used in the industry.
Good knowledge of linear algebra and statistics also help a lot. A good business understanding is also crucial for a successful data scientist.
Masters in Finance
Find out more about Masters in Finance via webinar
Diane Jordan, associate director of admissions, MIT Sloan
Who is a Master’s in Finance for?
Our Master of Finance is for individuals interested in learning the fundamentals of modern finance that emphasizes a foundation in how markets work. Students of the program come from a variety of bachelor’s degree disciplines including business, economics, finance, and significant representation from the STEM areas.
What skills/qualifications do you need to apply?
We seek smart, motivated applicants who are passionate about finance. Recent graduates, early career professionals in finance, engineers, mathematicians, physicists, computer programmers, and other high-tech professionals are encouraged to apply.
We look for: Success in academic, extracurricular, and professional endeavors; Ability to collaborate to accomplish a common goal; Ability to inspire others to achieve success; Excellent communication skills; Willingness to seek alternative solutions to existing challenges; Motivation to pursue goals.
What will you learn on a Master’s in Finance?
You’ll begin with rigorous courses in finance theory, financial mathematics, and financial accounting. You’ll be required to pass the Programming Literacy Test in either R or Python programming languages.
You’ll work with analytical tools—financial modeling, portfolio and pricing theory, statistics and data analytics, and computational methods—to help tackle multi-faceted challenges that arise in finance, from capital budgeting and cash flow analysis, to dynamic asset allocation and big-data-based investment strategies, and more.
You’ll take part in project-based courses solving real-world problems with MIT's partner corporations and culminating in presentations to corporate decision makers. You’ll choose electives from financial technology, to quantitative methods, to economics, to specialized disciplines such as healthcare finance, fixed income, mergers and acquisitions and asset management.
What jobs can you qualify for after a Master’s in Finance?
Jobs at asset managers, consulting firms, investment and corporate banks, brokerage firms, financial data providers, ratings firms, hedge funds, venture capitalists, insurance companies, public institutions, fintech, and more—from Fortune 500 companies to leading-edge boutiques.
Companies who have hired Master of Finance graduates from MIT for each of the last three years include Bain & Company, BCG, BlackRock, Deloitte, Morgan Stanley, McKinsey, and Citi.
Top tip for applying to MIT Sloan?
Get to know us and the admissions process through online chats and events to help you decide if MIT is a good fit.
Master’s in Finance student Q&A
David Smadja, student at MIT Sloan, has an offer for an associate position at a major investment bank in New York
Why pursue a Master’s in Finance?
Prior to my master’s, I graduated from a master of applied mathematics. Though I had a good understanding of the quantitative side of financial markets, I felt I was missing some important financial knowledge. To me, masters in accounting, for example, are not capable to cover everything you need to know to succeed in the field of finance like a master’s in finance does.
What advice do you have for prospective Master's in Finance students?
The role of the master’s is to teach you what’s necessary to break through the industry but I reckon that some preliminary skills are beneficial. If you’re interested in financial markets, some coding and analytics skills (statistics, optimization, AI a plus) are a minimum to have. If you’re more interested by the corporate side, a good understanding of financial statements analysis and accountability rules is crucial.
Masters in Management
Find out more about Masters in Management via webinar
Eric Simard, associate director, MSc admissions at Ivey Business School, University of Western Ontario, Canada
Who is a Master’s in Management for?
It’s for ambitious, recent graduates who want a specialized Master’s degree, that will hone their skill-set, develop their leadership abilities and accelerate their career success. Students are admitted from a variety of disciplines, backgrounds, cultures.
This creates a unique experience in classrooms which is meant to help students understand, reflect on, and challenge their tendencies, preferences and biases.
At Ivey, students apply to a specific field of study which will allow them to focus their learning in one of three areas; Business Analytics, Digital Management, or International Business.
What skills/qualifications do you need to apply?
We evaluate applicants on a number of dimensions including; Relationship management; Leadership orientation; Openness to learning; Adaptability; Program readiness; Academic performance in their final two years of their undergraduate degree; Motivation for joining the program; Short and long-term career objectives; Pre-program experience; and International exposure/experience.
