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00M-230 - Information Management Enterprise Content Management Sales Mastery Test v1 - Dump Information

Vendor : IBM
Exam Code : 00M-230
Exam Name : Information Management Enterprise Content Management Sales Mastery Test v1
Questions and Answers : 42 Q & A
Updated On : February 14, 2019
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00M-230 Questions and Answers

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00M-230 Information Management Enterprise Content Management Sales Mastery Test v1

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00M-230 exam Dumps Source : Information Management Enterprise Content Management Sales Mastery Test v1

Test Code : 00M-230
Test Name : Information Management Enterprise Content Management Sales Mastery Test v1
Vendor Name : IBM
Q&A : 42 Real Questions

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  • Check Point FireWall-1 Administration
  • Check Point Firewall-1 NG Administration
  • Cisco Security
  • Microsoft Security
  • NetBackup 6.5 (Symantec)
  • Source: Brainbench Information Security Administrator certifications

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    Source: Cisco Systems CCNA Cyber Ops

    CCNA SecurityPrerequisites: A valid Cisco CCNA Routing and Switching, Cisco Certified Entry Networking Technician or Cisco Certified Internetwork Expert (CCIE) certification.

    This credential validates that associate-level professionals are able to install, troubleshoot and monitor Cisco-routed and switched network devices for the purpose of protecting both the devices and networked data.

    A person with a CCNA Security certification can be expected to understand core security concepts, endpoint security, web and email content security, the management of secure access, and more. He should also be able to demonstrate skills for building a security infrastructure, identifying threats and vulnerabilities to networks, and mitigating security threats. CCNA credential holders also possess the technical skills and expertise necessary to manage protection mechanisms such as firewalls and intrusion prevention systems, network access, endpoint security solutions, and web and email security.

    The successful completion of one exam is required to obtain this credential.

    Source: Cisco Systems CCNA Security

    Check Point Certified Security Administrator (CCSA) R80Prerequisites: Basic knowledge of networking; CCSA training and six months to one year of experience with Check Point products are recommended.

    Check Point's foundation-level credential prepares individuals to install, configure and manage Check Point security system products and technologies, such as security gateways, firewalls and virtual private networks (VPNs). Credential holders also possess the skills necessary to secure network and internet communications, upgrade products, troubleshoot network connections, configure security policies, protect email and message content, defend networks from intrusions and other threats, analyze attacks, manage user access in a corporate LAN environment, and configure tunnels for remote access to corporate resources.

    Candidates must pass a single exam to obtain this credential.

    Source: Check Point CCSA Certification

    IBM Certified Associate -- Endpoint Manager V9.0Prerequisites: IBM suggests that candidates be highly familiar with the IBM Endpoint Manager V9.0 console. They should have experience taking actions; activating analyses; and using Fixlets, tasks and baselines in the environment. They should also understand patching, component services, client log files and troubleshooting within IBM Endpoint Manager.

    This credential recognizes professionals who use IBM Endpoint Manager V9.0 daily. Candidates for this certification should know the key concepts of Endpoint Manager, be able to describe the system's components and be able to use the console to perform routine tasks.

    Successful completion of one exam is required.

    Editor's note: IBM is retiring this certification as of May 31, 2017; there will be a follow-on test available as of April 2017 for IBM BigFix Compliance V9.5 Fundamental Administration, Test C2150-627.

    Source: IBM Certified Associate -- Endpoint Manager V9.0

    IBM Certified Associate -- Security Trusteer Fraud ProtectionPrerequisites: IBM recommends that candidates have experience with network data communications, network security, and the Windows and Mac operating systems.

    This credential pertains mainly to sales engineers who support the Trusteer Fraud product portfolio for web fraud management, and who can implement a Trusteer Fraud solution. Candidates must understand Trusteer product functionality, know how to deploy the product, and be able to troubleshoot the product and analyze the results.

    To obtain this certification, candidates must pass one exam.

    Source: IBM Certified Associate -- Security Trusteer Fraud Protection

    McAfee Product SpecialistPrerequisites: None required; completion of an associated training course is highly recommended.

    McAfee information technology security certification holders possess the knowledge and technical skills necessary to install, configure, manage and troubleshoot specific McAfee products, or, in some cases, a suite of products.