What will you learn on a Master’s in Management?
Master’s in Management programs are designed to help students bridge the gap between a solid theoretical foundation received in undergraduate studies and the practical and soft skills needed to make a difference in the early stages of their career.
Through Case-Method approach to education, Ivey MSc students are put in the position of the decision-maker and are asked to analyze data, develop alternatives and then make and defend their recommendations. We are focused on creating the next group of business leaders who are able to walk into a new role and take action.
What jobs can you qualify for after a Master’s in Management?
Graduates take positions in a variety of industries including; Technology, Management Consulting, Financial Institutions, Telecommunications, Consumer Packaged Goods, and more.
The majority of our graduates take starting positions in leadership rotational programs or in consulting firms focused in Risk, Technology or Human Capital. Many have titles such as data science associate, area manager or data analyst, and they work in a variety of organizations such as PwC, Scotiabank, Amazon, Walmart, Deloitte, Proctor & Gamble, Accenture, Sun Life Financial, BMO, Bell, EY, and Morgan Stanley.
Top tip for applying to Ivey?
Candidates should connect with our admission and recruitment team before submitting their application. They should spend time learning about what our programs have to offer by attending webinars, talking to current students, and reaching out to our MSc alumni. And they should consider and reflect on how the Ivey MSc in Management can support their short and long-term career goals.
Master’s in Management student Q&A
Deanna Hamilton, student at Ivey Business School, starting a consulting career after graduation
Why pursue a Master’s in Management?
I wanted to pursue a career in business and a Master’s in Management seemed like the perfect way for me to develop my knowledge as I did not study business during my undergrad. I also aspire to work internationally one day. Ivey’s Global Lab opportunity offered an eight-week, hands-on, international in-company experience which allowed me to immerse myself in an unfamiliar environment and work cross-culturally.
What advice do you have for prospective Master's in Management students?
Aside from the obvious skills of being a hard worker and passionate about the program, I think it is crucial for students to be open to learning and willing to adapt. It is essential for you to be willing to step out of your comfort zone to really take advantage of every opportunity on the program. Interpersonal and communication skills are also necessary for most jobs and, coming into the program, many of my classmates already had exceptional communication skills.
Masters in Marketing
Find out more about Masters in Marketing via webinar
Ning Li, academic program director of the MS in Marketing at Johns Hopkins, Carey School of Business
Who is a Master’s in Marketing for?
For students looking to continue in their marketing studies or students looking to pivot into marketing from another field. Those who are looking to become marketing experts will receive training in business foundations in addition to numerous high-level marketing electives.
What skills/qualifications do you need to apply?
Candidates will need undergraduate level communication and analytical skills.
What will you learn on a Master’s in Marketing?
Students will learn behavioral and quantitative methods and best marketing practices to address the most critical issues facing today’s marketer, including the impact of data and social media on marketing strategy, consumer behavior, social responsibility, competitive economics, business-to-business marketing, and more.
What jobs can you qualify for after a Master’s in Marketing?
Students can pursue careers in Marketing and Business Analytics, Marketing and Sales, General Management, Consulting, and more. Some employers who have hired our recent graduates include Amazon, China Telecom Americas, IBM, Johns Hopkins Medicine, P&G, and Tencent.
Top tip for applying to Carey?
Be Honest. No applicant is perfect and if there is a part of your application you are concerned about, be honest. Be open to why this program appeals specifically to you. This is important because honestly addressing concerns is important in marketing roles.
Are you interested in a business master’s degree?
Register now for the Master’s Week webinar series held by the Graduate Management Admission Council (GMAC).
Running from 8-to-12 April, different business schools will talk about a different master’s program each day.
Monday: Accounting; Tuesday: Business Analytics; Wednesday: Finance; Thursday: Management; Friday: Marketing
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THE NEW WORKER ELITE Technicians are taking on a bigger role and commanding new respect as the core employees of the Information Age.