    Candidates should possess one to three years of direct experience with one of the specific product areas.

    The current products targeted by this credential include:

  • McAfee Advanced Threat Defense products
  • McAfee ePolicy Orchestrator and VirusScan products
  • McAfee Network Security Platform
  • McAfee Host Intrusion Prevention
  • McAfee Data Loss Prevention Endpoint products
  • McAfee Security Information and Event Management products
  • All credentials require passing one exam.

    Source: McAfee Certification Program

    Microsoft Technology Associate (MTA)Prerequisites: None; training recommended.

    This credential started as an academic-only credential for students, but Microsoft made it available to the general public in 2012.

    There are 10 different MTA credentials across three tracks (IT Infrastructure with five certs, Database with one and Development with four). The IT Infrastructure track includes a Security Fundamentals credential, and some of the other credentials include security components or topic areas.

    To earn each MTA certification, candidates must pass the corresponding exam. 

    Source: Microsoft MTA Certifications

    Fortinet Network Security Expert (NSE)Prerequisites: Vary by credential.

    The Fortinet NSE program has eight levels, each of which corresponds to a separate network security credential within the program. The credentials are:

  • NSE 1 -- Understand network security concepts.
  • NSE 2 -- Sell Fortinet gateway solutions.
  • NSE 3 (Associate) -- Sell Fortinet advanced security solutions.
  • NSE 4 (Professional) -- Configure and maintain FortiGate Unified Threat Management products.
  • NSE 5 (Analyst) -- Implement network security management and analytics.
  • NSE 6 (Specialist) – Understand advanced security technologies beyond the firewall.
  • NSE 7 (Troubleshooter) -- Troubleshoot internet security issues.
  • NSE 8 (Expert) -- Design, configure, install and troubleshoot a network security solution in a live environment.
  • NSE 1 is open to anyone, but is not required. The NSE 2 and NSE 3 information technology security certifications are available only to Fortinet employees and partners. Candidates for NSE 4 through NSE 8 should take the exams through Pearson VUE.

    Source: Fortinet NSE

    Symantec Certified Specialist (SCS)This security certification program focuses on data protection, high availability and security skills involving Symantec products.

    To become an SCS, candidates must select an area of focus and pass an exam. All the exams cover core elements, such as installation, configuration, product administration, day-to-day operation and troubleshooting for the selected focus area.

    As of this writing, the following exams are available:

  • Exam 250-215: Administration of Symantec Messaging Gateway 10.5
  • Exam 250-410: Administration of Symantec Control Compliance Suite 11.x
  • Exam 250-420: Administration of Symantec VIP
  • Exam 250-423: Administration of Symantec IT Management Suite 8.0
  • Exam 250-424: Administration of Data Loss Prevention 14.5
  • Exam 250-425: Administration of Symantec Cyber Security Services
  • Exam 250-426: Administration of Symantec Data Center Security -- Server Advanced 6.7
  • Exam 250-427: Administration of Symantec Advanced Threat Protection 2.0.2
  • Exam 250-428: Administration of Symantec Endpoint Protection 14
  • Exam 250-513: Administration of Symantec Data Loss Prevention 12
  • Source: Symantec Certification

    Intermediate information technology security certifications 

    AccessData Certified Examiner (ACE)Prerequisites: None required; the AccessData BootCamp and Advanced Forensic Toolkit (FTK) courses are recommended.

    This credential recognizes a professional's proficiency using AccessData's FTK, FTK Imager, Registry Viewer and Password Recovery Toolkit. However, candidates for the certification must also have moderate digital forensic knowledge and be able to interpret results gathered from AccessData tools.

    To obtain this certification, candidates must pass one online exam (which is free). Although a boot camp and advanced courses are available for a fee, AccessData provides a set of free exam preparation videos to help candidates who prefer to self-study.

    The certification is valid for two years, after which credential holders must take the current exam to maintain their certification.

    Source: Syntricate ACE Training

    Cisco Certified Network Professional (CCNP) Security Prerequisites: CCNA Security or any CCIE certification.

    This Cisco credential recognizes professionals who are responsible for router, switch, networking device and appliance security. Candidates must also know how to select, deploy, support and troubleshoot firewalls, VPNs and intrusion detection system/intrusion prevention system products in a networking environment.