By Louis S. Richman
(FORTUNE Magazine) – Chances are pretty good that Beth Malloy will play a major role in making a scientific discovery that may one day save your life. A laboratory technician on the cardiovascular research team at Genentech, the biotechnology company in South San Francisco, Malloy, 35, isolates and analyzes rare proteins found in plasma, the substances that when cloned form the building blocks of biotech drugs. A decade ago the mastery of such esoteric procedures was the province of Nobel laureates. Now, Malloy, a chemist with a master's degree from San Francisco State University, and many of Genentech's 369 other science technologists perform these miracles routinely. She and her colleagues are but a small part of the large and rapidly growing population of technicians -- a new worker elite who are transforming the American labor force and potentially every organization that employs them. As the farm hand was to the agrarian economy of a century ago and the machine operator was to the electromechanical industrial era of recent decades, the technician is becoming the core employee of the digital Information Age. The trend reflects what Stephen R. Barley, an ethnographer at Stanford University's school of engineering, describes as the "technization" of American labor. The sheer growth in the number of technicians and the diversity of occupations they hold bespeak a profound change in their importance to companies that hope to survive and thrive in an era of epochal change. Since 1950 the number of technical workers has increased nearly 300% -- triple the growth rate for the work force as a whole -- to some 20 million. With one out of every four new jobs going to a technical worker, the Bureau of Labor Statistics (BLS) forecasts that this army of techno-competents -- already the largest broad occupational category in the U.S. -- will represent a fifth of total employment within a decade (see chart). The convergence of two large forces are giving technicians new importance. First, increasingly powerful, versatile, and user-friendly new technologies -- from the software that electronics technicians use to test printed circuitboards to the automated protein analyzers Beth Malloy programs to run experiments -- are eliminating the need for workers to perform many time- consuming routine tasks, the donkey work of the advanced industrial age. Thus they are freed to tackle more challenging activities that require judgment and skills. Second, as more companies rely on technology to help eliminate quality defects, speed up product development, and improve customer service, technicians become the front-line workers they depend on. So thoroughly has technology suffused the workplace that technical workers are beginning to emerge from the virtually invisible middling stratum they've traditionally occupied. No longer are they mere subordinates to managers and just a notch above the less-skilled blue- and pink-collar masses. As corporate hierarchies collapse and the boundaries between organizations dissolve, employers are beginning to gain a new appreciation for the work technicians do -- and their insights into how it should be done. In the new economy, says Michael Arthur, a management professor at Suffolk University in Boston, it is competence rather than a place in a hierarchical pecking order that defines an employee's value: "Technical occupations are becoming the new anchor for people's careers." Who better for the smart employer to enlist in the effort to gain a competitive edge than those who actually man the equipment that will carry us into the future? Technical workers help design, manufacture, and service the wondrous medical devices that allow hospital technologists to peer into the body's tissue. Engineering technicians test the integrity of materials used in the construction of bridges, buildings, and dams. They are the developers and caretakers of the computer and telecommunications networks that keep your business running, and they produce the dazzling computer-graphic presentations that help your sales force land new customers. Technicians bring varying levels of formal education and credentials to their work. Many enter technical fields with no more than a high school diploma and a splash of training acquired on the job. Since the smaller armed forces of today no longer turn out technicians in the numbers they did during the Cold War years, more aspiring technical workers are coming to these careers from a trade school or a community college. And an ever-increasing number of them have a four-year university education or advanced degrees. According to projections made by BLS economist Kristina J. Shelley, the number of college graduates who take jobs in technical fields will grow by 75%, to 2.2 million, over the coming decade. To profit fully from the expanded opportunities open to them in the new economy requires that technical workers -- and the companies that employ them -- adopt a new mindset. Because many technicians enter the labor force as hourly employees, they too often view the work they do as a job instead of as the foundation of a career. The distinction is growing more critical. Jobholders, Suffolk University's Arthur explains, perform a limited range of tasks within the context of a specific organization. Careerists, by contrast, define themselves by the cluster of skills they bring to their work -- competencies that are transferable from employer to employer and which they can expand over the course of their working lives. They're ever on the prowl for the next exciting project to work on. And companies that would harness their talents must learn new lessons of how to manage, motivate, and reward them accordingly.