    Successful completion of four exams is required.

    Source: Cisco Systems CCNP Security

    Check Point Certified Security Expert (CCSE)Prerequisite: CCSA certification R70 or later.

    This is an intermediate-level credential for security professionals seeking to demonstrate skills at maximizing the performance of security networks.

    A CCSE demonstrates a knowledge of strategies and advanced troubleshooting for Check Point's GAiA operating system, including installing and managing VPN implementations, advanced user management and firewall concepts, policies, and backing up and migrating security gateway and management servers, among other tasks. The CCSE focuses on Check Point's VPN, Security Gateway and Management Server systems.

    To acquire this credential, candidates must pass one exam.

    Source: Check Point CCSE program

    Cisco Cybersecurity SpecialistPrerequisites: None required; CCNA Security certification and an understanding of TCP/IP are strongly recommended.

    This Cisco credential targets IT security professionals who possess in-depth technical skills and knowledge in the field of threat detection and mitigation. The certification focuses on areas such as event monitoring, event analysis (traffic, alarm, security events) and incident response.

    One exam is required.

    Source: Cisco Systems Cybersecurity Specialist

    Certified SonicWall Security Administrator (CSSA)Prerequisites: None required; training is recommended.

    The CSSA exam covers basic administration of SonicWall appliances and the network and system security behind such appliances.

    Classroom training is available, but not required to earn the CSSA. Candidates must pass one exam to become certified.

    Source: SonicWall Certification programs

    EnCase Certified Examiner (EnCE)Prerequisites: Candidates must attend 64 hours of authorized training or have 12 months of computer forensic work experience. Completion of a formal application process is also required.

    Aimed at both private- and public-sector computer forensic specialists, this certification permits individuals to become certified in the use of Guidance Software's EnCase computer forensics tools and software.

    Individuals can gain this certification by passing a two-phase exam: a computer-based component and a practical component.

    Source: Guidance Software EnCE

    EnCase Certified eDiscovery Practitioner (EnCEP)Prerequisites: Candidates must attend one of two authorized training courses and have three months of experience in eDiscovery collection, processing and project management. A formal application process is also required.

    Aimed at both private- and public-sector computer forensic specialists, this certification permits individuals to become certified in the use of Guidance Software's EnCase eDiscovery software, and it recognizes their proficiency in eDiscovery planning, project management and best practices, from legal hold to file creation.

    EnCEP-certified professionals possess the technical skills necessary to manage e-discovery, including the search, collection, preservation and processing of electronically stored information in accordance with the Federal Rules of Civil Procedure.

    Individuals can gain this certification by passing a two-phase exam: a computer-based component and a scenario component.

    Source: Guidance Software EnCEP Certification Program

    IBM Certified Administrator -- Security Guardium V10.0Prerequisites: IBM recommends basic knowledge of operating systems and databases, hardware or virtual machines, networking and protocols, auditing and compliance, and information security guidelines.

    IBM Security Guardium is a suite of protection and monitoring tools designed to protect databases and big data sets. The IBM Certified Administrator -- Security Guardium credential is aimed at administrators who plan, install, configure and manage Guardium implementations. This may include monitoring the environment, including data; defining policy rules; and generating reports.

    Successful completion of one exam is required.

    Source: IBM Security Guardium Certification

    IBM Certified Administrator -- Security QRadar Risk Manager V7.2.6Prerequisites: IBM recommends a working knowledge of IBM Security QRadar SIEM Administration and IBM Security QRadar Risk Manager, as well as general knowledge of networking, risk management, system administration and network topology.

    QRadar Risk Manager automates the risk management process in enterprises by monitoring network device configurations and compliance. The IBM Certified Administrator -- Security QRadar Risk Manager V7.2.6 credential certifies administrators who use QRadar to manage security risks in their organization. Certification candidates must know how to review device configurations, manage devices, monitor policies, schedule tasks and generate reports.

    Successful completion of one exam is required.

    Source: IBM Security QRadar Risk Manager Certification

    IBM Certified Analyst -- Security SiteProtector System V3.1.1Prerequisites: IBM recommends a basic knowledge of the IBM Security Network Intrusion Prevention System (GX) V4.6.2, IBM Security Network Protection (XGS) V5.3.1, Microsoft SQL Server, Windows Server operating system administration and network security.