-- Give your technical workers room to grow -- or someone else will. Richard Mixon, 41, is one of the new breed who is actively managing his career. A senior electronics engineering technician in the seismic testing division of the Western Atlas oil exploration company in Houston, Mixon early on made it his mission to seek out jobs that would allow him to grow. "I wanted to have a broad enough spectrum of skills to be able to fit into any technical environment," he says. The son of a construction worker, Richard studied electronics for two years at the University of Houston with the aim of working in the computer industry. Lacking the funds to continue his studies, however, he took a job with IBM ! repairing office equipment. The five years he spent as a service representative taught him valuable lessons in how to deal with customers, but it wasn't getting him any closer to his goal of working with engineers who design computer circuitboards. He left IBM, in 1978, to join Texas Instruments, which hired him to repair integrated-circuit test systems. Inside a year, Mixon realized that without a four-year engineering degree his chances for advancement with TI were limited. But he could see that printed-circuit technology was beginning to spread to many other industries besides computers -- and with it, his opportunities to take on more challenging projects. So when he learned about an opening for an electronics lab technician at Halliburton, an oil-field services company that was booming in the energy-short years of the early 1980s, he jumped. The move exposed Mixon to the kind of work he had been longing to do. Over the next nine years at Halliburton and, later at Schlumberger, which offered him both more money and more interesting assignments, Mixon assisted electronics design engineers in developing circuitboards that would go into the latest geologic data-acquisition equipment. Despite the challenge, after a while Mixon could see no further career advancement awaiting him at Schlumberger, so he began to look for opportunities outside the company. A recruiter sounded him out about moving to a bigger job with Western Atlas, and he grabbed the offer. In his current position, Mixon is helping to develop an electronic sensing system that will be used to locate oil. In addition to working on the design of new circuitry, he is the point man delegated to work with manufacturing to bring the new gear quickly into production. And he's always on the lookout for new tasks to take on. Says Mixon: "It's better to ask for forgiveness than for permission." Mixon's ultimate goal is to build on the broad technical base by starting his own business.
-- Technical workers are moving from the back office to the customer interface. With the new corporate focus on customer satisfaction, companies like TIE Communications, a telecommunications equipment supplier with annual revenues of $110 million, are relying more heavily on their technicians. TIE hopes to win market share from its scores of smaller rivals and crack new markets that the big regional phone companies are leaving behind. But executives at TIE's headquarters in Overland Park, Kansas, realized that growth would not come simply by pushing more hardware. They also needed to distinguish their company with superior customer service. Falling prices for telecom gear were bringing products like videoteleconferencing equipment and advanced multiplexers for data transmission within reach of the small and midsize businesses that TIE targets. Problem was, the new, integrated black-box telephony is intimidatingly complex, some of it far beyond the servicing capabilities of many of TIE's 400 technicians. Says executive vice president Eric Carter: "Unless we did a better job of training them, our technicians would drive clients away." TIE set out to mold all of its technical service reps into, as Carter puts it, "ambassadors to the customers." The company contracted with the Corporate Educational Services division of DeVry Institute of Technology, a leading for- profit technical training academy that operates 13 schools throughout North America, to help design a curriculum. In addition to providing its technicians with a firm grounding in how the complex new circuitry and software work, TIE wanted the new courses to improve their communications skills so that they could help sell customers on new products and services. The training, which began last fall, brings groups of some 20 service reps from TIE's 58 district offices to Overland Park during the first two weeks of each month. TIE plans to cycle all of its technical workers through each of three progressively more advanced levels of training over the coming six years. An added benefit of this instruction: By mingling with colleagues from different offices, the customer service techs swap war stories on problems they've encountered in the field and take hands-on solutions back to work. Technicians who have been through the training's first phase are enthusiastic: Steve Barbier, 32, an eight-year TIE veteran in the St. Louis office, says the program "turned on major light bulbs." Barbier is a high school graduate who had worked his way up from the lowly $4.25-per-hour job of pulling cables to a skilled $16-an-hour position supervising new installations and more sophisticated equipment repair. But his limited understanding of the systems' inner workings made him reluctant to recommend to customers that they upgrade their networks with gear he was unsure he could service. That lack of confidence is no longer an issue. Says Barbier: "Where I would once take five steps back to avoid a problem, I now take two steps forward with a new solution that helps the customer, TIE, and me."