    The Security SiteProtector System enables organizations to centrally manage their network, server and endpoint security agents and appliances. The IBM Certified Analyst -- Security SiteProtector System V3.1.1 credential is designed to certify security analysts who use the SiteProtector System to monitor and manage events, monitor system health, optimize SiteProtector and generate reports.

    To obtain this certification, candidates must pass one exam.

    Source: IBM Security SiteProtector Certification

    Oracle Certified Expert, Oracle Solaris 10 Certified Security AdministratorPrerequisite: Oracle Certified Professional, Oracle Solaris 10 System Administrator.

    This credential aims to certify experienced Solaris 10 administrators with security interest and experience. It's a midrange credential that focuses on general security principles and features, installing systems securely, application and network security, principle of least privilege, cryptographic features, auditing, and zone security.

    A single exam -- geared toward the Solaris 10 operating system or the OpenSolaris environment -- is required to obtain this credential.

    Source: Oracle Solaris Certification

    Oracle Mobile SecurityPrerequisites: Oracle recommends that candidates understand enterprise mobility, mobile application management and mobile device management; have two years of experience implementing Oracle Access Management Suite Plus 11g; and have experience in at least one other Oracle product family.

    This credential recognizes professionals who create configuration designs and implement the Oracle Mobile Security Suite. Candidates must have a working knowledge of Oracle Mobile Security Suite Access Server, Oracle Mobile Security Suite Administrative Console, Oracle Mobile Security Suite Notification Server, Oracle Mobile Security Suite Containerization and Oracle Mobile Security Suite Provisioning and Policies. They must also know how to deploy the Oracle Mobile Security Suite.

    Although the certification is designed for Oracle PartnerNetwork members, it is available to any candidate. Successful completion of one exam is required.

    Source: Oracle Mobile Security Certification

    RSA Archer Certified Administrator (CA)Prerequisites: None required; Dell EMC highly recommends RSA training and two years of product experience as preparation for the RSA certification exams.

    Dell EMC offers this certification, which is designed for security professionals who manage, administer, maintain and troubleshoot the RSA Archer Governance, Risk and Compliance (GRC) platform.

    Candidates must pass one exam, which focuses on integration and configuration management, security administration, and the data presentation and communication features of the RSA Archer GRC product.

    Source: Dell EMC RSA Archer Certification

    RSA SecurID Certified Administrator (RSA Authentication Manager 8.0)Prerequisites: None required; Dell EMC highly recommends RSA training and two years of product experience as preparation for the RSA certification exams.

    Dell EMC offers this certification, which is designed for security professionals who manage, maintain and administer enterprise security systems based on RSA SecurID system products and RSA Authentication Manager 8.0.

    RSA SecurID CAs can operate and maintain RSA SecurID components within the context of their operational systems and environments; troubleshoot security and implementation problems; and work with updates, patches and fixes. They can also perform administrative functions and populate and manage users, set up and use software authenticators, and understand the configuration required for RSA Authentication Manager 8.0 system operations.

    Source: Dell EMC RSA Authentication Manager Certification

    RSA Security Analytics CAPrerequisites: None required; Dell EMC highly recommends RSA training and two years of product experience as preparation for the RSA certification exams.

    This Dell EMC certification is aimed at security professionals who configure, manage, administer and troubleshoot the RSA Security Analytics product. Knowledge of the product's features, as well the ability to use the product to identify security concerns, are required.

    Candidates must pass one exam, which focuses on RSA Security Analytics functions and capabilities, configuration, management, monitoring and troubleshooting.

    Source: Dell EMC RSA Security Analytics

    Advanced information technology security certifications 

    CCIE SecurityPrerequisites: None required; three to five years of professional working experience recommended.

    Arguably one of the most coveted certifications around, the CCIE is in a league of its own. Having been around since 2002, the CCIE Security track is unrivaled for those interested in dealing with information security topics, tools and technologies in networks built using or around Cisco products and platforms.

    The CCIE certifies that candidates possess expert technical skills and knowledge of security and VPN products; an understanding of Windows, Unix, Linux, network protocols and domain name systems; an understanding of identity management; an in-depth understanding of Layer 2 and 3 network infrastructures; and the ability to configure end-to-end secure networks, as well as to perform troubleshooting and threat mitigation.