-- Today's technicians are tomorrow's executives. Some organizations are starting to make the mastery of a technical speciality the prerequisite for career growth. At Union Pacific, for example, all new employees who aspire to a management position must first become a "data integrity analyst." Why the hurdle? Union Pacific carries 13,000 shipments a day on 700 trains running on 19,000 miles of track. Coordinating that massive traffic flow poses a huge data management challenge, one that required a new approach to the rail business. Says national customer services vice president Jim Damman: "We saw that the company's future growth would depend more on the ability of our managers to be masters of technical data rather than overseers of the hourly workers." Since 1986, Union Pacific has been replacing the paper mountain of shipping orders, bills of lading, and invoices it once swapped with its customers and their shipping agents with a computerized electronic data interchange (EDI) system it has developed. Now, some two-thirds of all the railroad's client communications -- up from just 3% eight years ago -- are managed via EDI from a single customer-service center in St. Louis rather than through the 40 offices that formerly handled the unwieldy paper flow. Empowered by EDI, the data integrity analysts keep tabs on all of the customers' contacts with the railroad. They create detailed electronic profiles for each shipper that permit the customer service representatives to facilitate order taking or resolve questions. They also provide the information that dispatchers in Omaha use to track shipments and that clerks in accounting rely on for accurate billing information. Just as valuable as the huge improvement in efficiency that EDI has wrought (employee productivity at the St. Louis center is up 300% since 1986) are the fabulously rich strategic uses Union Pacific can make of the amassed data. The railroad's goal is to mine that treasure-trove to be able to offer customers higher value-added services tailored to their needs. Thus, veterans of the data integrity job, like Robyn Bohnert, are promoted to the more advanced technical roles of finding ways to organize the data for new business uses. Hired as a customer service representative in 1990, Bohnert, now 26, spent two years as a data integrity analyst. Last February she advanced to a position as project manager for new systems development, which pays her some $35,000 a year. Her job draws heavily not only on her technological skills but also on her knowledge of marketing. She uses the EDI customer profiles to build new databases that might, say, help a team that works with grain commodity shippers uncover evolving patterns in their usage of the railroad's services and sell them on new ones. She has also put her technical talent to use in helping Union Pacific improve its own performance, extracting from the databases she's created the sources of customer problems and how much it cost the railroad to address them. Says Bohnert: "We're just beginning to scratch the surface of the improvements that a technical analysis of the data will reveal."
-- Technical workers turn black-box technology into productivity gains. Long the jealously guarded privilege of management, access to information virtually defined power and status in the traditional corporate bureaucracy. But with the advent of networked computing, it is fast becoming the common wealth of every employee. Stephen Kellogg, the computer system administrator for an Atlanta engineering and architecture firm called Armour Cape & Pond (AC&P), plays midwife to that revolutionary change. Hired into the newly created position last October, Kellogg, 26, is responsible for the hardware and software that together make up AC&P's electronic umbilical cord to the 60 architects, drafters, and sales and administrative support staff in Atlanta and Washington. The job demands full use of the programming, systems-analysis, and electronics-maintenance skills he acquired in the Coast Guard and later developed at a technical institute. Keeping the system running and handholding the firm's neophyte computer users would be job enough to earn Kellogg his $30,000 annual compensation. But he must also keep data moving smoothly among the AC&P's computer workstations, allowing drafters to translate architect's concepts into full-scale renderings and keeping track of their frequent design changes. The network must also accommodate the sales force and allow the folks in accounting to track invoices, payments, and payrolls. Says Kellogg: "The payoff from the new technology comes when the whole organization applies its power to work in dramatically new ways." Kellogg is the one who makes sure that AC&P capitalizes fully on technological advances. To that end, he has formed a power-users' group, a | committee made up of staffers who are masters of the intricacies of the system. He calls on them to lead monthly training sessions open to all employees to quicken the spread of the best practices throughout the firm. Kellogg is also busily scouting out the newest hardware and applications software that will keep his firm on the cutting edge of technology. So important do AC&P partners see that task that they now include Kellogg in all their weekly meetings. "I see no limit to the potential growth of my role," he says.