    To achieve this certification, candidates must pass both a written and lab exam. The lab exam must be passed within 18 months of the successful completion of the written exam.

    Source: Cisco Systems CCIE Security Certification

    Check Point Certified Managed Security Expert (CCMSE)Prerequisites: CCSE certification R75 or later and 6 months to 1 year of experience with Check Point products.

    This advanced-level credential is aimed at those seeking to learn how to install, configure and troubleshoot Check Point's Multi-Domain Security Management with Virtual System Extension.

    Professionals are expected to know how to migrate physical firewalls to a virtualized environment, install and manage an MDM environment, configure high availability, implement global policies and perform troubleshooting.

    Source: Check Point CCMSE

    Check Point Certified Security Master (CCSM)Prerequisites: CCSE R70 or later and experience with Windows Server, Unix, TCP/IP, and networking and internet technologies.

    The CCSM is the most advanced Check Point certification available. This credential is aimed at security professionals who implement, manage and troubleshoot Check Point security products. Candidates are expected to be experts in perimeter, internal, web and endpoint security systems.

    To acquire this credential, candidates must pass a written exam.

    Source: Check Point CCSM Certification

    Certified SonicWall Security Professional (CCSP)Prerequisites: Attendance at an advanced administration training course.

    Those who achieve this certification have attained a high level of mastery of SonicWall products. In addition, credential holders should be able to deploy, optimize and troubleshoot all the associated product features.

    Earning a CSSP requires taking an advanced administration course that focuses on either network security or secure mobile access, and passing the associated certification exam.

    Source: SonicWall CSSP certification

    IBM Certified Administrator -- Tivoli Monitoring V6.3Prerequisites: Security-related requirements include basic knowledge of SSL, data encryption and system user accounts.

    Those who attain this certification are expected to be capable of planning, installing, configuring, upgrading and customizing workspaces, policies and more. In addition, credential holders should be able to troubleshoot, administer and maintain an IBM Tivoli Monitoring V6.3 environment.

    Candidates must successfully pass one exam.

    Source: IBM Tivoli Certified Administrator

    Master Certified SonicWall Security Administrator (CSSA)The Master CSSA is an intermediate between the base-level CSSA credential (itself an intermediate certification) and the CSSP.

    To qualify for Master CSSA, candidates must pass three (or more) CSSA exams, and then email to request the designation. There are no other charges or requirements involved.

    Source: SonicWall Master CSSA


    Remember, when it comes to selecting vendor-specific information technology security certifications, your organization's existing or planned security product purchases should dictate your options. If your security infrastructure includes products from vendors not mentioned here, be sure to check with them to determine if training or certifications on such products are available.

    About the author:Ed Tittel is a 30-plus year IT veteran who's worked as a developer, networking consultant, technical trainer, writer and expert witness. Perhaps best known for creating the Exam Cram series, Ed has contributed to more than 100 books on many computing topics, including titles on information security, Windows OSes and HTML. Ed also blogs regularly for TechTarget (Windows Enterprise Desktop), Tom's IT Pro and GoCertify.

    The Link Strategist: The Missing Role For Enterprise-Level Link Building | real questions and Pass4sure dumps



    Your content team fires on all cylinders. You have processes in place that enable your content to garner social shares, page views and engagement from your target audiences. Fantastic! The only problem is that links aren’t happening — and the exec team is looking at your SEO team to explain why.

    Link acquisition, at an enterprise scale, requires a careful and strategy-driven division of labor. We’ve identified four distinct, task-based roles — the first and most important of which is the link strategist, covered in this article.

    An Enterprise Link-Building Team: The Lineup

    I’ll be covering all these roles over the course of this series, but here’s a basic description of each.

  • The Strategist. The Link Strategist is the captain of the ship. He or she drives the campaign, designs the strategy, develops a unique mission, and serves as the liaison between link building efforts, the SEO team, the PR team and the content team.
  • The Prospector. The Prospector finds website, blog or journalist opportunities based on the Strategist’s campaign parameters. 
  • The Qualifier. The Qualifier filters through the Prospector’s findings for the opportunities that best fit the campaign’s outreach plan.
  • The Content Designer. Often the Link Strategist’s “other” role, this task requires thinking and negotiation with brand teams, PR teams, writers and the link prospects themselves.
  • The Outreacher. The template and outreach folks are our smooth talkers and our relationship builders. They take the Strategist’s content and bring it to the linkers our Prospector dug up.
  • Today’s article will get you acquainted with the “Link Strategist” role.

    The Link Strategist: Job Description

    An ideal Link Strategist loves research and process. She can explore the Web for hours in a fun, yet structured way, and come back with a defined campaign mission and a distinct process for achievement. Link Strategists like to measure their successes (and failure), and they prefer quantitative metrics because they’re scientists at heart (the mad kind). They’re not afraid to try new tactics, but they’re equally comfortable with scrapping an idea that just doesn’t work.

    Each team and each project will be different, but the practices outlined below can help prepare any beginner link strategist for their first link-building campaign.

    1. Understand Link Publisher Types And How To Serve Them

    When we’re talking about content designed for earning links, there are two distinct publisher types, with very different needs, who will be doing the linking itself:

  • News, blog and community publishers. They cover developments of potential interest to your target customers. Often, but not always, these are “in-funnel.” That is, they are directly related to your marketing efforts.
  • Links and resource page publishers. These are people who passionately care about a topic and curate a page (or website) dedicated to sharing helpful information. Often, but not always, these are “out-of-funnel,” meaning that they may not be directly speaking to audiences you’re selling to.
  • 2. Understand “Linker-Valued Audiences”

    Here’s the part that perhaps 99% of SEOs and at least 50% of active link builders miss entirely. Most believe that “linkable content” has concrete attributes, such as an ideal word count or format type (e.g., infographic or guest post). To some extent, it does… BUT…

    Genuinely linkable content serves an audience that the publisher cares about.

    Linkable content serves this audience because it is useful, catering to the distinct needs and afflictions of the audience. The linker herself is valuable from an SEO perspective because she serves this particular audience so concertedly (and has the link authority to prove it).

    So now you know a fact that separates you from 99% of SEOs out there: You’re not designing content for potential linkers. You’re designing content for the audiences those linkers serve.

    Please note that these audiences can and will be different from your target customer personas. Here are a few examples of these linker-valued audiences:

  • Senior citizens
  • People in the education space (teachers, homeschoolers)
  • People who need legal aid/legal advice (vulnerable to exploitation)
  • People who care for those who are physically vulnerable (parents, pet owners)
  • People with disabilities
  • People who care for others with medical conditions (parents of kids with addictions, relatives of people with Alzheimer’s)
  • Now, we’re not suggesting you throw away your marketing personas and shift to writing content only for seniors, nor are we suggesting that you abandon your current content marketing playbook. In fact, there is definitely room for in-funnel authoritative content in the content-design stage, which I’ll cover in a later article.

    We are, however, suggesting that to earn links consistently, you should consider how your brand expertise could inform and empower the various audiences that the internet’s vast expanse of linkers care about deeply.

    3. Shifting Your Mindset From Sales Content To Linker-Valued Content

    One of the most common roadblocks we see is in how SEOs typically think about keyword research for content creation.

    SEOs often start with keywords that are centered around sales (“running shoes,” “sports cars,” “hotels in London”), and these keywords lead to sales-centric content ideas. A post on “The Best Hotels in London” may be a perfect fit for your blog, but you’ll have a hard time finding enough linkers who care about it to justify promotion.

    However, a “Guide to The Best Wheelchair Accessible Accommodations in London” or a “Teacher’s Guide to High School Class Trips to London” would be a great resource for linkers who care about people with disabilities or teachers, two linker-valued audiences. These topics solve problems for specific linker-valued audiences with distinct sets of needs.

    The job of the link strategist is to help the content team direct at least a portion of their content towards a linker-valued audience. They’re shifting the paradigm from “sales-oriented” content to “linker-valued” content.

    Identifying Relevant Linker-Valued Topics

    The first step for a link strategist in a new campaign is to find out where the company’s vertical intersects with topics relevant to these linker-valued audiences. This is where she gets to put on the research hat and get lost on the Web for a few hours. The best way to take SEO keywords out of the “sales” space is to search within .gov and .edu pages and see what topics come up.