-- The payoff from technical training is big. Automation of manufacturing has been a job killer for tens of thousands of semi-skilled industrial workers. But for factory technicians who know how to operate the new, computer- controlled production equipment, career opportunities have seldom been better. That's because, as Tom Blunt, a manufacturing consultant from Louisville, puts it: "Employers who automate but take people out of the process are lobotomizing their factories. A human is the cheapest, lightest, totally flexible and reprogrammable machine money can buy." Rockwell International's Allen-Bradley unit, a maker of industrial automation equipment since 1903, is getting more than its money's worth from the 140 technicians who operate its new Electronic Manufacturing Strategy (EMS) production lines. Through the late 1980s, most of the machine tools the company built lacked the smart internal controls that customers wanted. Unless it could leapfrog the competition by building in-house the specialized circuitboards its products lacked, the company would continue to lose market share to nimbler foreign companies. The challenge Allen-Bradley set for itself in developing EMS was formidable. The company offers 50 different product lines, and each would require several different boards of varying size and configuration. No company had ever produced so large a mix of such elaborate componentry in the low volumes needed to customize each finished product to customer specifications. EMS, which went on-line in 1990, met the exacting criteria. But what new kind of worker would it take to go mano a machino with the fearsomely efficient equipment? Answer: one with technical skills unlike any Allen-Bradley had required of its factory hands in the past. Most of the company's hourly production workers assembled simple electrical switches and relays, a repetitive job that required an iron butt to sit at a workbench for eight hours a day but little thinking. Working in EMS would be another story entirely. It demands that the specialist understand how the process operates in its entirety and be able to intervene whenever trouble arises. "Technicians are the doctors of the system," says Larry Yost, the senior vice president for the operations group that developed EMS. "They have to be able to respond to the countless ways the equipment can misalign components or encounter programming glitches." Rather than recruit these specialists from outside, Allen-Bradley decided to retrain volunteers from within its production ranks in the new technical skills. For Larry Hanson, 51, who joined the company out of high school in 1961 as an assembler, the new opportunity was a godsend. For years Hanson hungered to escape the tedium of his factory job, but with a growing family to support he couldn't afford to give up the job he had and move to another company. Hanson had applied for other technical manufacturing openings within Allen- Bradley but was passed up because he lacked the requisite skills. To remedy this deficiency and improve his chances of being accepted into EMS, he enrolled in computer programming courses at a local college. "There was nothing I liked about my job apart from my paycheck. I wasn't going to let anything stand in my way of joining this project," he says. Together with the other volunteers chosen for EMS, Hanson learned on the job how to sequence the flow of circuitboards through the system, spot potential defects in the spacing of components packed as close as 0.02-inch apart, and eliminate the bottlenecks that could slow production. They also spent two days a week after- hours for two years studying college-level algebra and trigonometry, computer programming, and principles of solid-state electronics manufacturing -- a curriculum developed and taught by the nearby Milwaukee School of Engineering and paid for by Allen-Bradley. The training is now continuing in a second two-year program with courses in cost accounting, business strategy, and team-building skills. Says technician Hanson of his new role: "My job is fascinating. There's not a day that doesn't fly by."
-- Technical workers demand recognition. As with most people who take pride in their work, technical specialists value recognition nearly as much as good pay. And today they have more options to get both. Office equipment repair technicians, nurses who provide home health care services, and computer-aided graphic artists and drafters, among many others, are discovering new outlets of career satisfaction by taking jobs in smaller companies whose principal business is to provide technical services. Rather than toil unappreciated for employers who fail to acknowledge the contribution they make, they are enjoying both the opportunity to stretch their abilities and the rewards that come with it in specialized firms. Dixie Williams, a paralegal by training, has accelerated her career from a stall to the fast track by making such a move to a litigation support services firm in Houston called Looney & Co. A 29-year-old Dallas native with the energy of a Texas twister, Williams is a college graduate who earned her paralegal certification by attending school five hours a night, five nights a week, for seven months while holding a full-time day job. Like most paralegals, she hired on with a law firm, in her case an $18,500 a year position -- the going rate in 1987 -- with a prominent Dallas practice. Not long into the job, however, Williams discovered the frustrations that come with being a junior professional in an outfit run by temperamental, big- ego attorneys. She expected to do research, interviewing witnesses, drafting pleadings, or assisting at trial as she was trained to do. Instead, her supervisor, whom Williams calls the "dungeon master," assigned her to a senior partner who gave her stultifying tasks like summarizing depositions and indexing documents. More grating for her was watching the choicer assignments -- ones she felt qualified for -- go to the firm's far-better-paid junior associates, the freshly minted law school graduates whom she derisively refers to as "baby attorneys." Williams's workload and morale improved dramatically after she successfully lobbied to be transferred to a job assisting another partner, who trusted her to take on a bigger role. She was given day-to-day oversight for some of the larger cases the partner supervised but which required only occasional direct involvement by an attorney. She also took it upon herself to learn how to research cases using the new computers the firm began to acquire in the late 1980s. Her new expertise helped win a major lawsuit in 1991, and made her one of the firm's most sought-after paralegals. But by then she recognized her career ceiling at the firm would be too low to contain her tall ambitions. Though she had doubled her initial salary, she saw that pay for the most senior $ paralegals topped out at some $60,000 a year by the time they retired -- about what the "baby attorneys" made to start. Williams's big break came when, in the course of assisting at a deposition, she met Richard Looney, then a court reporter. Looney, too, had seen the potential for applying to legal practice the power of computers and the optical scanner technology that converts text on paper documents into digital form the computers can "read." Few law firms would be able to make sufficient use of the computer technology to warrant the expense of purchasing it. By acquiring the latest equipment and hiring paralegals to use it to do the research that supports the litigation of major cases, he figured that he would be able to sell his company's services directly to insurance companies and other major corporations eager to cut their legal bills. Impressed with Dixie's computer know-how and paralegal skills, Looney hired her. Once aboard with Looney & Co. in 1992, nothing was going to hold Dixie back. She started in the Houston office, training other paralegals in the use of the equipment and in the legal procedures to which it would be applied. Within a year, Looney made her the office manager and put her in charge of hiring all the paralegals -- who now total 30 -- to staff three other offices he had opened throughout Texas. Williams's career switch has not just freed her from the frustrations of dealing with curmudgeonly "dungeon masters." With Looney & Co. revenues growing by some 20% a year to $7.7 million in 1993, she expects that her earnings will soon leave those of the "baby attorneys" in the dust. The new power of the technical work force is not only liberating employees from the monotony of the industrial age, but it is also providing companies with the know-how to alter their destiny -- to make competitive leaps, to break into new markets, and to offer their employees wider horizons and far more opportunity than any generation of workers has encountered before.
CHART: NOT AVAILABLE CREDIT: FORTUNE TABLE/SOURCE: BUREAU OF LABOR STATISTICS CAPTION: HOW THEY'RE GROWING Job growth for technicians will far outpace that for other workers over the coming decade, with paralegals and medical technicians setting the pace.
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TIA [3 Certification Exam(s) ]
Tibco [18 Certification Exam(s) ]
Trainers [3 Certification Exam(s) ]
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Vmware [58 Certification Exam(s) ]
Wonderlic [2 Certification Exam(s) ]
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XML-Master [3 Certification Exam(s) ]
Zend [6 Certification Exam(s) ]
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