    Let’s use the “running shoes” example. A traditional Google search will bring up SERP after SERP of sales pages. But try [“running shoes”] or [“running shoes”]. Now the picture’s a little different:

    running shoes inurl gov

    running shoes inurl gov

    running shoes site gov

    running shoes site gov

    If you have any Link Strategist blood in you at all, your mind’s racing with unique content ideas like “How to Start a Running Program for [Audience],” “Guide to Barefoot Running for [Audience],” “How to Know If You Need Prescription Running Shoes,” or “Running Shoes Guide for People with Bone Injuries.”

    Searching for keywords in the governmental and educational spaces gives the Link Strategist a view of the non-commercial but keyword-relevant conversations that are happening outside of the marketplace.

    Locating Linker-Valued Audiences

    Topic is important, but linkable content can’t happen without a specific audience to speak to. “A Guide to Barefoot Running for Seniors” is going to be a different piece from “A Guide to Barefoot Running in Seattle Parks.”

    Audience comes from the intersection of your chosen content topic with various linker-served audience groups. Again, these are groups seeking information, not products or services. It’s the do-gooder arm of a content marketing strategy.

    Typically, a piece of content created for a linker-valued audience will not appeal to your entire customer base. Is there possibly an existing subset of your customers who linkers already serve? Or is there a cause or group of people in need that members of the company already care about, for whatever reason? This could be a good entry point into a linkable audience that it makes sense for you to serve.

    How do you know if a group of people qualifies as a “linker-valued” audience? You test it!

    Search for existing links and resource pages to test if a topic or audience has linker appeal, using a search formatted as such:

    [“topic/audience” inurl:links.htm] or [“topic/audience” inurl:links.html]

    Then, review the results count:

  • 50–200 results: It’s productive, but potentially a subtopic. We may need to brainstorm a wider or additional category.
  • 200–1,000 results: It’s a solid topic/audience to pursue.
  • 1,000+ results: It’s an established topic/audience that could merit further refinement since there’s already so much content here.
  • Take the following examples:

    seniors boss topic

    seniors boss topic

    Seniors = Boss Topic

    running boss topic

    running boss topic

    Running = Boss Topic

    barefoot running useable topic

    barefoot running useable topic

    Barefoot Running = Usable Topic

    Keep track of the terms you use to test. These can be used for prospecting further on. Also note that we use inurl:links.html as only a guiding proxy for potential volume of opportunity. When prospecting, which we will cover further on, we use hundreds of prospecting queries, along with authority site co-citation analysis, to thoroughly discover all the pages serving our selected audience.

    4. Decide Which Audience You Need To Address With Authority Content

    Once a topic and audience are selected, it’s the job of the Link Strategist to work with the content team to create the best possible content for this audience. Ideally, we want to find a question that hasn’t yet been fully answered, a topic area that isn’t already flooded with guides, tips and how-tos. We’re looking for the information gaps that exist in this space.

    This can be the most challenging aspect of a Link Strategist’s role — finding a need an audience has and determining how best to serve it. It’s also the most nebulous step to provide advice for, because it’s based on intuiting what content this audience may need based on what currently exists.

    Linkers (the page curators and niche publishers you’ll be approaching) serve very specific audiences. They care about providing utility to groups of people with very particular afflictions, pains, passions and concerns.

    Unlike a business’ customers-as-audience, this audience’s pain may not be one that a product or service can fix. Don’t think you can drop them into a sales funnel; linker-valued audiences require helpful, experience-based guidance. Further, content should generally be different when targeting resource curators versus industry publishers, even when they’re serving the same linker-valued audience.

    Examples of authority content for resource curators include:

  • Tips for ____
  • How to _____
  • Guides to _____
  • Resource collection on _____
  • _____ Finder
  • _____ Calculator
  • Data for _____
  • Examples of authority content for industry-facing publications include:

  • Survey results
  • Case studies
  • Data analyses
  • Guides to industry developments
  • Expert advice and interviews
  • News
  • Overlap happens. Sometimes you can design content that will appeal to links page curators and industry bloggers — just not incredibly often.

    Alternately, your mission to serve linker-valued audiences could support a PR campaign. For example, a company with senior citizen customers could create a training course for seniors caring for partners with Alzheimer’s disease, perhaps with on-phone support, webinars, or even live education sessions at local venues. This effort could justify an online PR campaign.

    If you have the time and resources, the best way to get to know customers is to schedule some phone calls. Nothing beats a real-time conversation to determine the needs and pains of particular audiences.

    Once the Link Strategist has defined the content need, it’s time to round up the rest of the team to begin content creation and promotion.


    A solid link-building strategy can give a campaign the relevance to attract linkers and the purpose to help their audiences. A Link Strategist may wear a few other hats on an enterprise team (e.g., content creator, PR manager, social media manager). But the Strategist should have the time and resources to spend at least 10–15 hours a week researching linker audiences and developing campaign strategy.

    In our next posts, we’ll develop the rest of the enterprise-level link-building team, from linker prospecting to outreach mastery. Linkable content strategy may be a paradigm shift, but it’s a change in thinking that builds real results. Stay tuned.

    Opinions expressed in this article are those of the guest author and not necessarily Search Engine Land. Staff authors are listed here.

    About The Author Garrett French is the founder and chief link strategist of Citation Labs, a link building agency and campaign incubator. He’s also the founder of ZipSprout - Citation Labs’s sister agency focused on local marketing. He’s developed multiple link building tools, including the Link Prospector and the Broken Link Finder. He also co-wrote The Ultimate Guide to Link Building with Link Moses himself, Eric Ward. Garrett and his team lead monthly webinars on enterprise content strategy and promotion from the Citation Labs Blog.

    Knowledge Management & Information Technology Chapter Exam | real questions and Pass4sure dumps

    Page 1

    Question 1 1. If you owned a business, how might you use data mining?

    Question 2 2. What is a computer server?

    Question 3 3. Which of the following is NOT true of a data warehouse?

    Question 4 4. Which of the following is NOT an advantage of e-commerce?

    Question 5 5. What is the world-wide network of interconnected computers that allows individuals to share information between users and organization?

    Page 2

    Question 6 6. What is the difference between a vlog and a blog?

    Question 7 7. Who is a pioneering theorist of learning organizations?

    Question 8 8. Which is not a characteristic of a learning organization?

    Question 9 9. Why is it important to understand learning organizations?

    Question 10 10. What is an information system?

    Page 3

    Question 11 11. What is the difference between data and information?

    Question 12 12. Which of the following is an example of a general purpose information system?

    Question 13 13. Which of the following is a reason for a company to implement a knowledge management system?

    Question 14 14. Knowledge that is not easy to measure and difficult to formalize is referred to as _____.

    Question 15 15. Which of the following approaches is NOT typically used in knowledge management software?

    Page 4

    Question 16 16. In information technology (IT), it is important to _____ in order to build business-to-business connections.

    Question 17 17. A benefit of information technology (IT) is that businesses can safeguard company information by employing _____ systems to protect financial and customer information from hacking.

    Question 18 18. In information technology, hackers may use a type of hacking called phishing to steal company data. Which scenario can be described as phishing?

    Question 19 19. What type of information system is predictive analytics typically a part of?

    Question 20 20. Which type of system is an Executive Information System?

    Page 5

    Question 21 21. What type of decisions is Management Information System typically used for?

    Question 22 22. Some groups track human behavior using big data from what?

    Question 23 23. The concept of Big Data helps in

    Question 24 24. Three factors in big data are:

    Question 25 25. Which of the following statements is false with respect to distributed databases?

    Page 6

    Question 26 26. _____ allows business to be handled via cell phones.

    Question 27 27. Which of the following are components of team learning?

    Question 28 28. Which of these typical components of an information system is NOT part of the general IT of an organization?

    Question 29 29. Which of the following is NOT a typical approach to sharing knowledge within an organization?

    Question 30 30. Which of the following is a benefit of information technology (IT) in business?

    Knowledge Management & Information Technology Chapter Exam Instructions

    Choose your answers to the questions and click 'Next' to see the next set of questions. You can skip questions if you would like and come back to them later with the yellow "Go To First Skipped Question" button. When you have completed the practice exam, a green submit button will appear. Click it to see your results. Good luck!

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    IBM 00M-230 Exam (Information Management Enterprise Content Management Sales Mastery Test v1) Detailed Information


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